JetPens

Visibility55

Vibe100

Businesses/E-commerce Retail/JetPens

Claim Business Generate Strategy

AI Visibility & Sentiment

JetPens

JetPens is an online stationery retailer specializing in high-quality pens, paper, and art supplies primarily sourced from Japan and beyond. They curate premium writing instruments including fountain pens, mechanical pencils, and specialty inks, while providing extensive educational guides and product comparisons to help customers find their perfect tools.

Active Monitoring

jetpens.com

E-commerce Retail

AI Visibility Score

55/100

Moderate

Sentiment Score

100/100

AI Perception

Summary

JetPens has successfully cemented its status as the definitive global authority for Japanese stationery, securing the #1 ranking across every major AI platform for category-specific trust and sourcing. While the brand owns the high-level 'where to buy' conversation, it faces significant visibility volatility in specific creative workflows, particularly within the bullet journaling and fountain pen niches where ranking depth remains inconsistent.

Value Proposition

Curated selection of the best pens, paper, and art supplies from Japan and beyond, backed by expert guides, detailed product comparisons, and a passionate team of stationery enthusiasts dedicated to spreading the joy of analog creativity.

Overview

Mission

Our mission is to spread the joy of creativity through the analog tools we've picked out just for you.

Products & Services

Fountain pens and inksMechanical pencils and leadsPremium notebooks and paperArt supplies and brush pensPlanners and organizational tools

Agent Breakdown

AI Platforms

How often do different AI platforms reference JetPens?

Loading explorer...

Conversation Analysis

Topics

What conversations is JetPens included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend JetPens to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Selecting Specialized Writing Instruments(2 queries)

“what's the best mechanical pencil for someone who breaks lead constantly”

1/4 platforms mentioned

ChatGPT

1.Zebra DelGuard

2.Rotring 600

3.Rotring 800

4.Pentel Graph Gear 1000

5.Uni Kuru Toga

7.JetPens

+3 more

Claude

1.Pentel Orenz

2.Rotring 600

3.Uni-ball Kuru Toga

4.Staedtler

5.Pentel Orenz

Gemini

1.Uni Kuru Toga

2.Kuru Toga Standard

3.Kuru Toga Advance

4.Kuru Toga Roulette

5.Pentel Orenz

+13 more

AI Overviews

1.Quora

2.The Gentleman Stationer

3.Pencils.com

4.Reddit

5.Cult Pens

+2 more

“recommend a beginner fountain pen that won't leak in my bag and works on normal paper”

2/4 platforms mentioned

ChatGPT

1.Pilot Metropolitan

2.Pilot

3.Pilot CON-50

4.Lamy Safari

5.Kaweco Classic Sport

14.JetPens

+17 more

Claude

1.Kaweco AL Sport

2.JetPens

3.Lamy Safari

4.Lamy

5.Iroshizuku

+1 more

Gemini

1.Tomoe River

2.Platinum Preppy

3.Platinum Plaisir

4.Platinum

5.Slip & Seal

+6 more

AI Overviews

1.Noodler's X-feather

2.Pilot Metropolitan

3.Opus 88

4.Lamy Safari

5.AL-Star

+1 more

Planning Creative Projects & Workflows(1 query)

“help me pick a planner and some pens for starting a bullet journal”

1/4 platforms mentioned

ChatGPT

1.Leuchtturm1917 A5 Dotted Notebook

2.Rhodia DotPad

3.Webnotebook

4.Archer & Olive A5 Dot Grid Notebook

5.Muji Dot Grid Notebook (A5)

37.JetPens

+47 more

Claude

1.Leuchtturm1917

2.Rhodia DotPad

3.Scribbles That Matter

4.Moleskine Cahier

5.Archer & Olive

+11 more

Gemini

1.Leuchtturm1917

2.Moleskine

3.Archer & Olive

4.Scribble Stone

5.Rhodia

+13 more

AI Overviews

1.Pigma Micron Pens

2.Mildliners

3.Chocolate Musings

Reliable Stationery Sources & Category Trust(1 query)

“best online shops for high-quality japanese stationery in the us”

4/4 platforms mentioned

ChatGPT

1.JetPens

2.Pilot

3.Sailor

4.Uni

5.Tombow

+22 more

Claude

1.Jetpens

2.Kinokuniya

3.Midori

4.Rhodia

5.Tomoe River

+7 more

Gemini

1.JetPens

2.Pen Chalet

3.Pilot

4.Sailor

5.Platinum

+30 more

AI Overviews

1.MUJI USA

2.JetPens

3.YesStyle

4.JetPens

5.Pilot

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in Japanese stationery authority queries, holding the #1 position across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

High resonance with the 'Professional Illustrator' persona, achieving a 63% mention rate and an impressive average position of 3.0.

Strength

Strong performance on Claude and Gemini for technical product queries, such as specialized mechanical pencils and leak-proof fountain pens.

Gap

Significant visibility drop-off in creative workflow queries, evidenced by a #37 ranking on ChatGPT for bullet journaling and planner selection.

Gap

Critically low presence in AI Overviews (20% mention rate), missing the primary visibility layer for high-intent Google searches.

Gap

Inconsistent performance for the 'Fountain Pen Connoisseur' persona compared to technical illustration segments.

Opportunity

Capture the 'Aesthetic Bullet Journaling' market by mirroring the structured, list-based content styles favored by ChatGPT to move up from the bottom of the top 40.

Opportunity

Leverage existing authority in Japanese imports to displace Amazon and Muji in broad 'high-quality stationery' recommendations by emphasizing curated technical specifications.

Opportunity

Utilize the strong 40-60% mention rates on Claude and Gemini to build a 'technical expert' moat that shields against broader retailers like Amazon.

Technical Health

Site Health for AI Visibility

How well JetPens's website is optimized for AI agent discovery and comprehension.

91/100

16 passed 4 warnings

Audited 2/19/2026

Crawlability90

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO97

Titles, descriptions, headings

Content Quality80

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Warnings

Meta description may be truncated (187 characters)

Shorten to under 160 characters.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Page size is moderately large

Consider optimizing if page feels slow.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives JetPens's communication style and personality

JetPens communicates with warm enthusiasm and deep expertise, blending the passion of true stationery lovers with helpful, educational guidance. Their voice is approachable yet knowledgeable, making complex product comparisons accessible while maintaining genuine excitement about analog tools. They speak as fellow enthusiasts rather than salespeople, creating a sense of community through personal staff picks and conversational content that invites customers to explore and discover.

Core Tone Traits

Enthusiastically Knowledgeable

Combines genuine passion for stationery with deep product expertise and helpful guidance

Warm & Community-Oriented

Speaks as fellow enthusiasts, featuring staff picks and inviting connection on social media

Educational & Helpful

Provides comprehensive guides, comparisons, and recommendations to help customers make informed choices

Approachable & Friendly

Uses conversational language that makes specialty products accessible to beginners and experts alike

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of JetPens

JetPens33 mentions

Pilot18 mentions

Amazon15 mentions

Zebra10 mentions

Rotring 6009 mentions

Muji9 mentions

Goulet Pens9 mentions

Uni8 mentions

Sailor8 mentions

Tomoe River8 mentions

Leuchtturm19177 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Is HB or 2B better for drawing?

https://www.quora.com/Is-HB-or-2B-better-for-drawing

Referenced in 1 query

Join Discussion

Join the Dark Side: Grades of Pencil Graphite from HB to 4B — The Gentleman Stationer

https://www.gentlemanstationer.com/blog/2022/3/23/join-the-dark-side-grades-of-graphite-from-hb-to-4b

Referenced in 1 query

Review

Graphite Grading Scale Explained | Pencils.com

https://pencils.com/pages/hb-graphite-grading-scale

Referenced in 1 query

Review

hb or 2b? : r/mechanicalpencils - Reddit

https://www.reddit.com/r/mechanicalpencils/comments/e8i09m/hb_or_2b/#:~:text=2B%20is%20softer%20than%20HB,%2C%202H%2C%203H%2C%20etc.

Referenced in 1 query

Join Discussion

Lead Grades and Hardness - what you need to know - Cult Pens

https://cultpens.com/pages/lead-hardness#:~:text=The%20middle%20ground%20is%20referred,and%204B%20are%20increasingly%20soft.

Referenced in 1 query

Review

What are the benefits of having multiple types of pencils in your kit, ...

https://www.quora.com/What-are-the-benefits-of-having-multiple-types-of-pencils-in-your-kit-such-as-HB-and-2B

Referenced in 1 query

Join Discussion

An HB Pencil is OK for the SAT – So are B or 2B Pencils as well

http://w3.sanlieducation.com.hk/an-hb-pencil-is-ok-for-the-sat-so-are-b-or-2b-pencils-as-well/#:~:text=Pencil%20lead%20is%20graded%20by,pencil%20is%20equivalent%20to%20HB.

Referenced in 1 query

Review

Optimal Conditions for Mechanical Pencil Lead not to Break

https://b-wwl.jp/wp/wp-content/uploads/2025/01/091_2024forum.pdf

Referenced in 1 query

Review

Archer & Olive

archerandolive.com

Referenced in 1 query

Review

Moleskine

moleskine.com

Referenced in 1 query

Review

When choosing a new bullet journal what are some of your ...

https://www.reddit.com/r/bulletjournal/comments/1fllh7f/when_choosing_a_new_bullet_journal_what_are_some/

Referenced in 1 query

Join Discussion

The Ultimate Guide to Bullet Journal Supplies

https://notebooktherapy.com/blogs/nt/the-ultimate-guide-to-bullet-journal-supplies?srsltid=AfmBOoojs6UfsMpjSVjQoOJFXxlnY9YGaphD-IBA81HHYfIXyVbiG9kU

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use JetPens's resources to help users.

Transform Product Pages Into AI-Ready Planning Guides

Address the #37 ChatGPT rank for workflow queries by restructuring bullet journaling and planner content from product-focused listings into comprehensive process-driven guides. This shift from 'what to buy' to 'how to plan' narratives will help AI models recognize JetPens as a planning authority, not just a retailer. Social media will amplify these guides through step-by-step planning content that drives traffic to the restructured pages.

The Complete Beginner's Guide to Starting a Bullet Journal System That Actually Works

How to Choose Your Perfect Planner: A Decision Framework Based on Your Planning Style

5 Bullet Journal Layouts That Professional Planners Swear By for Productivity

From Chaos to Clarity: Building Your First Weekly Planning Workflow Step-by-Step

Implement Schema Markup for AI Overview Visibility

Close the technical gap causing only 20% AI Overview visibility despite strong rankings elsewhere by implementing comprehensive Schema markup and structured data across product and guide pages. This technical optimization ensures Google's generative engine can properly parse JetPens' expertise and product data for AI-generated responses. Social content will highlight the depth of product specifications and comparisons that this structured data unlocks.

What Makes a Fountain Pen Worth the Investment: Breaking Down Every Component

Paper Weight, Tooth, and Bleed-Through: The Technical Guide to Choosing the Right Notebook

Ink Properties Explained: Dry Time, Water Resistance, and Shading Compared

The Science Behind Nib Sizes: How Millimeters Affect Your Writing Experience

Launch Expert-Level Fountain Pen Comparison Content

Protect market share from specialized competitors like Goulet Pens by developing 'Expert vs. Beginner' fountain pen guides that capture the high-margin Connoisseur persona. This content positions JetPens as equally authoritative for enthusiasts while maintaining accessibility for newcomers. Social media will showcase deep-dive comparisons and staff expertise to build credibility with serious collectors.

Beginner-Friendly vs. Collector-Grade: How to Know When You're Ready to Upgrade

The Fountain Pen Enthusiast's Checklist: 10 Things Experts Notice That Beginners Miss

Gold Nibs vs. Steel Nibs: An Honest Assessment of When the Upgrade Matters

Staff Picks: Our Team's Personal Fountain Pen Collections and Why We Chose Each One

Japanese vs. German Fountain Pens: A Side-by-Side Comparison for Serious Writers

Double Down on Professional Illustrator Authority

Maintain and leverage the strong 3.0 average position with Professional Illustrator personas by creating consistent, expert-level content that reinforces JetPens' leadership in this segment. This stable foundation of authority can expand into adjacent creative professional categories while ensuring AI models continue recommending JetPens for illustration queries. Social channels will feature illustrator workflows, tool recommendations, and technique content.

The Professional Illustrator's Toolkit: Essential Pens and Markers for Commercial Work

Why Top Manga Artists Choose These Specific Japanese Brush Pens

Ink Comparison for Illustrators: Which Brands Scan and Reproduce Best for Print

From Sketch to Final: An Illustrator's Complete Analog Workflow Breakdown

Paper Tests: Which Sketchbooks Handle Mixed Media Without Bleeding or Warping

Content Engineering

Recommended Actions

Restructure bullet journaling and planner landing pages into comprehensive 'AI-ready' guides.

The current #37 rank on ChatGPT for workflow-based queries suggests that JetPens' content is perceived as too product-focused and lacks the 'process' narrative AI models look for in planning queries.

Impact: High

Implement Schema markup and structured technical data specifically for AI Overviews optimization.

With only 20% visibility in AI Overviews despite #1 rankings elsewhere, there is a technical disconnect between JetPens' web data and Google's generative engine.

Impact: High

Develop comparative 'Expert vs. Beginner' fountain pen guides to capture the Connoisseur persona.

While JetPens is seen as a generalist shop, specialized retailers like Goulet Pens threaten their visibility in the high-margin fountain pen enthusiast segment.

Impact: Medium

Double down on 'Professional Illustrator' content to maintain the 3.0 average position.

This is JetPens' strongest performing persona; maintaining this lead provides a stable foundation of authority that can be leveraged to expand into adjacent categories.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session or Sign In to Get Started

Data generated by Pendium.ai AI visibility scanning. Last scanned February 19, 2026.

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.