Nike

Visibility39

Vibe96

Businesses/Athletic Apparel & Footwear/Nike

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AI Visibility & Sentiment

Nike

Nike is the world's leading athletic footwear, apparel, and equipment company, dedicated to inspiring and enabling athletes of all levels through innovative products and powerful brand storytelling. The company combines cutting-edge technology with iconic design to serve everyone from elite professionals to everyday fitness enthusiasts.

Active Monitoring

Nike.com

Athletic Apparel & Footwear Test3

AI Visibility Score

39/100

Low

Sentiment Score

96/100

AI Perception

Summary

Nike maintains a strong presence across major LLMs with near-universal mention rates, particularly excelling in streetwear and lifestyle categories where it often secures the top position. However, visibility significantly falters in Google AI Overviews and within the specialized high-performance ultramarathoner segment, where rankings and sentiment are notably lower.

Value Proposition

Relentless innovation combined with iconic design to help every athlete reach their potential, offering cutting-edge performance technology alongside timeless lifestyle appeal

Overview

Mission

To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.

Products & Services

Athletic footwear (running, basketball, training, soccer)Performance and lifestyle apparelSports equipment and accessoriesJordan Brand productsACG outdoor gear

Agent Breakdown

AI Platforms

How often do different AI platforms reference Nike?

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Conversation Analysis

Topics

What conversations is Nike included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Nike to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Performance Training & Gear Discovery(3 queries)

“help me find a training plan for my first half marathon”

3/4 platforms mentioned

ChatGPT

1.Nike Run Club

2.Hal Higdon Half Marathon Plans

3.Runna App

Claude

1.Hal Higdon

2.Runkeeper

3.Couch to 5K (C25K)

4.Bridge to 10K

5.Nike Run Club

+1 more

Gemini

1.Hal Higdon

2.Runner’s World

3.Pfitzinger

4.Nike Run Club

5.Runna

+8 more

AI Overviews

1.Novice 1 Half Marathon Training Program

2.Runner's World

“best basketball shoes for someone with wide feet who plays outdoors”

3/4 platforms mentioned

ChatGPT

1.New Balance TWO WXY v4

2.New Balance

3.Adidas Harden Vol. 7

4.Adidas

5.Nike

+8 more

Claude

1.Nike LeBron 21

2.New Balance Two WXY v4

3.Nike GT Cut 2/3

4.Adidas Dame 8

5.Under Armour Curry 11

+7 more

Gemini

1.Adidas Dame 8

2.Dame 8 EXTPLY

3.Adidas

4.Nike

5.New Balance Two Wxy V4

+13 more

AI Overviews

1.New Balance

2.Hoka

3.Brooks

4.Asics

5.Clarks

+24 more

“what gear do i need for high intensity interval training at home”

3/4 platforms mentioned

ChatGPT

1.Gaiam Essentials Fitness Mat

2.Seconds Interval Timer

3.Tabata Timer

4.Nike Training Club

5.Bowflex SelectTech 552

+11 more

Claude

1.Manduka

2.Gaiam

3.BalanceFrom

4.Nike Metcon

5.Reebok Nano

+19 more

Gemini

1.Manduka PRO Series

2.Gorilla Mats

3.Nike Metcon

4.Reebok Nano

5.Gymboss Interval Timer

+22 more

AI Overviews

1.Bria Method

2.Aaptiv

3.GoodRx

4.Bria Method

5.Legacy Personal Training

+2 more

Lifestyle & Streetwear Fashion Curation(3 queries)

“help me style some Jordan 1s with casual outfits”

4/4 platforms mentioned

ChatGPT

1.Jordan 1s

2.Uniqlo U

3.Fear of God Essentials

4.Nike

5.Levi’s 501

+8 more

Claude

1.Jordan 1s

2.Nike ACG

3.Off-White

4.Nike

5.Dunks

Gemini

1.Jordan 1

2.ACG

3.Off-White

4.Nike ACG

5.Smith Summit

+16 more

AI Overviews

1.Jordan 1

2.Pinterest

3.AIR JORDAN 1 LOST & FOUND

4.Jordan 1s

5.Pinterest

+3 more

“give me some techwear aesthetic outfit ideas for rainy weather”

3/4 platforms mentioned

ChatGPT

1.Arc'teryx Norvan Shell

2.GORE-TEX

3.Nike ACG “Misery Ridge” Jacket

4.Storm-FIT

5.Nike Aeroswift Long Sleeve

+40 more

Claude

1.Acronym J1A-GT

2.Arc'teryx Veilance Monitor Down

3.Gore-Tex

4.Outlier Futuredarts

5.Lululemon ABC joggers

6.Nike ACG Mountain Fly 2

+28 more

Gemini

1.Arc’teryx

2.Norvan Shell Jacket

3.GORE-TEX

4.C-KNIT

5.Satisfy Running

16.Nike ACG

+38 more

AI Overviews

1.The Everygirl

2.NeceSera

3.Trendalytics

4.Facebook

5.Instagram

+2 more

“what are the most comfortable sneakers for walking 10 miles a day on vacation”

4/4 platforms mentioned

ChatGPT

1.Hoka Bondi 8/9

2.New Balance 1080v13/14

3.Fresh Foam X

4.ASICS Gel-Nimbus 26

5.FF Blast+ Eco

11.Nike Invincible 3

+22 more

Claude

1.Hoka Bondi 8

2.ZoomX

3.Brooks Ghost 15

4.Nike React

5.ASICS Gel-Nimbus 25

+7 more

Gemini

1.Vaporfly

2.Alphafly

3.ASICS Superblast 2

4.Hoka Skyward X

5.New Balance SC Trainer v2

+19 more

AI Overviews

1.Hoka Bondi 9

2.On Cloud 5

3.Altra Experience Flow 2

4.Nike Motiva

5.Hoka Transport

+10 more

Specialized Technical Performance Comparison(2 queries)

“compare the best carbon fiber plate shoes for marathon racing”

3/4 platforms mentioned

ChatGPT

1.Nike Alphafly 3

2.ZoomX

3.Air Zoom

4.Nike Vaporfly 3

5.Adidas Adizero Adios Pro 3

+22 more

Claude

1.Nike Vaporfly 3

2.ZoomX

3.Adidas Adizero Adios Pro 3

4.EnergyRods 2.0

5.Lightstrike Pro

+21 more

Gemini

1.Nike Alphafly 3

2.Nike

3.Flyplate

4.ZoomX

5.Zoom Air

+18 more

AI Overviews

1.Toray

2.Hexcel

3.SGL Carbon

4.Mitsubishi Chemical

5.Teijin

+13 more

“what's the best waterproof trail running shoe right now”

2/4 platforms mentioned

ChatGPT

1.Salomon Speedcross 6 GTX

2.La Sportiva Ultra Raptor II GTX

3.HOKA Speedgoat 5 GTX

4.Vibram Megagrip

5.Nike Pegasus Trail 5 GTX

+1 more

Claude

1.Salomon Speedcross 6 GTX

2.GORE-TEX

3.Quicklace

4.Hoka Speedgoat 5 GTX

5.Vibram Megagrip

+5 more

Gemini

1.Hoka

2.Speedgoat 6 GTX

3.Gore-Tex

4.Vibram

5.Megagrip

9.Nike

+14 more

AI Overviews

1.Scarpa Ribelle Run 2 GTX

2.Inov-8 Roclite G 315 GTX V2

3.Salomon Speedcross 6 GTX

4.Brooks Cascadia 19

5.Altra Lone Peaks

+1 more

Brand Reputation & Category Leadership(3 queries)

“Nike vs Adidas which brand is better for professional running gear”

0/4 platforms mentioned

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“are Nike shoes worth the money compared to brands like Hoka or On”

0/4 platforms mentioned

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“best high performance sports bras according to reddit reviews”

0/4 platforms mentioned

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant visibility in the 'Streetwear Culturalist' persona with a 1.6 average position and 85% mention rate.

Strength

Perfect ranking (#1) across ChatGPT, Claude, and Gemini for technical comparisons like carbon fiber plate racing shoes and general brand vibe checks.

Strength

Consistently high performance on Gemini with a 100% mention rate and strong rankings in lifestyle curation queries.

Gap

Critically low visibility in AI Overviews (25% mention rate) compared to 94%+ on standard LLMs.

Gap

Underperformance in the 'High-Performance Ultramarathoner' persona, resulting in a low average position of 6.6 and mixed sentiment.

Gap

Inconsistency in HIIT gear queries, specifically on Claude where rankings dropped as low as #13 for specialized training needs.

Opportunity

Capitalize on the high mention rate of GORE-TEX and techwear competitors by better indexing Nike's proprietary waterproof and ACG technologies.

Opportunity

Improve technical trail running content to bridge the gap in the 'best waterproof trail running shoe' query where Gemini ranked Nike at #9.

Opportunity

Convert LLM dominance into AI Overview visibility by optimizing web content structure for search-integrated generative results.

Technical Health

Site Health for AI Visibility

How well Nike's website is optimized for AI agent discovery and comprehension.

92/100

19 passed 2 warnings 1 issues

Audited 2/16/2026

Crawlability100

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO92

Titles, descriptions, headings

Content Quality80

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page is very large

Reduce page size by optimizing content and removing unnecessary code.

Warnings

Title is too short (26 characters)

Expand the title to 50-60 characters with descriptive keywords.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Nike's communication style and personality

Nike communicates with bold, motivational energy that empowers athletes to push beyond their limits. The brand voice is confident and aspirational, using punchy, action-oriented language that inspires movement and achievement. Nike balances elite athletic credibility with inclusive accessibility, speaking to world-record holders and weekend joggers alike. The tone is contemporary and culturally aware, often weaving in storytelling that connects products to athlete journeys, cultural moments, and personal transformation.

Core Tone Traits

Bold & Motivational

Uses commanding, action-driven language that inspires people to move and achieve

Confident & Aspirational

Projects unwavering belief in athletic potential and the pursuit of greatness

Inclusive & Empowering

Speaks to all athletes regardless of level, making everyone feel capable of achievement

Culturally Connected

Stays relevant by tapping into sports culture, street style, and athlete stories

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Nike

Nike337 mentions

New Balance15 mentions

Adidas11 mentions

Hoka8 mentions

GORE-TEX8 mentions

ASICS7 mentions

Gore-Tex7 mentions

Off-White6 mentions

Bria Method6 mentions

Instagram6 mentions

Salomon6 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Novice 1 Half Marathon Training Program

https://www.halhigdon.com/training-programs/half-marathon-training/novice-1-half-marathon/

Referenced in 1 query

Review

Half Marathon Training Plans: Workouts, Nutrition, Gear, & ...

https://www.runnersworld.com/training/a20843627/half-marathon-training-for-beginners/

Referenced in 1 query

Review

Half-Marathon Training Plan

https://www.nike.com/running/half-marathon-training-plan

Referenced in 1 query

Review

If you're looking to run a half-marathon this year, we have the

https://www.furman.edu/first/wp-content/uploads/sites/168/2020/01/Your-Better-Half.pdf

Referenced in 1 query

Review

Training for my first ever half-marathon in June. Need some ...

https://www.reddit.com/r/Marathon_Training/comments/1qb9u2r/training_for_my_first_ever_halfmarathon_in_june/

Referenced in 1 query

Join Discussion

What wide shoe brands do you recommend? : r/BuyItForLife - Reddit

https://www.reddit.com/r/BuyItForLife/comments/1hcomv1/what_wide_shoe_brands_do_you_recommend/#:~:text=Id%20suggest%20brooks%20if%20you,for%20a%20few%20years%20now.

Referenced in 1 query

Join Discussion

Best shoes for wide feet? : r/BuyItForLife - Reddit

https://www.reddit.com/r/BuyItForLife/comments/10tm3k6/best_shoes_for_wide_feet/

Referenced in 1 query

Join Discussion

Wide shoe recommendations? : r/AusFemaleFashion - Reddit

https://www.reddit.com/r/AusFemaleFashion/comments/1jd1h13/wide_shoe_recommendations/#:~:text=Welcome%20to%20the%20club.,callas%20shoes%20uk

Referenced in 1 query

Join Discussion

Where to Shop for Truly Stylish Wide Width Shoes - Wardrobe Oxygen

https://www.wardrobeoxygen.com/truly-stylish-wide-width-shoes/#:~:text=WYDR,most%20styles%20are%20under%20$125).

Referenced in 1 query

Review

Best Wide Shoes for Walking & Running | Foot Expert Tested for ...

https://www.youtube.com/watch?t=137&v=WYLQMxhA88Q

Referenced in 1 query

Pitch Story

What Shoe Brands Are Best for Wide Feet

https://www.podiatryandsportsmedicine.com/post/what-shoe-brands-are-best-for-wide-feet#:~:text=Podiatrists%20commonly%20recommend%20New%20Balance,and%20sourcing%20high%2Dquality%20materials.

Referenced in 1 query

Review

Best Shoes For Wide Feet 2026 - Forbes Vetted

https://www.forbes.com/sites/forbes-personal-shopper/article/the-best-shoes-for-wide-feet/#:~:text=Our%20Top%20Recommendations,the%20experience%20even%20more%20comfortable.

Referenced in 1 query

Pitch Story

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Nike's resources to help users.

Dominate Ultramarathon Performance Content and Reviews

Address Nike's declining visibility in high-performance running niches where Hoka and ASICS are gaining AI recommendation share. Create comprehensive technical content showcasing Nike's ultramarathon innovations, athlete partnerships, and performance data that AI models can reference when users ask about long-distance running gear. Amplify verified athlete reviews and race performance data across platforms to strengthen Nike's authority signal for endurance running queries.

Breaking Down the Technology Behind Nike's Elite Ultramarathon Footwear

What 100-Mile Runners Actually Need From Their Gear: A Technical Deep Dive

Performance Data: How Nike Stacks Up in Major Ultramarathon Finishes

5 Recovery and Training Innovations Nike Built for Distance Runners

Real Ultramarathoner Reviews: Testing Nike Across Desert, Mountain, and Trail

Optimize Structured Data for AI Search Discovery

Close the gap between Nike's strong brand authority and its underperformance in AI Overviews by auditing and restructuring web content for generative search patterns. Implement enhanced schema markup, FAQ structures, and product data formatting that AI search engines can easily parse and surface. Create content specifically designed to answer the questions users ask AI assistants about athletic gear recommendations.

The Complete Guide to Choosing Running Shoes for Your Training Goals

Nike Product Comparison: Which Shoe Fits Your Running Style

Everything You Need to Know About Nike's Cushioning Technologies

How to Pick the Right Nike Gear for Marathon Training

Nike Sizing and Fit Guide: Find Your Perfect Athletic Footwear Match

Establish Nike as the Techwear Authority

Combat inconsistent AI rankings for technical and all-conditions gear by building a robust content ecosystem around Nike's functional performance innovations. Create detailed, crawlable content that explicitly connects Nike products to techwear, waterproof, and all-weather search terms that AI models currently associate with competitors. Position Nike ACG and weather-resistant lines as the definitive solutions for functional athletic wear.

What Makes True Techwear: The Engineering Behind Nike ACG

Waterproof vs Water-Resistant: Understanding Nike's Weather Protection Technology

The Urban Athlete's Guide to All-Conditions Training Gear

How Nike Designs Gear That Performs in Any Weather

5 Technical Features That Separate Premium Techwear From Basic Outerwear

Amplify Athlete-Verified Performance Stories

Build AI-discoverable social proof by systematically documenting and distributing authentic athlete experiences with Nike products across high-signal platforms. Create structured testimonial content featuring professional and everyday athletes that AI models can cite when recommending performance gear. Focus on specific use cases and measurable outcomes that strengthen Nike's credibility in competitive recommendation queries.

How Elite Athletes Choose Their Race Day Footwear

From Training to Finish Line: Real Athletes Share Their Nike Journey

The Science Behind Why Professional Runners Trust Nike Innovation

Weekend Warriors Share What Changed When They Upgraded Their Gear

Performance Tested: Athletes Review Nike's Latest Running Technology

Content Engineering

Recommended Actions

Optimize technical product data and reviews for the ultramarathoner persona.

Nike is losing ground to brands like Hoka and ASICS in high-performance niches, evidenced by a mediocre 6.6 average position and mixed sentiment for long-distance runners.

Impact: High

Audit and align web SEO with generative search patterns to boost AI Overviews (SGE) visibility.

A 25% mention rate in AI Overviews despite 100% on Gemini suggests a disconnect between Nike's brand authority and its crawlable structured data for search-based AI.

Impact: High

Strengthen technical 'Techwear' and 'All Conditions' content mapping.

Mixed rankings for techwear and waterproof queries (reaching as low as #16 on Gemini) indicate that AI models are not consistently associating Nike with these high-intent functional categories.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 16, 2026.

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