What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Transparent Labs

Visibility30

Vibe93

Businesses/Collagen Peptides Supplements/Transparent Labs

AI Visibility & Sentiment

Transparent Labs

Active Monitoring

transparentlabs.com

AI Visibility Score

30/100

Low

Sentiment Score

93/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Transparent Labs today.

While AI models currently view Transparent Labs as a trusted authority on ingredient purity and labeling, this reputation is underutilized in broader discovery queries for wellness and recovery. There is a massive opportunity to bridge the gap between the brand's established 'transparency' identity and its role as a primary recommendation for consumers seeking high-performance joint and skin health solutions.

Working in your favor

Top-tier brand recognition in direct inquiries across ChatGPT and Gemini.

High performance in 'cleanest' and 'quality-focused' collagen searches on ChatGPT.

Strong positive sentiment from AI agents regarding the brand's commitment to third-party testing.

Gaps to close

Missing from broad 'wellness lifestyle' and 'daily supplement routine' discovery queries.

Under-represented in 'joint support' and 'anti-aging' specific solution queries.

Lower visibility among Clinical Nutrition Researcher personas compared to enthusiast segments.

Opportunities

Capitalize on the 'clean' positioning to become the default recommendation for clinical-grade joint support.

Target high-intent routines for performance-focused users who already trust the brand’s label integrity.

Influence discovery by embedding the brand’s testing standards into broader health-optimization narratives.

Highest-Impact Actions

Publish an authoritative 'Collagen for Joint Recovery' guide comparing evidence-based dosages.

Directly addresses the gap in 'joint support' and 'faster recovery' queries where the brand is currently ignored.

Develop a 'Daily Supplement Stacking' series specifically for skin health and anti-aging.

Targets the aspirational and broad wellness lifestyle queries where competitors like Vital Proteins are currently capturing authority.

Create a 'Clinical Quality Standards' blog series explaining the science of third-party testing for supplement vetting.

Leverages the existing AI trust in your 'transparency' identity to help AI agents surface your brand when users ask how to identify high-quality products.

Current State

Visibility Landscape

A high-level view of how Transparent Labs performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	67	—	100	—
“What do you know about Transparent Labs? What do they do and what's their reputation?”	Positive	—	Positive	—
Core4q Product/service category queries	33	29	48	0
“what are the cleanest collagen peptides powders without all the fake sugar and filler stuff”	#1	#4	#5	No
“best rated grass fed collagen brands that actually dissolve well in coffee”	No	#5	#3	No
“how do i know if a supplement brand is actually high quality or just good marketing”	No	No	No	No
“what are the top muscle recovery products worth the investment for a serious athlete”	No	No	#2	—
Growth Areas5q Adjacent, aspirational & visionary	0	30	0	0
“what should i be taking for joint support and faster recovery after heavy lifting sessions”	No	#2	No	—
“recommend some effective skin health supplements that are actually supported by research”	No	No	No	—
“best supplements to stack for anti-aging and mobility”	No	No	No	No
“help me build a daily supplement routine for someone focused on longevity and muscle maintenance”	No	No	No	—
“how can i adjust my daily routine to support better joint health and recovery as i get older”	No	—	No	—

“What do you know about Transparent Labs? What do they do and what's their reputation?”

Positive

—

Positive

—

“what are the cleanest collagen peptides powders without all the fake sugar and filler stuff”

“best rated grass fed collagen brands that actually dissolve well in coffee”

“how do i know if a supplement brand is actually high quality or just good marketing”

“what are the top muscle recovery products worth the investment for a serious athlete”

—

“what should i be taking for joint support and faster recovery after heavy lifting sessions”

—

“recommend some effective skin health supplements that are actually supported by research”

—

“best supplements to stack for anti-aging and mobility”

“help me build a daily supplement routine for someone focused on longevity and muscle maintenance”

—

“how can i adjust my daily routine to support better joint health and recovery as i get older”

—

Brand Ecosystem

Vital Proteins

vitalproteins.com

16 mentions

Sports Research

sportsresearch.com

11 mentions

Transparent Labs

9 mentions

Orgain

orgain.com

6 mentions

Naked Nutrition

nakednutrition.com

5 mentions

Live Conscious

weliveconscious.com

5 mentions

USP

quality-supplements.org

5 mentions

Life Extension

lifeextension.com

5 mentions

Ancient Nutrition

ancientnutrition.com

4 mentions

Quince

quince.com

4 mentions

FullWell

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Transparent Labs's AI visibility.

Key Findings

Strength

Top-tier brand recognition in direct inquiries across ChatGPT and Gemini.

Strength

High performance in 'cleanest' and 'quality-focused' collagen searches on ChatGPT.

Strength

Strong positive sentiment from AI agents regarding the brand's commitment to third-party testing.

Recommended Actions

Publish an authoritative 'Collagen for Joint Recovery' guide comparing evidence-based dosages.

Directly addresses the gap in 'joint support' and 'faster recovery' queries where the brand is currently ignored.

Develop a 'Daily Supplement Stacking' series specifically for skin health and anti-aging.

Targets the aspirational and broad wellness lifestyle queries where competitors like Vital Proteins are currently capturing authority.

Create a 'Clinical Quality Standards' blog series explaining the science of third-party testing for supplement vetting.

Leverages the existing AI trust in your 'transparency' identity to help AI agents surface your brand when users ask how to identify high-quality products.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Collagen Supplement Selection & Quality Evaluation(3 queries)

“what are the cleanest collagen peptides powders without all the fake sugar and filler stuff”

1/4 platforms mentioned

Core

ChatGPT

1.Naked Collagen

2.NOW Sports (NOW Foods)

3.Vital Proteins

4.Sports Research

5.Curativa

+2 more

Claude

1.Naked Collagen Peptides

2.Vital Proteins Collagen Peptides

3.BUBS Naturals Collagen Peptides

4.Transparent Labs Grass-Fed Collagen

5.Puori CP1

+1 more

Gemini

1.Naked Nutrition

2.Vital Proteins

3.Orgain

4.Further Food

5.ISOPURE

+4 more

AI Overviews

1.Further Food

2.Sports Research

3.Vital Proteins

“best rated grass fed collagen brands that actually dissolve well in coffee”

1/4 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Sports Research

3.Orgain

4.Ancient Nutrition

5.Kettle & Fire

Claude

1.Live Conscious

2.Native Path

3.Bulletproof

4.Naked Nutrition

5.Promix

+2 more

Gemini

1.FullWell

2.Vital Proteins

3.Transparent Labs

4.Live Conscious

5.Quince

+4 more

AI Overviews

1.Vital Proteins

2.Orgain

3.Great Lakes Wellness

4.The Good Trade

5.Mayo Clinic Connect

“how do i know if a supplement brand is actually high quality or just good marketing”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Collagen Peptides Powder

nakednutrition.com

Transparent Labs

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Transparent Labs

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.