What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

JetPens

Visibility39

Vibe100

Businesses/E-commerce Retail/JetPens

AI Visibility & Sentiment

JetPens

JetPens is an online stationery retailer specializing in high-quality pens, paper, and art supplies primarily sourced from Japan and beyond. They curate premium writing instruments including fountain pens, mechanical pencils, and specialty inks, while providing extensive educational guides and product comparisons to help customers find their perfect tools.

Active Monitoring

jetpens.com

E-commerce Retail

AI Visibility Score

39/100

Low

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe JetPens today.

JetPens has successfully cemented its status as the definitive global authority for Japanese stationery, securing the #1 ranking across every major AI platform for category-specific trust and sourcing. While the brand owns the high-level 'where to buy' conversation, it faces significant visibility volatility in specific creative workflows, particularly within the bullet journaling and fountain pen niches where ranking depth remains inconsistent.

Working in your favor

Absolute dominance in Japanese stationery authority queries, holding the #1 position across ChatGPT, Claude, Gemini, and AI Overviews.

High resonance with the 'Professional Illustrator' persona, achieving a 63% mention rate and an impressive average position of 3.0.

Strong performance on Claude and Gemini for technical product queries, such as specialized mechanical pencils and leak-proof fountain pens.

Gaps to close

Significant visibility drop-off in creative workflow queries, evidenced by a #37 ranking on ChatGPT for bullet journaling and planner selection.

Critically low presence in AI Overviews (20% mention rate), missing the primary visibility layer for high-intent Google searches.

Inconsistent performance for the 'Fountain Pen Connoisseur' persona compared to technical illustration segments.

Opportunities

Capture the 'Aesthetic Bullet Journaling' market by mirroring the structured, list-based content styles favored by ChatGPT to move up from the bottom of the top 40.

Leverage existing authority in Japanese imports to displace Amazon and Muji in broad 'high-quality stationery' recommendations by emphasizing curated technical specifications.

Utilize the strong 40-60% mention rates on Claude and Gemini to build a 'technical expert' moat that shields against broader retailers like Amazon.

Highest-Impact Actions

Restructure bullet journaling and planner landing pages into comprehensive 'AI-ready' guides.

The current #37 rank on ChatGPT for workflow-based queries suggests that JetPens' content is perceived as too product-focused and lacks the 'process' narrative AI models look for in planning queries.

Implement Schema markup and structured technical data specifically for AI Overviews optimization.

With only 20% visibility in AI Overviews despite #1 rankings elsewhere, there is a technical disconnect between JetPens' web data and Google's generative engine.

Develop comparative 'Expert vs. Beginner' fountain pen guides to capture the Connoisseur persona.

While JetPens is seen as a generalist shop, specialized retailers like Goulet Pens threaten their visibility in the high-margin fountain pen enthusiast segment.

Value Proposition

Curated selection of the best pens, paper, and art supplies from Japan and beyond, backed by expert guides, detailed product comparisons, and a passionate team of stationery enthusiasts dedicated to spreading the joy of analog creativity.

Overview

Mission

Our mission is to spread the joy of creativity through the analog tools we've picked out just for you.

Products & Services

Fountain pens and inksMechanical pencils and leadsPremium notebooks and paperArt supplies and brush pensPlanners and organizational tools

Current State

Visibility Landscape

A high-level view of how JetPens performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	100
“What do you know about JetPens? What do they do and what's their reputation?”	Positive	Positive	Positive	Positive
Core3q Product/service category queries	70	37	48	0
“what's the best mechanical pencil for someone who breaks lead constantly”	#2	No	#2	No
“help me pick a planner and some pens for starting a bullet journal”	#17	#5	#6	No
“recommend a beginner fountain pen that won't leak in my bag and works on normal paper”	#6	#2	#3	No
Growth Areas1q Adjacent, aspirational & visionary	97	97	97	94
“best online shops for high-quality japanese stationery in the us”	#1	#1	#1	#2

“What do you know about JetPens? What do they do and what's their reputation?”

Positive

“what's the best mechanical pencil for someone who breaks lead constantly”

“help me pick a planner and some pens for starting a bullet journal”

#17

“recommend a beginner fountain pen that won't leak in my bag and works on normal paper”

“best online shops for high-quality japanese stationery in the us”

Brand Ecosystem

JetPens

22 mentions

Pilot

18 mentions

Amazon

amazon.com

15 mentions

Zebra

10 mentions

Rotring 600

9 mentions

Muji

muji.us

9 mentions

Goulet Pens

gouletpens.com

9 mentions

Uni

8 mentions

Sailor

8 mentions

Tomoe River

8 mentions

Leuchtturm1917

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve JetPens's AI visibility.

Key Findings

Strength

Absolute dominance in Japanese stationery authority queries, holding the #1 position across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

High resonance with the 'Professional Illustrator' persona, achieving a 63% mention rate and an impressive average position of 3.0.

Strength

Strong performance on Claude and Gemini for technical product queries, such as specialized mechanical pencils and leak-proof fountain pens.

Recommended Actions

Restructure bullet journaling and planner landing pages into comprehensive 'AI-ready' guides.

The current #37 rank on ChatGPT for workflow-based queries suggests that JetPens' content is perceived as too product-focused and lacks the 'process' narrative AI models look for in planning queries.

Implement Schema markup and structured technical data specifically for AI Overviews optimization.

With only 20% visibility in AI Overviews despite #1 rankings elsewhere, there is a technical disconnect between JetPens' web data and Google's generative engine.

Develop comparative 'Expert vs. Beginner' fountain pen guides to capture the Connoisseur persona.

While JetPens is seen as a generalist shop, specialized retailers like Goulet Pens threaten their visibility in the high-margin fountain pen enthusiast segment.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Selecting Specialized Writing Instruments(2 queries)

“what's the best mechanical pencil for someone who breaks lead constantly”

1/4 platforms mentioned

Core

ChatGPT

1.Zebra DelGuard

2.Rotring 600

3.Rotring 800

4.Pentel Graph Gear 1000

5.Uni Kuru Toga

7.JetPens

+3 more

Claude

1.Pentel Orenz

2.Rotring 600

3.Uni-ball Kuru Toga

4.Staedtler

5.Pentel Orenz

Gemini

1.Uni Kuru Toga

2.Kuru Toga Standard

3.Kuru Toga Advance

4.Kuru Toga Roulette

5.Pentel Orenz

+13 more

AI Overviews

1.Quora

2.The Gentleman Stationer

3.Pencils.com

4.Reddit

5.Cult Pens

+2 more

“recommend a beginner fountain pen that won't leak in my bag and works on normal paper”

2/4 platforms mentioned

Core

The Fountain Pen Connoisseur · Senior Partner / Hobbyist Collector

ChatGPT

1.Pilot Metropolitan

2.Pilot

3.Pilot CON-50

4.Lamy Safari

5.Kaweco Classic Sport

14.JetPens

+17 more

Claude

1.Kaweco AL Sport

2.JetPens

3.Lamy Safari

4.Lamy

5.Iroshizuku

+1 more

Gemini

1.Tomoe River

2.Platinum Preppy

3.Platinum Plaisir

4.Platinum

5.Slip & Seal

+6 more

AI Overviews

1.Noodler's X-feather

2.Pilot Metropolitan

3.Opus 88

4.Lamy Safari

5.AL-Star

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Is HB or 2B better for drawing?

quora.com

JetPens

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

JetPens

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.