What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

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Outerknown

Visibility58

Vibe95

Businesses/Apparel & Fashion/Outerknown

AI Visibility & Sentiment

Outerknown

Outerknown is a sustainable apparel brand founded on a total commitment to environmental responsibility and ethical manufacturing. Co-founded by professional surfer Kelly Slater, the brand creates high-quality men's and women's clothing using regenerative organic certified cotton, recycled materials, and innovative sustainable fabrics while maintaining transparency in their supply chain.

Active Monitoring

outerknown.com

Apparel & Fashion

AI Visibility Score

58/100

Moderate

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Outerknown today.

Outerknown demonstrates strong AI visibility within its core surf and coastal niche, achieving top rankings for brand-specific queries and the Blanket Shirt. However, the brand faces a significant visibility gap with the Sustainability Auditor persona and general eco-friendly basic apparel queries.

Working in your favor

Dominant performance with the Legacy Surf Enthusiast persona (86% mention rate) and Versatile Digital Nomad (80%).

Excellent ranking consistency (avg pos 1.0-2.0) across ChatGPT and Claude for surf-specific packing and the Blanket Shirt.

High brand authority in direct comparisons, specifically 'Outerknown vs Faherty' where it maintains #1 positions.

Gaps to close

Low visibility for the Sustainability Auditor persona (35%), failing to capture queries regarding basic t-shirts and regenerative cotton consistently.

Poor performance in AI Overviews (33% mention rate) compared to high performance in conversational LLMs.

Inconsistent inclusion in circular fashion/resale queries ('used clothing shop') despite the existence of the Outerworn program.

Opportunities

Capture the 'sustainable basics' market by optimizing for non-branded everyday pants and t-shirt queries where currently 'NOT MENTIONED'.

Improve AI Overview footprint by utilizing more structured data and clear comparison tables on product pages.

Leverage the high sentiment on Gemini to bridge the gap into more technical sustainability research queries.

Highest-Impact Actions

Optimize category pages for 'eco-friendly everyday pants' and 'sustainable basic t-shirts' using long-form, descriptive SEO content.

The brand is currently missing or ranking poorly (pos 19) for these foundational apparel searches despite strong overall brand health.

Develop a dedicated 'Circularity and Resale' comparison page that explicitly mentions 'Outerworn' alongside competitors like Patagonia's 'Worn Wear'.

Outerknown is missed in general 'used clothing shop' searches where Patagonia dominates; explicit comparisons help AI models draw the connection.

Increase technical documentation and blog content regarding Regenerative Organic Certified cotton and specific sustainability certifications.

The Sustainability Auditor persona has the lowest mention rate (35%), indicating a lack of specific data points for AI to cite for technical queries.

Value Proposition

The first brand founded on a total commitment to sustainability, offering responsibly-made, high-quality apparel that combines style, durability, and environmental responsibility through preferred fibers, ethical factories, and circular fashion initiatives.

Overview

Mission

We are driven by a passion for responsible action, courageous change, and great clothes.

Products & Services

Men's and women's sustainable clothingThe Blanket Shirt collectionRegenerative Organic Certified cotton teesOuterworn pre-owned clothing programSustainable pants and bottoms

Current State

Visibility Landscape

A high-level view of how Outerknown performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	100
“What do you know about Outerknown? What do they do and what's their reputation?”	Positive	Positive	Positive	Positive
Core6q Product/service category queries	50	54	47	36
“find me a really warm and durable flannel shirt for beach bonfires”	#1	#1	#1	#1
“looking for some everyday pants that are eco friendly and good for travel”	#10	#6	#19	No
“I want some basic t-shirts that are actually good for the planet”	No	#2	#8	No
“is the outerworn program good for buying used clothes”	#1	#1	#1	No
“Outerknown vs Faherty which brand has better quality”	#1	#1	#1	No
“is the blanket shirt worth it”	#1	#2	#2	#1
Growth Areas5q Adjacent, aspirational & visionary	40	39	41	32
“help me pack for a surf trip to coastal california in the fall”	#5	#1	#1	No
“which clothing brands use regenerative organic certified cotton”	#3	No	#6	No
“best brands that have a used clothing shop like patagonia”	#2	#2	#2	No
“best sustainable alternative to marine layer”	#2	#2	#2	#3
“give me a list of the most ethical men's clothing brands”	No	No	No	No

“What do you know about Outerknown? What do they do and what's their reputation?”

Positive

“find me a really warm and durable flannel shirt for beach bonfires”

“looking for some everyday pants that are eco friendly and good for travel”

#10

#19

“I want some basic t-shirts that are actually good for the planet”

“is the outerworn program good for buying used clothes”

“Outerknown vs Faherty which brand has better quality”

“is the blanket shirt worth it”

“help me pack for a surf trip to coastal california in the fall”

“which clothing brands use regenerative organic certified cotton”

“best brands that have a used clothing shop like patagonia”

“best sustainable alternative to marine layer”

“give me a list of the most ethical men's clothing brands”

Brand Ecosystem

Outerknown

55 mentions

Patagonia

43 mentions

Marine Layer

20 mentions

Taylor Stitch

16 mentions

Worn Wear

14 mentions

Finisterre

13 mentions

Poshmark

13 mentions

Faherty

12 mentions

Western Rise

12 mentions

Filson

11 mentions

eBay

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Outerknown's AI visibility.

Key Findings

Strength

Dominant performance with the Legacy Surf Enthusiast persona (86% mention rate) and Versatile Digital Nomad (80%).

Strength

Excellent ranking consistency (avg pos 1.0-2.0) across ChatGPT and Claude for surf-specific packing and the Blanket Shirt.

Strength

High brand authority in direct comparisons, specifically 'Outerknown vs Faherty' where it maintains #1 positions.

Recommended Actions

Optimize category pages for 'eco-friendly everyday pants' and 'sustainable basic t-shirts' using long-form, descriptive SEO content.

The brand is currently missing or ranking poorly (pos 19) for these foundational apparel searches despite strong overall brand health.

Develop a dedicated 'Circularity and Resale' comparison page that explicitly mentions 'Outerworn' alongside competitors like Patagonia's 'Worn Wear'.

Outerknown is missed in general 'used clothing shop' searches where Patagonia dominates; explicit comparisons help AI models draw the connection.

Increase technical documentation and blog content regarding Regenerative Organic Certified cotton and specific sustainability certifications.

The Sustainability Auditor persona has the lowest mention rate (35%), indicating a lack of specific data points for AI to cite for technical queries.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sustainable Travel And Outdoor Wardrobe Planning(3 queries)

“help me pack for a surf trip to coastal california in the fall”

1/4 platforms mentioned

Aspirational

ChatGPT

1.Solarez

2.Patagonia Nano Puff

3.Arc’teryx Atom

4.Birks

5.Vans

+6 more

Claude

1.Sticky Bumps

2.Sex Wax

3.Solarez

4.Ding All

5.Thinksport

+5 more

Gemini

1.Channel Islands

2.Happy Everyday

3.Dakine

4.FCS

5.Futures

18.Outerknown

+25 more

AI Overviews

1.YouTube

2.Perrie's Passport

3.Modern Minimalism

4.Facebook

5.Rick Steves’ Europe Group

+5 more

“find me a really warm and durable flannel shirt for beach bonfires”

2/4 platforms mentioned

Core

The Sustainability Auditor · Sustainability Consultant

ChatGPT

1.Finisterre

2.Iron Heart

3.Ultra Heavy Flannel (UHF)

4.Patagonia

5.Fjord Flannel

+7 more

Claude

1.Filson Vintage Flannel Work Shirt

2.Filson

3.Woolrich Oxbow Bend Flannel

4.Pendleton Board Shirt

5.Pendleton

+4 more

Gemini

1.Finisterre

2.Iron Heart

3.12oz Ultra Heavy Flannel (UHF)

4.Outerknown

5.The Blanket Shirt

+5 more

AI Overviews

1.FIRESIDE FLANNEL - M22

2.Fireside Flannel Shirt

3.NRS

4.NRS Men's Campfire Flannel

“looking for some everyday pants that are eco friendly and good for travel”

3/4 platforms mentioned

Core

ChatGPT

1.Patagonia

2.Patagonia Quandary Pants

3.prAna

4.prAna Stretch Zion™ Pants

5.Patagonia Skyline Traveler Pants

10.Outerknown

+15 more

Claude

1.Pact

2.prAna

3.Patagonia

4.Vuori

5.tentree

6.Outerknown

+4 more

Gemini

1.Western Rise

2.The Evolution Pant

3.Patagonia

4.Skyline Traveler

5.Altvia Pants

19.Outerknown

+14 more

AI Overviews

1.NYDJ

2.Good American

3.Wit & Wisdom

4.Nordstrom

5.NYDJ

+22 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Windy.com

windy.com

Outerknown

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Apparel & Fashion

Start gettingrecommended by AI.

Frequently asked questions

Outerknown

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Apparel & Fashion

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.