New Balance

Visibility85

Vibe100

Businesses/Athletic Footwear & Apparel/New Balance

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AI Visibility & Sentiment

New Balance

New Balance is a global athletic footwear and apparel brand known for blending performance technology with lifestyle fashion. The company offers running shoes, training gear, and athleisure collections while partnering with professional athletes like Shohei Ohtani.

Active Monitoring

newbalance.com

Athletic Footwear & Apparel

AI Visibility Score

85/100

Excellent

Sentiment Score

100/100

AI Perception

Summary

New Balance has achieved a rare dual-threat dominance in the AI landscape, securing near-perfect visibility across both high-performance distance running and premium streetwear heritage. While competitors like Nike and Brooks struggle with inconsistent rankings, New Balance maintains a stranglehold on the #1 position for the most valuable marathon and lifestyle search intents.

Value Proposition

Premium athletic footwear combining cutting-edge performance technology with timeless style, offering superior comfort and quality for both serious athletes and lifestyle consumers.

Overview

Mission

Fearlessly Independent since 1906, empowering people through sport and craftsmanship to create positive change in communities around the world.

Products & Services

Performance running shoes (1080, 9060, ABZORB series)Athletic lifestyle sneakers (740 series)Athletic apparel and bodywearAthlete signature collectionsTraining and fitness gear

Agent Breakdown

AI Platforms

How often do different AI platforms reference New Balance?

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Conversation Analysis

Topics

What conversations is New Balance included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend New Balance to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Marathon & Long Distance Training(3 queries)

“help me pick a long distance running shoe, I'm looking at the new balance 1080 vs something from brooks or hoka”

4/4 platforms mentioned

ChatGPT

1.New Balance 1080

2.Brooks

3.Hoka

4.NB 1080

5.Brooks Glycerin 20

+20 more

Claude

1.New Balance 1080 v14

2.Fresh Foam X

3.Brooks

4.Brooks Glycerin 21

5.NB 1080

+6 more

Gemini

1.New Balance Fresh Foam X 1080

2.Brooks

3.Hoka

4.New Balance Fresh Foam X 1080

5.New Balance 1080

+30 more

AI Overviews

1.New Balance 1080

2.Brooks

3.Hoka

4.New Balance 1080 v14

5.Brooks Ghost 17

+19 more

“is the new balance 1080 v13 actually good for marathon training or should I look at something else?”

4/4 platforms mentioned

ChatGPT

1.New Balance 1080 v13

2.Fresh Foam X

3.NB

4.Saucony Endorphin Pro 3

5.Adidas Adizero Adios Pro 3

+8 more

Claude

1.Fresh Foam 1080 v13

2.FuelCell

3.Vaporfly

4.Fresh Foam X

5.New Balance FuelCell Supercomp Elite v2

+2 more

Gemini

1.New Balance Fresh Foam X 1080v13

2.Fresh Foam X

3.1080

4.FuelCell

5.Vaporfly

+9 more

AI Overviews

1.New Balance Fresh Foam X 1080 v13

2.Fresh Foam X

3.New Balance

4.Ndurance

5.New Balance 1080 v14

+1 more

“what's the best shoe for someone with high arches training for a half marathon?”

4/4 platforms mentioned

ChatGPT

1.New Balance Fresh Foam X 1080v13

2.Hoka Clifton 9

3.Hoka Bondi 8

4.ASICS Gel-Nimbus 25

5.Saucony Triumph 21/22

+6 more

Claude

1.ASICS

2.New Balance

3.FuelCell RC Elite v2

4.Nike

5.Zoom Fly 5

+3 more

Gemini

1.New Balance Fresh Foam X 1080

2.Hoka Clifton 9

3.Brooks Ghost 15

4.Brooks

5.Brooks Glycerin 20/21

+6 more

AI Overviews

1.1080

2.Nike

Lifestyle & Streetwear Selection(2 queries)

“find me some cool retro style sneakers that are actually comfortable for walking all day, specifically looking for that chunky grey look”

4/4 platforms mentioned

ChatGPT

1.Nike

2.Air Max 97

3.New Balance

4.990v5

5.New Balance

+28 more

Claude

1.New Balance 990v6

2.ASICS

3.Gel-Lyte III

4.Gel-Quantum 360

5.Saucony Shadow Original

+2 more

Gemini

1.New Balance 990v5

2.New Balance 990v6

3.New Balance

4.ENCAP

5.ABZORB

+15 more

AI Overviews

1.New Balance 9060

2.Asics Gel-Kayano 14

3.Ryka Devotion X Max

“what are the best alternatives to the nike dunk or adidas samba if I want more support and a heritage vibe?”

4/4 platforms mentioned

ChatGPT

1.Dunk

2.Samba

3.New Balance 990v5

4.ENCAP

5.NB

+16 more

Claude

1.Saucony Jazz Original

2.ASICS Gel-Lyte III

3.GEL

4.New Balance 574

5.NB

+6 more

Gemini

1.Nike Dunk

2.Adidas Samba

3.New Balance 574

4.New Balance

5.ENCAP

+9 more

AI Overviews

1.Nike

2.Nike Dunk

3.adidas

4.adidas Samba

5.New Balance

+4 more

Choosing Trusted Athletic Brands(1 query)

“who makes the most durable running shoes these days if I'm tired of the mainstream brands?”

2/4 platforms mentioned

ChatGPT

1.Vibram

2.Contagrip

3.Salomon

4.S/Lab Ultra

5.Sense Ride 4

23.New Balance

+23 more

Claude

1.ASICS

2.Gel-Kayano

3.New Balance

4.990v5

5.1080

+9 more

Gemini

1.Altra

2.Altra Lone Peak

3.Vibram Megagrip

4.Altra Torin

5.Topo Athletic

+12 more

AI Overviews

1.Nike

2.Adidas

3.Mizuno

4.La Sportiva

5.Nnormal

+10 more

Cross Training & Sport Specific Gear(1 query)

“what training shoes should I buy for a mix of lifting and short treadmill sprints?”

2/4 platforms mentioned

ChatGPT

1.Nike Metcon 9

2.Metcon 8

3.Reebok Nano X3

4.Under Armour TriBase Reign 5

5.Inov-8 F-Lite 235/260

+9 more

Claude

1.Nike

2.Nike Metcon 9

3.Reebok

4.Reebok Nano X2

5.Metcons

10.New Balance

+5 more

Gemini

1.Nike Metcon Series

2.Metcon 8

3.Metcon 9

4.CrossFit

5.Reebok Nano Series

10.New Balance Minimus TR

+5 more

AI Overviews

1.Hyperlift

2.ReactX

3.SwellFoam

4.Free

5.Metcon

+2 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in 'Marathon & Long-Distance Training' queries, consistently ranking #1 across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

High-authority presence for 'Streetwear Heritage Enthusiasts', specifically when AI is asked for cool, comfortable alternatives to mainstream competitors.

Strength

Exceptional performance on Claude (95% mention rate) and AI Overviews (1.7 average position), indicating strong crawl-ability and high trust scores in RAG-based systems.

Strength

Strong resonance with specialized professional personas, specifically Healthcare Professionals, where the brand maintains a 1.7 average position.

Gap

Significant ranking volatility on durability-specific queries, evidenced by a #23 ranking on ChatGPT despite better performance elsewhere.

Gap

Underperformance in the 'Cross-Training & Sport-Specific Gear' category, with rankings slipping to #10 in some instances.

Gap

Marginal visibility loss when users search for 'alternatives' to Nike or Adidas, dropping to position #5 in AI Overviews.

Opportunity

Capitalize on the 'Healthcare Professional' persona by diversifying content to include more 24/7 comfort and durability narratives.

Opportunity

Optimize technical specifications for cross-training and lifting to capture the multi-sport segment where current AI visibility is weakest.

Opportunity

Leverage the high sentiment in 'alternative' queries to directly target users looking to switch from legacy brands like Nike or Adidas.

Technical Health

Site Health for AI Visibility

How well New Balance's website is optimized for AI agent discovery and comprehension.

74/100

6 passed 4 warnings 4 issues

Audited 2/25/2026

Crawlability73

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality55

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Critical Issues

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

Non-200 status code

Verify the status code is expected.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

+ 2 more warnings

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Brand Identity

Brand Voice & Style

How AI perceives New Balance's communication style and personality

New Balance communicates with confident authenticity, balancing heritage pride with modern innovation. The brand voice is approachable yet aspirational, speaking to both serious athletes and style-conscious consumers. There's an emphasis on quality craftsmanship and independence, avoiding hype-driven marketing in favor of substance and performance credibility. The tone is clean, direct, and empowering without being aggressive.

Core Tone Traits

Confidently Understated

Lets product quality speak for itself without excessive hype

Performance-Focused

Emphasizes technology and athletic benefits with credibility

Heritage-Proud

References independent spirit and craftsmanship legacy

Inclusively Aspirational

Inspires achievement while remaining accessible to all athletes

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of New Balance

New Balance309 mentions

Brooks31 mentions

Nike26 mentions

Saucony24 mentions

Hoka23 mentions

Adidas20 mentions

ASICS20 mentions

Hoka Clifton 916 mentions

GEL12 mentions

Brooks Ghost 159 mentions

Hoka Bondi 88 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Best Brooks Running Shoes for Marathon: A 2026 Guide

https://wellness.alibaba.com/fitlife/best-brooks-shoes-for-marathon-runners#:~:text=Lately%2C%20more%20marathon%20runners%20are,break%20down%20what%20actually%20matters.

Referenced in 1 query

Review

Brooks Ghost 17 vs Glycerin 22 - Running Shoe - RTINGS.com

https://www.rtings.com/running-shoes/tools/compare/brooks-ghost-17-vs-brooks-glycerin-22/81057/81059#:~:text=The%20Brooks%20Ghost%2017%20and,%2D%20(Women%20%2D%20US%207))

Referenced in 1 query

Get Featured

Guide to Brooks Running Shoes (2026)

https://www.doctorsofrunning.com/2019/09/brooks-revel-3-review.html#:~:text=Our%20Shoe%20Recommendations%20to%20Try,good%20option%20for%20most%20runners.

Referenced in 1 query

Review

New Balance Vs. Brooks: Which Shoes Are Better?

https://www.today.com/shop/new-balance-vs-brooks-rcna215912#:~:text=Best%20overall:%20New%20Balance%20Fresh,provide%20comfortable%20cushioning%20and%20support.

Referenced in 1 query

Review

New Balance 1080 V14 vs 1080 V13 - Find My Footwear

https://findmyfootwear.com/new-balance-1080-v14-vs-1080-v13-which-version-is-the-best-cushioned-cruiser/#:~:text=In%20testing%2C%20I've%20run,and%20the%20Nike%20Invincible%203.

Referenced in 1 query

Review

Best Hoka Running Shoes 2026 - Forbes Vetted

https://www.forbes.com/sites/forbes-personal-shopper/article/best-hoka-running-shoe/#:~:text=Hoka%20Running%20Shoes-,Cushioning%20And%20Comfort,to%20your%20preferred%20running%20style.

Referenced in 1 query

Pitch Story

HOKA Bondi 9 Review: Worth the Upgrade?

https://www.marathonsports.com/blog/hoka-bondi-9-review-worth-the-upgrade#:~:text=While%20the%20Bondi%209%20excels%20during%20long,comes%20to%20speed%20workouts%20or%20uptempo%20days.

Referenced in 1 query

Review

Brooks Glycerin Max vs Hoka Bondi 9 Compared by a Foot Expert

https://flawlessshoereviews.com/shoe-comparisons/brooks-glycerin-max-vs-hoka-bondi-9-review/#:~:text=The%20Bondi%209%20has%20had%20a%20significant,8%2C%20particularly%20in%20the%20toe%20box%20width:

Referenced in 1 query

Review

Comparison: New Balance 1080 v14 vs New Balance 1080 v13

https://www.runningshoesguru.com/comparison/new-balance-1080-v14-vs-new-balance-1080-v13/#:~:text=The%20main%20difference%20between%20the,properties%20because%20of%20its%20rocker.

Referenced in 1 query

Review

Ghost vs. Glycerin: Best Cushioning Shoe - Brooks Running

https://www.brooksrunning.com/en_us/blog/advice-tips/best-cushioning-shoes-ghost-vs-glycerin.html?srsltid=AfmBOooaFBLPkbXsDs5I-gFX50fLXBYazAdNxb1pq1mOZfyez1uB0pba#:~:text=1.,without%20compromising%20weight%20or%20durability.

Referenced in 1 query

Review

Hoka Men's Bondi 9

/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462862390141847,gpcid:5763960239387600658,catalogid:18422292148419929341,productDocid:9979199671360317668&q=product&sa=X&ved=2ahUKEwi__Oa-u_OSAxUxXEEAHSJWOPwQvP0RegQIDBAp

Referenced in 1 query

Review

Top 11 Podiatrist Recommended Shoes for Every Foot Type

https://achillesfootandankle.com/podiatrist-recommended-shoes/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use New Balance's resources to help users.

Launch Durability-Focused Technical Content Campaign

Address the #23 ChatGPT ranking on durability queries by creating authoritative content that documents New Balance's long-term product lifespan and quality craftsmanship. This campaign will generate technical reviews, wear-test data, and longevity comparisons that AI systems can reference when users ask about durable athletic footwear. Social media will amplify real customer stories and mileage milestones to build a rich dataset of durability proof points.

The 1,000-Mile Club: Real runners share how far their New Balance shoes have carried them

Inside the Lab: How New Balance engineers test shoes to outlast the competition

5 Signs Your Running Shoes Are Built to Last (And Why Materials Matter)

From First Mile to Thousandth: What happens to shoe construction over time

Quality vs. Hype: Why durability should be your top shoe-buying criterion

Expand Cross-Training and Multi-Sport Authority

Improve the current #10 position in multi-sport queries by positioning New Balance as a versatile performance brand beyond running specialization. Create content showcasing product performance across gym training, court sports, and hybrid workouts that AI assistants will reference for cross-training recommendations. Leverage athlete partnerships and fitness community engagement to demonstrate multi-sport credibility.

One Shoe, Five Workouts: How versatile training footwear elevates your fitness routine

From the Track to the Weight Room: Why serious athletes need adaptable gear

The Cross-Training Checklist: What to look for in multi-purpose athletic shoes

How Pro Athletes Train Across Disciplines Without Switching Shoes

Gym to Street: The rise of performance footwear that does it all

Dominate Brand Alternative Search Queries

Address the #5 vulnerability in 'best alternatives' AI Overviews by creating comparison content that positions New Balance as the superior choice over Nike and Adidas. Develop honest, substance-driven content highlighting unique value propositions like quality craftsmanship and independent brand ethos that AI systems will surface when users seek alternatives. Social campaigns will emphasize differentiation without aggressive competitor attacks.

What Runners Discover When They Switch From Big-Name Brands

5 Reasons Quality-Focused Athletes Are Choosing Independent Brands

The Comfort Test: How heritage craftsmanship outperforms mass production

Beyond the Hype: Finding athletic footwear that prioritizes substance over trends

Why More Athletes Are Rethinking Their Brand Loyalty in 2026

Amplify 1080 v13 Technical Authority for Marathon Dominance

Maintain the 100% mention rate in marathon contexts by continuously feeding AI systems fresh technical reviews and performance data for flagship models like the 1080 v13. Create detailed specification content, expert analysis, and race-day performance stories that keep New Balance as the primary recommendation in generative marathon footwear responses. Partner with running publications and communities to generate high-signal technical content.

Breaking Down the 1080 v13: The technology behind marathon-ready cushioning

What Elite Marathoners Look for in Race-Day Footwear

Mile 20 and Beyond: How shoe technology impacts late-race performance

The Science of Fresh Foam: Engineering comfort for 26.2 miles

Race Report: How the right footwear choice shaped my marathon PR

Content Engineering

Recommended Actions

Execute a durability-focused technical content campaign to bridge the ChatGPT ranking gap.

The #23 ranking on durability queries suggests an AI training data deficit regarding New Balance's long-term product lifespan compared to competitors.

Impact: High

Develop multi-sport and cross-training optimization strategies to improve the current #10 position.

New Balance is currently viewed as a specialist brand by AI; expanding into cross-training will unlock broader market share in athletic footwear.

Impact: High

Directly optimize for 'best alternatives' search queries to steal market share from Nike and Adidas.

While rankings are high for direct searches, position #5 in AI Overviews for 'alternatives' represents a vulnerability where customers may be led to other brands.

Impact: Medium

Enhance technical data feeds for the 1080 v13 and similar flagship models to maintain the 100% mention rate in marathon contexts.

Maintaining current dominance requires a constant stream of fresh, technical reviews to remain the primary recommendation in generative responses.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 25, 2026.

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