What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

REI Co-op

Visibility94

Vibe100

Businesses/Retail/REI Co-op

AI Visibility & Sentiment

REI Co-op

REI Co-op is a consumer cooperative specializing in outdoor recreation gear, apparel, and experiences. Founded in 1938, they operate as a membership-based retailer offering quality outdoor equipment, expert advice, and advocacy for outdoor access and environmental stewardship.

Active Monitoring

rei.com

Retail

AI Visibility Score

94/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe REI Co-op today.

REI Co-op demonstrates strong AI visibility with 100% mention rates and top rankings on ChatGPT, Gemini, and AI Overviews, particularly for brand identity and eco-conscious personas. Despite this dominance, the brand is completely invisible on Claude, indicating a significant platform-specific gap that requires immediate technical investigation.

Working in your favor

Secured #1 ranking across ChatGPT, Gemini, and AI Overviews for brand vibe and identity queries.

Maintains 100% mention rate and positive sentiment for the Eco-Conscious Urban Professional persona.

Outperforms major competitors like Patagonia and Backcountry in average search positioning.

Gaps to close

Total lack of visibility on Claude (0% mention rate) suggests a specific crawler or training data exclusion.

Ranked #2 on Gemini for hiking packing lists, trailing behind more specific product-led responses.

Limited presence in specific product category mentions compared to specialized competitors like Smartwool.

Opportunities

Improve Claude visibility by auditing site accessibility for Anthropic's web crawler and optimizing data for its knowledge base.

Increase dominance in trip planning queries by deploying more granular, structured checklist content that AI can easily parse.

Leverage the brand's positive sentiment to secure higher positioning in high-intent purchase queries.

Highest-Impact Actions

Investigate and resolve the 0% visibility gap on Claude.

REI is performing perfectly on all other major LLMs, indicating that the absence on Claude is likely a platform-specific indexing or data-source issue that limits market reach.

Optimize 'Outdoor Adventure & Trip Planning' content for structured snippet extraction.

REI currently ranks #2 on Gemini for PNW hiking packing lists; using JSON-LD or cleaner HTML lists could help capture the #1 spot and AI Overview citations.

Deepen sustainability-focused content tailored for the Eco-Conscious persona.

While already performing well with this demographic, providing more explicit data points on product lifecycle and co-op impact will solidify REI as the #1 AI recommendation for sustainable retail.

Value Proposition

A member-owned cooperative offering premium outdoor gear, expert advice, and a lifetime membership that rewards customers while supporting environmental advocacy and outdoor access for all.

Overview

Mission

At REI, we believe that a life outdoors is a life well lived. We've been sharing our passion for the outdoors since 1938.

Products & Services

Outdoor apparel and footwearCamping and hiking gearCycling equipment and accessoriesRunning shoes and fitness electronicsTravel experiences and adventure trips

Current State

Visibility Landscape

A high-level view of how REI Co-op performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	—	100	100
“What do you know about REI Co-op? What do they do and what's their reputation?”	Positive	—	Positive	Positive
Core Product/service category queries	—	—	—	—
Growth Areas1q Adjacent, aspirational & visionary	—	—	94	—
“help me pack for a 4 day hiking trip in the pacific northwest this summer”	—	—	#2	—

“What do you know about REI Co-op? What do they do and what's their reputation?”

Positive

—

Positive

“help me pack for a 4 day hiking trip in the pacific northwest this summer”

—

Brand Ecosystem

Patagonia

2 mentions

Backcountry

1 mention

Moosejaw

1 mention

Dick’s Sporting Goods

1 mention

The North Face

thenorthface.com

1 mention

Columbia

1 mention

Amazon

1 mention

Smartwool Merino 150 Base Layer

1 mention

Smartwool

1 mention

VF Corporation

1 mention

REI Co-op

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve REI Co-op's AI visibility.

Key Findings

Strength

Secured #1 ranking across ChatGPT, Gemini, and AI Overviews for brand vibe and identity queries.

Strength

Maintains 100% mention rate and positive sentiment for the Eco-Conscious Urban Professional persona.

Strength

Outperforms major competitors like Patagonia and Backcountry in average search positioning.

Recommended Actions

Investigate and resolve the 0% visibility gap on Claude.

REI is performing perfectly on all other major LLMs, indicating that the absence on Claude is likely a platform-specific indexing or data-source issue that limits market reach.

Optimize 'Outdoor Adventure & Trip Planning' content for structured snippet extraction.

REI currently ranks #2 on Gemini for PNW hiking packing lists; using JSON-LD or cleaner HTML lists could help capture the #1 spot and AI Overview citations.

Deepen sustainability-focused content tailored for the Eco-Conscious persona.

While already performing well with this demographic, providing more explicit data points on product lifecycle and co-op impact will solidify REI as the #1 AI recommendation for sustainable retail.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Outdoor Adventure & Trip Planning(1 query)

“help me pack for a 4 day hiking trip in the pacific northwest this summer”

1/1 platforms mentioned

Adjacent

Gemini

1.Patagonia

2.REI Co-op Merino 185 Long-Sleeve Base Layer

3.REI

4.Smartwool Merino 150 Base Layer

5.Smartwool

+73 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

rei.com

Web1 ref

About Us | REI Co-op

rei.com

Web1 ref

What We Offer | REI Co-op

rei.com

Web1 ref

Is an REI Membership Worth It? Yes, Here's Why

nbcnews.com

Web1 ref

The REI Co-op in 94 seconds

youtube.com

Video1 ref

REI Co-op Impact Report 2024

rei.com

Web1 ref

10 REI Co-op Membership Benefits, Worth it - WeighMyRack Blog

blog.weighmyrack.com

Web1 ref

REI - Wikipedia

en.wikipedia.org

Wiki1 ref

Cooperative Action: REI Co-op launches new platform to drive ...

rei.com

Web1 ref

REI Calls Itself a Co-op. But That Doesn’t Mean It’s Worker-Friendly.

motherjones.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives REI Co-op's communication style and personality

REI communicates with an approachable, knowledgeable tone that balances expertise with warmth. Their voice is encouraging and inclusive, welcoming outdoor enthusiasts of all experience levels while maintaining credibility through deep product knowledge and genuine passion for nature. They emphasize community, sustainability, and the transformative power of time spent outdoors, often using action-oriented language that inspires people to get outside.

Core Tone Traits

Expert & Trustworthy

Provides authoritative guidance backed by decades of outdoor expertise and rigorous product testing

Inclusive & Encouraging

Welcomes all skill levels with supportive, non-intimidating language that makes the outdoors accessible

Purpose-Driven & Values-Led

Consistently emphasizes environmental stewardship, community action, and the co-op mission

Warm & Community-Focused

Fosters belonging through member benefits, shared experiences, and celebrating the outdoor community

Visual Identity

Primary

#1A3D32

Secondary

#FFFFFF

Accent

#C45C26

Background

#FFFFFF

Foreground

#111111

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Businesses/Retail/REI Co-op

AI Visibility & Sentiment

REI Co-op

Active Monitoring

rei.com

Retail

AI Visibility Score

94/100

Excellent

Sentiment Score

100/100

Score by Priority

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe REI Co-op today.

Working in your favor

Secured #1 ranking across ChatGPT, Gemini, and AI Overviews for brand vibe and identity queries.

Maintains 100% mention rate and positive sentiment for the Eco-Conscious Urban Professional persona.

Outperforms major competitors like Patagonia and Backcountry in average search positioning.

Gaps to close

Total lack of visibility on Claude (0% mention rate) suggests a specific crawler or training data exclusion.

Ranked #2 on Gemini for hiking packing lists, trailing behind more specific product-led responses.

Limited presence in specific product category mentions compared to specialized competitors like Smartwool.

Opportunities

Improve Claude visibility by auditing site accessibility for Anthropic's web crawler and optimizing data for its knowledge base.

Increase dominance in trip planning queries by deploying more granular, structured checklist content that AI can easily parse.

Leverage the brand's positive sentiment to secure higher positioning in high-intent purchase queries.

Highest-Impact Actions

Investigate and resolve the 0% visibility gap on Claude.

REI is performing perfectly on all other major LLMs, indicating that the absence on Claude is likely a platform-specific indexing or data-source issue that limits market reach.

Optimize 'Outdoor Adventure & Trip Planning' content for structured snippet extraction.

REI currently ranks #2 on Gemini for PNW hiking packing lists; using JSON-LD or cleaner HTML lists could help capture the #1 spot and AI Overview citations.

Deepen sustainability-focused content tailored for the Eco-Conscious persona.

While already performing well with this demographic, providing more explicit data points on product lifecycle and co-op impact will solidify REI as the #1 AI recommendation for sustainable retail.

Value Proposition

A member-owned cooperative offering premium outdoor gear, expert advice, and a lifetime membership that rewards customers while supporting environmental advocacy and outdoor access for all.

Overview

Mission

At REI, we believe that a life outdoors is a life well lived. We've been sharing our passion for the outdoors since 1938.

Products & Services

Outdoor apparel and footwearCamping and hiking gearCycling equipment and accessoriesRunning shoes and fitness electronicsTravel experiences and adventure trips

Current State

Visibility Landscape

A high-level view of how REI Co-op performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	—	100	100
“What do you know about REI Co-op? What do they do and what's their reputation?”	Positive	—	Positive	Positive
Core Product/service category queries	—	—	—	—
Growth Areas1q Adjacent, aspirational & visionary	—	—	94	—
“help me pack for a 4 day hiking trip in the pacific northwest this summer”	—	—	#2	—

“What do you know about REI Co-op? What do they do and what's their reputation?”

Positive

—

Positive

“help me pack for a 4 day hiking trip in the pacific northwest this summer”

—

Brand Ecosystem

Patagonia

2 mentions

Backcountry

1 mention

Moosejaw

1 mention

Dick’s Sporting Goods

1 mention

The North Face

thenorthface.com

1 mention

Columbia

1 mention

Amazon

1 mention

Smartwool Merino 150 Base Layer

1 mention

Smartwool

1 mention

VF Corporation

1 mention

REI Co-op

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve REI Co-op's AI visibility.

Key Findings

Strength

Secured #1 ranking across ChatGPT, Gemini, and AI Overviews for brand vibe and identity queries.

Strength

Maintains 100% mention rate and positive sentiment for the Eco-Conscious Urban Professional persona.

Strength

Outperforms major competitors like Patagonia and Backcountry in average search positioning.

Recommended Actions

Investigate and resolve the 0% visibility gap on Claude.

REI is performing perfectly on all other major LLMs, indicating that the absence on Claude is likely a platform-specific indexing or data-source issue that limits market reach.

Optimize 'Outdoor Adventure & Trip Planning' content for structured snippet extraction.

REI currently ranks #2 on Gemini for PNW hiking packing lists; using JSON-LD or cleaner HTML lists could help capture the #1 spot and AI Overview citations.

Deepen sustainability-focused content tailored for the Eco-Conscious persona.

While already performing well with this demographic, providing more explicit data points on product lifecycle and co-op impact will solidify REI as the #1 AI recommendation for sustainable retail.

Content Engineering