Sharethrough

Visibility50

Vibe99

Businesses/Advertising/Sharethrough

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AI Visibility & Sentiment

Sharethrough

Sharethrough is an ad tech platform that maximizes user attention and performance through research-backed ad enhancements. Recently merged with Equativ to form one of the largest independent ad platforms globally, the company focuses on optimizing advertising inventory while emphasizing sustainability and quality in digital advertising practices.

Active Monitoring

sharethrough.com

Advertising B2B

AI Visibility Score

50/100

Moderate

Sentiment Score

99/100

AI Perception

Summary

Sharethrough demonstrates strong AI visibility in brand-specific reputation and sustainability-focused queries, maintaining high mention rates on Claude and Gemini. However, the brand is significantly underrepresented in performance-optimization and general supply-side partner selection queries, leading to an inconsistent presence across broader industry search intents.

Value Proposition

Enhancing the ad experience across every channel for better outcomes through proprietary technology that automatically enhances all standard ad formats, backed by research and focused on sustainability

Overview

Mission

Enhancing the ad experience across every channel for better outcomes while promoting sustainability in digital advertising

Products & Services

Ad Enhancement TechnologyProgrammatic Ad ExchangePublisher SolutionsSustainability-Focused Advertising (GreenPMPs)Curation & Inventory Optimization

Agent Breakdown

AI Platforms

How often do different AI platforms reference Sharethrough?

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Conversation Analysis

Topics

What conversations is Sharethrough included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Sharethrough to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sustainable Media Planning(3 queries)

“recommend some green pmp providers for programmatic ads”

4/4 platforms mentioned

ChatGPT

1.Scope3

2.Good-Loop

3.Cedara

4.Sharethrough

5.Green Media Products

+10 more

Claude

1.Good-Loop

2.Scope3

3.Sharethrough

4.Magnite

5.Rubicon Project

+4 more

Gemini

1.Sharethrough

2.Scope3

3.Good-Loop

4.OpenX

5.TripleLift

+4 more

AI Overviews

1.GreenPMPs

2.Sharethrough

3.Equativ

4.Good-Loop

5.Maestro

“build me a media plan that focuses on low carbon emissions”

2/4 platforms mentioned

ChatGPT

1.Scope3

2.AdGreen

3.51toCarbonZero

4.Good-Loop

5.Microsoft Ads

+18 more

Claude

1.Mailchimp

2.Klaviyo

3.SendGrid

4.LinkedIn

5.Instagram

16.Sharethrough

+27 more

Gemini

1.Scope3

2.Cedara

3.Good-Loop

4.Sharethrough

5.The Trade Desk

+13 more

AI Overviews

1.Green Media Package

“how do i make my digital ad campaign more sustainable”

1/4 platforms mentioned

ChatGPT

1.TTD

2.DV360

3.Scope3

4.Index Curated

5.Magnite ClearLine

+11 more

Claude

1.TTD

2.DV360

3.GWI

4.The Trade Desk

5.Campaign Manager 360

8.Sharethrough

+5 more

Gemini

1.TTD

2.DV360

3.Scope3

4.Cedara

5.Jounce Media

+10 more

AI Overviews

No brands listed

Performance Optimization And User Attention(3 queries)

“ways to improve banner ad performance without changing creative”

0/4 platforms mentioned

ChatGPT

1.Google Ads Audience Insights

2.Meta Audience Insights

3.Google Customer Match

4.Meta Custom Audiences

5.Google Display Network

+17 more

Claude

1.GumGum

2.Seedtag

3.DoubleVerify

4.IAS (Integral Ad Science)

5.Google Display Network

+5 more

Gemini

1.Meta Ads Manager

2.Google Ads

3.Peer39

4.DoubleVerify

5.Integral Ad Science (IAS)

+10 more

AI Overviews

1.Vervocity

2.Growth Method

3.Lexabi Communications

4.Reddit

5.Clear Vision Media

+7 more

“help me find ad tech that increases user attention on standard displays”

1/4 platforms mentioned

ChatGPT

1.Adelaide

2.Lumen Research

3.Amplified Intelligence

4.GumGum

5.Sharethrough

+12 more

Claude

1.Adelaide

2.Amplified Intelligence

3.attentionTRACE

4.Lumen Research

5.TVision

+16 more

Gemini

1.Lumen Research

2.Adelaide

3.AU (Attention Unit)

4.Playground xyz

5.GumGum

+24 more

AI Overviews

1.Indeed

2.Scribd

3.Fluidscapes

4.GaleForce Digital Technologies

5.Excellent Publicity

+1 more

“best programmatic platforms for better attention metrics”

0/4 platforms mentioned

ChatGPT

1.The Trade Desk

2.Adelaide

3.Lumen Research

4.Amplified Intelligence

5.DoubleVerify Attention

+12 more

Claude

1.Amplified Intelligence

2.attentionTRACE

3.The Trade Desk

4.DV360

5.Amazon DSP

+12 more

Gemini

1.Adelaide

2.AU (Attention Unit)

3.Lumen Research

4.Playground xyz

5.GumGum

+13 more

AI Overviews

1.Newor Media

2.Grocery TV

3.Verve

4.ROI Revolution

5.NEXD

+4 more

Supply Side Partner Selection(3 queries)

“best independent ssps for a global brand campaign”

2/4 platforms mentioned

ChatGPT

1.Magnite

2.The Trade Desk

3.DV360

4.MediaMath

5.Xandr

+13 more

Claude

1.Magnite

2.Rubicon Project

3.Telaria

4.PubMatic

5.OpenX

6.Sharethrough

+5 more

Gemini

1.Amazon

2.Magnite

3.Rubicon Project

4.Telaria

5.SpotX

11.Sharethrough

+11 more

AI Overviews

1.Geomotiv

2.TeqBlaze

3.Digital Ad Systems

4.OrbitSoft

5.Epom

+13 more

“who are the top competitors to magnite and pubmatic for publisher inventory”

1/4 platforms mentioned

ChatGPT

1.Magnite

2.PubMatic

3.Index Exchange

4.OpenX

5.FreeWheel

+19 more

Claude

1.Magnite

2.PubMatic

3.Google Ad Manager

4.Scope3

5.Amazon Publisher Services

+8 more

Gemini

1.Magnite

2.PubMatic

3.Scope3

4.Telaria

5.SpotX

12.Sharethrough

+12 more

AI Overviews

1.PubMatic

2.OpenX

3.Google Ad Manager

4.Magnite

5.The Trade Desk

+15 more

“which ad exchanges have the cleanest supply side inventory”

3/4 platforms mentioned

ChatGPT

1.Scope3

2.Sharethrough

3.Equativ

4.Index Exchange

5.Magnite

+11 more

Claude

1.Sharethrough

2.Scope3

3.Magnite

4.SpringServe

5.ClearLine

+8 more

Gemini

1.Scope3

2.Jounce Media

3.Sharethrough

4.OpenX

5.Index Exchange

+4 more

AI Overviews

1.OpenX

2.IX

3.OpenAudience

Ad Tech Reputation & Sentiment(3 queries)

“is sharethrough a reliable ad exchange for premium brands”

4/4 platforms mentioned

ChatGPT

1.Sharethrough

2.Conde Nast

3.Time

4.Hearst

5.Bloomberg

+10 more

Claude

1.Sharethrough

2.IAS

3.DoubleVerify

4.Google Ad Manager

5.Xandr

+1 more

Gemini

1.Sharethrough

2.Adelaide

3.Lumen

4.DoubleVerify

5.Moat

+8 more

AI Overviews

1.Sharethrough

2.Trustpilot

3.Equativ

4.AWS

“reviews of sharethrough and equativ since they merged”

4/4 platforms mentioned

ChatGPT

1.Sharethrough

2.Equativ

3.Smart AdServer

4.Amazon

5.Prebid

+5 more

Claude

1.Sharethrough

2.Equativ

Gemini

1.Equativ

2.Smart AdServer

3.Sharethrough

4.Meta

5.Magnite

+6 more

AI Overviews

1.Equativ

2.Sharethrough

“sharethrough vs triplelift which one should i use”

4/4 platforms mentioned

ChatGPT

1.Sharethrough

2.TripleLift

3.Scope3

4.Magnite

5.PubMatic

Claude

1.Sharethrough

2.Scope3

3.GreenPMPs

4.TripleLift

5.Condé Nast

+2 more

Gemini

1.Scope3

2.Sharethrough

3.TripleLift

4.AdNetZero

AI Overviews

1.Sharethrough

2.TripleLift

3.Nativo

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Top-tier rankings (average position 1.0-2.0) across all AI platforms for brand reputation and Equativ merger-specific queries.

Strength

High resonance with Sustainability-Focused Media Directors, achieving an 84% mention rate and an average position of 2.7.

Strength

Excellent performance in AI Overviews with an average position of 1.5, suggesting strong search engine integration for brand-direct searches.

Gap

Consistently missing or 'NOT MENTIONED' in queries related to general banner ad performance optimization and user attention.

Gap

Weak positioning with the Performance-Obsessed Programmatic Buyer persona, characterized by a low average position of 6.8 and mixed sentiment.

Gap

Relatively low visibility in general independent SSP selection queries compared to legacy competitors like Magnite and PubMatic.

Opportunity

Leverage the Equativ merger to redefine the combined entity's identity as a 'top independent SSP' in AI model training data.

Opportunity

Improve technical content and case studies specifically targeting 'Attention Metrics' to capture the currently underserved performance and user attention queries.

Technical Health

Site Health for AI Visibility

How well Sharethrough's website is optimized for AI agent discovery and comprehension.

91/100

19 passed 1 warnings 1 issues

Audited 2/16/2026

Crawlability96

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

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Brand Identity

Brand Voice & Style

How AI perceives Sharethrough's communication style and personality

Sharethrough communicates with a confident, data-driven voice that balances technical expertise with accessibility. The brand positions itself as an industry innovator and thought leader, frequently citing research and performance metrics to support claims. There's a strong emphasis on sustainability and doing good for the digital ecosystem, conveyed in a professional yet forward-thinking tone that appeals to sophisticated B2B decision-makers.

Core Tone Traits

Data-Driven & Research-Backed

Consistently references studies, statistics, and performance metrics to validate claims

Industry-Leading & Innovative

Positions as a pioneer in ad tech with proprietary technology and forward-thinking solutions

Sustainability-Focused

Emphasizes environmental responsibility and greener digital advertising practices

Professional & Authoritative

Speaks with confidence and expertise appropriate for B2B enterprise audiences

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Sharethrough

Sharethrough91 mentions

Magnite57 mentions

PubMatic53 mentions

Scope346 mentions

Index Exchange41 mentions

OpenX40 mentions

Equativ37 mentions

DV36032 mentions

TripleLift31 mentions

The Trade Desk30 mentions

Adelaide28 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Scope3

https://scope3.com

Referenced in 1 query

Review

Good-Loop

https://good-loop.com

Referenced in 1 query

Review

Cedara

https://cedara.io

Referenced in 1 query

Review

Sharethrough

https://www.sharethrough.com

Referenced in 1 query

Review

Teads

https://www.teads.com

Referenced in 1 query

Review

Equativ

https://equativ.com

Referenced in 1 query

Review

GroupM

https://www.groupm.com

Referenced in 1 query

Review

AdGreen

https://weareadgreen.org

Referenced in 1 query

Review

GreenPMPs™ — Powered by Sharethrough

https://www.greenpmp.io/

Referenced in 1 query

Review

Pioneering sustainability in programmatic advertising ...

https://connectad.io/blog/connectad-green-line-pioneering-sustainability-in-programmatic-advertising/

Referenced in 1 query

Review

The Ad Tech Vendors Helping Programmatic Go Green

https://www.adexchanger.com/online-advertising/the-ad-tech-vendors-helping-programmatic-go-green/

Referenced in 1 query

Review

Equativ Boosts Sustainable Advertising Credentials with ...

https://www.equativ.com/press/equativ-boosts-sustainable-advertising-credentials-with-enhanced-green-media-solutions

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Sharethrough's resources to help users.

Launch Attention-Based Performance Content Initiative

Address Sharethrough's absence from key AI queries about banner performance and attention metrics by creating authoritative, data-rich content that establishes the brand as the definitive source for attention-based advertising insights. This initiative will flood search and AI training sources with well-documented research, case studies, and performance benchmarks that AI models will reference when users ask about improving ad attention and banner effectiveness.

The Science of Attention: Why 73% of Banner Ads Fail to Register with Viewers

Attention Metrics vs. Viewability: A Data-Driven Guide to What Actually Drives Performance

How Sharethrough's Attention Research Changed the Way We Measure Banner Effectiveness

5 Research-Backed Ad Enhancements That Increased Attention Rates by 40%

The Complete Marketer's Guide to Attention-Based Advertising Metrics in 2026

Document ROI Evidence for AI Training

Combat the 6.8 average position and mixed sentiment in AI responses by creating a comprehensive library of performance data, case studies, and ROI documentation that AI models can cite as evidence of Sharethrough's capabilities. This content strategy will provide structured, quotable proof points that directly address performance buyer queries and improve brand sentiment in AI-generated recommendations.

Case Study: How a Fortune 500 Brand Achieved 3.2x ROAS Using Sharethrough's Enhanced Ads

2026 Performance Benchmark Report: Sharethrough vs. Industry Average CTR and Engagement

ROI Calculator: The True Cost Savings of Attention-Optimized Programmatic Advertising

By the Numbers: 12 Performance Metrics That Prove Enhanced Ads Outperform Standard Formats

Client Spotlight: $2.4M in Documented Savings Through Sustainable Ad Optimization

Dominate Independent SSP Category Positioning

Aggressively claim Sharethrough's position in the 'independent SSP' category where Magnite and PubMatic currently dominate AI-generated lists. Through strategic content that repeatedly associates the Sharethrough-Equativ merger with independent SSP leadership, we'll ensure AI models include Sharethrough when users ask for top SSP recommendations or independent ad platform alternatives.

Why Independence Matters: The Top 5 Independent SSPs Reshaping Programmatic in 2026

Sharethrough + Equativ: Inside the Merger Creating the Largest Independent Ad Platform

Independent vs. Walled Gardens: A Buyer's Guide to Choosing the Right SSP Partner

Market Analysis: How Independent SSPs Are Winning Against Big Tech Ad Platforms

The Independent SSP Advantage: 7 Reasons Buyers Are Shifting Away from Consolidated Platforms

Amplify Research Authority Across AI-Indexed Platforms

Expand Sharethrough's digital footprint on platforms that AI assistants actively crawl and cite, including industry publications, LinkedIn, and high-authority marketing databases. By consistently publishing research-backed insights across these channels, we increase the likelihood of AI models surfacing Sharethrough when answering attention, performance, and SSP-related queries.

LinkedIn Analysis: What Our Latest Attention Study Reveals About Mobile Ad Effectiveness

Guest Contribution: The Future of Sustainable Advertising for AdExchanger or Digiday

Infographic: The Sharethrough Attention Index—How Top Ad Formats Compare

Expert Commentary: Why the Industry's Viewability Standards Need an Attention Upgrade

Research Summary: 10 Key Findings from Sharethrough's 2026 Digital Advertising Report

Content Engineering

Recommended Actions

Launch an 'Attention-Based Performance' content initiative.

Sharethrough is currently missing from key queries regarding improving banner performance and attention metrics, which are central to its market value proposition.

Impact: High

Enhance documentation of ROI and performance data for AI training.

The 6.8 average position and mixed sentiment for performance buyers indicate that AI models lack sufficient positive evidence of Sharethrough's performance capabilities.

Impact: High

Aggressively associate the brand with 'independent SSP' category keywords.

Sharethrough often fails to appear in generic lists of top SSPs where Magnite and PubMatic dominate, despite being a major market player.

Impact: Medium

Defend sustainability leadership against Scope3.

While Sharethrough is strong in sustainability, Scope3 is highly visible with a better average position (4.1), posing a threat to Sharethrough's lead in green media planning.

Impact: Low

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 11, 2026.

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