Deed AI Visibility Score: 26/100 — What AI Thinks | Pendium.ai
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Deed
Deed
Visibility16
Vibe89
Businesses/Enterprise Software/Deed
Deed
AI Visibility & Sentiment

Deed

Deed is an all-in-one workplace giving, volunteering, and employee engagement platform that helps companies manage social impact programs. The platform enables employees to donate to nonprofits, volunteer, and participate in corporate social responsibility initiatives while providing administrators with robust reporting and automation tools.

Active Monitoring
joindeed.com
Enterprise Software
AI Visibility Score
16/100

Invisible

Sentiment Score
89/100
AI Perception

Summary

Deed is currently a shadow participant in the enterprise CSR landscape, suffering from a critical visibility gap in high-intent 'trust-based' evaluations and a total blackout among Culture and Engagement personas. While the brand successfully anchors itself in tactical planning queries for global volunteering and grant workflows on Gemini, it is being outpaced 3-to-1 by legacy competitors like Benevity and YourCause across the broader AI ecosystem.

Value Proposition

Deed doubles employee engagement in workplace giving and volunteering programs through an intuitive, all-in-one platform with global reach, smart automations, and seamless integrations—allowing impact leaders to focus on purpose, not paperwork.

Overview

Deed is an all-in-one workplace giving, volunteering, and employee engagement platform that helps companies manage social impact programs. The platform enables employees to donate to nonprofits, volunteer, and participate in corporate social responsibility initiatives while providing administrators with robust reporting and automation tools.

Mission

Making social impact accessible to both people and companies, empowering employees to support causes they care about while fostering genuine human connection.

Products & Services
Employee Giving PlatformEmployee Volunteering ManagementCorporate Grants ManagementCommunities for ERGsNonprofit Vetting API
Agent Breakdown

AI Platforms

How often do different AI platforms reference Deed?

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Conversation Analysis

Topics

What conversations is Deed included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Deed to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Employee Engagement & CSR Strategy(2 queries)

“how to increase employee participation in our workplace giving program”

0/3 platforms mentioned

ChatGPTChatGPT
1.Benevity
2.YourCause
3.Bright Funds
4.CyberGrants
5.ADP

+8 more

GeminiGemini
1.Slack
2.Microsoft Teams
3.Benevity
4.YourCause
5.Blackbaud

+3 more

AI OverviewsAI Overviews
1.Horton International
2.LinkedIn
3.Revaluate180
4.YouTube
5.The People Space

+3 more

“plan a global volunteering month for my company”

2/3 platforms mentioned

ChatGPTChatGPT
1.Benevity
2.YourCause
3.Deed
4.Bright Funds
5.UNICEF

+9 more

GeminiGemini
1.Benevity
2.Deed
3.YourCause
4.Blackbaud
5.Slack

+1 more

AI OverviewsAI Overviews
1.National Volunteer Caregiving Network
2.McKinley Advisors
3.Missouri Association of Community Arts Agencies
4.Princeton Community Works
5.GivePulse

+3 more

Streamlining Impact Logistics(3 queries)

“help me find a nonprofit vetting api for our internal apps”

0/3 platforms mentioned

ChatGPTChatGPT
1.ProPublica Nonprofit Explorer API
2.ProPublica
3.Candid API
4.Guidestar
5.Candid

+24 more

GeminiGemini
1.GuideStar
2.Candid
3.Foundation Center
4.Charity Navigator
5.BBB Wise Giving Alliance

+4 more

AI OverviewsAI Overviews
1.Foundation Group
2.StratusLIVE
3.Hurwit & Associates
4.Smith and Howard
5.Dimov Tax & CPA Services

+4 more

“automate our corporate grants approval workflow”

1/3 platforms mentioned

ChatGPTChatGPT
1.Benevity
2.Fluxx Grants Management
3.Blackbaud Grantmaking
4.Blackbaud
5.CyberGrants

+27 more

GeminiGemini
1.Benevity
2.Deed
3.YourCause
4.Impactable
5.Blackbaud

+4 more

AI OverviewsAI Overviews
1.WorkflowGen
2.SendGrant
3.HappyFox Workflows
4.OmniStar

“easiest way to manage employee giving across 5000 people”

2/3 platforms mentioned

ChatGPTChatGPT
1.Benevity
2.YourCause
3.Workday
4.SAP
5.CyberGrants
6.Deed

+7 more

GeminiGemini
1.Benevity
2.YourCause
3.Blackbaud
4.Deed
5.CSRconnect
AI OverviewsAI Overviews

No brands listed

Evaluating Social Impact Solutions(1 query)

“most trusted corporate giving platforms for 2026”

0/3 platforms mentioned

ChatGPTChatGPT
1.Benevity
2.CyberGrants
3.Bright Funds
4.YourCause
5.Blackbaud

+10 more

GeminiGemini
1.Benevity
2.Good Happens
3.YourCause
4.Blackbaud
5.CyberGrants

+3 more

AI OverviewsAI Overviews
1.Microsoft
2.Gilead Sciences
3.Johnson & Johnson
4.Walmart
5.Wells Fargo

+10 more

Building Employee Communities & ERGs(1 query)

“tools to help organize and manage employee resource groups”

0/3 platforms mentioned

ChatGPTChatGPT
1.Airtable
2.Notion
3.Google Sheets
4.Microsoft Excel
5.365

+31 more

GeminiGemini
1.Slack
2.Microsoft Teams
3.Microsoft 365
4.SharePoint
5.Google Workspace

+21 more

AI OverviewsAI Overviews
1.Chronus
2.Teleskope
3.Chezie
Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Strong performance in planning-based queries such as 'plan a global volunteering month,' where Deed secures top-three rankings on both ChatGPT and Gemini.

Strength

High resonance with the Global CSR Director (Sarah) persona, achieving a 40% mention rate and a competitive average position of 4.3.

Strength

Demonstrated authority in grant workflow automation, outperforming expectations on Gemini with rankings as high as #2.

Gap

Total failure to surface for the Culture & Engagement Lead (Elena) persona, indicating a lack of content connecting CSR to internal employee belonging.

Gap

Zero visibility in 'most trusted' industry rankings and technical 'nonprofit vetting API' queries, allowing competitors like Blackbaud to dominate the technical credibility space.

Gap

Non-existent presence in AI Overviews (SGE), which represents a missed opportunity to capture users at the start of their discovery journey.

Opportunity

Capitalize on existing volunteering planning strengths to branch into 'employee resource group' (ERG) and 'community building' queries where the brand is currently absent.

Opportunity

Optimize for Gemini’s preference for Deed’s workflow solutions by publishing structured data around grant approvals and API capabilities.

Opportunity

Aggressively target third-party 'Best of' listicles to bridge the trust gap and improve mentions in competitive comparison queries.

Technical Health

Site Health for AI Visibility

How well Deed's website is optimized for AI agent discovery and comprehension.

96/100
20 passed 1 warnings
Audited 2/19/2026
Crawlability96

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality80

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

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Brand Identity

Brand Voice & Style

How AI perceives Deed's communication style and personality

Deed communicates with an optimistic, purpose-driven tone that balances professionalism with warmth and accessibility. The brand voice is confident yet approachable, using clear language that emphasizes impact and human connection. They speak to busy professionals who want to make a difference, positioning themselves as partners in doing good rather than just software vendors. The messaging consistently reinforces themes of simplicity, global scale, and meaningful outcomes.

Core Tone Traits

Purpose-Driven & Optimistic

Consistently emphasizes positive impact, doing good, and making a difference in the world

Professional yet Approachable

Speaks to enterprise buyers with credibility while maintaining warmth and accessibility

Action-Oriented & Empowering

Uses active language that inspires action and positions users as change-makers

Clear & Straightforward

Avoids jargon, communicates benefits directly, and makes complex programs feel manageable

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Deed

1Benevity27 mentions
2YourCause22 mentions
3Blackbaud18 mentions
4Slack16 mentions
5Workday15 mentions
6Deed13 mentions
7Bright Funds9 mentions
8GlobalGiving9 mentions
9CyberGrants8 mentions
10Teams8 mentions
11SAP SuccessFactors7 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

joinassembly.com

https://joinassembly.com

Referenced in 1 query

Review
The 5 Cs of Employee Engagement | Horton International

https://hortoninternational.com/the-5-cs-of-employee-engagement/#:~:text=Employee%20engagement%20is%20a%20crucial,emotional%20and%20mental%20health%20needs.

Referenced in 1 query

Review
Key Component of the 5 C's of Employee Engagement in HR

https://www.linkedin.com/pulse/key-component-5-cs-employee-engagement-hr-nanditha-gantedi-san8c#:~:text=Nanditha%20Gantedi,purpose%2C%20and%20pride%20among%20employees.

Referenced in 1 query

Pitch Story
What Are the 5 C's of Employee Engagement? - Revaluate180

https://revaluate180.com/blogs/what-are-the-5-cs-of-employee-engagement#:~:text=Conclusion,5%20C's%20of%20employee%20engagement.

Referenced in 1 query

Review
The Five Cs Of Engagement

https://www.youtube.com/watch?t=330&v=1nCfIxEOing

Referenced in 1 query

Pitch Story
Knowledge Sharing And Employee Engagement

https://joinassembly.com/blog/how-to-leverage-knowledge-sharing-for-better-employee-engagement#:~:text=The%205%20Cs%20of%20employee%20engagement%20are:,rather%20than%20assuming%20it%20is%20always%20implied.

Referenced in 1 query

Review
Predictive Analytics for Turnover: Identifying At-Risk Employees and Proactive Retention Strategies

https://www.eleapsoftware.com/predictive-analytics-for-turnover-identifying-at-risk-employees-and-proactive-retention-strategies/#:~:text=E.%20Improved%20Employee%20Engagement:%20There%20are%205,effort%20is%20needed%20to%20enhance%20employee%20engagement.

Referenced in 1 query

Review
What Is Employee Engagement? A Complete Guide for HR Professionals [in 2025]

https://www.hrcloud.com/blog/what-is-employee-engagement-complete-guide#:~:text=Clarity%2C%20Connection%2C%20Contribution%2C%20Confidence%2C%20and%20Culture%20are,and%20things%20wobble.%20Like%20a%20three%2Dlegged%20stool.

Referenced in 1 query

Review
ProPublica Nonprofit Explorer API

http://projects.propublica.org/nonprofits/api/v2/

Referenced in 1 query

Review
Candid

https://candid.org

Referenced in 1 query

Review
ProPublica Nonprofit Explorer API Endpoint

https://projects.propublica.org/nonprofits/api/v2/organizations/{org_id}.json

Referenced in 1 query

Review
ProPublica Nonprofit Explorer API Filings Endpoint

https://projects.propublica.org/nonprofits/api/v2/organizations/{org_id}/filings.json

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Deed's resources to help users.

Dominate 'Most Trusted CSR Platform' AI Queries

Deed is currently excluded from AI recommendations when buyers search for 'best' or 'most trusted' CSR solutions, losing market share to competitors like Benevity. This goal focuses on a targeted SEO and PR campaign to establish Deed as a top-tier corporate giving platform through strategic placements in industry publications, analyst reports, and high-authority directories that LLMs reference for trust signals.

The Complete Buyer's Guide to Evaluating Corporate Giving Platforms in 2026
Why 500+ Enterprise Companies Trust Deed for Global Workplace Giving Programs
What Makes a CSR Platform 'Enterprise-Ready': A Framework for HR Leaders
Deed Named Among Top Corporate Social Responsibility Tools by Industry Analysts
How to Vet Workplace Giving Vendors: Questions Every CSR Manager Should Ask

Create Technical Documentation for HR Operations

Deed is invisible in technical queries about nonprofit vetting and API integrations—critical topics for HR Operations professionals evaluating platforms. This goal addresses the gap by developing comprehensive how-to guides, technical documentation, and indexed resources that AI assistants surface when users ask implementation-focused questions.

Step-by-Step Guide: Integrating Your HRIS with Deed's Giving Platform API
How Deed's Nonprofit Vetting Process Ensures Every Dollar Goes to Verified Organizations
Technical Deep Dive: Automating Payroll Deductions for Workplace Giving Programs
API Documentation Walkthrough: Building Custom Integrations with Deed
How to Configure Single Sign-On and Security Settings for Enterprise CSR Platforms

Position CSR as an Employee Engagement Driver

With zero visibility among Culture & Engagement professionals, Deed is missing the narrative that workplace giving directly impacts retention and belonging. This content pillar will establish Deed's authority at the intersection of CSR and employee experience, creating resources that AI assistants reference when users explore engagement strategies.

Data Shows Employees Who Volunteer Together Stay 3x Longer at Their Companies
How Purpose-Driven Benefits Are Replacing Perks in the Fight for Talent
Building Belonging: Why CSR Programs Are the New Culture Cornerstone
The ROI of Giving: Measuring Employee Engagement Through Social Impact Participation
5 Ways Workplace Volunteering Strengthens Team Connection and Morale

Optimize Workflow Content for AI Overviews

Deed performs well in planning queries on ChatGPT and Gemini but lacks visibility in Google's AI Overviews. This goal focuses on creating high-authority, bulleted workflow content for grant management and volunteering logistics that captures initial search traffic and translates existing AI platform success into SGE visibility.

The Complete Workflow: Managing Corporate Grants from Application to Impact Report
Checklist: How to Plan a Company-Wide Volunteer Day in 30 Days
Step-by-Step: Setting Up Automated Matching Gifts for Your Organization
Volunteering Logistics Made Simple: A Manager's Quick-Reference Guide
How to Track and Report CSR Program Metrics to Leadership in 5 Steps
Content Engineering

Recommended Actions

!

Execute a targeted SEO and PR campaign focused on 'Trusted CSR Platforms' and 'Top Corporate Giving Tools' to trigger mentions in 'most trusted' AI queries.

Deed is currently being excluded from the consideration set for buyers asking for the best or most trusted solutions, directly ceding market share to Benevity and YourCause.

Impact: High
!

Develop and index 'how-to' guides and technical documentation specifically addressing nonprofit vetting and API integrations.

The brand is invisible for technical logistics queries, which are critical for the HR Ops persona (Marcus) who currently sees Deed in poor, low-ranking positions.

Impact: High
~

Create a content pillar focused on the intersection of CSR and Employee Engagement/Culture.

With a 0% mention rate for the Culture & Engagement persona (Elena), Deed is missing the narrative that CSR is a tool for internal retention and belonging.

Impact: Medium
~

Optimize for AI Overviews by utilizing high-authority, bulleted 'workflow' content for grant management and volunteering logistics.

Deed already performs well in planning queries on ChatGPT/Gemini; translating this into SGE visibility will capture the initial search traffic that leads to those platforms.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 19, 2026.

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