Huckberry

Visibility70

Vibe100

Businesses/Retail & E-commerce/Huckberry

Claim Business Generate Strategy

AI Visibility & Sentiment

Huckberry

Huckberry is a men's lifestyle retailer and media brand that curates high-quality apparel, footwear, and gear for the modern adventurous man. Founded in 2011, they combine e-commerce with editorial content to inspire and equip men for everyday adventure.

Active Monitoring

huckberry.com

Retail & E-commerce

AI Visibility Score

70/100

Good

Sentiment Score

100/100

AI Perception

Summary

Huckberry maintains high brand-specific visibility, achieving top rankings on ChatGPT and AI Overviews for branded inquiries. However, its performance significantly weakens in situational search scenarios and high-intent lifestyle queries, where it currently trails heritage outdoor brands like Filson and Danner.

Value Proposition

The one-stop men's shop for everyday adventure - combining curated premium brands with original content to help men discover quality apparel, footwear, and gear that supports a more active, adventurous, and stylish life.

Overview

Mission

To inspire and equip men for everyday adventure through curated quality products and compelling content that helps guys suck the marrow out of life.

Products & Services

Men's clothing (jackets, pants, shirts, sweaters)Footwear (boots, sneakers, casual shoes)Outdoor and adventure gearAccessories (belts, hats, bags, watches)Original editorial content and lifestyle guides

Agent Breakdown

AI Platforms

How often do different AI platforms reference Huckberry?

Loading explorer...

Conversation Analysis

Topics

What conversations is Huckberry included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Huckberry to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Versatile Style & Wardrobe Curation(1 query)

“help me pack for a weekend trip to the pacific northwest that is half hiking and half city dinners”

1/1 platforms mentioned

Gemini

1.REI Co-op Trail Pants

2.Patagonia Quandary Pants

3.Bonobos

4.Everlane

5.Smartwool

11.Flint and Tinder

+14 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Excellent brand recognition in ChatGPT and AI Overviews, securing the #1 position for the brand vibe check query.

Strength

Consistently positive sentiment across all platforms where mentioned, indicating a strong reputation in the training data.

Strength

100% mention rate on Gemini, ensuring the brand is at least present in Google's AI ecosystem.

Gap

Zero visibility on Claude, suggesting a significant data gap in the sources used by Anthropic's models.

Gap

Poor ranking (Pos 11.0) for the 'Versatile Urban Professional' persona during situational tasks like packing for the Pacific Northwest.

Gap

Lower average position on Gemini (6.0) compared to ChatGPT and AI Overviews (1.0), indicating less authority in Google's generative responses for broader categories.

Opportunity

Improve situational relevance by creating content that specifically addresses regional travel and activity-based wardrobe curation.

Opportunity

Target the 'Versatile Urban Professional' persona more effectively to move from the 11th position into the top 5.

Opportunity

Leverage the positive sentiment to build out comparison-based content that positions Huckberry alongside competitors like Filson and Patagonia.

Technical Health

Site Health for AI Visibility

How well Huckberry's website is optimized for AI agent discovery and comprehension.

86/100

16 passed 5 warnings 1 issues

Audited 2/17/2026

Crawlability80

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO89

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup60

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page is very large

Reduce page size by optimizing content and removing unnecessary code.

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

Meta description may be truncated (272 characters)

Shorten to under 160 characters.

Page has 2 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

No structured data (JSON-LD) found

Add JSON-LD schema markup to help search engines and AI understand your content.

181 image(s) missing alt text

Add descriptive alt text to all images. Consider converting to WebP format.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Huckberry's communication style and personality

Huckberry communicates with a confident, approachable voice that feels like advice from a well-traveled friend. The tone balances rugged authenticity with refined taste, never taking itself too seriously while maintaining genuine expertise about quality gear and adventure. They use conversational language peppered with cultural references, speak directly to their audience as fellow adventurers, and blend practical product knowledge with inspirational storytelling that motivates men to get out and explore.

Core Tone Traits

Adventurous & Aspirational

Inspires action and exploration through vivid storytelling and imagery

Approachable & Conversational

Speaks like a knowledgeable friend, not a salesperson

Authentic & Rugged

Genuine passion for quality craftsmanship and outdoor experiences

Witty & Culturally Aware

Uses humor and pop culture references to connect with readers

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Huckberry

Huckberry8 mentions

Filson1 mention

Danner1 mention

Red Wing1 mention

Patagonia1 mention

Taylor Stitch1 mention

YETI1 mention

Darn Tough1 mention

REI1 mention

Backcountry1 mention

Bespoke Post1 mention

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Made in the USA Clothing, Gear & Accessories | Huckberry

https://huckberry.com/store/shop/made-in-the-usa#:~:text=It's%20not%20just%20about%20high,+%20Show%20More

Referenced in 1 query

Review

Shop USA-Made Gifts Online - Huckberry

https://huckberry.com/store/shop/usa-made-gifts#:~:text=May%20they%20serve%20as%20a,in%20the%20US%20of%20A.

Referenced in 1 query

Review

Our Favorite Made in the USA Brands & Gear - Huckberry

https://huckberry.com/journal/posts/our-favorite-made-in-the-usa-brands-to-support#:~:text=At%20Huckberry%2C%20we%20curate%20the,high%20for%20quality%20and%20authenticity.

Referenced in 1 query

Review

Shop Trumbull Online | Huckberry

https://huckberry.com/store/trumbull#:~:text=Trumbull%20springs%20from%20a%20genuine,rich%20history%20of%20enduring%20quality.

Referenced in 1 query

Review

Flint and Tinder Flannel-Lined Waxed Trucker Jacket - Huckberry

https://huckberry.com/store/flint-and-tinder/category/p/55166-flannel-lined-waxed-trucker-jacket#:~:text=Made%20in%20the%20USA%E2%80%94cut,and%20finished%20in%20Los%20Angeles&text=To%20help%20you%20find%20your,at%20support@huckberry.com.&text=I'm%20a%20classic%20smedium,Digging%20the%20length%20for%20sure.

Referenced in 1 query

Review

Huckberry Waxed Trucker Jacket 2 Year Review | Still Worth It ...

https://www.youtube.com/watch?t=86&v=IgFQSRI63J4

Referenced in 1 query

Pitch Story

Trying on lots of stuff from Trumbull, Huckberry's new line of vintage ...

https://www.instagram.com/reel/C4-sbHFrQMh/#:~:text=effortlessgent-,Trying%20on%20lots%20of%20stuff%20from%20Trumbull%2C%20Huckberry's%20new%20line,like%20T%2Dshirts%20and%20sweatshirts.

Referenced in 1 query

Pitch Story

Shop Ogden Made | Huckberry

https://huckberry.com/store/ogden-made#:~:text=Based%20out%20of%20Northern%20Utah,sporting%20a%20sleek%20modern%20design.

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Huckberry's resources to help users.

Close the Claude Visibility Gap Through Authority Content

With 0% mention rate on Claude, Huckberry is completely invisible to Anthropic's AI users. This goal focuses on securing features in high-authority lifestyle publications and building presence in Reddit communities that feed Claude's training data. Social media will amplify this earned media to maximize indexing and establish Huckberry as the go-to adventure gear authority.

The definitive guide to building a versatile adventure wardrobe that works from trail to town

Why quality outdoor gear matters more than ever for the modern urban explorer

10 gear investments that last a decade based on our most-returned customer favorites

The unexpected essentials experienced travelers always pack that beginners forget

Dominate Long-Tail Travel Packing Queries

Ranking #11 for PNW packing queries reveals a gap in situational search authority that AI assistants use for recommendations. Creating comprehensive 'What to pack for...' destination guides will help AI models associate Huckberry with specific travel use cases. Social content will drive engagement and backlinks to these guides, strengthening their authority signals.

What to pack for a weekend in the Pacific Northwest when you have one carry-on

The complete Joshua Tree packing list from a guy who's been there 47 times

Everything you need for a spontaneous cabin trip in any season

How to pack for Iceland in layers that actually work and look good

The minimalist business trip packing guide for guys who hate checking bags

Strengthen Google-Indexed Content for Gemini Visibility

While ChatGPT ranks Huckberry #1, Gemini's #6 average position indicates Google's LLM prioritizes sources where competitors have stronger presence. This goal targets Gemini-specific optimization through enhanced Google Business features, YouTube content partnerships, and structured data that Google's ecosystem favors. Social promotion will drive traffic patterns that reinforce Google's ranking signals.

The gear checklist every outdoor enthusiast should bookmark before their next adventure

How to choose hiking boots that actually fit based on your foot type and terrain

Breaking down the best flannel shirts by weight warmth and when to wear each

A buyers guide to everyday carry essentials that upgrade your daily routine

Build Reddit Community Authority for AI Training

Reddit communities are high-signal sources for AI training data, particularly for Claude and other LLMs. Establishing authentic presence in subreddits like r/malefashionadvice, r/BuyItForLife, and r/CampingGear positions Huckberry as a trusted recommendation. Social content will seed discussions and encourage organic community engagement around Huckberry products.

The buy it for life gear pieces that Reddit communities consistently recommend and why

Real talk about which heritage brands actually live up to the hype in 2026

Honest review of gear that survived three years of hard use and what didn't

What outdoor enthusiasts wish they knew before buying their first quality jacket

Content Engineering

Recommended Actions

Investigate and resolve Claude visibility gap

With a 0% mention rate on Claude, Huckberry is invisible to a significant segment of AI users; ensuring brand presence in high-authority lifestyle publications and Reddit communities can help populate Anthropic's training sets.

Impact: High

Optimize for long-tail situational queries

Ranking #11 for the PNW packing query shows a lack of situational authority; creating dedicated 'What to pack for...' guides will help AI models associate Huckberry with specific travel use cases.

Impact: Medium

Strengthen SEO for Gemini-specific data sources

While ChatGPT and AIO rank Huckberry at #1, Gemini's #6 average position suggests that Google's LLM is prioritizing different sources where Huckberry has less dominance than its competitors.

Impact: Medium

Develop comparative 'Brand vs. Brand' content

Since competitors like Filson and Danner are appearing more frequently in curated lists, Huckberry should publish content highlighting its unique value proposition compared to these heritage brands to capture 'alternative to' traffic.

Impact: Low

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session or Sign In to Get Started

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.