What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Sports Research

Visibility45

Vibe92

Businesses/Collagen Peptides Supplements/Sports Research

AI Visibility & Sentiment

Sports Research

Active Monitoring

sportsresearch.com

Collagen Peptides Supplements anti-aging casein protein collagen diet fitness joints muscle building nutrition plant-based protein protein bars recovery skin health sleep snacks supplements vegan weight loss whey

AI Visibility Score

45/100

Moderate

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sports Research today.

While AI agents already recognize Sports Research as a trusted, family-owned authority in high-quality wellness, the brand is currently under-leveraged in critical discovery phases for collagen and healthy aging. By bridging the gap between its established reputation and the conversational needs of users seeking active lifestyle solutions, the brand can rapidly transition from a known entity to a top-of-mind recommendation.

Working in your favor

High brand awareness and trust scores during direct 'vibe check' inquiries across ChatGPT, Gemini, and AIOverviews

Strong performance in 'Collagen Supplement Selection' queries, frequently appearing in the top 3 results when specific quality indicators are queried

High resonance with the Clinical Nutrition Researcher persona, indicating institutional trust in the brand's science-backed positioning

Gaps to close

Visible absence in 'Holistic Healthy Aging and Beauty Routine' queries where users seek broad wellness advice rather than just brand names

Missed opportunities in 'Active Lifestyle & Wellness Planning' categories, where competitors currently dominate the narrative around joint health and recovery

Limited visibility in aspirational wellness contexts, failing to appear in broader searches for clean beauty and long-term health maintenance

Opportunities

Capitalize on existing institutional trust to position the brand as the expert voice in 'Healthy Aging' and 'Joint Recovery' categories

Shift from product-focused presence to solution-oriented content that addresses specific user pain points like joint stiffness and beauty-from-within routines

Expand content footprint to capture users during the early 'educational' stage of their supplement journey before they narrow down to specific brand choices

Highest-Impact Actions

Develop a 'Science of Active Aging' editorial series

Directly addresses the gap in 'Active Lifestyle' queries by linking the brand’s reputation for science-backed quality to longevity and joint health, making it an essential reference for aging-well discussions.

Publish an authoritative 'Collagen Quality Decoder' guide

Leverages existing strength in quality-based queries to preemptively answer questions about 'what to look for' when buying collagen, establishing the brand as the industry standard for purity.

Create a 'Clean Beauty & Supplementation' content hub

Targets the 'clean beauty from the inside out' query space where the brand is currently under-indexed, connecting collagen intake directly to beauty routine goals.

Current State

Visibility Landscape

A high-level view of how Sports Research performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	—	83	100
“What do you know about Sports Research? What do they do and what's their reputation?”	Neutral	—	Positive	Positive
Core3q Product/service category queries	69	42	49	0
“what should i look for when buying collagen peptides to make sure it is actually good quality”	No	No	No	No
“which collagen brands have the best reputation for being third party tested and pure”	#3	#4	#2	No
“can you list some high quality collagen peptide powders that are actually easy to mix into coffee without clumping”	#2	#2	#5	—
Growth Areas6q Adjacent, aspirational & visionary	29	0	0	0
“what are the best supplements for a 40 year old woman looking to improve skin elasticity and joint health”	No	No	No	No
“recommend some daily health supplements that actually help with recovery after weightlifting”	No	No	No	—
“what are some trusted brands for biotin or skin supporting vitamins that i should add to my morning routine”	#2	No	No	—
“what should i be doing to keep my joints feeling good as i get back into heavy long distance running”	No	—	No	No
“what are the best recovery essentials for someone starting a consistent home workout program”	No	—	No	No
“i want to start a clean beauty routine from the inside out what are some essentials i should buy”	#5	—	No	No

“What do you know about Sports Research? What do they do and what's their reputation?”

Neutral

—

Positive

“what should i look for when buying collagen peptides to make sure it is actually good quality”

“which collagen brands have the best reputation for being third party tested and pure”

“can you list some high quality collagen peptide powders that are actually easy to mix into coffee without clumping”

—

“what are the best supplements for a 40 year old woman looking to improve skin elasticity and joint health”

“recommend some daily health supplements that actually help with recovery after weightlifting”

—

“what are some trusted brands for biotin or skin supporting vitamins that i should add to my morning routine”

—

“what should i be doing to keep my joints feeling good as i get back into heavy long distance running”

—

“what are the best recovery essentials for someone starting a consistent home workout program”

—

“i want to start a clean beauty routine from the inside out what are some essentials i should buy”

—

Brand Ecosystem

Vital Proteins

vitalproteins.com

18 mentions

Sports Research

16 mentions

Thorne

thorne.com

10 mentions

Orgain

orgain.com

9 mentions

Pure Encapsulations

pureencapsulationspro.com

8 mentions

Ancient Nutrition

ancientnutrition.com

7 mentions

USP

quality-supplements.org

6 mentions

Transparent Labs

transparentlabs.com

6 mentions

NOW Foods

nowfoods.com

6 mentions

Garden of Life

gardenoflife.com

6 mentions

Further Food

furtherfood.com

5 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sports Research's AI visibility.

Key Findings

Strength

High brand awareness and trust scores during direct 'vibe check' inquiries across ChatGPT, Gemini, and AIOverviews

Strength

Strong performance in 'Collagen Supplement Selection' queries, frequently appearing in the top 3 results when specific quality indicators are queried

Strength

High resonance with the Clinical Nutrition Researcher persona, indicating institutional trust in the brand's science-backed positioning

Recommended Actions

Develop a 'Science of Active Aging' editorial series

Publish an authoritative 'Collagen Quality Decoder' guide

Leverages existing strength in quality-based queries to preemptively answer questions about 'what to look for' when buying collagen, establishing the brand as the industry standard for purity.

Create a 'Clean Beauty & Supplementation' content hub

Targets the 'clean beauty from the inside out' query space where the brand is currently under-indexed, connecting collagen intake directly to beauty routine goals.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Collagen Supplement Selection & Quality Evaluation(3 queries)

“what should i look for when buying collagen peptides to make sure it is actually good quality”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“which collagen brands have the best reputation for being third party tested and pure”

3/4 platforms mentioned

Core

ChatGPT

1.Thorne (Thorne Collagen Fit)

2.Douglas Labs (Klean Athlete)

3.Sports Research

Claude

1.Transparent Labs

2.Further Food

3.Vital Proteins

4.Nutricost

5.Sports Research

+3 more

Gemini

1.Vital Proteins

2.Sports Research

3.Needed

4.Quince

5.Ancient Nutrition

+8 more

AI Overviews

1.Thorne

“can you list some high quality collagen peptide powders that are actually easy to mix into coffee without clumping”

3/3 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Sports Research

3.Orgain

4.Further Food

5.Ancient Nutrition

+3 more

Claude

1.Vital Proteins Collagen Peptides

2.Sports Research Collagen Peptides

3.Great Lakes Gelatin Collagen

4.Orgain Organic Protein Collagen

5.Ancient Nutrition Multi Collagen Protein

Gemini

1.Vital Proteins

2.Transparent Labs

3.FullWell

4.Primal Kitchen

5.Black Girl Vitamins

6.Sports Research

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Choosing Collagen Peptides: 6 Factors to Consider

wellbeingnutrition.com

Sports Research

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Sports Research

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.