Primally Pure

Visibility0

Vibe100

Businesses/Beauty & Personal Care/Primally Pure

Claim Business Generate Strategy

AI Visibility & Sentiment

Primally Pure

Primally Pure is a clean beauty and skincare brand specializing in non-toxic, tallow-based products made from nature's most precious elements. They offer holistic skincare, body care, and home products that are sustainably sourced and handcrafted in Southern California.

Active Monitoring

primallypure.com

Beauty & Personal Care

AI Visibility Score

0/100

Invisible

Sentiment Score

100/100

AI Perception

Summary

Primally Pure is currently invisible in the AI-driven discovery landscape, failing to capture any visibility for high-intent category queries such as non-toxic routines and tallow-based performance. While the brand maintains a foundational presence in Gemini for direct brand inquiries, it is being completely eclipsed by certification databases and luxury competitors in broader market conversations.

Value Proposition

Non-toxic skincare products powered by grass-fed tallow and nature's most precious elements, sustainably sourced and handcrafted in the USA with a happiness guarantee

Overview

Mission

We use nature's most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

Products & Services

Natural deodorants with tallowFacial skincare (cleansers, serums, creams, masks)Body care (body butters, oils, dry shampoo)Baby care productsHome products (candles, room sprays, palo santo)

Agent Breakdown

AI Platforms

How often do different AI platforms reference Primally Pure?

Loading explorer...

Conversation Analysis

Topics

What conversations is Primally Pure included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Primally Pure to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Holistic Routine Transition(1 query)

“help me switch to a completely non toxic skincare routine”

0/3 platforms mentioned

ChatGPT

1.EWG Skin Deep

2.Think Dirty

3.INCIdecoder.com

4.EWG Verified

5.MADE SAFE

+23 more

Gemini

1.EWG Skin Deep

2.Think Dirty

3.Yuka

4.Dr. Hauschka

5.Rose Day Cream

+25 more

AI Overviews

1.Reddit

2.Instagram

3.Mamamia

4.Geologie

5.Beauty Bay

+4 more

Natural Product Performance Research(1 query)

“does tallow deodorant actually work for body odor”

0/1 platforms mentioned

Gemini

1.Grass Fed Goods

2.Cleo+CoCo

3.The Tallow Box

4.Etsy

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Gemini recognizes the brand during direct 'vibe check' inquiries, indicating that a baseline of brand identity exists within the model's training data.

Strength

The brand maintains a positive sentiment profile in all instances where it is acknowledged, providing a clean slate for visibility scaling.

Gap

Total absence from the 'non-toxic skincare routine' narrative, which is the primary entry point for the brand's target demographic.

Gap

Zero visibility for 'tallow deodorant' research queries, allowing third-party databases like EWG and Think Dirty to dictate the performance narrative without brand representation.

Gap

Failure to appear in AI Overviews for educational or 'how-to' queries, missing critical real estate in the search generative experience.

Opportunity

There is a significant vacuum for expert-led content regarding tallow's biological efficacy that Primally Pure can fill to become the primary citation source for AI models.

Opportunity

Since certification sites like EWG and Think Dirty are the current top 'competitors' in AI mentions, deep integration or partnership with these databases will disproportionately boost AI visibility.

Technical Health

Site Health for AI Visibility

How well Primally Pure's website is optimized for AI agent discovery and comprehension.

92/100

18 passed 3 warnings 1 issues

Audited 2/18/2026

Crawlability96

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO84

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page is very large

Reduce page size by optimizing content and removing unnecessary code.

Warnings

Title is too short (22 characters)

Expand the title to 50-60 characters with descriptive keywords.

Page has 4 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

3 image(s) missing alt text

Add descriptive alt text to all images. Consider converting to WebP format.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Primally Pure's communication style and personality

Primally Pure communicates with a warm, nurturing tone that feels like advice from a knowledgeable friend who genuinely cares about your wellbeing. The brand voice is educational yet accessible, blending scientific credibility with an approachable, down-to-earth sensibility. They emphasize purity, simplicity, and returning to nature's wisdom, using elegant language that feels premium without being pretentious. There's an underlying sense of empowerment, encouraging customers to take control of what they put on their bodies.

Core Tone Traits

Nurturing & Caring

Speaks to customers like a trusted friend guiding them toward healthier choices

Clean & Elegant

Uses refined, minimalist language that reflects product purity

Educational & Empowering

Shares knowledge about ingredients and wellness to help customers make informed decisions

Authentic & Transparent

Honest about ingredients, sourcing, and the brand's mission

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Primally Pure

EWG Skin Deep2 mentions

Think Dirty2 mentions

Tata Harper2 mentions

INCIdecoder.com1 mention

EWG Verified1 mention

MADE SAFE1 mention

COSMOS1 mention

Ecocert1 mention

Leaping Bunny1 mention

Cruelty Free International1 mention

Primally Pure1 mention

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

EWG Skin Deep

ewg.org/skindeep

Referenced in 1 query

Review

INCIdecoder.com

Referenced in 1 query

Review

SafeCosmetics.org

Referenced in 1 query

Review

What’s one skincare rule you follow religiously? : r/SkinbarrierLovers

https://www.reddit.com/r/SkinbarrierLovers/comments/1qlnqyh/whats_one_skincare_rule_you_follow_religiously/#:~:text=Spf!,also%20double%20cleanse%20every%20night.

Referenced in 1 query

Join Discussion

The #1 rule of skincare? Consistency over everything.⁠ ... - Instagram

https://www.instagram.com/p/DTLHsphFWCA/#:~:text=Welcome%20to%20my%20skin%20era,%F0%9F%92%86%F0%9F%8F%BD%E2%80%8D%E2%99%80%EF%B8%8F%F0%9F%A7%B4

Referenced in 1 query

Pitch Story

The rule that will help you buy better skincare products. - Mamamia

https://www.mamamia.com.au/skincare-products-ingredients-rule/#:~:text=one%20percent%2C%20too.-,Meaning?,with%20sensitive%20or%20reactive%20skin.&text=However%2C%20in%20saying%20this%2C%20the,Go%2C%20you%20good%20thing!&text=What%20are%20your%20go%2Dto,in%20the%20comment%20section%20below.

Referenced in 1 query

Review

How to Read Ingredients in Skincare

https://geologie.com/blogs/skincare-ingredients/the-top-three-tips-to-reading-an-ingredient-list

Referenced in 1 query

Review

10 Simple Skincare Rules To Live By - Beauty Bay Edited

https://www.beautybay.com/edited/how-to-get-good-skin/#:~:text=Here%20are%20some%20general%20rules%20of%20skin,the%20natural%20barrier%20against%20bacteria%20and%20breakouts.

Referenced in 1 query

Review

7 Skincare Rules You Should Never Break

https://au.purefiji.com/blogs/news/7-skincare-rules-you-should-never-break

Referenced in 1 query

Review

A Guide to Cosmetics Ingredients Labels - Paula's Choice

https://www.paulaschoice.com/expert-advice/skincare-advice/skin-care-how-tos/understanding-cosmetics-ingredients-labels.html#:~:text=out%20for%20these!-,How%20do%20you%20read%20cosmetic%20ingredient%20labels?,get%20into%20that%20now...

Referenced in 1 query

Review

The Truth in Skincare: What the 1% Line Really Means - Total Illusion

https://www.totalillusion.net/blog/the-truth-in-skincare-what-the-1-line-really-means#:~:text=By%20law%2C%20skincare%20and%20cosmetic,in%20any%20order%20they%20want.

Referenced in 1 query

Review

FDA 1% LABELING RULE: YOUR COSMETIC PRODUCT

https://desertinbloomcosmeticslab.com/fda-1-labeling-rule-your-cosmetic-product-whats-in-the-bottle/#:~:text=The%20FDA's%20Labeling%20Rule%20for,be%20listed%20in%20any%20order.

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Primally Pure's resources to help users.

Create Definitive Non-Toxic Transition Guide Resource

Address the gap in AI conversations about holistic skincare routines by publishing a comprehensive, SEO-optimized 'Non-Toxic Transition Guide' with structured data markup. This authoritative resource will help AI models associate Primally Pure with the 'switch to non-toxic skincare' intent, positioning us as the go-to brand when users ask assistants about transitioning to clean beauty. Social media will amplify key insights and drive traffic to this cornerstone content.

The 5 Signs Your Skin Is Ready to Detox from Conventional Products

What Actually Happens to Your Skin During a Non-Toxic Product Transition

The Beginner's Checklist: Swapping Your Bathroom Essentials for Clean Alternatives

Why Your Skin Might Purge When Switching to Non-Toxic Skincare (And Why That's Good)

Common Mistakes People Make When Transitioning to Clean Beauty

Optimize Presence on EWG and Think Dirty

Audit and enhance our product listings on EWG Skin Deep and Think Dirty databases, which are primary data sources that ChatGPT and Gemini reference when recommending clean beauty products. By ensuring our ingredient transparency scores are optimized and product information is complete, we increase the likelihood of AI assistants recommending Primally Pure. Social content will highlight our verified safety ratings and ingredient transparency to build consumer trust.

What Your Skincare's EWG Rating Actually Means for Your Health

How to Read a Think Dirty Score Before Buying Any Beauty Product

The Ingredients We'll Never Use (And Why We're Transparent About It)

Why Third-Party Safety Verification Matters More Than Marketing Claims

Behind Our Ingredient Sourcing: From Farm to Your Skincare Shelf

Establish Scientific Authority on Tallow-Based Skincare

Deploy educational content explaining the science behind tallow's efficacy for skin health, targeting performance-based queries where users ask AI assistants why certain ingredients work. By providing expert-level explanations of tallow's biocompatibility and nutrient profile, we can displace generic database results with authoritative Primally Pure content. Social media will share digestible scientific insights that position us as the tallow skincare authority.

The Surprising Reason Tallow Mimics Your Skin's Natural Oils

Grass-Fed vs. Conventional: Why the Source of Tallow Matters for Your Skin

The Vitamins in Tallow That Your Synthetic Moisturizer Can't Replicate

What Dermatologists Are Starting to Say About Animal-Based Skincare

The Historical Science: How Our Ancestors Knew What Modern Labs Are Proving

Build Entity Recognition Across AI-Crawled Platforms

Expand Primally Pure's digital footprint on platforms and publications that large language models frequently reference, ensuring consistent brand entity information across the web. This includes optimizing our presence on beauty databases, industry publications, and authoritative wellness sites to strengthen AI recognition of our brand when users ask for non-toxic skincare recommendations. Social content will reinforce key brand associations and drive engagement that signals authority.

Why Clean Beauty Isn't Just a Trend—It's a Return to What Works

The Questions to Ask Before Trusting Any 'Natural' Skincare Brand

How We Define 'Non-Toxic' (And Why Definitions Matter in Clean Beauty)

From Southern California Farm to Your Skincare Routine: Our Story

What 'Handcrafted' Really Means in an Age of Mass-Produced Beauty

Content Engineering

Recommended Actions

Publish an authoritative, long-form 'Non-Toxic Transition Guide' optimized with structured data and clear entities.

Primally Pure is currently missing from the holistic routine conversation; creating a definitive resource will help AI models link the brand to the 'switch to non-toxic' intent.

Impact: High

Audit and optimize presence on database platforms like EWG Skin Deep and Think Dirty.

These platforms are the most cited sources in the current AI landscape for this sector; high rankings here serve as the data feed for ChatGPT and Gemini recommendations.

Impact: High

Deploy a technical content series focused on the 'science of tallow' to win performance-based queries.

By providing the 'how' and 'why' behind tallow's efficacy, the brand can displace generic database results with specific, high-authority expert claims.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session or Sign In to Get Started

Data generated by Pendium.ai AI visibility scanning. Last scanned February 18, 2026.

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.