Enter your website. You'll see what ChatGPT, Claude, and Gemini say about you, and we'll track New Balance as a competitor.
Free visibility scanResults in 2 minutesNo credit card required
Prefer to text? Text PendiumNew Balance · newbalance.com · Scanned Feb 25, 2026
We asked ChatGPT, Claude, Gemini, and AI Overviews 7 questions a buyer would ask, with no context and as up to 3 buyer personas. New Balance was named in 70 of 80 answers. Asked about the brand directly, 4 of 4 answers described it.
AI names New Balance ahead of: Brooks, Nike, Saucony
AI visibility score
Excellent
New Balance competitors in AI answers
Answers that named each brand
Enter your site. We'll set up your agent, ask AI the questions your buyers ask, and track New Balance as a competitor in your results.
Questions where AI recommends someone else
A sample of the questions buyers ask, and whether ChatGPT, Claude, Gemini, and AI Overviews named New Balance in each answer.
Share of buying answers
90% on ChatGPT95% on Claude90% on Gemini75% on AI Overviews70/80And 5 more questions in the full report.
Perplexity was not part of this scan.
What AI says
Where AI gets its information
Counts are pages cited from each site.
New Balance's own site
Other sites
Publications
instagram.com2Full report
Significant ranking volatility on durability-specific queries, evidenced by a #23 ranking on ChatGPT despite better performance elsewhere.
Is this your brand? Claim it to see the full report.
About New Balance
New Balance is a global athletic footwear and apparel brand known for blending performance technology with lifestyle fashion. The company offers running shoes, training gear, and athleisure collections while partnering with professional athletes like Shohei Ohtani.
More brands in Athletic Footwear & Apparel
