Okta is a leading independent identity provider that has redefined modern security by placing identity at the center of the technology stack. The company provides a cloud-based platform that enables organizations to securely manage authentication and authorization for both employees and end-users across any device or application.
Okta operates as a neutral, independent identity cloud that does not favor a specific technology ecosystem, allowing for seamless integration with over 7,000 applications via the Okta Integration Network.
AI Visibility Score
Okta, Inc. has an AI visibility score of 78/100, rated as good. This score reflects how often and how prominently Okta, Inc. appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Okta dominates the AI-driven discovery phase for core identity and access management, consistently securing top-three placements for high-intent enterprise search queries. While the brand maintains a formidable presence among IT and engineering decision-makers, a lack of consistent visibility in broader cloud infrastructure strategy discussions leaves a clear opening for competitors to frame the future of the security stack.
Strengths
- Top-tier performance in high-intent IAM selection queries, often ranking in the top three positions.
- Strong resonance with technical personas, particularly Software Engineering Leads and IT Operations Managers.
- Consistently recognized as a leading authority for customer identity cloud platform recommendations.
Visibility Gaps
- Failure to capture mindshare in broad cloud security infrastructure and remote workforce strategy discussions.
- Inconsistent visibility in competitive comparisons regarding Privileged Access Management (PAM) solutions.
- Struggles to appear in 'adjacent' search scenarios where the brand is one of many potential infrastructure components.
Competitors in AI Recommendations
- Ping Identity: 7 mentions
- JumpCloud: 6 mentions
- Slack: 5 mentions
- SuperTokens: 5 mentions
- Salesforce: 4 mentions
- Microsoft Entra ID: 4 mentions
- IBM Security Verify: 3 mentions
- YubiKey: 3 mentions
- AWS: 3 mentions
- ConductorOne: 3 mentions
- Clerk: 3 mentions
- FusionAuth: 3 mentions
- Next.js: 3 mentions
- Teleport: 3 mentions
- Keycloak: 3 mentions
Categories: Cybersecurity