Sharethrough is an ad tech platform that maximizes user attention and performance through research-backed ad enhancements. Recently merged with Equativ to form one of the largest independent ad platforms globally, the company focuses on optimizing advertising inventory while emphasizing sustainability and quality in digital advertising practices.
Enhancing the ad experience across every channel for better outcomes through proprietary technology that automatically enhances all standard ad formats, backed by research and focused on sustainability
AI Visibility Score
Sharethrough has an AI visibility score of 44/100, rated as moderate. This score reflects how often and how prominently Sharethrough appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Sharethrough has successfully established itself as the go-to authority for sustainable programmatic advertising, consistently securing top-three placements in AI-driven research for green media planning. However, this niche dominance is overshadowed by a significant visibility deficit in performance-based and supply-side strategy conversations where competitors like Magnite and PubMatic capture the lion's share of AI-generated recommendations.
Strengths
- Leading visibility for 'green PMP providers' and sustainable media planning across all LLMs including Claude and AI Overviews.
- High brand recognition in 'vibe check' queries, confirming strong baseline brand identity in AI knowledge bases.
- Effective presence for Sustainability-Focused Media Directors looking for ethical ad tech solutions.
Visibility Gaps
- Critical visibility failure in performance-driven queries, specifically regarding banner ad optimization and user attention metrics where the brand is consistently absent.
- Underperformance in competitive head-to-head searches against PubMatic and Magnite, particularly for supply-side partner selection.
- Weak association with 'attention economy' tech, allowing competitors to claim ownership of the high-growth programmatic attention narrative.
Competitors in AI Recommendations
- PubMatic: 36 mentions
- Scope3: 34 mentions
- OpenX: 34 mentions
- The Trade Desk: 31 mentions
- Index Exchange: 30 mentions
- Magnite: 28 mentions
- TripleLift: 20 mentions
- Teads: 16 mentions
- Sovrn: 14 mentions
- Equativ: 13 mentions
- Adelaide: 13 mentions
- Good-Loop: 12 mentions
- DoubleVerify: 11 mentions
- Integral Ad Science: 11 mentions
- DV360: 10 mentions
Categories: Advertising, Advertising Technology
Tags: B2B