Fulton

Visibility39

Vibe91

Businesses/Consumer Products/Fulton

Claim Business Generate Strategy

AI Visibility & Sentiment

Fulton

Fulton is a direct-to-consumer footwear and insole company that provides doctor-designed, handcrafted insoles and house shoes offering pain relief at a fraction of the cost of custom orthotics. They have helped over 100,000 customers find relief from foot, knee, and back pain while maintaining a commitment to sustainability.

Active Monitoring

walkfulton.com

Consumer Products DTC

AI Visibility Score

39/100

Low

Sentiment Score

91/100

AI Perception

Summary

Fulton exhibits a strong overall presence across major LLMs, particularly Gemini, where it achieves an 86% mention rate and top-tier rankings in brand-specific and competitive queries. While the brand dominates sentiment and reputation checks, it suffers from a significant visibility gap in Google's AI Overviews and specifically within the sustainable home footwear category.

Value Proposition

Eliminate pain for 1/10th the price of custom orthotics with doctor-designed, handcrafted insoles that feature custom molding technology and a 90-day comfort guarantee.

Overview

Mission

To provide comfort and pain relief from head to toe while being carbon negative and reversing the damage that Big Footwear has caused, one step at a time.

Products & Services

Cork arch support insolesThe House Shoe (comfort slippers)Athletic insolesClassic insoles for lifestyle shoesInsole bundles

Agent Breakdown

AI Platforms

How often do different AI platforms reference Fulton?

Loading explorer...

Conversation Analysis

Topics

What conversations is Fulton included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Fulton to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Foot Pain Solutions & Orthotic Alternatives(3 queries)

“my feet hurt after walking all day, what are some cheaper alternatives to getting custom orthotics from a doctor”

2/4 platforms mentioned

ChatGPT

1.Superfeet

2.PowerStep

3.Dr. Scholl’s

4.SOLE

5.Brooks

+6 more

Claude

1.Superfeet

2.Powerstep

3.Dr. Scholl's Custom Fit

4.Sof Sole

5.Spenco

+3 more

Gemini

1.Superfeet

2.Superfeet Green

3.Superfeet Blue

4.Powerstep Pinnacle

5.Currex

9.Fulton

+17 more

AI Overviews

1.Good Feet

2.Strengtheners

3.Relaxers

4.Maintainer

5.Reddit

+6 more

“best insoles for plantar fasciitis that actually work and won't break the bank”

3/4 platforms mentioned

ChatGPT

1.PowerStep Pinnacle

2.AARP

3.Superfeet Green

4.Fulton Insoles

5.Walk Hero Plantar Fasciitis Insoles

+4 more

Claude

1.Powerstep Pinnacle

2.Superfeet Green

3.Vionic Active Orthotic Insoles

4.Fulton Insoles

5.Dr. Scholl's Pain Relief Orthotics for Plantar Fasciitis

Gemini

1.Fulton Classic Insoles

2.Powerstep Pinnacle

3.AARP

4.Vionic Relief Insole

5.Orthaheel

+1 more

AI Overviews

1.PowerStep Pinnacle

2.Superfeet

3.Tread Labs Pace

4.Dr. Scholl's

5.Run Cushion

+11 more

“how do I stop my lower back and knees from hurting when I stand all day at work”

0/4 platforms mentioned

ChatGPT

1.HOKA

2.Brooks

3.Ghost

4.Addiction

5.ASICS Gel series

+9 more

Claude

1.Brooks

2.ASICS

3.New Balance

4.Hoka

5.Dansko

+11 more

Gemini

1.Hoka

2.Bondi

3.Clifton

4.Brooks

5.Adrenaline GTS

+11 more

AI Overviews

No brands listed

Sustainable & Supportive Home Footwear(2 queries)

“recommend some supportive slippers for wearing around the house that are good for your feet”

0/4 platforms mentioned

ChatGPT

1.Haflinger

2.Birkenstock

3.Glerups

4.Vionic

5.Gemma Mule Slipper

+2 more

Claude

1.Birkenstock Zermatt

2.Glerups

3.Allbirds Wool Loungers

4.Baabuk

5.Kyrgies

+1 more

Gemini

1.Dr. Scholl's

2.Stegmann

3.Birkenstock

4.Reformation

5.Dooeys

+4 more

AI Overviews

1.Orthofeet

2.Vionic

3.Oofos

4.Glerups

5.Kuru

+19 more

“find me some eco-friendly or sustainable house shoes that have good arch support”

0/4 platforms mentioned

ChatGPT

1.Haflinger

2.Birkenstock

3.Birkenstock Zermatt

4.Giesswein

5.Allbirds Wool Loungers

+5 more

Claude

1.Birkenstock

2.Glerups

3.Allbirds

4.Haflinger

5.Baabuk

+1 more

Gemini

1.Haflinger

2.Grizzly

3.Stegmann

4.Eco-Wool

5.Kyrgies

+8 more

AI Overviews

1.Orthofeet

2.Vionic

3.Oofos

4.Glerups

5.Kuru

+19 more

Lifestyle & Athletic Shoe Enhancement(3 queries)

“how to make my sneakers more comfortable for a city trip where i'll be walking 20k steps a day”

1/4 platforms mentioned

ChatGPT

1.Superfeet

2.SOLE Active

3.Tread Labs

4.SOLE

5.Darn Tough

+5 more

Claude

1.Superfeet Green

2.Currex RunPro

3.Tread Labs Stride

4.Darn Tough

5.Smartwool

+1 more

Gemini

1.Dr. Scholl’s

2.Fulton

3.SOLE

4.Allbirds

5.Darn Tough

+3 more

AI Overviews

1.New Balance

2.Amazon

3.Hokas

4.Hoka

5.Hoka Clifton 9

“best athletic insoles for running if I tend to overpronate”

3/4 platforms mentioned

ChatGPT

1.PowerStep Pinnacle Maxx

2.Pinnacle Maxx

3.Pinnacle

4.Superfeet Run Support

5.Superfeet Green/Run Series

7.Fulton Athletic Insoles

+8 more

Claude

1.Superfeet GREEN

2.Powerstep Pinnacle

3.SOLE Active Thick

4.Fulton

5.Spenco Total Support Max

+1 more

Gemini

1.Fulton

2.PowerStep

3.Vionic

4.Superfeet

AI Overviews

1.Hoka

2.J-Frame

3.Hoka Arahi

4.Gaviota

5.H-Frame

+4 more

“compare the best arch support inserts for boots and everyday lifestyle shoes”

3/4 platforms mentioned

ChatGPT

1.PowerStep Pinnacle

2.Superfeet

3.Fulton Insoles

4.Vionic Orthotic Insoles

5.Spenco Total Support Max

+1 more

Claude

1.Powerstep

2.Superfeet

3.Dr. Scholl's

4.Fulton

5.Vionic

Gemini

1.Fulton

2.PowerStep

3.Superfeet

4.Vionic

AI Overviews

1.PowerStep Pinnacle

2.Superfeet

3.Sole

4.Tread Labs

5.PowerStep

+6 more

Brand Reputation & Sentiment(3 queries)

“fulton vs superfeet which one is better for flat feet and high arches”

4/4 platforms mentioned

ChatGPT

1.Superfeet

2.Superfeet Green

3.Superfeet Blue

4.Superfeet Run Support High Arch

5.Fulton

+1 more

Claude

1.Fulton

2.Superfeet

3.Superfeet GREEN

4.Superfeet ORANGE

Gemini

1.Fulton

2.Superfeet

3.Fulton Classic

4.Fulton Athletic

5.Superfeet Green

+5 more

AI Overviews

1.Superfeet Green

2.Superfeet All-Purpose Support High Arch

3.Fulton

4.Amazon

5.EasyFeet Plantar Fasciitis Arch Support Insoles

+6 more

“are fulton cork insoles worth it for chronic foot pain or should i just get dr scholls”

3/4 platforms mentioned

ChatGPT

1.Fulton

2.Dr. Scholl’s

3.Birkenstock

4.Superfeet

5.PowerStep

+1 more

Claude

1.Fulton

2.Dr. Scholl's

3.Superfeet

4.Powerstep

5.Currex

Gemini

1.Fulton

2.Dr. Scholl’s

3.Powerstep Pinnacle

4.Superfeet

5.Currex RunPro

+1 more

AI Overviews

1.PowerStep Pinnacle

2.Superfeet

3.Sole

4.Tread Labs

5.Green

+8 more

“what are people saying on reddit about the fulton house shoe reviews”

3/4 platforms mentioned

ChatGPT

1.Fulton House Shoes

2.Fulton

3.UGG

4.Birkenstocks

5.Birkenstock Zermatt

+3 more

Claude

1.Reddit

2.Fulton House

3.Redditsearch.io

4.Pushshift

Gemini

1.Fulton House Shoe

2.Birkenstock

3.Glerups

4.Fulton

5.Birkenstock Zermatt

+5 more

AI Overviews

1.PowerStep Pinnacle

2.Superfeet

3.Sole

4.Tread Labs

5.PowerStep

+6 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant performance on Gemini with 86% mention rate and frequent #1 positions for comparison queries like 'Fulton vs Superfeet'.

Strength

Excellent reputation management, holding #1 or #2 positions across ChatGPT, Claude, and Gemini for 'brand vibe check' and 'worth it' queries.

Strength

High relevance for the 'High-Mileage Marathoner' persona with an average position of 2.3.

Gap

Critically low visibility in Google AI Overviews (14%) compared to high LLM penetration.

Gap

Complete absence in 'Sustainable & Supportive Home Footwear' queries, failing to be mentioned for slippers and house shoe recommendations.

Gap

Underperforming for the 'Eco-Conscious Urban Commuter' persona with only a 31% mention rate despite the brand's sustainable cork materials.

Opportunity

Leverage the brand's sustainability story to capture the 'Eco-Conscious' persona, which currently has the highest rank (1.4) when mentioned but the lowest frequency.

Opportunity

Target high-intent 'lower back and knee pain' keywords where visibility is currently inconsistent or missing.

Opportunity

Improve mention rates in Google's AI Overviews to match the high visibility found on Claude and ChatGPT.

Technical Health

Site Health for AI Visibility

How well Fulton's website is optimized for AI agent discovery and comprehension.

94/100

19 passed 2 warnings 1 issues

Audited 2/11/2026

Crawlability96

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO92

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page is very large

Reduce page size by optimizing content and removing unnecessary code.

Warnings

Page has 5 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

9 image(s) missing alt text

Add descriptive alt text to all images. Consider converting to WebP format.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Fulton's communication style and personality

Fulton communicates with a warm, reassuring tone that balances medical credibility with approachable friendliness. The brand speaks confidently about pain relief benefits while remaining empathetic to customer struggles. Their voice is optimistic and solution-oriented, using testimonials and expert endorsements to build trust. They avoid overly clinical language, instead opting for relatable, conversational messaging that makes orthopedic products feel accessible and even desirable.

Core Tone Traits

Empathetic & Understanding

Acknowledges customer pain points and struggles with genuine care

Confidently Reassuring

Speaks with authority about product benefits backed by expert design

Approachable & Friendly

Makes orthopedic products feel accessible rather than clinical

Optimistic & Solution-Focused

Emphasizes positive outcomes and life-changing relief

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Fulton

Fulton52 mentions

Superfeet51 mentions

Vionic20 mentions

PowerStep18 mentions

Tread Labs18 mentions

Superfeet Green16 mentions

Powerstep15 mentions

Brooks12 mentions

Birkenstock12 mentions

Hoka12 mentions

Sole11 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Arch Support FAQ: Your Questions Answered - The Good Feet Store

https://www.goodfeet.com/about-us/faq#:~:text=How%20Much%20Do%20Good%20Feet,hip%20discomfort%2C%20and%20back%20pain.

Referenced in 1 query

Review

Are Custom Orthotics Worth It? We Sent One of Our Readers to Find Out

https://www.goodfeet.com/community-footsteps/press/are-custom-orthotics-worth-it-we-sent-one-of-our-readers-to-find-out#:~:text=The%20Pros%20and%20Cons,payments%20on%20a%20monthly%20basis.

Referenced in 1 query

Review

Podiatrist's Honest Review of The Good Feet Store - Dr. Joel Foster

https://www.joelfosterdpm.com/blog/podiatrists-honest-review-of-the-good-feet-store-experienced-kansas-city-area-podiatrist.cfm#:~:text=At%20Dr.,designed%20to%20last%20for%20years.

Referenced in 1 query

Review

Should you buy the good feet store arch supports? - Reddit

https://www.reddit.com/r/PlantarFasciitis/comments/1id9ja8/should_you_buy_the_good_feet_store_arch_supports/#:~:text=1.So%20first%20things%20first,support%20for%20$475%2D$500.

Referenced in 1 query

Join Discussion

Custom Orthotics vs. Good Feet Store Insoles: Which Is Better for Foot Pain?

https://premierpodiatrygroup.net/blog/custom-orthotics-vs-good-feet-store-insoles-which-is-better-for-foot-pain/#:~:text=Good%20Feet%20store%20insoles%20are%20not%20covered%20by%20insurance%20because,of%20Good%20Feet%20Store%20Insoles

Referenced in 1 query

Review

Tread Labs Insoles vs. The Good Feet Store

https://treadlabs.com/blogs/insoles-reach-your-stride/tread-labs-insoles-vs-the-good-feet-store#:~:text=Durability%20and%20Long%2DTerm%20Value.&text=Here's%20a%20chart%20comparing%20the,the%20savings%20will%20vary%20accordingly.

Referenced in 1 query

Review

Tread Labs Vs. Good Feet Insoles

https://treadlabs.com/pages/tread-labs-good-feet#:~:text=Dash%20Insoles,with%20full%20length%2C%20removable%20inserts

Referenced in 1 query

Review

Podiatrist's Honest Review of The Good Feet Store - YouTube

https://www.youtube.com/watch?v=JY6gtyu3R1U

Referenced in 1 query

Pitch Story

Good Feet Insoles for sale - eBay

https://www.ebay.com/b/Good-Feet-Insoles/182134/bn_73027933#:~:text=W458%20Diamond%20Strengthener-,Pre%2DOwned%20%C2%B7%20Good%20Feet,%E2%81%A3%20%E2%81%A3%20%E2%81%A3%20%E2%81%A3

Referenced in 1 query

Partner

Podiatrist's View On The Good Feet Store

https://www.youtube.com/watch?t=125&v=-wfLW1Y_vZ4

Referenced in 1 query

Pitch Story

cluffy.com

Referenced in 1 query

Review

PowerStep Insoles | #1 Podiatrist Recommended Orthotic Insoles

https://powerstep.com/#:~:text=Plantar%20Fasciitis%20Relief,6%20products

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Fulton's resources to help users.

Dominate House Shoes and Slippers Search Queries

Address the critical gap where Fulton is not mentioned in any sustainable house shoes and slippers queries. Create keyword-optimized content highlighting our supportive slippers and house shoes, emphasizing sustainability and comfort features. Leverage social media to amplify these keywords through customer testimonials and lifestyle content featuring our house shoe collection.

The Ultimate Guide to Choosing Supportive House Shoes for All-Day Comfort

Why Sustainable Slippers Matter: How Fulton Combines Eco-Friendly Materials with Pain Relief

5 Signs Your House Shoes Are Hurting Your Feet (And What to Look For Instead)

Customer Spotlight: How Switching to Supportive Slippers Changed My Morning Routine

Boost AI Overview Inclusion Through Technical SEO

Tackle the 14% AI Overviews mention rate by implementing comprehensive structured data markup and improving technical SEO health across all product and content pages. This includes schema optimization for products, reviews, and FAQ content that AI systems prioritize when generating search summaries.

How We Design Doctor-Approved Insoles: The Science Behind Fulton's Pain Relief Technology

Fulton vs Custom Orthotics: A Complete Comparison Guide for Pain Sufferers

Everything You Need to Know About Cork Insoles and Sustainable Foot Support

FAQ: Your Top 10 Questions About Insoles for Plantar Fasciitis Answered

Create Targeted Back and Knee Pain Content

Address inconsistent AI visibility for lower back and knee pain queries by developing authoritative content specifically connecting foot support to full-body pain relief. Share educational social content featuring expert endorsements and customer success stories focused on back and knee pain improvement.

The Surprising Connection Between Your Feet and Chronic Lower Back Pain

How Proper Arch Support Can Reduce Knee Pain: A Doctor's Perspective

Customer Story: From Daily Knee Pain to Pain-Free Walks in 30 Days

3 Simple Ways to Tell If Your Foot Alignment Is Causing Your Back Problems

Why Podiatrists Recommend Starting with Your Feet to Fix Knee and Back Issues

Improve Brand Sentiment Across AI Platforms

Address mixed sentiment on ChatGPT and Claude that may deter conversions during brand research. Launch a coordinated effort to seed authentic third-party reviews, secure updated press coverage, and encourage satisfied customers to share experiences on review platforms that AI systems reference for brand evaluation.

Real Reviews: What 100,000 Customers Say About Finding Pain Relief with Fulton

From Skeptic to Believer: Honest First Impressions of Doctor-Designed Insoles

How Fulton's 90-Day Guarantee Lets You Try Risk-Free Pain Relief

What Podiatrists and Physical Therapists Are Saying About Affordable Orthotics

Content Engineering

Recommended Actions

Optimize product pages and content for 'house shoes' and 'supportive slippers' keywords.

The brand was 'NOT MENTIONED' in 3 out of 3 specific queries regarding sustainable house shoes and slippers, representing a major missed revenue segment.

Impact: High

Improve structured data and SEO technical health to increase AI Overviews (SGE) inclusion.

A 14% mention rate in AI Overviews is a significant bottleneck for search-based discovery compared to the 86% seen on Gemini.

Impact: High

Deploy targeted content addressing chronic lower back and knee pain relief.

Queries regarding 'lower back and knees' showed inconsistent results, often failing to mention Fulton unless specifically prompted by brand name.

Impact: Medium

Address 'mixed' sentiment on ChatGPT and Claude through updated PR and third-party review seeding.

While rankings are high, the mixed sentiment on these platforms can deter conversion during the brand research phase.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session or Sign In to Get Started

Data generated by Pendium.ai AI visibility scanning. Last scanned February 11, 2026.

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.