What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Deed

Visibility19

Vibe89

Businesses/Enterprise Software/Deed

AI Visibility & Sentiment

Deed

Deed is an all-in-one workplace giving, volunteering, and employee engagement platform that helps companies manage social impact programs. The platform enables employees to donate to nonprofits, volunteer, and participate in corporate social responsibility initiatives while providing administrators with robust reporting and automation tools.

Active Monitoring

joindeed.com

Enterprise Software

AI Visibility Score

19/100

Invisible

Sentiment Score

89/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Deed today.

Deed is currently a shadow participant in the enterprise CSR landscape, suffering from a critical visibility gap in high-intent 'trust-based' evaluations and a total blackout among Culture and Engagement personas. While the brand successfully anchors itself in tactical planning queries for global volunteering and grant workflows on Gemini, it is being outpaced 3-to-1 by legacy competitors like Benevity and YourCause across the broader AI ecosystem.

Working in your favor

Strong performance in planning-based queries such as 'plan a global volunteering month,' where Deed secures top-three rankings on both ChatGPT and Gemini.

High resonance with the Global CSR Director (Sarah) persona, achieving a 40% mention rate and a competitive average position of 4.3.

Demonstrated authority in grant workflow automation, outperforming expectations on Gemini with rankings as high as #2.

Gaps to close

Total failure to surface for the Culture & Engagement Lead (Elena) persona, indicating a lack of content connecting CSR to internal employee belonging.

Zero visibility in 'most trusted' industry rankings and technical 'nonprofit vetting API' queries, allowing competitors like Blackbaud to dominate the technical credibility space.

Non-existent presence in AI Overviews (SGE), which represents a missed opportunity to capture users at the start of their discovery journey.

Opportunities

Capitalize on existing volunteering planning strengths to branch into 'employee resource group' (ERG) and 'community building' queries where the brand is currently absent.

Optimize for Gemini’s preference for Deed’s workflow solutions by publishing structured data around grant approvals and API capabilities.

Aggressively target third-party 'Best of' listicles to bridge the trust gap and improve mentions in competitive comparison queries.

Highest-Impact Actions

Execute a targeted SEO and PR campaign focused on 'Trusted CSR Platforms' and 'Top Corporate Giving Tools' to trigger mentions in 'most trusted' AI queries.

Deed is currently being excluded from the consideration set for buyers asking for the best or most trusted solutions, directly ceding market share to Benevity and YourCause.

Develop and index 'how-to' guides and technical documentation specifically addressing nonprofit vetting and API integrations.

The brand is invisible for technical logistics queries, which are critical for the HR Ops persona (Marcus) who currently sees Deed in poor, low-ranking positions.

Create a content pillar focused on the intersection of CSR and Employee Engagement/Culture.

With a 0% mention rate for the Culture & Engagement persona (Elena), Deed is missing the narrative that CSR is a tool for internal retention and belonging.

Value Proposition

Deed doubles employee engagement in workplace giving and volunteering programs through an intuitive, all-in-one platform with global reach, smart automations, and seamless integrations—allowing impact leaders to focus on purpose, not paperwork.

Overview

Mission

Making social impact accessible to both people and companies, empowering employees to support causes they care about while fostering genuine human connection.

Products & Services

Employee Giving PlatformEmployee Volunteering ManagementCorporate Grants ManagementCommunities for ERGsNonprofit Vetting API

Current State

Visibility Landscape

A high-level view of how Deed performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	—	100	50
“What do you know about Deed? What do they do and what's their reputation?”	Neutral	—	Positive	Neutral
Core6q Product/service category queries	33	0	39	0
“how to increase employee participation in our workplace giving program”	#9	—	#4	No
“most trusted corporate giving platforms for 2026”	No	—	No	No
“tools to help organize and manage employee resource groups”	No	—	No	No
“plan a global volunteering month for my company”	#3	—	#2	No
“automate our corporate grants approval workflow”	#8	—	#2	No
“easiest way to manage employee giving across 5000 people”	#6	—	#4	No
Growth Areas1q Adjacent, aspirational & visionary	0	—	0	0
“help me find a nonprofit vetting api for our internal apps”	No	—	No	No

“What do you know about Deed? What do they do and what's their reputation?”

Neutral

—

Positive

Neutral

“how to increase employee participation in our workplace giving program”

—

“most trusted corporate giving platforms for 2026”

—

“tools to help organize and manage employee resource groups”

—

“plan a global volunteering month for my company”

—

“automate our corporate grants approval workflow”

—

“easiest way to manage employee giving across 5000 people”

—

“help me find a nonprofit vetting api for our internal apps”

—

Brand Ecosystem

Benevity

benevity.com

27 mentions

YourCause

22 mentions

Blackbaud

18 mentions

Slack

16 mentions

Workday

15 mentions

Deed

11 mentions

Bright Funds

9 mentions

GlobalGiving

9 mentions

CyberGrants

8 mentions

Teams

8 mentions

SAP SuccessFactors

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Deed's AI visibility.

Key Findings

Strength

Strong performance in planning-based queries such as 'plan a global volunteering month,' where Deed secures top-three rankings on both ChatGPT and Gemini.

Strength

High resonance with the Global CSR Director (Sarah) persona, achieving a 40% mention rate and a competitive average position of 4.3.

Strength

Demonstrated authority in grant workflow automation, outperforming expectations on Gemini with rankings as high as #2.

Recommended Actions

Execute a targeted SEO and PR campaign focused on 'Trusted CSR Platforms' and 'Top Corporate Giving Tools' to trigger mentions in 'most trusted' AI queries.

Deed is currently being excluded from the consideration set for buyers asking for the best or most trusted solutions, directly ceding market share to Benevity and YourCause.

Develop and index 'how-to' guides and technical documentation specifically addressing nonprofit vetting and API integrations.

The brand is invisible for technical logistics queries, which are critical for the HR Ops persona (Marcus) who currently sees Deed in poor, low-ranking positions.

Create a content pillar focused on the intersection of CSR and Employee Engagement/Culture.

With a 0% mention rate for the Culture & Engagement persona (Elena), Deed is missing the narrative that CSR is a tool for internal retention and belonging.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Employee Engagement & CSR Strategy(2 queries)

“how to increase employee participation in our workplace giving program”

0/3 platforms mentioned

Core

ChatGPT

1.Benevity

2.YourCause

3.Bright Funds

4.CyberGrants

5.ADP

+8 more

Gemini

1.Slack

2.Microsoft Teams

3.Benevity

4.YourCause

5.Blackbaud

+3 more

AI Overviews

1.Horton International

2.LinkedIn

3.Revaluate180

4.YouTube

5.The People Space

+3 more

“plan a global volunteering month for my company”

2/3 platforms mentioned

Core

Global CSR Director Sarah · Director of Corporate Social Responsibility

ChatGPT

1.Benevity

2.YourCause

3.Deed

4.Bright Funds

5.UNICEF

+9 more

Gemini

1.Benevity

2.Deed

3.YourCause

4.Blackbaud

5.Slack

+1 more

AI Overviews

1.National Volunteer Caregiving Network

2.McKinley Advisors

3.Missouri Association of Community Arts Agencies

4.Princeton Community Works

5.GivePulse

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

joinassembly.com

Deed

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Deed

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.