What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Vital Proteins

Visibility78

Vibe96

Businesses/Collagen Peptides Supplements/Vital Proteins

AI Visibility & Sentiment

Vital Proteins

Active Monitoring

vitalproteins.com

Collagen Peptides Supplements anti-aging casein protein collagen diet fitness joints muscle building nutrition plant-based protein protein bars recovery skin health sleep snacks supplements vegan weight loss whey

AI Visibility Score

78/100

Good

Sentiment Score

96/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Vital Proteins today.

AI agents hold a strong, verified reputation for Vital Proteins as a premier wellness brand, yet this recognition remains tethered to specific product category searches rather than broader educational inquiries. By bridging the gap between brand identity and expert guidance on supplement transparency and lifestyle integration, Vital Proteins can shift from a 'product choice' to an 'industry authority' in AI discovery.

Working in your favor

Dominant presence in collagen supplement selection queries across ChatGPT, Claude, and Gemini

High recognition and positive sentiment regarding core brand values and company origins

Strong performance in competitive 'best of' listicles for joint health and skin wellness

Gaps to close

Lack of visibility in trust-centric 'label reading' and quality-assurance queries

Under-representation in broader healthy lifestyle discussions like plant-based protein alternatives

Insufficient presence in the initial discovery phase for wellness-focused corporate professionals looking for general protein boosters

Opportunities

Position the brand as an educational authority on supplement ingredient standards to capture trust-based search intent

Integrate brand narrative into broader 'protein integration' content to capture adjacent lifestyle traffic

Leverage the brand's B-Corp and quality standards in educational content to satisfy queries about 'what to look for' in supplements

Highest-Impact Actions

Publish an authoritative 'Label Transparency Guide' series

AI agents currently lack source material to answer 'what to look for' queries; this series would directly address that gap by positioning Vital Proteins as the benchmark for industry quality.

Develop a 'Collagen in Every Routine' content series

Data shows a need to move into broader lifestyle integration queries, such as smoothie boosters and protein sources, to capture traffic outside of simple 'collagen powder' searches.

Create a 'Science of Collagen vs. Alternatives' comparison library

Provides AI models with specific, evidence-based data to pull from when users compare supplements, directly countering competitors who are currently capturing adjacent lifestyle queries.

Current State

Visibility Landscape

A high-level view of how Vital Proteins performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	100	83	100
“What do you know about Vital Proteins? What do they do and what's their reputation?”	Neutral	Positive	Positive	Positive
Core5q Product/service category queries	80	66	81	53
“what are the best collagen powders i can mix into my coffee every morning”	#1	#1	#1	No
“give me a list of reliable collagen peptide brands that have no aftertaste and mix well”	#1	#1	#1	No
“compare the top collagen supplement brands for joint health and hair growth”	#1	#1	#1	#1
“what should i look for on a label to know if a collagen supplement is high quality”	No	No	No	—
“top rated collagen supplements that are actually worth the money right now”	#1	No	#1	#2
Growth Areas4q Adjacent, aspirational & visionary	60	44	71	52
“which collagen brands have the best reputation for being third-party tested”	#1	#3	#1	—
“what are some good protein booster brands i can add to smoothies to help with recovery after a workout”	No	No	#3	#6
“give me some brands for skin health supplements that go beyond just basic vitamins”	#1	—	#1	No
“what are some easy ways to get more protein into a vegetarian diet without eating meat”	No	No	No	—

“What do you know about Vital Proteins? What do they do and what's their reputation?”

Neutral

Positive

“what are the best collagen powders i can mix into my coffee every morning”

“give me a list of reliable collagen peptide brands that have no aftertaste and mix well”

“compare the top collagen supplement brands for joint health and hair growth”

“what should i look for on a label to know if a collagen supplement is high quality”

—

“top rated collagen supplements that are actually worth the money right now”

“which collagen brands have the best reputation for being third-party tested”

—

“what are some good protein booster brands i can add to smoothies to help with recovery after a workout”

“give me some brands for skin health supplements that go beyond just basic vitamins”

—

“what are some easy ways to get more protein into a vegetarian diet without eating meat”

—

Brand Ecosystem

Vital Proteins

57 mentions

Sports Research

sportsresearch.com

35 mentions

Orgain

orgain.com

24 mentions

Ancient Nutrition

ancientnutrition.com

22 mentions

Transparent Labs

transparentlabs.com

14 mentions

NeoCell

neocell.com

11 mentions

Thorne

thorne.com

11 mentions

Live Conscious

weliveconscious.com

10 mentions

Garden of Life

gardenoflife.com

10 mentions

Quince

quince.com

9 mentions

Momentous

livemomentous.com

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Vital Proteins's AI visibility.

Key Findings

Strength

Dominant presence in collagen supplement selection queries across ChatGPT, Claude, and Gemini

Strength

High recognition and positive sentiment regarding core brand values and company origins

Strength

Strong performance in competitive 'best of' listicles for joint health and skin wellness

Recommended Actions

Publish an authoritative 'Label Transparency Guide' series

AI agents currently lack source material to answer 'what to look for' queries; this series would directly address that gap by positioning Vital Proteins as the benchmark for industry quality.

Develop a 'Collagen in Every Routine' content series

Data shows a need to move into broader lifestyle integration queries, such as smoothie boosters and protein sources, to capture traffic outside of simple 'collagen powder' searches.

Create a 'Science of Collagen vs. Alternatives' comparison library

Provides AI models with specific, evidence-based data to pull from when users compare supplements, directly countering competitors who are currently capturing adjacent lifestyle queries.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Collagen Supplement Selection(3 queries)

“what are the best collagen powders i can mix into my coffee every morning”

3/4 platforms mentioned

Core

ChatGPT

1.Sports Research

2.Vital Proteins

3.Orgain

4.Costco (Kirkland Signature)

Claude

1.Primal Kitchen

2.Vital Proteins

3.Orgain

4.Nutricost

5.Quince

+1 more

Gemini

1.Vital Proteins

2.Ancient Nutrition

3.Orgain

4.Anthony's

5.Jot

AI Overviews

No brands listed

“give me a list of reliable collagen peptide brands that have no aftertaste and mix well”

3/4 platforms mentioned

Core

ChatGPT

1.Sports Research

2.Goode Health

3.Primal Kitchen

4.Further Food

5.Vital Proteins

Claude

1.Vital Proteins

2.Orgain

3.BUBS Naturals

4.Momentous

5.Sports Research

+2 more

Gemini

1.Vital Proteins

2.Ancient Nutrition

3.Sports Research

4.Great Lakes Wellness

5.Bulletproof

+4 more

AI Overviews

No brands listed

“compare the top collagen supplement brands for joint health and hair growth”

3/4 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Sports Research

3.Orgain

4.Doctor’s Best

5.NeoCell

+1 more

Claude

1.Vital Proteins (Collagen Peptides Powder)

2.NeoCell (Super Collagen Peptides Powder)

3.Sports Research

4.Wellah The Afterglow

5.Momentous Collagen Peptides

+5 more

Gemini

1.NOW (BioCell Collagen)

2.Codeage

3.Garden of Life

4.Vital Proteins

5.VERISOL

+8 more

AI Overviews

1.NSF

2.Informed Choice

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Collagen Peptides 454g 16 Oz

sportsresearch.store

Vital Proteins

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Vital Proteins

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.