What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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NSF

Visibility66

Vibe77

Businesses/Collagen Peptides Supplements/NSF

AI Visibility & Sentiment

NSF

Active Monitoring

nsf.org

Collagen Peptides Supplements Women's Health anti-aging collagen health joints skin health skincare supplements

AI Visibility Score

66/100

Good

Sentiment Score

77/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe NSF today.

AI agents fundamentally respect NSF as an authoritative pillar of health standards, yet this institutional trust is not yet being translated into consumer-facing product recommendations for collagen supplements. There is a high-impact opportunity to leverage this existing brand authority to transition from a behind-the-scenes certification body into a primary, trusted resource for consumers navigating the crowded collagen market.

Working in your favor

High command of intent-based queries regarding third-party verification, particularly on ChatGPT.

Strong authoritative standing in the 'core' reach level where users actively seek vetted, trustworthy supplement brands.

Effective resonance with the 'Sports Nutritionist' persona, who prioritizes the scientific rigor NSF represents.

Gaps to close

Low visibility in 'wellness routine optimization' queries, where consumers look for everyday integration of collagen into breakfast or beauty regimens.

Minimal presence in broader lifestyle-oriented search queries despite high domain authority.

Under-representation in comparison to market-heavyweight brands like Vital Proteins that dominate adjacent lifestyle discovery queries.

Opportunities

Bridge the gap between institutional certification and everyday wellness by providing content that translates technical standards into daily lifestyle benefits.

Target the 'Wellness Blogger' persona by creating educational content that demystifies why certification is a critical factor for long-term health, not just athletic performance.

Capitalize on recovery-focused searches by positioning NSF-certified collagen as the gold standard for evidence-based joint and muscle repair.

Highest-Impact Actions

Publish an educational series titled 'The Gold Standard: Why Third-Party Verification Matters for Collagen Quality'.

Leverages NSF's existing reputation for rigorous standards to win consumer trust in the high-intent 'selecting high-quality supplements' category.

Develop 'Routine Ritual' content guides, such as 'How to Safely Boost Your Morning Protein: Integrating Certified Collagen into Your Daily Wellness'.

Addresses the identified gap in wellness optimization queries where consumers are looking for practical, easy-to-implement habits.

Create a series of performance-focused articles: 'The Athlete's Guide to Recovery: Why NSF Certification is Your Best Defense Against Contaminated Supplements'.

Directly targets the sports nutrition persona, aligning NSF’s institutional authority with the specific performance-driven needs of active individuals.

Current State

Visibility Landscape

A high-level view of how NSF performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	—	83	50
“What do you know about NSF? What do they do and what's their reputation?”	Neutral	—	Positive	—
Core3q Product/service category queries	78	52	70	65
“what are the best collagen peptide brands that have third-party testing for safety and purity”	#1	Yes	Yes	#1
“compare the top collagen powder brands for skin elasticity and joint health that actually have good reviews”	#2	No	#3	#7
“which collagen brands do experts recommend for someone who wants to avoid additives and fillers”	#5	#3	#1	—
Growth Areas6q Adjacent, aspirational & visionary	61	24	31	0
“what morning supplements should i be taking for better hair, skin, and nails”	#1	No	#1	—
“recommend some high-protein breakfast boosters I can stir into my coffee or oatmeal”	#1	#4	No	No
“what are the best anti-aging skincare products and internal supplements worth investing in for my 40s”	#4	No	No	No
“what recovery supplements should i use to help with joint pain after running”	#1	—	No	—
“best post-workout drinks and supplements for muscle recovery that don't taste like fake sugar”	#1	No	No	No
“how can i adjust my daily nutrition to help my body stay resilient against sports injuries as i get older”	#2	No	No	—

“What do you know about NSF? What do they do and what's their reputation?”

Neutral

—

Positive

—

“what are the best collagen peptide brands that have third-party testing for safety and purity”

Yes

“compare the top collagen powder brands for skin elasticity and joint health that actually have good reviews”

“which collagen brands do experts recommend for someone who wants to avoid additives and fillers”

—

“what morning supplements should i be taking for better hair, skin, and nails”

—

“recommend some high-protein breakfast boosters I can stir into my coffee or oatmeal”

“what are the best anti-aging skincare products and internal supplements worth investing in for my 40s”

“what recovery supplements should i use to help with joint pain after running”

—

“best post-workout drinks and supplements for muscle recovery that don't taste like fake sugar”

“how can i adjust my daily nutrition to help my body stay resilient against sports injuries as i get older”

—

Brand Ecosystem

NSF

23 mentions

Vital Proteins

vitalproteins.com

20 mentions

Sports Research

sportsresearch.com

14 mentions

Informed Choice

choice.wetestyoutrust.com

11 mentions

Transparent Labs

transparentlabs.com

10 mentions

USP

quality-supplements.org

9 mentions

Ancient Nutrition

ancientnutrition.com

7 mentions

Klean Athlete

kleanathlete.com

6 mentions

Informed Sport

sport.wetestyoutrust.com

6 mentions

Momentous

livemomentous.com

6 mentions

Thorne

thorne.com

6 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve NSF's AI visibility.

Key Findings

Strength

High command of intent-based queries regarding third-party verification, particularly on ChatGPT.

Strength

Strong authoritative standing in the 'core' reach level where users actively seek vetted, trustworthy supplement brands.

Strength

Effective resonance with the 'Sports Nutritionist' persona, who prioritizes the scientific rigor NSF represents.

Recommended Actions

Publish an educational series titled 'The Gold Standard: Why Third-Party Verification Matters for Collagen Quality'.

Leverages NSF's existing reputation for rigorous standards to win consumer trust in the high-intent 'selecting high-quality supplements' category.

Develop 'Routine Ritual' content guides, such as 'How to Safely Boost Your Morning Protein: Integrating Certified Collagen into Your Daily Wellness'.

Addresses the identified gap in wellness optimization queries where consumers are looking for practical, easy-to-implement habits.

Create a series of performance-focused articles: 'The Athlete's Guide to Recovery: Why NSF Certification is Your Best Defense Against Contaminated Supplements'.

Directly targets the sports nutrition persona, aligning NSF’s institutional authority with the specific performance-driven needs of active individuals.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Selecting High Quality Collagen Supplements(3 queries)

“what are the best collagen peptide brands that have third-party testing for safety and purity”

4/4 platforms mentioned

Core

ChatGPT

1.NSF

2.Klean Athlete (Klean Collagen+C)

3.Resync (Resync Collagen Peptides)

4.Kollo Health

5.Fluid Sports Nutrition

+1 more

Claude

1.Live Conscious

2.Needed

3.Quince

4.CB Supplements

5.Gnarly

+2 more

Gemini

1.Vital Proteins

2.Sports Research

3.Garden of Life

4.FullWell

5.Klean Athlete

+3 more

AI Overviews

1.NSF

2.Informed Sport

3.Vital Proteins

4.CNET

5.Everyday Health

+11 more

“compare the top collagen powder brands for skin elasticity and joint health that actually have good reviews”

1/4 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.ConsumerLab

3.Momentous (FORTIGEL)

4.NOW Foods

5.Garden of Life

+1 more

Claude

1.Ancient Nutrition (Multi Collagen Protein)

2.Quince (Quince Grass-Fed Collagen Peptides Plus)

3.Momentous (Momentous Collagen Peptides)

4.FORTIGEL

5.Vital Proteins

+1 more

Gemini

1.Ancient Nutrition

2.Vital Proteins

3.NSF

4.Sports Research

5.Healthy Origins

+8 more

AI Overviews

1.Ancient Nutrition (Ancient Nutrition Multi Collagen Protein Powder)

2.Vital Proteins (Vital Proteins Collagen Peptides Powder)

3.Momentous (Momentous Collagen Peptides)

“which collagen brands do experts recommend for someone who wants to avoid additives and fillers”

2/3 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Thorne

3.Klean Athlete

4.California Gold Nutrition

Claude

1.Transparent Labs

2.Ancient Nutrition (Ancient Nutrition Multi-Collagen Protein)

3.Vital Proteins

4.Orgain (Orgain Hydrolyzed Collagen Peptides)

5.Needed

+1 more

Gemini

1.Vital Proteins (Collagen Peptides Powder)

2.Further Food Collagen Peptides

3.Klean Athlete Klean Collagen+C

4.Orgain Grass-Fed Hydrolyzed Collagen Peptides

5.Codeage Multi Collagen Peptides

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

KA57722P.Pdf

kleanathlete.com

NSF

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

NSF

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.