What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Thorne

Visibility14

Vibe95

Businesses/Collagen Peptides Supplements/Thorne

AI Visibility & Sentiment

Thorne

Active Monitoring

thorne.com

AI Visibility Score

14/100

Invisible

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Thorne today.

AI agents already hold Thorne in high regard, consistently defining the brand as a premium, science-backed leader in health technology. While this authority translates well into broader wellness and recovery queries, the brand remains a hidden gem for collagen seekers, creating a significant opportunity to bridge the gap between its established reputation and its product-specific visibility.

Working in your favor

Strong brand recognition in AI knowledge bases, with ChatGPT, Gemini, and AI Overviews consistently highlighting Thorne’s science-driven wellness reputation.

Dominant presence in high-intent 'holistic wellness and recovery' and 'healthy aging' category queries across ChatGPT and Claude.

High visibility among performance-focused personas who trust the brand for functional nutrition and supplement stacking.

Gaps to close

Total absence from 'collagen peptides' specific discovery queries, leaving market share to competitors like Vital Proteins and Sports Research.

Underperformance in consumer-focused 'clean label' decision-making queries where users look for quality benchmarks.

Limited presence in fundamental 'best of' searches that drive initial product consideration.

Opportunities

Leverage the brand's established 'science-backed' narrative to dominate collagen-specific education content.

Position Thorne as the premium alternative in competitive collagen queries by linking supplement purity to athletic and longevity outcomes.

Target high-intent 'how to choose' queries with authoritative content that defines the quality standards Thorne already embodies.

Highest-Impact Actions

Publish an authoritative 'Quality Benchmark' guide for collagen peptides

AI agents are looking for benchmarks to answer 'how to choose' queries; by defining the criteria for clean-label collagen, Thorne can position itself as the industry standard.

Develop a content series on 'The Role of Collagen in Athletic Recovery and Longevity'

Thorne already ranks for recovery and longevity; linking collagen directly to these proven topics will force AI agents to associate Thorne with collagen in high-authority contexts.

Create a comparison article: 'Why Science-Backed Collagen Matters: Thorne vs. Standard Supplement Sourcing'

Competitors like Vital Proteins currently dominate collagen discovery; a direct comparison of quality standards will help AI agents differentiate Thorne’s premium offering.

Current State

Visibility Landscape

A high-level view of how Thorne performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	67	100	100	100
“What do you know about Thorne? What do they do and what's their reputation?”	Neutral	—	Positive	—
Core3q Product/service category queries	32	0	20	0
“what are the best high quality collagen peptides brands for skin and joint health”	#2	No	#6	No
“can you recommend clean label collagen supplements that dont have a bunch of fillers”	No	No	No	No
“what should i look for when choosing a collagen peptides supplement to make sure it actually works”	No	No	No	No
Growth Areas6q Adjacent, aspirational & visionary	52	49	49	41
“best recovery supplements to add to my post-workout routine for muscle repair”	#4	No	No	—
“what brands make the best vitamin and supplement stacks for women in their 40s”	#1	#2	#2	—
“top rated brands for healthy aging supplements that i can actually trust”	#1	#2	#1	—
“how do i start a simple daily wellness routine that actually moves the needle on my energy and joint health”	No	No	No	No
“what types of supplements should i be taking if i want to stay active and injury-free as i get older”	No	No	No	—
“what are the best functional nutrition brands for athletes who need third-party testing”	#1	#3	#2	—

“What do you know about Thorne? What do they do and what's their reputation?”

Neutral

—

Positive

—

“what are the best high quality collagen peptides brands for skin and joint health”

“can you recommend clean label collagen supplements that dont have a bunch of fillers”

“what should i look for when choosing a collagen peptides supplement to make sure it actually works”

“best recovery supplements to add to my post-workout routine for muscle repair”

—

“what brands make the best vitamin and supplement stacks for women in their 40s”

—

“top rated brands for healthy aging supplements that i can actually trust”

—

“how do i start a simple daily wellness routine that actually moves the needle on my energy and joint health”

“what types of supplements should i be taking if i want to stay active and injury-free as i get older”

—

“what are the best functional nutrition brands for athletes who need third-party testing”

—

Brand Ecosystem

Thorne

22 mentions

Vital Proteins

vitalproteins.com

17 mentions

Sports Research

sportsresearch.com

15 mentions

Transparent Labs

transparentlabs.com

8 mentions

NOW Foods

nowfoods.com

7 mentions

Momentous

livemomentous.com

6 mentions

Klean Athlete

kleanathlete.com

6 mentions

Garden of Life

gardenoflife.com

6 mentions

Nordic Naturals

nordic.com

6 mentions

Life Extension

lifeextension.com

6 mentions

Live Conscious

weliveconscious.com

5 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Thorne's AI visibility.

Key Findings

Strength

Strong brand recognition in AI knowledge bases, with ChatGPT, Gemini, and AI Overviews consistently highlighting Thorne’s science-driven wellness reputation.

Strength

Dominant presence in high-intent 'holistic wellness and recovery' and 'healthy aging' category queries across ChatGPT and Claude.

Strength

High visibility among performance-focused personas who trust the brand for functional nutrition and supplement stacking.

Recommended Actions

Publish an authoritative 'Quality Benchmark' guide for collagen peptides

AI agents are looking for benchmarks to answer 'how to choose' queries; by defining the criteria for clean-label collagen, Thorne can position itself as the industry standard.

Develop a content series on 'The Role of Collagen in Athletic Recovery and Longevity'

Thorne already ranks for recovery and longevity; linking collagen directly to these proven topics will force AI agents to associate Thorne with collagen in high-authority contexts.

Create a comparison article: 'Why Science-Backed Collagen Matters: Thorne vs. Standard Supplement Sourcing'

Competitors like Vital Proteins currently dominate collagen discovery; a direct comparison of quality standards will help AI agents differentiate Thorne’s premium offering.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Collagen Supplement Selection & Quality(3 queries)

“what are the best high quality collagen peptides brands for skin and joint health”

0/4 platforms mentioned

Core

ChatGPT

1.Vital Proteins

2.Sports Research

3.Momentous

4.Klean Athlete

5.Piping Rock

+1 more

Claude

1.Live Conscious

2.Vital Proteins

3.Sports Research

4.NAKED

5.Quince

+2 more

Gemini

1.Vital Proteins (Collagen Peptides, Advanced Collagen Peptides)

2.Codeage (Multi Collagen Peptides)

3.Ancient Nutrition (Multi-Collagen Protein Powder)

4.NOW Foods (BioCell Collagen Hydrolyzed Type II)

5.Garden of Life (Grass-Fed Collagen Beauty)

+1 more

AI Overviews

1.Ancient Nutrition

2.Vital Proteins

3.Momentous

4.Vogue

5.Treeline Review

+4 more

“can you recommend clean label collagen supplements that dont have a bunch of fillers”

0/4 platforms mentioned

Core

ChatGPT

1.Sports Research

2.Vital Proteins

3.Further Food

4.Perfect Supplements

5.Bulletproof

Claude

1.Naked Collagen

2.Vital Proteins Collagen Peptides

3.Sports Research Collagen Peptides

4.Organika

Gemini

1.Naked Nutrition

2.Vital Proteins

3.No Label Nutrition

4.Perfect Hydrolyzed Collagen

5.Clean Simple Eats

AI Overviews

1.Puori

2.Naked

3.BUBS Naturals

4.Orgain

5.Natural Force

+1 more

“what should i look for when choosing a collagen peptides supplement to make sure it actually works”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

1.Vital Proteins

2.Sports Research

3.FullWell

4.BUBS Naturals

5.Quince (Grass-Fed Collagen Peptides Plus)

+5 more

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Social And Environmental Responsibility

vitalproteins.com

Thorne

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Thorne

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Featured In Research

Explore Collagen Peptides Supplements

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.