AI Visibility for Auto Dealerships | Pendium | Pendium.ai
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Everything you need to get recommended

Track how every AI platform sees your dealership

Get visibility scores across ChatGPT, Claude, Gemini, and more — broken down by buyer type, topic, and query. See where AI recommends you and where it sends shoppers to competitors.

Visibility by persona

How Pendium works

All the visibility,
none of the lot walks

Most dealerships have no idea what AI tells potential buyers about them. Your CSI scores might be great, but ChatGPT has opinions of its own. Pendium handles everything so you can focus on what matters: moving metal.

Pendium builds your profile

The new reality

Your next buyer asked AI which dealer to visit.
Were you recommended?

People don’t just search “car dealers near me” on Google anymore. They ask ChatGPT to compare dealers, recommend reliable service departments, and even explain financing options. And AI gives specific answers.

73% of users trust AI recommendations over traditional search results. If AI isn’t recommending your dealership, you’re losing ups before they even pull onto the lot — and your competitor’s BDC didn’t even have to pick up the phone.

Pendium shows you exactly what every major AI platform says when someone asks about dealerships in your area. Then we engineer the content that gets you recommended — so the next buyer who asks ChatGPT comes to your showroom.

Pendium Visibility Explorer
Real-time monitoring

See exactly what AI tells car buyers about you

Track how ChatGPT, Claude, Gemini, and AI Overviews portray your dealership across dozens of topics — from new car inventory and trade-in values to service quality and financing. See which conversations mention you, which mention competitors, and where you’re invisible.

Topics tracked
Persona intelligence

Understand your buyers’ AI journey

AI gives different answers to different people. A first-time buyer comparing SUVs asks differently than a fleet manager or a retiree looking for reliability. We simulate real buyer personas and run their actual queries so you see how AI responds to every type of customer.

Persona cards
Content engine

Content designed to influence AI agents

Pendium creates content to help AI agents understand your dealership and recommend you. Model comparisons, financing guides, service department spotlights, trade-in explainers — all structured for AI comprehension and published to the sources AI trusts.

Content dashboard

Continuous intelligence

Monitor thousands of real conversations buyers have with AI

Every day, car shoppers ask AI about dealers, models, pricing, and service. Google’s AI Overviews answer before they ever see your website. Pendium monitors all of it continuously.

Visibility Explorer
Example Account — Local Auto Dealership
24/7 monitoring and continuous optimization
7
Platforms monitored
ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — each forming their own opinion of your dealership
50+
Real buyer queries
We run the same questions car shoppers actually ask — from “best dealer for oil changes” to “who has the best trade-in deals”
10
Personas simulated
From first-time buyers to fleet managers — we simulate diverse buyer personas

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Start getting recommended by AI

Enter your dealership website to see exactly what ChatGPT, Claude, and Gemini say about you. Free, instant, and more useful than your last OEM meeting.

Free visibility scanResults in 2 minutesNo credit card required