Outerknown

Visibility43

Vibe95

Businesses/Apparel & Fashion/Outerknown

Claim Business Generate Strategy

AI Visibility & Sentiment

Outerknown

Outerknown is a sustainable apparel brand founded on a total commitment to environmental responsibility and ethical manufacturing. Co-founded by professional surfer Kelly Slater, the brand creates high-quality men's and women's clothing using regenerative organic certified cotton, recycled materials, and innovative sustainable fabrics while maintaining transparency in their supply chain.

Active Monitoring

outerknown.com

Apparel & Fashion

AI Visibility Score

43/100

Moderate

Sentiment Score

95/100

AI Perception

Summary

Outerknown demonstrates strong AI visibility within its core surf and coastal niche, achieving top rankings for brand-specific queries and the Blanket Shirt. However, the brand faces a significant visibility gap with the Sustainability Auditor persona and general eco-friendly basic apparel queries.

Value Proposition

The first brand founded on a total commitment to sustainability, offering responsibly-made, high-quality apparel that combines style, durability, and environmental responsibility through preferred fibers, ethical factories, and circular fashion initiatives.

Overview

Mission

We are driven by a passion for responsible action, courageous change, and great clothes.

Products & Services

Men's and women's sustainable clothingThe Blanket Shirt collectionRegenerative Organic Certified cotton teesOuterworn pre-owned clothing programSustainable pants and bottoms

Agent Breakdown

AI Platforms

How often do different AI platforms reference Outerknown?

Loading explorer...

Conversation Analysis

Topics

What conversations is Outerknown included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Outerknown to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sustainable Travel And Outdoor Wardrobe Planning(3 queries)

“help me pack for a surf trip to coastal california in the fall”

1/4 platforms mentioned

ChatGPT

1.Solarez

2.Patagonia Nano Puff

3.Arc’teryx Atom

4.Birks

5.Vans

+6 more

Claude

1.Sticky Bumps

2.Sex Wax

3.Solarez

4.Ding All

5.Thinksport

+5 more

Gemini

1.Channel Islands

2.Happy Everyday

3.Dakine

4.FCS

5.Futures

18.Outerknown

+25 more

AI Overviews

1.YouTube

2.Perrie's Passport

3.Modern Minimalism

4.Facebook

5.Rick Steves’ Europe Group

+5 more

“find me a really warm and durable flannel shirt for beach bonfires”

2/4 platforms mentioned

ChatGPT

1.Finisterre

2.Iron Heart

3.Ultra Heavy Flannel (UHF)

4.Patagonia

5.Fjord Flannel

+7 more

Claude

1.Filson Vintage Flannel Work Shirt

2.Filson

3.Woolrich Oxbow Bend Flannel

4.Pendleton Board Shirt

5.Pendleton

+4 more

Gemini

1.Finisterre

2.Iron Heart

3.12oz Ultra Heavy Flannel (UHF)

4.Outerknown

5.The Blanket Shirt

+5 more

AI Overviews

1.FIRESIDE FLANNEL - M22

2.Fireside Flannel Shirt

3.NRS

4.NRS Men's Campfire Flannel

“looking for some everyday pants that are eco friendly and good for travel”

3/4 platforms mentioned

ChatGPT

1.Patagonia

2.Patagonia Quandary Pants

3.prAna

4.prAna Stretch Zion™ Pants

5.Patagonia Skyline Traveler Pants

10.Outerknown

+15 more

Claude

1.Pact

2.prAna

3.Patagonia

4.Vuori

5.tentree

6.Outerknown

+4 more

Gemini

1.Western Rise

2.The Evolution Pant

3.Patagonia

4.Skyline Traveler

5.Altvia Pants

19.Outerknown

+14 more

AI Overviews

1.NYDJ

2.Good American

3.Wit & Wisdom

4.Nordstrom

5.NYDJ

+22 more

Ethical Fabric And Material Research(3 queries)

“which clothing brands use regenerative organic certified cotton”

2/4 platforms mentioned

ChatGPT

1.Patagonia

2.prAna

3.Outerknown

4.Tentree

5.Coyuchi

+7 more

Claude

1.Patagonia

2.Dr. Bronner's

3.Lotus Organics+

4.Prana

5.Eileen Fisher

+2 more

Gemini

1.Patagonia

2.P-6 Mission

3.Christy Dawn

4.Land Stewardship

5.Eileen Fisher

6.Outerknown

+8 more

AI Overviews

1.Pact

2.Coyuchi

3.Harvest & Mill

4.MATE the Label

5.Prana

+27 more

“I want some basic t-shirts that are actually good for the planet”

0/4 platforms mentioned

ChatGPT

1.Colorful Standard

2.Organic Classic Tee

3.Textile Exchange

4.Kowtow

5.Classic Tee

+5 more

Claude

1.Organic Basics

2.Colorful Standard

3.Stanley/Stella

4.Thought Clothing

Gemini

1.Finisterre

2.ASKET

3.The T-Shirt

4.The Heavyweight T-Shirt

5.The Classic T-Shirt Company

+5 more

AI Overviews

1.Reigning Champ

2.Buck Mason

3.Asket

4.Uniqlo

5.Supima

+12 more

“give me a list of the most ethical men's clothing brands”

0/4 platforms mentioned

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Circular Fashion And Resale Value(2 queries)

“best brands that have a used clothing shop like patagonia”

0/4 platforms mentioned

ChatGPT

1.Patagonia

2.Worn Wear

3.Arc’teryx

4.ReGEAR

5.The North Face

+31 more

Claude

1.Patagonia Worn Wear

2.The North Face Renewed

3.REI Used Gear

4.Levi's SecondHand

5.Arc'teryx Used Gear

+8 more

Gemini

1.Patagonia

2.Worn Wear

3.REI

4.Re/Supply

5.Arc’teryx

+28 more

AI Overviews

1.Poshmark

2.Depop

3.eBay

4.The RealReal

5.ThredUp

+4 more

“is the outerworn program good for buying used clothes”

3/4 platforms mentioned

ChatGPT

1.Outerworn

2.Outerknown

3.Patagonia Worn Wear

4.Patagonia

5.REI Re/Supply

+4 more

Claude

1.Outerworn

2.ThredUp

3.Poshmark

4.Depop

5.eBay

+4 more

Gemini

1.Outerworn

2.Arc'teryx ReBIRD™

3.Arc'teryx

4.Alpha

5.Beta

+9 more

AI Overviews

1.Project Cece

2.The Guardian

3.Wear Me 30 Times

4.Instagram

5.cumbriaclothingcollective

+3 more

Brand Trust And Competitive Comparison(3 queries)

“Outerknown vs Faherty which brand has better quality”

3/4 platforms mentioned

ChatGPT

1.Outerknown

2.Faherty

3.ECONYL

4.SEA Jeans

5.Legend Sweater Shirt

Claude

1.Outerknown

2.Faherty

Gemini

1.Outerknown

2.Faherty

3.Blanket Shirt

4.S.E.A.

5.Econyl

+8 more

AI Overviews

1.Uniqlo

2.Everlane

3.Mott and Bow

4.American Giant

5.Armani

+21 more

“is the blanket shirt worth it”

4/4 platforms mentioned

ChatGPT

1.Blanket Shirt

2.Outerknown

3.Blanket Shirt

4.Patagonia

5.Surfrider

+11 more

Claude

1.Patagonia

2.Blanket Shirt

3.Outerknown

4.Surfrider

Gemini

1.Patagonia

2.Outerknown

3.Blanket Shirt

4.Surfrider Foundation

5.Fashion Island

+7 more

AI Overviews

1.Outerknown

2.Blanket Shirt

“best sustainable alternative to marine layer”

3/4 platforms mentioned

ChatGPT

1.Marine Layer

2.ASKET

3.Colorful Standard

4.Harvest & Mill

5.Patagonia

+2 more

Claude

1.Marine Layer

2.Organic Basics

3.Higg MSI

4.Pact

5.Thought Clothing

12.Outerknown

+9 more

Gemini

1.Marine Layer

2.Signature Modal

3.1% for the Planet

4.Asket

5.The Raw Denim

8.Outerknown

+11 more

AI Overviews

1.Marine Layer

2.Faherty Brand

3.Outerknown

4.Everlane

5.Vuori

+16 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant performance with the Legacy Surf Enthusiast persona (86% mention rate) and Versatile Digital Nomad (80%).

Strength

Excellent ranking consistency (avg pos 1.0-2.0) across ChatGPT and Claude for surf-specific packing and the Blanket Shirt.

Strength

High brand authority in direct comparisons, specifically 'Outerknown vs Faherty' where it maintains #1 positions.

Gap

Low visibility for the Sustainability Auditor persona (35%), failing to capture queries regarding basic t-shirts and regenerative cotton consistently.

Gap

Poor performance in AI Overviews (33% mention rate) compared to high performance in conversational LLMs.

Gap

Inconsistent inclusion in circular fashion/resale queries ('used clothing shop') despite the existence of the Outerworn program.

Opportunity

Capture the 'sustainable basics' market by optimizing for non-branded everyday pants and t-shirt queries where currently 'NOT MENTIONED'.

Opportunity

Improve AI Overview footprint by utilizing more structured data and clear comparison tables on product pages.

Opportunity

Leverage the high sentiment on Gemini to bridge the gap into more technical sustainability research queries.

Technical Health

Site Health for AI Visibility

How well Outerknown's website is optimized for AI agent discovery and comprehension.

90/100

17 passed 3 warnings 1 issues

Audited 2/17/2026

Crawlability96

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO89

Titles, descriptions, headings

Content Quality80

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page is very large

Reduce page size by optimizing content and removing unnecessary code.

Warnings

Meta description may be truncated (232 characters)

Shorten to under 160 characters.

Page has 5 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

9 image(s) missing alt text

Add descriptive alt text to all images. Consider converting to WebP format.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Outerknown's communication style and personality

Outerknown communicates with an authentic, purpose-driven voice that balances environmental advocacy with approachable warmth. The brand speaks confidently about sustainability without being preachy, using straightforward language that reflects their surf culture roots. Their tone is optimistic and action-oriented, emphasizing progress and positive change while maintaining a laid-back, California-cool sensibility that makes sustainable living feel accessible and aspirational.

Core Tone Traits

Purpose-Driven & Authentic

Communicates genuine commitment to sustainability with transparency about materials, factories, and environmental impact

Approachable & Warm

Friendly, inclusive language that makes sustainable fashion feel accessible rather than elitist

Optimistic & Action-Oriented

Focuses on progress, positive change, and empowering consumers to make better choices

Laid-Back & Adventurous

Reflects surf culture roots with a relaxed, outdoor-inspired sensibility

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Outerknown

Outerknown138 mentions

Patagonia43 mentions

Marine Layer20 mentions

Taylor Stitch16 mentions

Worn Wear14 mentions

Finisterre13 mentions

Poshmark13 mentions

Faherty12 mentions

Western Rise12 mentions

Filson11 mentions

eBay11 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Windy.com

windy.com

Referenced in 1 query

Review

This Packing Strategy Gives You 29 Outfits From 15 Items

https://www.youtube.com/watch?t=234&v=kpptt8-2qI0

Referenced in 1 query

Pitch Story

Build a Travel Capsule Wardrobe With the 54321 Packing Method

https://modernminimalism.com/travel-capsule-wardrobe-54321-packing-method/

Referenced in 1 query

Review

Packing system for men like 5-4-3-2-1 method? - Facebook

https://www.facebook.com/groups/RickStevesEurope/posts/1779156802799935/#:~:text=Here's%20a%20breakdown%20for%20a,significant%20space%20in%20your%20luggage.

Referenced in 1 query

Pitch Story

Master the 54321 packing method for effortless travel - Carl Friedrik

https://www.carlfriedrik.com/magazine/54321-packing-method#:~:text=At%20its%20core%2C%20the%2054321,read%20our%20travel%20packing%20guide.

Referenced in 1 query

Review

What Is the 5-4-3-2-1 Packing Method, and Why Do Travel Pros Swear by It?

https://www.rd.com/article/5-4-3-2-1-packing-method/

Referenced in 1 query

Review

Haley Lamey / Carry-On Travel Capsule Wardrobes & Packing Tips | How ...

https://www.instagram.com/reel/DM-6z37p-vU/

Referenced in 1 query

Pitch Story

Your Minimalist Fall Packing List Using The 54321 Packing Method!

https://waysofstyle.com/minimalist-fall-packing-list/#:~:text=%F0%9F%8D%82%20What%20is%20the%2054321,1%20dress%20(or%20statement%20piece)

Referenced in 1 query

Review

The 54321 Packing Method for Spring: A Carry-On Friendly Guide to ...

https://waysofstyle.com/54321-packing-method-spring/#:~:text=What%20Is%20the%2054321%20Packing,1%20dress

Referenced in 1 query

Review

FIRESIDE FLANNEL - M22

https://m22.com/products/fireside-flannel?srsltid=AfmBOoo1oaXk0SCk4DySFmKD1_yDcTJ3Izl2I3djy8A31s56nNk6elrp

Referenced in 1 query

Review

Fireside Flannel Shirt

https://bonobos.com/products/fireside-flannel-shirt

Referenced in 1 query

Review

Stay Warm in Style: The Best Flannel Shirts of 2026

https://www.theinertia.com/gear/best-flannel-shirts/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Outerknown's resources to help users.

Dominate Sustainable Basics Search Categories

Address the critical visibility gap for foundational apparel searches where Outerknown currently ranks poorly (position 19) or is missing entirely. Create comprehensive, long-form SEO content for category pages targeting 'eco-friendly everyday pants' and 'sustainable basic t-shirts' that AI assistants can easily reference and cite when users ask for sustainable wardrobe essentials.

The Complete Guide to Building a Sustainable Capsule Wardrobe Starting with Basics

Why Your Everyday Pants Matter: The Hidden Environmental Cost of Fast Fashion Basics

What Makes a T-Shirt Truly Sustainable? Breaking Down Fabric, Fit, and Footprint

10 Questions to Ask Before Buying Your Next Pair of Everyday Pants

From Field to Closet: The Journey of an Eco-Friendly Cotton T-Shirt

Position Outerworn as Circular Fashion Leader

Outerknown is being overlooked in 'used clothing shop' searches where competitors like Patagonia's Worn Wear dominate. Develop dedicated comparison content and a circularity hub page that explicitly positions Outerworn alongside established resale programs, helping AI models understand and recommend our circular fashion initiative.

Outerworn vs. Worn Wear: Comparing the Best Sustainable Resale Programs

How Circular Fashion Programs Are Changing the Way We Think About Clothing Ownership

The Beginner's Guide to Buying Pre-Loved Sustainable Apparel

5 Reasons to Shop Resale from Brands You Already Trust

What Happens to Your Clothes When You Trade Them In? Inside the Outerworn Process

Become the Go-To Source for Certification Education

The Sustainability Auditor persona shows our lowest mention rate (35%) due to insufficient technical documentation about our certifications. Create authoritative, data-rich content about Regenerative Organic Certified cotton and sustainability certifications that positions Outerknown as a citeable expert source for AI-powered technical queries.

Regenerative Organic Certified Explained: What It Means for Your Clothes and the Planet

Beyond Organic: Why Regenerative Agriculture Is the Future of Fashion

A Deep Dive into the Certifications Behind Every Outerknown Garment

How to Read Sustainability Certifications Like a Pro Auditor

The Science Behind Regenerative Cotton and Why It Matters for Climate

Build Trust Through Durability and Value Content

Address mixed sentiment among Digital Nomads and Sustainability Auditors by implementing structured FAQ content and creating citeable facts about product lifespan and value. This content gives AI assistants clear, factual data points to reference when users ask about sustainable fashion value propositions.

Cost Per Wear: The Real Math Behind Investing in Sustainable Basics

How Long Should a Quality T-Shirt Actually Last? Our Durability Standards Explained

Why Sustainable Fashion Is Actually the Budget-Friendly Choice Long-Term

Real Customer Stories: Outerknown Pieces That Have Lasted 5+ Years

The Materials Science Behind Clothes That Don't Fall Apart

Content Engineering

Recommended Actions

Optimize category pages for 'eco-friendly everyday pants' and 'sustainable basic t-shirts' using long-form, descriptive SEO content.

The brand is currently missing or ranking poorly (pos 19) for these foundational apparel searches despite strong overall brand health.

Impact: High

Develop a dedicated 'Circularity and Resale' comparison page that explicitly mentions 'Outerworn' alongside competitors like Patagonia's 'Worn Wear'.

Outerknown is missed in general 'used clothing shop' searches where Patagonia dominates; explicit comparisons help AI models draw the connection.

Impact: High

Increase technical documentation and blog content regarding Regenerative Organic Certified cotton and specific sustainability certifications.

The Sustainability Auditor persona has the lowest mention rate (35%), indicating a lack of specific data points for AI to cite for technical queries.

Impact: Medium

Implement structured FAQ sections on product pages specifically addressing 'Value for Money' and 'Durability'.

Sentiment is mixed for Digital Nomads and Auditors; providing clear, citeable facts about product lifespan can improve AI-generated sentiment.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session or Sign In to Get Started

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

Explore Apparel & Fashion

View all

tentree

76/100

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.