What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Fulton

Visibility52

Vibe91

Businesses/Consumer Products/Fulton

AI Visibility & Sentiment

Fulton

Fulton is a direct-to-consumer footwear and insole company that provides doctor-designed, handcrafted insoles and house shoes offering pain relief at a fraction of the cost of custom orthotics. They have helped over 100,000 customers find relief from foot, knee, and back pain while maintaining a commitment to sustainability.

Active Monitoring

walkfulton.com

Consumer Products DTC

AI Visibility Score

52/100

Moderate

Sentiment Score

91/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Fulton today.

Fulton exhibits a strong overall presence across major LLMs, particularly Gemini, where it achieves an 86% mention rate and top-tier rankings in brand-specific and competitive queries. While the brand dominates sentiment and reputation checks, it suffers from a significant visibility gap in Google's AI Overviews and specifically within the sustainable home footwear category.

Working in your favor

Dominant performance on Gemini with 86% mention rate and frequent #1 positions for comparison queries like 'Fulton vs Superfeet'.

Excellent reputation management, holding #1 or #2 positions across ChatGPT, Claude, and Gemini for 'brand vibe check' and 'worth it' queries.

High relevance for the 'High-Mileage Marathoner' persona with an average position of 2.3.

Gaps to close

Critically low visibility in Google AI Overviews (14%) compared to high LLM penetration.

Complete absence in 'Sustainable & Supportive Home Footwear' queries, failing to be mentioned for slippers and house shoe recommendations.

Underperforming for the 'Eco-Conscious Urban Commuter' persona with only a 31% mention rate despite the brand's sustainable cork materials.

Opportunities

Leverage the brand's sustainability story to capture the 'Eco-Conscious' persona, which currently has the highest rank (1.4) when mentioned but the lowest frequency.

Target high-intent 'lower back and knee pain' keywords where visibility is currently inconsistent or missing.

Improve mention rates in Google's AI Overviews to match the high visibility found on Claude and ChatGPT.

Highest-Impact Actions

Optimize product pages and content for 'house shoes' and 'supportive slippers' keywords.

The brand was 'NOT MENTIONED' in 3 out of 3 specific queries regarding sustainable house shoes and slippers, representing a major missed revenue segment.

Improve structured data and SEO technical health to increase AI Overviews (SGE) inclusion.

A 14% mention rate in AI Overviews is a significant bottleneck for search-based discovery compared to the 86% seen on Gemini.

Deploy targeted content addressing chronic lower back and knee pain relief.

Queries regarding 'lower back and knees' showed inconsistent results, often failing to mention Fulton unless specifically prompted by brand name.

Value Proposition

Eliminate pain for 1/10th the price of custom orthotics with doctor-designed, handcrafted insoles that feature custom molding technology and a 90-day comfort guarantee.

Overview

Mission

To provide comfort and pain relief from head to toe while being carbon negative and reversing the damage that Big Footwear has caused, one step at a time.

Products & Services

Cork arch support insolesThe House Shoe (comfort slippers)Athletic insolesClassic insoles for lifestyle shoesInsole bundles

Current State

Visibility Landscape

A high-level view of how Fulton performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	—
“What do you know about Fulton? What do they do and what's their reputation?”	Positive	Positive	Positive	—
Core10q Product/service category queries	40	45	46	26
“my feet hurt after walking all day, what are some cheaper alternatives to getting custom orthotics from a doctor”	#7	#1	#2	No
“best insoles for plantar fasciitis that actually work and won't break the bank”	#4	#4	#1	No
“recommend some supportive slippers for wearing around the house that are good for your feet”	No	No	#12	No
“find me some eco-friendly or sustainable house shoes that have good arch support”	No	No	No	No
“how to make my sneakers more comfortable for a city trip where i'll be walking 20k steps a day”	No	No	#2	No
“best athletic insoles for running if I tend to overpronate”	#7	#4	#1	No
“compare the best arch support inserts for boots and everyday lifestyle shoes”	#3	#4	#1	No
“fulton vs superfeet which one is better for flat feet and high arches”	#1	#1	#1	#3
“are fulton cork insoles worth it for chronic foot pain or should i just get dr scholls”	#1	#1	#1	No
“what are people saying on reddit about the fulton house shoe reviews”	#1	#2	#1	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	52	0
“how do I stop my lower back and knees from hurting when I stand all day at work”	No	No	#1	No

“What do you know about Fulton? What do they do and what's their reputation?”

Positive

—

“my feet hurt after walking all day, what are some cheaper alternatives to getting custom orthotics from a doctor”

“best insoles for plantar fasciitis that actually work and won't break the bank”

“recommend some supportive slippers for wearing around the house that are good for your feet”

#12

“find me some eco-friendly or sustainable house shoes that have good arch support”

“how to make my sneakers more comfortable for a city trip where i'll be walking 20k steps a day”

“best athletic insoles for running if I tend to overpronate”

“compare the best arch support inserts for boots and everyday lifestyle shoes”

“fulton vs superfeet which one is better for flat feet and high arches”

“are fulton cork insoles worth it for chronic foot pain or should i just get dr scholls”

“what are people saying on reddit about the fulton house shoe reviews”

“how do I stop my lower back and knees from hurting when I stand all day at work”

Brand Ecosystem

Superfeet

51 mentions

Fulton

41 mentions

PowerStep

powerstep.com

33 mentions

Vionic

20 mentions

Tread Labs

treadlabs.com

18 mentions

Superfeet Green

16 mentions

Brooks

12 mentions

Birkenstock

12 mentions

Hoka

hoka.com

12 mentions

Sole

11 mentions

PowerStep Pinnacle

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Fulton's AI visibility.

Key Findings

Strength

Dominant performance on Gemini with 86% mention rate and frequent #1 positions for comparison queries like 'Fulton vs Superfeet'.

Strength

Excellent reputation management, holding #1 or #2 positions across ChatGPT, Claude, and Gemini for 'brand vibe check' and 'worth it' queries.

Strength

High relevance for the 'High-Mileage Marathoner' persona with an average position of 2.3.

Recommended Actions

Optimize product pages and content for 'house shoes' and 'supportive slippers' keywords.

The brand was 'NOT MENTIONED' in 3 out of 3 specific queries regarding sustainable house shoes and slippers, representing a major missed revenue segment.

Improve structured data and SEO technical health to increase AI Overviews (SGE) inclusion.

A 14% mention rate in AI Overviews is a significant bottleneck for search-based discovery compared to the 86% seen on Gemini.

Deploy targeted content addressing chronic lower back and knee pain relief.

Queries regarding 'lower back and knees' showed inconsistent results, often failing to mention Fulton unless specifically prompted by brand name.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Foot Pain Solutions & Orthotic Alternatives(3 queries)

“my feet hurt after walking all day, what are some cheaper alternatives to getting custom orthotics from a doctor”

2/4 platforms mentioned

Core

ChatGPT

1.Superfeet

2.PowerStep

3.Dr. Scholl’s

4.SOLE

5.Brooks

+6 more

Claude

1.Superfeet

2.Powerstep

3.Dr. Scholl's Custom Fit

4.Sof Sole

5.Spenco

+3 more

Gemini

1.Superfeet

2.Superfeet Green

3.Superfeet Blue

4.Powerstep Pinnacle

5.Currex

9.Fulton

+17 more

AI Overviews

1.Good Feet

2.Strengtheners

3.Relaxers

4.Maintainer

5.Reddit

+6 more

“best insoles for plantar fasciitis that actually work and won't break the bank”

3/4 platforms mentioned

Core

Cost-Conscious Post-Op Recoverer · Retired Educator

ChatGPT

1.PowerStep Pinnacle

2.AARP

3.Superfeet Green

4.Fulton Insoles

5.Walk Hero Plantar Fasciitis Insoles

+4 more

Claude

1.Powerstep Pinnacle

2.Superfeet Green

3.Vionic Active Orthotic Insoles

4.Fulton Insoles

5.Dr. Scholl's Pain Relief Orthotics for Plantar Fasciitis

Gemini

1.Fulton Classic Insoles

2.Powerstep Pinnacle

3.AARP

4.Vionic Relief Insole

5.Orthaheel

+1 more

AI Overviews

1.PowerStep Pinnacle

2.Superfeet

3.Tread Labs Pace

4.Dr. Scholl's

5.Run Cushion

+11 more

“how do I stop my lower back and knees from hurting when I stand all day at work”

0/4 platforms mentioned

Adjacent

ChatGPT

1.HOKA

2.Brooks

3.Ghost

4.Addiction

5.ASICS Gel series

+9 more

Claude

1.Brooks

2.ASICS

3.New Balance

4.Hoka

5.Dansko

+11 more

Gemini

1.Hoka

2.Bondi

3.Clifton

4.Brooks

5.Adrenaline GTS

+11 more

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Arch Support FAQ: Your Questions Answered - The Good Feet Store

goodfeet.com

Fulton

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Fulton

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.