Alma

Visibility66

Vibe95

Businesses/Education Technology/Alma

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AI Visibility & Sentiment

Alma

Alma is a student information system (SIS) that transforms education through streamlined operations and improved student outcomes. The platform provides comprehensive data management, analytics, and support tools tailored for educators, administrators, and educational institutions at every level.

Active Monitoring

getalma.com

Education Technology

AI Visibility Score

66/100

Good

Sentiment Score

95/100

AI Perception

Summary

Alma has successfully positioned itself as the premier choice for charter networks and modern school operations, frequently securing the #1 spot in AI recommendations over legacy giants like PowerSchool and Infinite Campus. While the brand dominates the 'user-friendly' narrative with a 90% mention rate among charter leaders, it faces a significant visibility hurdle with district superintendents where its presence drops to just 38%.

Value Proposition

Alma delivers timely, accurate data to the right people, at the right time, in the right place, and in just the right way—empowering educators to unlock student potential while modernizing technology and streamlining staff workflows.

Overview

Mission

Transforming education through streamlined operations and improved student outcomes—built for educators, by educators, and loved by communities.

Products & Services

Student Information System (SIS)Data Analytics & ReportingState-level Education ManagementDistrict Administration ToolsSchool & Network Management Platform

Agent Breakdown

AI Platforms

How often do different AI platforms reference Alma?

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Conversation Analysis

Topics

What conversations is Alma included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Alma to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing School Operations(3 queries)

“our school's current student information system is super clunky and hard to use, what are some modern SIS alternatives for a K-12 school?”

3/4 platforms mentioned

ChatGPT

1.PowerSchool Unified Classroom

2.Infinite Campus

3.Skyward

4.Veracross

5.Blackbaud

13.Alma

+15 more

Claude

1.Skyward

2.Alastor

3.Infinite Campus

4.PowerSchool

5.Clever

6.Alma

+3 more

Gemini

1.PowerSchool SIS

2.Infinite Campus

3.Skyward SIS

4.Aspen SIS

5.Follett

+3 more

AI Overviews

1.Gradelink

2.Alma SIS

3.Google Classroom

4.Infinite Campus

5.QuickSchools

+5 more

“help me find a student management platform that teachers will actually like using and won't require weeks of training”

0/4 platforms mentioned

ChatGPT

1.PowerSchool SIS

2.Illuminate Education

3.Illuminate SIS

4.Tyler SIS

5.Tyler Technologies

+6 more

Claude

1.Skyward

2.PowerSchool

3.Infinite Campus

4.Schoology

5.Blackboard

Gemini

1.Infinite Campus

2.Skyward

3.PowerSchool SIS

4.Unified Classroom

AI Overviews

1.Gradelink

2.QuickSchools

3.Google Classroom

4.ClassDojo

5.DreamClass

+1 more

“what's the best SIS for a small charter school network that needs to get up and running fast?”

3/4 platforms mentioned

ChatGPT

1.Focus School Software

2.Alma

3.PowerSchool

4.Infinite Campus

5.Edupoint Synergy

+2 more

Claude

1.Skyward

2.Infinite Campus

3.PowerSchool Cloud

4.PowerSchool

5.Alma

Gemini

1.Alma

2.Infinite Campus

3.Synergy Education Platform

4.Edupoint

AI Overviews

1.Gradelink

2.QuickSchools

3.SchoolCues

4.DreamClass

5.School Pathways

+2 more

Data Driven Decision Making & Reporting(2 queries)

“I need a better way to track student progress and attendance across my district without using 5 different spreadsheets, what tools should I look at?”

1/4 platforms mentioned

ChatGPT

1.PowerSchool Unified Classroom

2.Infinite Campus

3.Skyward

4.Illuminate Education

5.Canvas

+19 more

Claude

1.Powerschool

2.Infinite Campus

3.Skyward

4.Schoology

5.Instructure

+2 more

Gemini

1.Infinite Campus

2.PowerSchool SIS

3.Skyward Student Management

4.Synergy Education Platform

5.Edupoint Educational Systems

+9 more

AI Overviews

1.PowerSchool SIS

2.Infinite Campus

3.Skyward

4.PowerSchool

5.Alma SIS

+5 more

“how can we use data analytics to identify at-risk students earlier in the school year? suggest some specific platforms that do this well”

0/4 platforms mentioned

ChatGPT

1.Illuminate Education

2.Illuminate

3.PowerSchool Analytics

4.PowerSchool

5.Infinite Campus Analytics

+9 more

Claude

1.Salesforce Education Cloud

2.PowerSchool

3.Schoolrunner

4.ClassLink

5.Tableau

+2 more

Gemini

1.PowerSchool SIS

2.Unified Classroom

3.Infinite Campus

4.Skyward SIS

5.Qmlativ

+3 more

AI Overviews

1.Kaltura

2.Mapademics

3.PowerSchool Performance Matters

4.QuadC

5.Liaison Othot

+4 more

District & State Level Management(1 query)

“what are the best district-wide management platforms for coordinating multiple school sites and staff workflows?”

0/4 platforms mentioned

ChatGPT

1.PowerSchool

2.Schoology

3.Infinite Campus

4.Skyward

5.Tyler Technologies

+11 more

Claude

1.PowerSchool

2.Infinite Campus

3.Skyward

4.Google Workspace for Education

5.Gmail

+8 more

Gemini

1.PowerSchool SIS

2.Infinite Campus

3.Skyward Student Management Suite

4.Schoology Learning

5.PowerSchool

+7 more

AI Overviews

1.PowerSchool

2.Schoology

3.Infinite Campus

4.Skyward

5.Tomorrow River Community Charter Schools

+9 more

Evaluating SIS Providers & Category Trust(1 query)

“what are the most user-friendly SIS platforms besides the big ones like PowerSchool or Infinite Campus?”

4/4 platforms mentioned

ChatGPT

1.PowerSchool

2.Infinite Campus

3.Alma

4.Google Workspace

5.Edsby

+15 more

Claude

1.Skyward

2.eSchoolData

3.Aeries

4.Alma

5.Schoology

+3 more

Gemini

1.PowerSchool

2.Infinite Campus

3.Gradelink

4.Veracross

5.FACTS SIS

9.Alma

+3 more

AI Overviews

1.Gradelink

2.Alma

3.QuickSchools

4.Sycamore School

5.DreamClass

+3 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant performance in the Charter Network Leader persona with a 90% mention rate and an elite 2.2 average position.

Strength

Top-tier rankings across ChatGPT and AI Overviews for queries related to modernizing school operations and evaluating user-friendly SIS platforms.

Strength

Strong brand authority on ChatGPT, achieving the #1 position for the brand vibe check and consistent top-3 placements for SIS evaluations.

Gap

Significant visibility drop-off for the Strategic District Superintendent persona, indicating a struggle to appear in high-level administrative searches.

Gap

Inconsistent performance in data analytics queries, specifically failing to appear for searches regarding the identification of at-risk students.

Gap

Mixed sentiment on Claude and Gemini suggest that technical or security-related documentation is not resonating as positively as the brand's usability narrative.

Opportunity

Capture the district-wide management market by bridging the gap between 'user-friendly' and 'enterprise-scale' in public-facing documentation.

Opportunity

Improve technical sentiment by clarifying security protocols to convert the high-interest (85% mention rate) IT Director persona from mixed to positive.

Opportunity

Target the 'at-risk student identification' niche to own the data-driven decision-making narrative where competitors currently lack a foothold.

Technical Health

Site Health for AI Visibility

How well Alma's website is optimized for AI agent discovery and comprehension.

90/100

17 passed 4 warnings 1 issues

Audited 2/25/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO73

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (28 characters)

Expand the title to 50-60 characters with descriptive keywords.

Page has 3 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Alma's communication style and personality

Alma communicates with an inspiring, supportive tone that positions education as transformative and achievable. The brand voice is warm yet professional, using inclusive language like 'together' and 'community' to emphasize partnership with educators. There's an aspirational quality—'Be so amazing that people think you are a myth'—balanced with practical, solution-oriented messaging about data, efficiency, and outcomes. The voice is educator-centric, demonstrating deep understanding of school operations while remaining approachable and encouraging.

Core Tone Traits

Inspiring & Aspirational

Uses uplifting language that motivates educators and celebrates the transformative power of education

Supportive & Partnership-Focused

Emphasizes collaboration with phrases like 'together' and 'built for educators, by educators'

Clear & Solution-Oriented

Communicates complex data and technology concepts in accessible, practical terms

Warm & Community-Centered

Creates a sense of belonging and shared purpose among education professionals

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Alma

Infinite Campus60 mentions

Alma57 mentions

PowerSchool48 mentions

Skyward44 mentions

Gradelink22 mentions

PowerSchool SIS19 mentions

Schoology18 mentions

Canvas17 mentions

Google Classroom16 mentions

Edsby15 mentions

QuickSchools15 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

7 Best School Management Portals and Login Systems for K-12

https://gradelink.com/7-best-school-management-portals-and-login-systems/#:~:text=For%20the%202026%20academic%20year%2C%20the%20ideal%20School%20Management%20Portal,systems%20like%20PowerSchool%20or%20Skyward.

Referenced in 2 queries

Review

Best School Management Software for 2026 - Koalendar

https://koalendar.com/blog/best-school-management-software#:~:text=Table_title:%20The%20best%20school%20management%20software%20comparison,%7C%20Infinite%20Campus:%20Custom%20(District%2Dwide%20licensing)%20%7C

Referenced in 2 queries

Review

Best School Management Software for 2026 - Koalendar

https://koalendar.com/blog/best-school-management-software#:~:text=Google%20Workspace%20for%20Education%20and,convenient%2C%20secure%20online%20payment%20collection.

Referenced in 1 query

Review

7 Best Educational Data Tracking and Management Systems for K-12

https://gradelink.com/best-educational-data-tracking-and-management-systems/

Referenced in 5 queries

Review

7 Best Educational Data Tracking and Management Systems for K-12

https://gradelink.com/best-educational-data-tracking-and-management-systems/#:~:text=The%20Essential%20Summary:%20Your%20Next,foundation%20your%20school%20can%20trust.

Referenced in 2 queries

Review

What SIS are you using? Do you like it? Does it integrate with ...

https://www.reddit.com/r/k12sysadmin/comments/1c1l1uu/what_sis_are_you_using_do_you_like_it_does_it/#:~:text=We%20are%20using%20EduPoint%20Synergy,Saphfire%2C%20eSchoolData%20and%20now%20Synergy.

Referenced in 1 query

Join Discussion

Best Student Information Systems

https://beststudentinformationsystems.com/#:~:text=Alma%20presents%20itself%20as%20a,with%20its%20Alma%20Start%20feature.

Referenced in 1 query

Review

K-12 Student Information Systems - SoftwareReviews

https://www.softwarereviews.com/categories/k-12-student-information#:~:text=Infinite%20Campus,stakeholder%20collaboration%20and%20individualize%20instruction

Referenced in 1 query

Review

Top 10 Student Data System Alternatives & Competitors - G2

https://www.g2.com/products/student-data-system/competitors/alternatives#:~:text=If%20you%20are%20considering%20Student,Tyler%20Enterprise%20ERP%20for%20Schools

Referenced in 1 query

Get Featured

Best K-12 Education Student Information Systems Reviews 2026

https://www.gartner.com/reviews/market/k-12-education-student-information-systems#:~:text=Top%20Trending%20Products,PowerSchool%20vs%20Tyler%20SIS%20(Legacy)

Referenced in 1 query

Review

20 Best Student Information Systems for 2026 - Research.com

https://research.com/software/best-student-information-systems

Referenced in 3 queries

Review

Evaluation Criteria for SIS Software | Notable Companies in the

https://www.linkedin.com/pulse/top-student-information-systems-sis-jtnlf/#:~:text=PowerSchool:%20Widely%20used%2C%20offering%20a,functionalities%20with%20learning%20management%20features.

Referenced in 2 queries

Pitch Story

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Alma's resources to help users.

Dominate District-Wide Management Search Queries

Address the critical gap in AI visibility for 'district-wide management' and 'at-risk student identification' queries—keywords essential for reaching larger district buyers. Create comprehensive, long-form content that positions Alma as the authority on these workflows, then amplify through social channels to build backlinks and citations that LLMs reference when answering these high-intent queries.

How Modern Districts Use Data to Identify At-Risk Students Before They Fall Behind

The Complete Guide to Scaling Student Information Systems Across 50+ Schools

5 District-Wide Management Challenges That Keep Superintendents Up at Night

From Reactive to Proactive: Building Early Warning Systems for Student Success

What Large Districts Get Wrong About Centralized Student Data Management

Strengthen Security Documentation for AI Retrieval

Resolve the mixed sentiment appearing in Claude and Gemini responses about Alma's security posture by creating detailed, structured security and compliance documentation. Publish authoritative technical content that specifically addresses IT Director concerns—using clear, crawlable formats that AI systems can confidently cite when users ask about SIS security standards.

Alma's Complete Guide to FERPA Compliance for Student Information Systems

How We Protect Student Data: A Technical Deep-Dive for IT Leaders

Security Checklist: 10 Questions Every IT Director Should Ask Their SIS Vendor

SOC 2, FERPA, and Beyond: Understanding Education Data Security Standards

Why Data Encryption Matters More Than Ever in K-12 Technology

Build Superintendent-Focused Resource Authority

Combat the low 38% mention rate among District Superintendent queries by developing dedicated content addressing their unique priorities: ROI justification, scalability proof points, and executive-level reporting capabilities. Share these resources strategically on LinkedIn and education leadership channels where AI systems gather high-signal content about enterprise education technology decisions.

Calculating the True ROI of Your Student Information System Investment

How One Superintendent Saved 2,000 Administrative Hours With Better Data

The Executive's Guide to Evaluating SIS Scalability for Growing Districts

5 Reports Every Superintendent Needs From Their Student Information System

Making the Case for SIS Migration: A Board Presentation Framework

Expand Presence in Education Technology Publications

Increase Alma's citations in the industry publications and databases that LLMs reference when recommending education technology solutions. Pursue guest contributions, expert commentary, and case study features in EdTech-focused outlets to build the authoritative digital footprint that improves AI recommendation visibility across all target personas.

Opinion: Why Student-Centered Data Should Drive Every District Decision

The Evolution of Student Information Systems: From Record-Keeping to Insight Engines

Expert Take: What the Best Districts Do Differently With Student Data

How Technology Is Finally Delivering on the Promise of Personalized Education

3 Lessons From Districts That Successfully Modernized Their SIS

Content Engineering

Recommended Actions

Produce and syndicate long-form content focused on 'district-wide management' and 'at-risk student identification' workflows.

Alma is currently missing or underperforming on these high-intent strategic queries, which are critical for moving up-market into larger districts.

Impact: High

Update technical security and compliance documentation to specifically address the concerns of Security-Focused IT Directors.

While visibility with IT Directors is high (85%), the mixed sentiment on Claude and Gemini indicates that the AI is retrieving conflicting or insufficient data about Alma's security posture.

Impact: Medium

Develop a dedicated 'District Superintendent' resource hub focusing on ROI, scalability, and high-level reporting.

With only a 38% mention rate for this persona, Alma is failing to influence the primary decision-makers for large-scale SIS migrations.

Impact: Medium

Leverage existing 'user-friendly' sentiment to create comparison pages against legacy competitors like Infinite Campus and Skyward.

Since Alma already leads in the 'modern SIS' category, explicit comparisons will help AI models solidify Alma as the primary alternative to traditional providers.

Impact: Low

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 25, 2026.

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