Reebok

Visibility37

Vibe91

Businesses/Athletic Footwear & Apparel/Reebok

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AI Visibility & Sentiment

Reebok

Reebok is a global athletic footwear and apparel brand with over 130 years of heritage, offering innovative products for fitness, running, training, basketball, and lifestyle. The brand partners with athletes and cultural icons to inspire people to express themselves through movement.

Active Monitoring

Reebok.com

Athletic Footwear & Apparel Test3

AI Visibility Score

37/100

Low

Sentiment Score

91/100

AI Perception

Summary

Reebok exhibits strong visibility in functional fitness and heritage streetwear, frequently securing top positions in brand trust and comparative training queries. While Gemini and Claude provide high mention rates, the brand struggles with inconsistent visibility in specialized sports like basketball and lower-than-average penetration in AI Overviews.

Value Proposition

Combining 130 years of athletic heritage with forward-thinking innovation, Reebok delivers performance footwear and apparel that empowers people to live active lifestyles while expressing their individuality through iconic classic designs and cutting-edge sports technology

Overview

Mission

Life is Not a Spectator Sport - inspiring people to express themselves through movement with authenticity, an irreverent attitude, and forward-thinking innovations

Products & Services

Athletic footwear (running, training, basketball, classics)Performance apparel and activewearGolf footwear and accessoriesKids athletic shoes and clothingFitness accessories and wearables

Agent Breakdown

AI Platforms

How often do different AI platforms reference Reebok?

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Conversation Analysis

Topics

What conversations is Reebok included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Reebok to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sport Specific Performance Gear(3 queries)

“best budget friendly running shoes for training for a half marathon”

1/4 platforms mentioned

ChatGPT

1.ASICS Gel-Contend 9

2.Nike Revolution 7

3.Brooks Trace 2

4.Brooks

5.Ghost

+8 more

Claude

1.Nike Revolution 7

2.ASICS Gel-Contend 8

3.Saucony Cohesion 16

4.Brooks Launch 10

5.New Balance Fresh Foam 680v7

+9 more

Gemini

1.Reebok Floatride Energy 5

2.Floatride Energy

3.Saucony Axon 3

4.Saucony

5.PWRRUN

+23 more

AI Overviews

1.PUMA

2.Deviate Nitro Elite 3

3.Adidas

4.Adizero Evo SL

5.Under Armour

+16 more

“what basketball shoes have the best ankle support for playing on outdoor courts”

0/4 platforms mentioned

ChatGPT

1.RunRepeat

2.WearTesters

3.Nike

4.LeBron 21

5.Cushlon

+18 more

Claude

1.Nike LeBron XXI

2.Air Zoom

3.XDR

4.Air Jordan XXXVIII

5.Formula23

+8 more

Gemini

1.Nike Air Zoom GT Jump 2

2.Alphafly

3.React foam

4.Pebax

5.Zoom Air

+16 more

AI Overviews

1.Nike Structure

2.Brooks Adrenaline GTS

3.Nike Metcon 9

4.Adidas Dropset Trainer 3

5.Nike LeBron 22

+10 more

“looking for golf shoes that look like sneakers and don't look like old man shoes”

2/4 platforms mentioned

ChatGPT

1.Nike Air Jordan 1 Low G

2.AJ1

3.Jordans

4.Nike Air Max 1 ’86 OG G

5.Air Max 1

11.Club C

+12 more

Claude

1.Adidas Adicross Retro

2.Adidas

3.Nike Cortez G

4.Cortez

5.Adidas Stan Smith Golf

+4 more

Gemini

1.Reebok Classics

2.Sambas

3.Club C

4.Reebok Club C 85 G

5.Adidas Samba Golf

+18 more

AI Overviews

1.Nike Roshe G

2.Adidas

3.FootJoy

4.Ifrich

Brand Trust & Comparative Performance(3 queries)

“reebok vs nike for training shoes which one lasts longer”

4/4 platforms mentioned

ChatGPT

1.Nike

2.Nike Metcon

3.Nike Free Metcon

4.Nike Air Zoom TR 1

5.Reebok

+3 more

Claude

1.Reebok

2.Nike

3.Metcon

4.React

5.Nano

+2 more

Gemini

1.Reebok

2.Nike

3.Nano

4.CrossFit

5.Reebok Nano X4

+7 more

AI Overviews

1.Nike Metcon 10

2.Adidas Dropset series

3.UA TriBase Reign 6

4.Reebok Nano Gym

5.On Cloud X 4

+6 more

“are reebok club c 85 actually worth the hype or should I get stan smiths”

3/4 platforms mentioned

ChatGPT

1.Reebok Club C 85

2.Stan Smith

3.Adidas Stan Smith

4.Adidas Stan Smith Lux

5.Veja V-10

+3 more

Claude

1.Reebok Club C 85

2.Stan Smith

3.Adidas Stan Smith

4.Club C 85

5.Club C 85

+2 more

Gemini

1.Saucony Endorphins

2.Reebok Floatrides

3.Reebok Club C 85

4.Club C

5.Stan Smith

+7 more

AI Overviews

1.Stan Smiths

2.Hibbett

3.Reddit

4.InStyle

5.Woman & Home

+5 more

“is reebok still considered a good brand for serious professional athletes”

4/4 platforms mentioned

ChatGPT

1.Reebok

2.Nike

3.Adidas

4.Reebok Nano Line

5.Nano X4

+10 more

Claude

1.Reebok

2.Adidas

3.Authentic Brands Group

4.Nike

5.Adidas

+21 more

Gemini

1.Nano

2.Reebok

3.CrossFit Games

4.Nano X4

5.X2

+13 more

AI Overviews

1.Reebok

2.Floatride

3.Adidas

4.Nike

5.NFL

High Intensity Training & CrossFit Support(3 queries)

“what are the best shoes for crossfit and heavy lifting right now”

4/4 platforms mentioned

ChatGPT

1.CrossFit

2.Nike Romaleos 4

3.Adidas Adipower 3

4.Nike Metcon 9

5.Hyperlift

6.Reebok Nano X4

+6 more

Claude

1.Nike

2.Metcon 9

3.Hyperlift

4.Reebok

5.Nano X3

+10 more

Gemini

1.Pebax

2.TYR L-1 Lifter

3.TYR

4.Nike Romaleos

5.Adidas Adipowers

8.Reebok Nano X4

+28 more

AI Overviews

1.Nike Metcon 9/10

2.Reebok Nano X5

3.NOBULL Outwork

4.TYR

5.Inov-8

+15 more

“recommend a workout outfit that doesn't get soaked when I sweat a lot during HIIT”

3/4 platforms mentioned

ChatGPT

1.Nike Dri-FIT

2.Primary

3.Unlimited

4.Lululemon

5.Metal Vent Tech

24.Reebok

+27 more

Claude

1.Lululemon Metal Vent Tech

2.Under Armour HeatGear Compression

3.Nike Dri-FIT ADV

4.Dri-FIT

5.Outdoor Voices RecTrek

+2 more

Gemini

1.Reebok Classics

2.Sambas

3.Satisfy Running

4.AuraLite™

5.Reigning Champ

+8 more

AI Overviews

1.Reebok

2.Nike

3.Fitbit

“I need gym shoes that are stable for squats but flexible enough for box jumps”

4/4 platforms mentioned

ChatGPT

1.Reebok Nano X4

2.Nano

3.Floatride Energy foam

4.RopePro+

5.Nano X3

+9 more

Claude

1.Reebok Nano X4

2.X3

3.Flexweave

4.X2

5.Nike Metcon 9

+6 more

Gemini

1.Nano

2.Nike Metcon 9

3.Reebok Nano X4

4.TYR CXT-1

5.RAD One

+13 more

AI Overviews

1.Adidas Dropset 4

2.RAD

3.Reebok Nano X

Streetwear & Lifestyle Fashion Advice(3 queries)

“best retro looking sneakers that are actually comfortable for walking all day”

3/4 platforms mentioned

ChatGPT

1.New Balance

2.ASICS

3.Nike

4.Adidas

5.Reebok

+5 more

Claude

1.New Balance 990v6

2.Adidas Samba ADV

3.Sambas

4.Nike Killshot 2

5.J.Crew

6.Reebok Club C 85 Vintage

+8 more

Gemini

1.Reebok Club C

2.Samba

3.New Balance 990v6

4.FuelCell

5.Asics EX89

+15 more

AI Overviews

1.Hoka

2.Bondi

3.Clifton

4.Brooks

5.Ghost

+9 more

“give me some streetwear outfit ideas with 90s vintage vibes”

3/4 platforms mentioned

ChatGPT

1.MTV

2.Nike Air Force 1

3.Reebok Club C

4.Adidas Forum

5.Doc Martens

+20 more

Claude

1.Timberland

2.Nike Air Max 95s

3.Dickies

4.Vans Old Skool

5.DC shoes

13.Reebok Classics

+17 more

Gemini

1.Starter

2.Champion

3.Reverse Weave

4.silver tab

5.Carhartt

15.Reebok

+50 more

AI Overviews

1.Nirvana

2.Clueless

3.Britney Spears

4....Baby One More Time

5.Pinterest

+12 more

“how to style white leather sneakers for a casual office look”

0/4 platforms mentioned

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant performance in training-specific queries, often ranking #1 across ChatGPT, Claude, and Gemini for squat and flexibility footwear.

Strength

High resonance with the Heritage Streetwear Curator (79%) and Functional Fitness Athlete (83%) personas.

Strength

Excellent comparative sentiment against Nike for training shoe longevity and brand trust.

Strength

Strongest platform performance on Gemini with an 89% mention rate and an average position of 2.4.

Gap

Total lack of visibility in basketball-related queries for ankle support.

Gap

Significant inconsistency in golf footwear mentions, being entirely omitted in certain search instances.

Gap

Relatively low mention rate (53%) in AI Overviews compared to LLM platforms.

Gap

Underperformance in performance apparel queries, specifically on ChatGPT (ranked #24).

Opportunity

Capture the 'Data-Driven Marathon Trainee' segment by optimizing technical documentation for budget-friendly running shoes where Gemini already shows interest.

Opportunity

Leverage the high brand vibe check score to bridge the gap into '90s vintage' lifestyle apparel rankings.

Technical Health

Site Health for AI Visibility

How well Reebok's website is optimized for AI agent discovery and comprehension.

93/100

18 passed 2 warnings 1 issues

Audited 2/16/2026

Crawlability100

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO86

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page is very large

Reduce page size by optimizing content and removing unnecessary code.

Warnings

Title may be truncated (72 characters)

Shorten the title to under 60 characters.

Meta description may be truncated (219 characters)

Shorten to under 160 characters.

Page has 26 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

23 image(s) missing alt text

Add descriptive alt text to all images. Consider converting to WebP format.

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Brand Identity

Brand Voice & Style

How AI perceives Reebok's communication style and personality

Reebok communicates with an energetic, confident voice that blends athletic heritage with contemporary street culture. The brand speaks directly to active individuals with an irreverent, bold attitude while maintaining accessibility and inclusivity. Their messaging celebrates movement, self-expression, and authenticity, using punchy headlines, emojis, and action-oriented language that motivates without being preachy. The tone balances premium athletic credibility with approachable, youthful energy.

Core Tone Traits

Bold & Energetic

Uses dynamic language, emojis, and exclamation points to create excitement around products and drops

Authentically Irreverent

Maintains a confident, slightly edgy attitude that challenges the status quo while staying inclusive

Heritage-Proud

Celebrates 130+ years of athletic legacy while staying culturally current through collaborations

Action-Oriented

Focuses on movement, participation, and self-expression with direct calls-to-action

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Reebok

Reebok227 mentions

Nike47 mentions

Adidas39 mentions

New Balance22 mentions

Nike Metcon 914 mentions

CrossFit13 mentions

Sambas9 mentions

Authentic Brands Group8 mentions

ASICS8 mentions

Saucony8 mentions

Brooks8 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

About Reebok

https://www.reebok.com/pages/about-reebok#:~:text=With%20roots%20dating%20back%20130,brand%20partnerships%20in%20the%20industry.

Referenced in 1 query

Review

7 Best Half Marathon Running Shoes in 2025

https://runrepeat.com/guides/best-half-marathon-running-shoes

Referenced in 1 query

Review

The 12 Best Running Shoes of 2025

https://www.runnersworld.com/gear/a19663621/best-running-shoes/

Referenced in 1 query

Review

Budget Half-marathon training shoes

https://www.reddit.com/r/AskRunningShoeGeeks/comments/1joqzkc/budget_halfmarathon_training_shoes/

Referenced in 1 query

Join Discussion

Best Half Marathon Shoes of 2025

https://www.irunfar.com/best-half-marathon-shoes

Referenced in 1 query

Review

The Best Running Shoes 2025

https://theruntesters.com/running-shoes/the-best-running-shoes-to-buy/

Referenced in 1 query

Review

Best shoes for the gym? : r/fitness30plus - Reddit

https://www.reddit.com/r/fitness30plus/comments/1m0p69i/best_shoes_for_the_gym/#:~:text=I%20lift%20heavy%20four%2C%20five,wouldn't%20get%20too%20crazy.

Referenced in 1 query

Join Discussion

BEST CROSS TRAINING SHOES 2025/2026 | Picks for Gym, CrossFit ...

https://www.youtube.com/watch?t=30&v=uIe-HOyUFjo

Referenced in 1 query

Pitch Story

14 Best Workout Shoes for Women | The Strategist - New York Magazine

https://nymag.com/strategist/article/best-running-shoes-workout-shoes-women.html#:~:text=Lemere%20is%20one%20of%20many,in%20a%20slightly%20different%20design.)

Referenced in 1 query

Review

I Tested 50 Gym Shoes, These 8 Are Worth a Look - That Fit Friend

https://thatfitfriend.com/best-gym-shoes/

Referenced in 1 query

Review

Which Is the Best Gym Shoe for Under $100?

https://www.youtube.com/watch?v=oo4TmK8JxmQ

Referenced in 1 query

Pitch Story

YOUR 2025 GYM SHOES WRAPPED (I reviewed 37 pairs, here's what to ...

https://www.youtube.com/watch?t=54&v=8HL-ceRXucE

Referenced in 1 query

Pitch Story

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Reebok's resources to help users.

Dominate Basketball and Golf Footwear Conversations

Reebok was completely absent from AI responses about basketball footwear, representing a critical visibility gap. This goal focuses on creating and indexing comprehensive technical content for basketball and golf categories, including detailed product specifications, athlete endorsements, and performance comparisons that AI models will reference when users ask for recommendations in these sports.

The Complete Guide to Choosing Basketball Shoes for Your Playing Style

5 Performance Features That Separate Elite Basketball Footwear From the Rest

Why Court Grip Technology Matters More Than You Think for Basketball Players

Golf Footwear Innovation: How Modern Athletic Design Meets the Fairway

Breaking Down the Science Behind Basketball Shoe Cushioning and Ankle Support

Connect Performance Apparel to Training Excellence

Reebok's apparel ranks #24 on ChatGPT for workout outfits despite strong footwear recognition, indicating a semantic disconnect. This goal addresses this gap by optimizing product descriptions with high-intensity training keywords and creating content that explicitly links Reebok apparel to fitness performance, CrossFit achievements, and HIIT workouts.

What to Wear for High-Intensity Training: A Complete Performance Apparel Breakdown

The Technical Features That Make Training Gear Actually Perform Under Pressure

How Moisture-Wicking Technology Impacts Your HIIT Workout Results

CrossFit Athletes Reveal What They Look for in Competition-Ready Apparel

5 Apparel Mistakes That Are Sabotaging Your Gym Performance

Build Marathon Runner Authority with Technical Depth

With only 55% mention rate for marathon-focused queries, Reebok needs deeper technical specifications to satisfy data-driven AI responses. This goal creates comprehensive running content featuring detailed performance metrics, cushioning technology breakdowns, and marathon-specific training guides that position Reebok as the go-to resource for serious runners.

Marathon Training Shoe Guide: Understanding Drop, Stack Height, and Cushioning

The Data Behind Long-Distance Running Footwear Performance

How to Choose Running Shoes Based on Your Pronation and Pace Goals

Breaking Down the Technology That Powers Sub-3-Hour Marathon Footwear

What Elite Marathon Runners Actually Consider When Selecting Race Day Shoes

Boost Google AI Overview Visibility Through E-E-A-T

Reebok's 53% mention rate in Google AI Overviews significantly lags behind ChatGPT and Gemini performance. This goal implements a targeted strategy to improve Experience, Expertise, Authoritativeness, and Trustworthiness signals through verified customer reviews, expert-authored product guides, and authoritative fitness content that Google's systems prioritize.

Real Athletes Review: Honest Performance Breakdowns from Verified Buyers

Expert Analysis: A Certified Trainer's Guide to Selecting Training Footwear

The Science-Backed Benefits of Proper Athletic Footwear Selection

How Professional Fitness Coaches Evaluate Performance Gear Quality

Customer Stories: How the Right Footwear Transformed Training Results

Content Engineering

Recommended Actions

Develop and index dedicated technical content for basketball and golf footwear categories.

Reebok was completely unmentioned in basketball queries, representing a significant market gap in AI model training sets.

Impact: High

Optimize performance apparel product descriptions for high-intensity training keywords.

A #24 ranking on ChatGPT for workout outfits suggests that Reebok's apparel is not being semantically linked to its successful footwear profile.

Impact: High

Increase the depth of technical specifications for the running category to target marathon trainees.

With only a 55% mention rate for marathon-focused personas, there is a need for more detailed performance data to satisfy 'data-driven' AI queries.

Impact: Medium

Implement a targeted strategy for Google AI Overviews by improving E-E-A-T signals in reviews and product guides.

The 53% mention rate in AI Overviews is significantly lower than the brand's performance on ChatGPT and Gemini, indicating a need for better search-specific optimization.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 16, 2026.

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