What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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New Balance

Visibility87

Vibe100

Businesses/Athletic Footwear & Apparel/New Balance

AI Visibility & Sentiment

New Balance

New Balance is a global athletic footwear and apparel brand known for blending performance technology with lifestyle fashion. The company offers running shoes, training gear, and athleisure collections while partnering with professional athletes like Shohei Ohtani.

Active Monitoring

newbalance.com

Athletic Footwear & Apparel Athletic Shoes Basketball Sports Gear fitness

AI Visibility Score

87/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe New Balance today.

New Balance has achieved a rare dual-threat dominance in the AI landscape, securing near-perfect visibility across both high-performance distance running and premium streetwear heritage. While competitors like Nike and Brooks struggle with inconsistent rankings, New Balance maintains a stranglehold on the #1 position for the most valuable marathon and lifestyle search intents.

Working in your favor

Absolute dominance in 'Marathon & Long-Distance Training' queries, consistently ranking #1 across ChatGPT, Claude, Gemini, and AI Overviews.

High-authority presence for 'Streetwear Heritage Enthusiasts', specifically when AI is asked for cool, comfortable alternatives to mainstream competitors.

Exceptional performance on Claude (95% mention rate) and AI Overviews (1.7 average position), indicating strong crawl-ability and high trust scores in RAG-based systems.

Gaps to close

Significant ranking volatility on durability-specific queries, evidenced by a #23 ranking on ChatGPT despite better performance elsewhere.

Underperformance in the 'Cross-Training & Sport-Specific Gear' category, with rankings slipping to #10 in some instances.

Marginal visibility loss when users search for 'alternatives' to Nike or Adidas, dropping to position #5 in AI Overviews.

Opportunities

Capitalize on the 'Healthcare Professional' persona by diversifying content to include more 24/7 comfort and durability narratives.

Optimize technical specifications for cross-training and lifting to capture the multi-sport segment where current AI visibility is weakest.

Leverage the high sentiment in 'alternative' queries to directly target users looking to switch from legacy brands like Nike or Adidas.

Highest-Impact Actions

Execute a durability-focused technical content campaign to bridge the ChatGPT ranking gap.

The #23 ranking on durability queries suggests an AI training data deficit regarding New Balance's long-term product lifespan compared to competitors.

Develop multi-sport and cross-training optimization strategies to improve the current #10 position.

New Balance is currently viewed as a specialist brand by AI; expanding into cross-training will unlock broader market share in athletic footwear.

Directly optimize for 'best alternatives' search queries to steal market share from Nike and Adidas.

While rankings are high for direct searches, position #5 in AI Overviews for 'alternatives' represents a vulnerability where customers may be led to other brands.

Value Proposition

Premium athletic footwear combining cutting-edge performance technology with timeless style, offering superior comfort and quality for both serious athletes and lifestyle consumers.

Overview

Mission

Fearlessly Independent since 1906, empowering people through sport and craftsmanship to create positive change in communities around the world.

Products & Services

Performance running shoes (1080, 9060, ABZORB series)Athletic lifestyle sneakers (740 series)Athletic apparel and bodywearAthlete signature collectionsTraining and fitness gear

Current State

Visibility Landscape

A high-level view of how New Balance performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	100
“What do you know about New Balance? What do they do and what's their reputation?”	Positive	Positive	Positive	Positive
Core4q Product/service category queries	85	94	92	78
“help me pick a long distance running shoe, I'm looking at the new balance 1080 vs something from brooks or hoka”	#1	#1	#1	#1
“what training shoes should I buy for a mix of lifting and short treadmill sprints?”	No	#2	#4	No
“is the new balance 1080 v13 actually good for marathon training or should I look at something else?”	#1	#1	#1	#1
“what's the best shoe for someone with high arches training for a half marathon?”	#1	#1	#1	#1
Growth Areas3q Adjacent, aspirational & visionary	86	86	79	78
“find me some cool retro style sneakers that are actually comfortable for walking all day, specifically looking for that chunky grey look”	#1	#1	#1	#1
“who makes the most durable running shoes these days if I'm tired of the mainstream brands?”	#3	#3	No	No
“what are the best alternatives to the nike dunk or adidas samba if I want more support and a heritage vibe?”	#3	#1	#1	#1

“What do you know about New Balance? What do they do and what's their reputation?”

Positive

“help me pick a long distance running shoe, I'm looking at the new balance 1080 vs something from brooks or hoka”

“what training shoes should I buy for a mix of lifting and short treadmill sprints?”

“is the new balance 1080 v13 actually good for marathon training or should I look at something else?”

“what's the best shoe for someone with high arches training for a half marathon?”

“find me some cool retro style sneakers that are actually comfortable for walking all day, specifically looking for that chunky grey look”

“who makes the most durable running shoes these days if I'm tired of the mainstream brands?”

“what are the best alternatives to the nike dunk or adidas samba if I want more support and a heritage vibe?”

Brand Ecosystem

New Balance

70 mentions

Brooks

31 mentions

ASICS

asics.com

27 mentions

Nike

nike.com

26 mentions

Saucony

saucony.com

24 mentions

Hoka

23 mentions

Adidas

adidas.com

20 mentions

Hoka Clifton 9

16 mentions

GEL

12 mentions

Brooks Ghost 15

9 mentions

Hoka Bondi 8

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve New Balance's AI visibility.

Key Findings

Strength

Absolute dominance in 'Marathon & Long-Distance Training' queries, consistently ranking #1 across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

High-authority presence for 'Streetwear Heritage Enthusiasts', specifically when AI is asked for cool, comfortable alternatives to mainstream competitors.

Strength

Exceptional performance on Claude (95% mention rate) and AI Overviews (1.7 average position), indicating strong crawl-ability and high trust scores in RAG-based systems.

Recommended Actions

Execute a durability-focused technical content campaign to bridge the ChatGPT ranking gap.

The #23 ranking on durability queries suggests an AI training data deficit regarding New Balance's long-term product lifespan compared to competitors.

Develop multi-sport and cross-training optimization strategies to improve the current #10 position.

New Balance is currently viewed as a specialist brand by AI; expanding into cross-training will unlock broader market share in athletic footwear.

Directly optimize for 'best alternatives' search queries to steal market share from Nike and Adidas.

While rankings are high for direct searches, position #5 in AI Overviews for 'alternatives' represents a vulnerability where customers may be led to other brands.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Marathon & Long Distance Training(3 queries)

“help me pick a long distance running shoe, I'm looking at the new balance 1080 vs something from brooks or hoka”

4/4 platforms mentioned

Core

ChatGPT

1.New Balance 1080

2.Brooks

3.Hoka

4.NB 1080

5.Brooks Glycerin 20

+20 more

Claude

1.New Balance 1080 v14

2.Fresh Foam X

3.Brooks

4.Brooks Glycerin 21

5.NB 1080

+6 more

Gemini

1.New Balance Fresh Foam X 1080

2.Brooks

3.Hoka

4.New Balance Fresh Foam X 1080

5.New Balance 1080

+30 more

AI Overviews

1.New Balance 1080

2.Brooks

3.Hoka

4.New Balance 1080 v14

5.Brooks Ghost 17

+19 more

“is the new balance 1080 v13 actually good for marathon training or should I look at something else?”

4/4 platforms mentioned

Core

The High-Performance Distance Runner · Competitive Amateur Marathoner

ChatGPT

1.New Balance 1080 v13

2.Fresh Foam X

3.NB

4.Saucony Endorphin Pro 3

5.Adidas Adizero Adios Pro 3

+8 more

Claude

1.Fresh Foam 1080 v13

2.FuelCell

3.Vaporfly

4.Fresh Foam X

5.New Balance FuelCell Supercomp Elite v2

+2 more

Gemini

1.New Balance Fresh Foam X 1080v13

2.Fresh Foam X

3.1080

4.FuelCell

5.Vaporfly

+9 more

AI Overviews

1.New Balance Fresh Foam X 1080 v13

2.Fresh Foam X

3.New Balance

4.Ndurance

5.New Balance 1080 v14

+1 more

“what's the best shoe for someone with high arches training for a half marathon?”

4/4 platforms mentioned

Core

The High-Performance Distance Runner · Competitive Amateur Marathoner

ChatGPT

1.New Balance Fresh Foam X 1080v13

2.Hoka Clifton 9

3.Hoka Bondi 8

4.ASICS Gel-Nimbus 25

5.Saucony Triumph 21/22

+6 more

Claude

1.ASICS

2.New Balance

3.FuelCell RC Elite v2

4.Nike

5.Zoom Fly 5

+3 more

Gemini

1.New Balance Fresh Foam X 1080

2.Hoka Clifton 9

3.Brooks Ghost 15

4.Brooks

5.Brooks Glycerin 20/21

+6 more

AI Overviews

1.1080

2.Nike

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Brooks Running Shoes for Marathon: A 2026 Guide

wellness.alibaba.com

New Balance

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Athletic Footwear & Apparel

Start gettingrecommended by AI.

Frequently asked questions

New Balance

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Athletic Footwear & Apparel

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.