What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Zscaler, Inc.

Visibility92

Vibe100

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Cybersecurity/Zscaler, Inc.

AI Visibility & Sentiment

Zscaler, Inc.

Zscaler is a global leader in cloud-native security that provides a platform to securely connect users, devices, and applications over any network. By pioneering the Zero Trust model, they replace traditional hardware-based security with a scalable cloud-based approach to protect against cyber threats.

Active Monitoring

zscaler.com

Cybersecurity

Partial scan

AI Visibility Score

92/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Zscaler, Inc. today.

Zscaler has successfully established itself as a top-tier authority in cloud-native security, achieving high-visibility placements in AI Overviews for core Zero Trust and cloud-native architecture queries. While the brand dominates the Cloud Transformation Lead persona, there is a critical disconnect in broader cybersecurity evaluation queries where the brand remains absent compared to key competitors like Palo Alto Networks.

Working in your favor

Secured top-three AI Overview positions for 'cloud-native security platforms' and Zero Trust implementation queries.

Achieved 100% mention rate and high engagement with the Cloud Transformation Lead persona.

Strong authoritative presence in foundational branding and direct company-check queries.

Gaps to close

Complete lack of visibility for the Compliance-Focused IT Director persona, suggesting a failure to align content with regulatory and audit-heavy search intent.

Frequent exclusion in 'trusted security vendor' evaluation queries where competitive benchmarks are defined.

Inconsistent visibility in 'digital experience monitoring' and hybrid cloud security tool comparisons.

Opportunities

Capitalize on the existing momentum with Cloud Transformation Leads to create authority content tailored for the Compliance-Focused IT Director.

Optimize technical documentation and case studies to bridge the gap in 'trusted vendor' evaluation queries.

Develop comparative narrative content that explicitly contrasts Zscaler’s architecture against Palo Alto and Cisco in non-branded search results.

Highest-Impact Actions

Develop 'Compliance-First' thought leadership assets that speak specifically to the IT Director persona.

The current 0% mention rate among compliance-focused personas indicates a major blind spot in the current content strategy, leaving market share to competitors who address regulatory alignment.

Launch a 'Trusted Vendor' optimization program targeting top-of-funnel vendor evaluation queries.

Competitors are successfully capturing demand in the 'most trusted vendor' space; Zscaler must pivot its SEO/AI strategy to ensure it is included in these essential competitive consideration sets.

Implement a comparative content cluster focused on hybrid cloud and digital experience monitoring.

The brand is underperforming in specific, intent-driven queries where users seek tool recommendations, creating a direct opportunity to displace less-specialized legacy vendors.

Value Proposition

Zscaler eliminates the need for complex security hardware by offering a cloud-native Zero Trust Exchange that reduces the attack surface, improves user experience by minimizing latency, and lowers total cost of ownership.

Overview

Mission

To enable secure digital transformation by reimagining security for the cloud era.

Products & Services

Zscaler Internet Access (ZIA)Zscaler Private Access (ZPA)Zscaler Digital Experience (ZDX)Zscaler Posture Control

Current State

Visibility Landscape

A high-level view of how Zscaler, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	100
“What do you know about Zscaler, Inc.? What do they do and what's their reputation?”	—	—	—	Positive
Core5q Product/service category queries	—	—	—	92
“what are the best cloud-native security platforms that actually support a zero trust architecture?”	—	—	—	#2
“compare leading secure access service edge solutions for a company moving all apps to the cloud”	—	—	—	—
“looking for tools to help with digital experience monitoring for a remote workforce on top of security”	—	—	—	—
“who are the top competitors to cisco and palo alto when it comes to cloud-only network security?”	—	—	—	—
“recommend software that helps manage security posture across multi-cloud environments like aws and azure”	—	—	—	—
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	31
“what are the most trusted security vendors for enterprises handling sensitive government data?”	—	—	—	#5
“what tools should i use to secure a hybrid cloud environment as we scale our global office footprint?”	—	—	—	#10
“what should i look for when selecting a long-term cloud security partner for a global organization?”	—	—	—	No

“What do you know about Zscaler, Inc.? What do they do and what's their reputation?”

—

Positive

“what are the best cloud-native security platforms that actually support a zero trust architecture?”

—

“compare leading secure access service edge solutions for a company moving all apps to the cloud”

—

“looking for tools to help with digital experience monitoring for a remote workforce on top of security”

—

“who are the top competitors to cisco and palo alto when it comes to cloud-only network security?”

—

“recommend software that helps manage security posture across multi-cloud environments like aws and azure”

—

“what are the most trusted security vendors for enterprises handling sensitive government data?”

—

“what tools should i use to secure a hybrid cloud environment as we scale our global office footprint?”

—

#10

“what should i look for when selecting a long-term cloud security partner for a global organization?”

—

Brand Ecosystem

Zscaler, Inc.

6 mentions

Azure

4 mentions

Palo Alto Networks (Prisma Cloud, Prisma Access)

2 mentions

Wiz (Wiz CNAPP)

2 mentions

AccuKnox

accuknox.com

2 mentions

KubeArmor

2 mentions

GCP

2 mentions

Palo Alto Networks (Palo Alto Networks Prisma Cloud)

2 mentions

Booz Allen Hamilton

2 mentions

Leidos

2 mentions

Deloitte

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Zscaler, Inc.'s AI visibility.

Key Findings

Strength

Secured top-three AI Overview positions for 'cloud-native security platforms' and Zero Trust implementation queries.

Strength

Achieved 100% mention rate and high engagement with the Cloud Transformation Lead persona.

Strength

Strong authoritative presence in foundational branding and direct company-check queries.

Recommended Actions

Develop 'Compliance-First' thought leadership assets that speak specifically to the IT Director persona.

The current 0% mention rate among compliance-focused personas indicates a major blind spot in the current content strategy, leaving market share to competitors who address regulatory alignment.

Launch a 'Trusted Vendor' optimization program targeting top-of-funnel vendor evaluation queries.

Competitors are successfully capturing demand in the 'most trusted vendor' space; Zscaler must pivot its SEO/AI strategy to ensure it is included in these essential competitive consideration sets.

Implement a comparative content cluster focused on hybrid cloud and digital experience monitoring.

The brand is underperforming in specific, intent-driven queries where users seek tool recommendations, creating a direct opportunity to displace less-specialized legacy vendors.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Cloud Security And Zero Trust Implementation(3 queries)

“what are the best cloud-native security platforms that actually support a zero trust architecture?”

1/1 platforms mentioned

Core

AI Overviews

1.Palo Alto Networks (Prisma Cloud, Prisma Access)

2.Zscaler (Zero Trust Exchange)

3.Wiz (Wiz CNAPP)

4.CrowdStrike (Falcon Cloud Security)

5.AccuKnox

+4 more

“compare leading secure access service edge solutions for a company moving all apps to the cloud”

0/0 platforms mentioned

Core

The Enterprise Security Architect · Lead Security Architect

“looking for tools to help with digital experience monitoring for a remote workforce on top of security”

0/0 platforms mentioned

Core

The Enterprise Security Architect · Lead Security Architect

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

7 Best Cloud-Native App Security Solutions for 2026 - Cycode

cycode.com

Zscaler, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Zscaler, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.