What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Collagen Peptides Supplements/Great Lakes Wellness

AI Visibility & Sentiment

Great Lakes Wellness

Active Monitoring

greatlakeswellness.com

Collagen Peptides Supplements anti-aging casein protein collagen fitness joints muscle building nutrition plant-based protein recovery skin health sleep supplements vegan whey

AI Visibility Score

19/100

Invisible

Sentiment Score

73/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Great Lakes Wellness today.

AI agents fundamentally recognize Great Lakes Wellness as an authoritative, century-old pioneer in collagen, yet this expertise remains siloed rather than surfacing in active purchase-intent queries. While the brand holds a solid reputation for identity, it is currently missing the conversation in high-intent categories where competitors like Vital Proteins and Transparent Labs dominate. There is a massive, untapped opportunity to bridge this gap by translating the brand's long-standing legacy into content that directly addresses consumer needs for clean, verified, and effective supplementation.

Working in your favor

High brand recognition and positive sentiment among AI agents regarding the company's historical legacy and product category.

Strong performance in Gemini when appearing in holistic healthy aging and fitness planning queries.

High visibility for branded 'vibe check' queries across ChatGPT, Claude, and Gemini.

Gaps to close

Complete absence in core discovery queries for grass-fed collagen, even though it is a primary product category.

Minimal presence in broader wellness routine queries where the brand should logically appear as a staple.

Lack of visibility compared to competitors like Vital Proteins in competitive landscape comparisons.

Opportunities

Pivot from static brand identity to active, comparative content that positions the brand against major competitors.

Create high-value educational content that integrates Great Lakes Wellness into broader wellness and recovery morning rituals.

Leverage the brand's 1922 heritage to establish unique authority in 'clean ingredient' comparison content.

Highest-Impact Actions

Produce an authoritative 'Quality Benchmark' series comparing collagen sourcing and purity standards against top market competitors.

AI agents are consistently asked to compare collagen powders, and this content would provide the objective, verifiable data needed to win these recommendation engine queries.

Develop a 'Post-Workout Recovery' content series specifically tailored to the functional nutritionist and fitness enthusiast personas.

This addresses the current gap in the wellness routine category, moving the brand from a passive ingredient provider to an active part of a consumer's daily fitness regimen.

Publish an educational editorial series titled 'The 1922 Standard: Why Collagen Purity Matters in Daily Rituals'.

By connecting the brand’s verified, century-long history to modern daily rituals, it makes the brand a more natural fit for broader lifestyle queries that currently only surface more aggressive market entrants.

Current State

Visibility Landscape

A high-level view of how Great Lakes Wellness performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	—	97	—
Core3q Product/service category queries	41	57	0	0
Growth Areas5q Adjacent, aspirational & visionary	0	0	41	0

Competitive Landscape

Vital Proteins25 mentions

Transparent Labs16 mentions

Sports Research13 mentions

Orgain11 mentions

Ancient Nutrition10 mentions

Thorne8 mentions

LMNT8 mentions

Live Conscious7 mentions

Garden of Life6 mentions

Further Food6 mentions

Great Lakes Wellness4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Great Lakes Wellness's AI visibility.

Key Findings

Strength

High brand recognition and positive sentiment among AI agents regarding the company's historical legacy and product category.

Strength

Strong performance in Gemini when appearing in holistic healthy aging and fitness planning queries.

Strength

High visibility for branded 'vibe check' queries across ChatGPT, Claude, and Gemini.

Recommended Actions

Produce an authoritative 'Quality Benchmark' series comparing collagen sourcing and purity standards against top market competitors.

AI agents are consistently asked to compare collagen powders, and this content would provide the objective, verifiable data needed to win these recommendation engine queries.

Develop a 'Post-Workout Recovery' content series specifically tailored to the functional nutritionist and fitness enthusiast personas.

This addresses the current gap in the wellness routine category, moving the brand from a passive ingredient provider to an active part of a consumer's daily fitness regimen.

Publish an educational editorial series titled 'The 1922 Standard: Why Collagen Purity Matters in Daily Rituals'.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Collagen Supplement Selection And Comparisons(3 queries)

“what are the best grass-fed collagen peptide brands that actually dissolve well in coffee”

0/4 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Ancient Nutrition

3.Ancient + Brave

4.FX Supps

5.Pro Blend

+1 more

Claude

1.Vital Proteins

2.NativePath

3.Live Conscious

4.Orgain

5.Garden of Life

Gemini

1.Vital Proteins

2.Quince

3.Live Conscious

4.Equip Foods

5.Garden of Life

+2 more

AI Overviews

1.Vital Proteins

2.Sports Research

3.Transparent Labs

4.Treeline Review

“compare the top rated collagen powders for skin and joint health, give me names of brands”

2/4 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Momentous

3.Ancient Nutrition

4.Great Lakes Wellness

5.NativePath

+6 more

Claude

1.Ancient Nutrition

2.Transparent Labs

3.Nutricost

4.Just björn

5.mindbodygreen

11.Great Lakes Wellness

+8 more

Gemini

1.Vital Proteins

2.Thorne

3.mindbodygreen

4.WelleCo

5.Quince

+12 more

AI Overviews

1.Ancient Nutrition (Ancient Nutrition Multi Collagen Protein)

2.Vital Proteins (Vital Proteins Marine Collagen, Vital Proteins Collagen Peptides)

“what should i look for when buying collagen to make sure it is actually high quality”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Vital Proteins

vitalproteins.com

Web1 ref

Ancient Nutrition

ancientnutrition.org

Web1 ref

Ancient + Brave

ancientandbrave.com

Web1 ref

FX Supps

fxsupps.com

Web1 ref

Pro Blend

problend.com

Web1 ref

Z Natural Foods

znaturalfoods.com

Web1 ref

Hydrolyzed Collagen Peptides | Grass-Fed Collagen | Z Natural Foods

znaturalfoods.com

Web1 ref

Collagen Peptides - Grass Fed Collagen Peptides Powder | Vital Proteins

vitalproteins.com

Web1 ref

NativePath Collagen Peptides Under Review: Premium Grass-Fed Pasture-Raised Collagen Protein Powder

globenewswire.com

Web1 ref

Top 5 Grass Fed Collagen Peptides Powders In 2026

healthfactsjournal.com

Web1 ref

Looking for a good collagen product | Mayo Clinic Connect

connect.mayoclinic.org

Web1 ref

Collagen Coffee The Proven Science Behind Hydrolyzed Peptides

coffeexplore.com

Web1 ref

How To Mix Collagen in Cold Coffee Without Clumping | Javvy Coffee

javvycoffee.com

Web1 ref

Collagen Coffee Craze: Trend or Truth?

amandean.com

Web1 ref

Amazon.com : Collagen Coffee Protein Powder | 10g Grass-Fed Collagen per Serving | Creamer Alternative | Unflavored Coffee Add-In with Himalayan Sea Salt : Health & Household

amazon.com

Web1 ref

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned April 4, 2026.