What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Primally Pure

Visibility0

Vibe100

Businesses/Beauty & Personal Care/Primally Pure

AI Visibility & Sentiment

Primally Pure

Primally Pure is a clean beauty and skincare brand specializing in non-toxic, tallow-based products made from nature's most precious elements. They offer holistic skincare, body care, and home products that are sustainably sourced and handcrafted in Southern California.

Active Monitoring

primallypure.com

Beauty & Personal Care

AI Visibility Score

0/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Primally Pure today.

Primally Pure is currently invisible in the AI-driven discovery landscape, failing to capture any visibility for high-intent category queries such as non-toxic routines and tallow-based performance. While the brand maintains a foundational presence in Gemini for direct brand inquiries, it is being completely eclipsed by certification databases and luxury competitors in broader market conversations.

Working in your favor

Gemini recognizes the brand during direct 'vibe check' inquiries, indicating that a baseline of brand identity exists within the model's training data.

The brand maintains a positive sentiment profile in all instances where it is acknowledged, providing a clean slate for visibility scaling.

Gaps to close

Total absence from the 'non-toxic skincare routine' narrative, which is the primary entry point for the brand's target demographic.

Zero visibility for 'tallow deodorant' research queries, allowing third-party databases like EWG and Think Dirty to dictate the performance narrative without brand representation.

Failure to appear in AI Overviews for educational or 'how-to' queries, missing critical real estate in the search generative experience.

Opportunities

There is a significant vacuum for expert-led content regarding tallow's biological efficacy that Primally Pure can fill to become the primary citation source for AI models.

Since certification sites like EWG and Think Dirty are the current top 'competitors' in AI mentions, deep integration or partnership with these databases will disproportionately boost AI visibility.

Highest-Impact Actions

Publish an authoritative, long-form 'Non-Toxic Transition Guide' optimized with structured data and clear entities.

Primally Pure is currently missing from the holistic routine conversation; creating a definitive resource will help AI models link the brand to the 'switch to non-toxic' intent.

Audit and optimize presence on database platforms like EWG Skin Deep and Think Dirty.

These platforms are the most cited sources in the current AI landscape for this sector; high rankings here serve as the data feed for ChatGPT and Gemini recommendations.

Deploy a technical content series focused on the 'science of tallow' to win performance-based queries.

By providing the 'how' and 'why' behind tallow's efficacy, the brand can displace generic database results with specific, high-authority expert claims.

Value Proposition

Non-toxic skincare products powered by grass-fed tallow and nature's most precious elements, sustainably sourced and handcrafted in the USA with a happiness guarantee

Overview

Mission

We use nature's most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

Products & Services

Natural deodorants with tallowFacial skincare (cleansers, serums, creams, masks)Body care (body butters, oils, dry shampoo)Baby care productsHome products (candles, room sprays, palo santo)

Current State

Visibility Landscape

A high-level view of how Primally Pure performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	100	—
“What do you know about Primally Pure? What do they do and what's their reputation?”	—	—	Positive	—
Core2q Product/service category queries	0	—	0	0
“help me switch to a completely non toxic skincare routine”	No	—	No	No
“does tallow deodorant actually work for body odor”	—	—	No	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Primally Pure? What do they do and what's their reputation?”

—

Positive

—

“help me switch to a completely non toxic skincare routine”

—

“does tallow deodorant actually work for body odor”

—

Brand Ecosystem

EWG Skin Deep

2 mentions

Think Dirty

2 mentions

Tata Harper

2 mentions

INCIdecoder.com

1 mention

EWG Verified

1 mention

MADE SAFE

1 mention

COSMOS

1 mention

Ecocert

1 mention

Leaping Bunny

1 mention

Cruelty Free International

1 mention

Primally Pure

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Primally Pure's AI visibility.

Key Findings

Strength

Gemini recognizes the brand during direct 'vibe check' inquiries, indicating that a baseline of brand identity exists within the model's training data.

Strength

The brand maintains a positive sentiment profile in all instances where it is acknowledged, providing a clean slate for visibility scaling.

Gap

Total absence from the 'non-toxic skincare routine' narrative, which is the primary entry point for the brand's target demographic.

Recommended Actions

Publish an authoritative, long-form 'Non-Toxic Transition Guide' optimized with structured data and clear entities.

Primally Pure is currently missing from the holistic routine conversation; creating a definitive resource will help AI models link the brand to the 'switch to non-toxic' intent.

Audit and optimize presence on database platforms like EWG Skin Deep and Think Dirty.

These platforms are the most cited sources in the current AI landscape for this sector; high rankings here serve as the data feed for ChatGPT and Gemini recommendations.

Deploy a technical content series focused on the 'science of tallow' to win performance-based queries.

By providing the 'how' and 'why' behind tallow's efficacy, the brand can displace generic database results with specific, high-authority expert claims.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Holistic Routine Transition(1 query)

“help me switch to a completely non toxic skincare routine”

0/3 platforms mentioned

Core

ChatGPT

1.EWG Skin Deep

2.Think Dirty

3.INCIdecoder.com

4.EWG Verified

5.MADE SAFE

+23 more

Gemini

1.EWG Skin Deep

2.Think Dirty

3.Yuka

4.Dr. Hauschka

5.Rose Day Cream

+25 more

AI Overviews

1.Reddit

2.Instagram

3.Mamamia

4.Geologie

5.Beauty Bay

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

EWG Skin Deep

ewg.org

Primally Pure

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Primally Pure

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.