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Prefer to text? Text PendiumNike · nike.com · Scanned Mar 16, 2026
We asked AI Overviews 8 questions a buyer would ask, with no context and as up to 3 buyer personas. Nike was named in 13 of 20 answers.
AI names Nike ahead of: HOKA (HOKA Cielo X1 2.0), Adidas (Adidas Adizero Adios Pro 4), ASICS (ASICS Metaspeed Sky Tokyo, ASICS Metaspeed Edge Tokyo)
AI visibility score
Excellent
Nike competitors in AI answers
Answers that named each brand
Questions to win
1of 7 questions
No AI answer to this question named Nike yet. No tracked competitor shows up in the answers either, so they are open.
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Questions where AI recommends someone else
A sample of the questions buyers ask, and whether AI Overviews named Nike in each answer.
And 8 more questions in the full report.
ChatGPT, Claude, Gemini, and Perplexity were not part of this scan.
What AI says
Where AI gets its information
Counts are pages cited from each site.
Nike's own site
Other sites
Publications
instagram.com1Full report
Inconsistent visibility in lifestyle-centric queries, such as styling casual footwear or long-distance walking comfort, where the brand should naturally lead.
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About Nike
Nike is the world's leading athletic footwear, apparel, and equipment company, dedicated to inspiring and enabling athletes of all levels through innovative products and powerful brand storytelling. The company combines cutting-edge technology with iconic design to serve everyone from elite professionals to everyday fitness enthusiasts.
