What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Databento

Visibility24

Vibe92

Businesses/Financial Technology/Databento

AI Visibility & Sentiment

Databento

Databento is a financial market data platform that provides real-time and historical market data APIs for equities, futures, and options. They deliver normalized data directly from colocation facilities to over 3,000 leading firms and high-growth startups, offering a simpler, faster way to access market data with usage-based pricing.

Active Monitoring

databento.com

Financial Technology

AI Visibility Score

24/100

Low

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Databento today.

Databento has established itself as the authoritative leader for high-performance raw packet captures, securing the #1 position in AI Overviews for specialized quantitative research queries. However, the brand is currently failing to translate this technical superiority into broader market dominance, leaving a massive opening for competitors like Polygon.io and IEX Cloud to capture the high-volume fintech and general API reliability segments.

Working in your favor

Absolute dominance in AI Overviews for 'raw packet capture' queries, maintaining the #1 rank.

Exceptionally high visibility with the Quantitative Research Lead persona (Dr. Aris Varma) at a 67% mention rate.

Perfect performance in direct brand sentiment checks, with #1 rankings across ChatGPT, Gemini, and AI Overviews.

Gaps to close

Total invisibility for 'best reviewed' and 'API reliability' queries, where Polygon.io and IEX Cloud currently command the narrative.

Underperformance with the HFT Developer persona (20% mention rate, avg pos 9.0) despite having the technical specifications they require.

Failure to trigger mentions for 'nanosecond timestamp' and 'streaming API' queries, which are core Databento value propositions.

Opportunities

Solidify the 'pay-as-you-go' pricing narrative, which is showing fragmented traction in ChatGPT but remains a significant differentiator if unified across platforms.

Bridge the gap between 'raw data power' and 'developer ease-of-use' to capture the Sarah Jenkins persona where visibility is currently stagnant at 13%.

Leverage existing authority in historical data to capture 'order book' and 'market infrastructure' queries where Gemini currently ranks the brand poorly.

Highest-Impact Actions

Execute an aggressive comparison-based content strategy targeting 'best market data API' and 'API reliability' keywords.

Competitors like Polygon.io are winning on volume and reliability sentiment, even where Databento has superior technical performance.

Optimize technical documentation and landing pages for 'nanosecond timestamps' and 'streaming equities API' to fix the visibility gap for HFT personas.

Despite being a core product feature, Databento is currently invisible for these specific high-intent technical queries.

Improve Gemini-specific visibility by seeding structured data regarding historical order book accessibility.

Gemini currently displays the lowest performance (avg pos 9.5) and mixed sentiment, dragging down the brand's overall fintech authority.

Value Proposition

A simpler, faster way to get market data with direct colocation access, nanosecond-precision timestamps, usage-based pricing, and developer-friendly APIs that work in just 4 lines of code.

Overview

Mission

To create a better data experience by making market data simpler, faster, and more accessible with transparent, usage-based pricing.

Products & Services

Real-time streaming market data APIsHistorical tick data and order book dataPacket captures (PCAPs) for raw market dataCorporate actions and security master reference dataDedicated connectivity solutions

Current State

Visibility Landscape

A high-level view of how Databento performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	—	100	100
“What do you know about Databento? What do they do and what's their reputation?”	Positive	—	Positive	Positive
Core5q Product/service category queries	33	0	17	39
“where can i buy raw packet captures for market data if i don't want to manage the hardware”	No	—	No	#1
“looking for market data providers that have pay-as-you-go pricing instead of high monthly minimums”	#2	—	#2	No
“help me find a market data api for a high frequency trading bot i'm building”	#1	—	#10	No
“what's the best way to get historical order book data for backtesting without spending a fortune”	#6	—	#14	No
“i need a streaming api for equities with nanosecond timestamps, any suggestions?”	No	—	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	—	0	0
“best reviewed market data apis for fintech developers in 2026”	No	—	No	No

“What do you know about Databento? What do they do and what's their reputation?”

Positive

—

Positive

“where can i buy raw packet captures for market data if i don't want to manage the hardware”

—

“looking for market data providers that have pay-as-you-go pricing instead of high monthly minimums”

—

“help me find a market data api for a high frequency trading bot i'm building”

—

#10

“what's the best way to get historical order book data for backtesting without spending a fortune”

—

#14

“i need a streaming api for equities with nanosecond timestamps, any suggestions?”

—

“best reviewed market data apis for fintech developers in 2026”

—

Brand Ecosystem

Polygon.io

30 mentions

IEX Cloud

24 mentions

Intrinio

15 mentions

Alpha Vantage

alphavantage.co

13 mentions

Refinitiv

11 mentions

Nasdaq

10 mentions

Databento

10 mentions

Nasdaq Data Link

9 mentions

Alpaca

paper-api.alpaca.markets

9 mentions

Quandl

8 mentions

Exegy

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Databento's AI visibility.

Key Findings

Strength

Absolute dominance in AI Overviews for 'raw packet capture' queries, maintaining the #1 rank.

Strength

Exceptionally high visibility with the Quantitative Research Lead persona (Dr. Aris Varma) at a 67% mention rate.

Strength

Perfect performance in direct brand sentiment checks, with #1 rankings across ChatGPT, Gemini, and AI Overviews.

Recommended Actions

Execute an aggressive comparison-based content strategy targeting 'best market data API' and 'API reliability' keywords.

Competitors like Polygon.io are winning on volume and reliability sentiment, even where Databento has superior technical performance.

Optimize technical documentation and landing pages for 'nanosecond timestamps' and 'streaming equities API' to fix the visibility gap for HFT personas.

Despite being a core product feature, Databento is currently invisible for these specific high-intent technical queries.

Improve Gemini-specific visibility by seeding structured data regarding historical order book accessibility.

Gemini currently displays the lowest performance (avg pos 9.5) and mixed sentiment, dragging down the brand's overall fintech authority.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sourcing High Performance And Raw Data(2 queries)

“where can i buy raw packet captures for market data if i don't want to manage the hardware”

1/3 platforms mentioned

Core

ChatGPT

1.Refinitiv Elektron

2.Nasdaq Data Link

3.Quandl

4.Nasdaq

5.Barchart OnDemand

+12 more

Gemini

1.Refinitiv

2.Thomson Reuters

3.Bloomberg

4.Exegy

5.ICE Data Services

+21 more

AI Overviews

1.Databento PCAPs

2.Databento

3.ProfiShark Network TAPs

4.Profitap

“i need a streaming api for equities with nanosecond timestamps, any suggestions?”

0/3 platforms mentioned

Core

Sarah Jenkins, Lean Fintech Founder · CEO & Founder

ChatGPT

1.Polygon.io

2.Alpaca Data API

3.Alpaca

4.IEX Cloud

5.IEX

+4 more

Gemini

1.Polygon.io

2.MarketData.com

3.IEX Cloud

AI Overviews

1.Alpaca

2.LSE

3.Finnhub

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Raw market data with packet capture (PCAP) files

databento.com

Databento

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Databento

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.