tentree

Visibility73

Vibe100

Businesses/Apparel & Fashion/tentree

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AI Visibility & Sentiment

tentree

tentree is a sustainable apparel brand on a mission to restore the planet by planting ten trees for every item purchased. They create Earth-First clothing made from organic, recycled, and sustainably sourced materials while maintaining ethical manufacturing practices and carbon neutral operations since 2020.

Active Monitoring

tentree.com

Apparel & Fashion

AI Visibility Score

73/100

Good

Sentiment Score

100/100

AI Perception

Summary

tentree demonstrates strong visibility for direct brand queries, maintaining top positions on ChatGPT and AI Overviews. However, the brand struggles with discovery-based queries, ranking significantly lower on Gemini for category searches and missing entirely from Claude.

Value Proposition

Every item plants 10 trees - combining stylish, comfortable clothing with tangible environmental impact through tree planting, sustainable materials, and ethical manufacturing.

Overview

Mission

We're on a mission to restore the planet by planting trees and creating Earth-First, sustainably made apparel. Our goal is to plant 1 billion trees with you by 2030.

Products & Services

Women's sustainable clothing (hoodies, dresses, t-shirts, pants)Men's sustainable clothing (hoodies, t-shirts, shorts, pants)Eco-friendly accessories (hats, bags, water bottles, socks)Hemp and organic cotton apparelTreeBlend and TreeFleece proprietary fabric collections

Agent Breakdown

AI Platforms

How often do different AI platforms reference tentree?

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Conversation Analysis

Topics

What conversations is tentree included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend tentree to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Building A Sustainable Wardrobe(1 query)

“i want to stop buying fast fashion help me find some good sustainable clothing brands for basic hoodies and tees”

1/1 platforms mentioned

Gemini

1.Patagonia

2.Better Sweater

3.P-6 Logo Organic T-Shirt

4.Worn Wear

5.Outerknown

9.Tentree

+11 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secured #1 ranking on ChatGPT, Gemini, and AI Overviews for direct brand vibe checks.

Strength

100% mention rate across most major platforms, excluding Claude.

Strength

Maintains consistently positive sentiment across all platforms where present.

Gap

Completely invisible on Claude with a 0% mention rate.

Gap

Underperforming on high-intent category searches, ranking only #9 for 'Building a Sustainable Wardrobe' on Gemini.

Gap

Poor positioning (avg pos 9.0) for the 'Adventure-Seeking Field Biologist' persona, indicating a lack of technical or utility-focused content.

Opportunity

Improve keyword relevance for 'sustainable fashion' to move up from #9 on Gemini.

Opportunity

Differentiate against Patagonia by highlighting the specific '10 trees' impact in structured data to capture more technical personas.

Opportunity

Identify and bridge the content gap that is preventing Claude from surfacing the brand.

Technical Health

Site Health for AI Visibility

How well tentree's website is optimized for AI agent discovery and comprehension.

88/100

16 passed 4 warnings 1 issues

Audited 2/17/2026

Crawlability96

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO92

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup60

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page is very large

Reduce page size by optimizing content and removing unnecessary code.

Warnings

Page has 24 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

No structured data (JSON-LD) found

Add JSON-LD schema markup to help search engines and AI understand your content.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

24 image(s) missing alt text

Add descriptive alt text to all images. Consider converting to WebP format.

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Brand Identity

Brand Voice & Style

How AI perceives tentree's communication style and personality

tentree communicates with an approachable, purpose-driven voice that balances environmental passion with accessible, everyday language. The brand avoids preachy tones, instead inviting customers to join a movement through positive messaging about collective impact. Their communication style is warm and inclusive, using phrases like 'together we've planted' and 'join us' to create community. They maintain authenticity by being transparent about their practices while keeping content uplifting and action-oriented rather than doom-focused.

Core Tone Traits

Purpose-Driven & Optimistic

Focuses on positive environmental impact and collective achievement rather than guilt or fear

Warm & Inclusive

Uses inviting language that welcomes everyone to participate in the mission

Authentic & Transparent

Openly shares sustainability practices, certifications, and manufacturing details

Casual & Approachable

Maintains a friendly, conversational tone that makes sustainability feel accessible

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of tentree

tentree4 mentions

Patagonia2 mentions

Tencel1 mention

Eden Reforestation Projects1 mention

One Tree Planted1 mention

Trustpilot1 mention

Reddit1 mention

B Lab1 mention

Good On You1 mention

Allbirds1 mention

Girlfriend Collective1 mention

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

About

https://www.tentree.com/pages/about?srsltid=AfmBOorU1Y-CFrx1JW3AjfoPdMV4bYxX-WPqRKVSLsJUdNe6KbUDosLI

Referenced in 1 query

Review

Is tentree legit? The answer to this question and many more!

https://www.tentree.com/blogs/environmentor/is-tentree-legit-the-answer-to-this-question-and-many-more?srsltid=AfmBOopuBEfokalKo_Qm6Hh6STQ6BcBfqkqoVY73oEAmYfHActNx5qeF

Referenced in 1 query

Review

Tentree Hands-on Review: Eco-Friendly Clothes with ...

https://www.themodestman.com/tentree-brand-review/

Referenced in 1 query

Review

Everything You Need To Know About Tentree's Eco- ...

https://blog.buckle.com/everything-you-need-to-know-about-tentrees-eco-friendly-clothing/

Referenced in 1 query

Review

How Sustainable Is TenTree, the Fashion Brand That ...

https://ecocult.com/how-sustainable-is-tentree/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use tentree's resources to help users.

Dominate Sustainable Wardrobe Discovery Queries

Address the critical gap in Gemini rankings where tentree currently sits at #9 for 'sustainable wardrobe' queries, losing high-intent shoppers to competitors like Good On You. Create comprehensive, keyword-rich content that positions tentree as the definitive sustainable wardrobe destination, combining educational content with product storytelling to signal authority to AI systems.

The Complete Guide to Building a Sustainable Wardrobe That Actually Lasts

What Makes Clothing Truly Sustainable: Breaking Down Materials, Manufacturing, and Impact

How to Transition Your Closet to Sustainable Fashion Without Starting Over

Sustainable Wardrobe Essentials: 10 Versatile Pieces for Every Season

The Real Cost of Fast Fashion vs. Sustainable Clothing: A Side-by-Side Comparison

Reclaim Visibility on Claude Through Data Optimization

Tackle the alarming 0% visibility rate on Claude by auditing and updating authoritative public data sources that LLMs reference, including Wikipedia, B Corp profile, sustainability databases, and industry directories. This foundational work ensures tentree appears when AI assistants pull from trusted third-party sources for sustainable fashion recommendations.

Our B Corp Journey: What Certification Really Means for Our Planet and Products

tentree By the Numbers: 100 Million Trees and Counting

From Seed to Shirt: The Full Story of How tentree Became Carbon Neutral

Why Third-Party Certifications Matter More Than Marketing Claims

The Sustainability Credentials Every Conscious Consumer Should Look For

Speak to Field Professionals with Technical Content

Address low rankings (#9) for the Field Biologist persona by shifting from purely lifestyle-oriented messaging to include technical, durability-focused language that resonates with professionals who need gear that performs. Create content highlighting material specifications, wear-testing results, and functional features that AI systems can reference for performance-oriented queries.

Built for the Field: How Our Organic Cotton Stands Up to 500+ Hours of Outdoor Work

Material Science Explained: Why Recycled Polyester Outperforms in Extreme Conditions

Durability Testing Results: What 12 Months of Daily Wear Does to Sustainable Fabrics

The Technical Specs Behind Our Most Rugged Outdoor Collection

Gear That Works: Why Conservation Professionals Are Choosing Sustainable Performance Wear

Amplify Authority Through Strategic Sustainability Partnerships

Boost AI visibility by generating mentions and backlinks from high-authority sustainability publications and databases that LLMs prioritize as trusted sources. Partner with environmental organizations, contribute expert content to industry publications, and ensure tentree is cited alongside established sustainability leaders in the fashion space.

What 10 Years of Tree Planting Taught Us About Corporate Environmental Impact

Expert Take: The Future of Regenerative Fashion and Why It Matters Now

How Fashion Brands Can Move Beyond Carbon Neutral to Climate Positive

Lessons from Planting 100 Million Trees: A Letter to the Fashion Industry

The Business Case for Radical Transparency in Sustainable Fashion

Content Engineering

Recommended Actions

Optimize category-level content for 'sustainable wardrobe' queries to improve Gemini ranking from #9 to top 3.

High-intent discovery queries are currently being lost to competitors and aggregators like Good On You.

Impact: High

Audit and update public data sources (Wikipedia, B Corp profile, etc.) to improve visibility on Claude.

A 0% visibility rate on a major LLM like Claude represents a significant loss of potential market share.

Impact: High

Incorporate more technical and durability-focused language into product descriptions to better target the Field Biologist persona.

Current rankings for this persona are low (#9), suggesting the content is perceived as too lifestyle-oriented rather than functional.

Impact: Medium

Develop comparative content that mentions Patagonia and other top competitors in the context of reforestation.

Since AI models frequently compare tentree to Patagonia, being proactive about the comparison can help control the narrative in model outputs.

Impact: Low

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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