What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Nordic Naturals

Visibility0

Vibe100

Businesses/Collagen Peptides Supplements/Nordic Naturals

AI Visibility & Sentiment

Nordic Naturals

Active Monitoring

nordic.com

Collagen Peptides Supplements Dietary Supplements Nutrition Programs PCOS Women's Health anti-aging collagen joints skin health supplements

AI Visibility Score

0/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Nordic Naturals today.

AI agents universally recognize Nordic Naturals as an authoritative leader in the supplement industry, yet they currently fail to associate the brand with its own high-quality collagen offerings during consumer discovery. While the brand enjoys strong trust and visibility for general wellness and fish oil queries, there is a massive, untapped opportunity to bridge this gap by explicitly linking its reputation for purity to the high-performance collagen category.

Working in your favor

High brand recognition and authority within holistic wellness and general supplement routine queries.

Strong performance on Claude and Gemini when users query the brand specifically or ask for reputable supplement manufacturers.

Positive sentiment across all AI platforms confirms the brand is viewed as a high-quality, trusted entity.

Gaps to close

Complete lack of visibility in direct 'best of' collagen peptide searches where competitors like Vital Proteins dominate.

Missing association with joint health and recovery-specific supplement inquiries despite being a natural fit for these benefits.

Failure to intercept users comparing grass-fed versus marine collagen, a space where the brand's quality standards should be a competitive advantage.

Opportunities

Leverage the brand's existing 'reputable manufacturer' status to pivot into specific category recommendations for collagen.

Capture the 'recovery' audience by embedding brand-specific collagen benefits into joint health and post-workout nutritional content.

Establish the brand as the gold standard for marine collagen by addressing specific comparative questions that currently drive traffic to competitors.

Highest-Impact Actions

Publish an authoritative 'Purity and Sourcing' guide comparing marine-based collagen peptides against standard grass-fed bovine options.

Directly addresses the comparative queries where the brand is currently invisible, allowing Nordic Naturals to leverage its reputation for high-quality marine sourcing.

Develop a 'Science of Recovery' content series specifically linking collagen peptides to joint health, mobility, and post-workout repair.

Positions the brand as a leader in joint health and recovery, moving from a general 'reputable brand' to a targeted solution for recovery seekers.

Create an educational content hub on 'Building a Sustainable Supplement Routine' that features collagen as a baseline daily essential.

Capitalizes on existing visibility in daily supplement routine queries by inserting collagen products into the foundational advice agents provide to users.

Current State

Visibility Landscape

A high-level view of how Nordic Naturals performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	—	100	100
“What do you know about Nordic Naturals? What do they do and what's their reputation?”	Positive	—	Positive	Positive
Core3q Product/service category queries	0	0	0	0
“what are the best collagen peptide brands that are actually third-party tested and don't have fillers”	No	No	No	No
“compare grass-fed collagen versus marine collagen what should i buy for better skin and hair”	No	No	No	No
“i need a good unflavored collagen powder that mixes easily into morning coffee without clumping”	No	No	No	—
Growth Areas5q Adjacent, aspirational & visionary	14	37	37	57
“what supplements should i take to help with knee pain and stiffness after running”	No	No	No	—
“best recovery supplements to add to my post-workout smoothie besides just protein powder”	#9	No	No	—
“what are the best supplements for joint health for someone in their 50s”	No	No	No	—
“what are some reputable vitamin and health supplement brands that prioritize sustainability and high quality ingredients”	#8	—	#2	#2
“how do i build a simple daily supplement routine for someone focused on longevity and healthy aging”	No	No	#1	No

“What do you know about Nordic Naturals? What do they do and what's their reputation?”

Positive

—

Positive

“what are the best collagen peptide brands that are actually third-party tested and don't have fillers”

“compare grass-fed collagen versus marine collagen what should i buy for better skin and hair”

“i need a good unflavored collagen powder that mixes easily into morning coffee without clumping”

—

“what supplements should i take to help with knee pain and stiffness after running”

—

“best recovery supplements to add to my post-workout smoothie besides just protein powder”

—

“what are the best supplements for joint health for someone in their 50s”

—

“what are some reputable vitamin and health supplement brands that prioritize sustainability and high quality ingredients”

—

“how do i build a simple daily supplement routine for someone focused on longevity and healthy aging”

Brand Ecosystem

Vital Proteins

vitalproteins.com

15 mentions

Sports Research

sportsresearch.com

13 mentions

Pure Encapsulations

pureencapsulationspro.com

12 mentions

Thorne

thorne.com

10 mentions

Garden of Life

gardenoflife.com

10 mentions

Nordic Naturals

10 mentions

Ritual

journal.ritual.com

8 mentions

Thorne Research

7 mentions

Quince

quince.com

6 mentions

Further Food

furtherfood.com

6 mentions

NOW Foods

nowfoods.com

6 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Nordic Naturals's AI visibility.

Key Findings

Strength

High brand recognition and authority within holistic wellness and general supplement routine queries.

Strength

Strong performance on Claude and Gemini when users query the brand specifically or ask for reputable supplement manufacturers.

Strength

Positive sentiment across all AI platforms confirms the brand is viewed as a high-quality, trusted entity.

Recommended Actions

Publish an authoritative 'Purity and Sourcing' guide comparing marine-based collagen peptides against standard grass-fed bovine options.

Directly addresses the comparative queries where the brand is currently invisible, allowing Nordic Naturals to leverage its reputation for high-quality marine sourcing.

Develop a 'Science of Recovery' content series specifically linking collagen peptides to joint health, mobility, and post-workout repair.

Positions the brand as a leader in joint health and recovery, moving from a general 'reputable brand' to a targeted solution for recovery seekers.

Create an educational content hub on 'Building a Sustainable Supplement Routine' that features collagen as a baseline daily essential.

Capitalizes on existing visibility in daily supplement routine queries by inserting collagen products into the foundational advice agents provide to users.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Collagen Supplement Selection & Quality(3 queries)

“what are the best collagen peptide brands that are actually third-party tested and don't have fillers”

0/4 platforms mentioned

Core

ChatGPT

1.Momentous (Collagen Peptides)

2.Vital Proteins (Vital Performance)

3.Sports Research

4.BioSchwartz

5.Klean Athlete

Claude

1.Live Conscious

2.Needed

3.Quince

4.It's Just!

5.Gnarly

+3 more

Gemini

1.FullWell

2.Sports Research

3.Vital Proteins

4.Thorne

5.NOW

+10 more

AI Overviews

1.Vital Proteins

2.Transparent Labs

3.Sports Research

4.Naked

5.BUBS Naturals

+2 more

“compare grass-fed collagen versus marine collagen what should i buy for better skin and hair”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

1.Absolute Collagen

2.SpoiledChild

3.Hum

4.Vital Proteins

5.Innermost

AI Overviews

1.Momentous

2.Zen Principle

3.BUBS Naturals

“i need a good unflavored collagen powder that mixes easily into morning coffee without clumping”

0/3 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Sports Research

3.Orgain

4.Great Lakes Wellness

Claude

1.Vital Proteins

2.Great Lakes Wellness

3.Meal Boosters

4.Further Food

Gemini

1.Vital Proteins

2.Primal Kitchen

3.Wellbeing Nutrition

4.FullWell

5.Clean Simple Eats

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Collagen Peptides

livemomentous.com

Nordic Naturals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Nordic Naturals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.