What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Okta, Inc.

Visibility92

Vibe85

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Cybersecurity/Okta, Inc.

AI Visibility & Sentiment

Okta, Inc.

Okta is a leading independent identity provider that has redefined modern security by placing identity at the center of the technology stack. The company provides a cloud-based platform that enables organizations to securely manage authentication and authorization for both employees and end-users across any device or application.

Active Monitoring

okta.com

Cybersecurity

Partial scan

AI Visibility Score

92/100

Excellent

Sentiment Score

85/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Okta, Inc. today.

Okta dominates the AI-driven discovery phase for core identity and access management, consistently securing top-three placements for high-intent enterprise search queries. While the brand maintains a formidable presence among IT and engineering decision-makers, a lack of consistent visibility in broader cloud infrastructure strategy discussions leaves a clear opening for competitors to frame the future of the security stack.

Working in your favor

Top-tier performance in high-intent IAM selection queries, often ranking in the top three positions.

Strong resonance with technical personas, particularly Software Engineering Leads and IT Operations Managers.

Consistently recognized as a leading authority for customer identity cloud platform recommendations.

Gaps to close

Failure to capture mindshare in broad cloud security infrastructure and remote workforce strategy discussions.

Inconsistent visibility in competitive comparisons regarding Privileged Access Management (PAM) solutions.

Struggles to appear in 'adjacent' search scenarios where the brand is one of many potential infrastructure components.

Opportunities

Expand content authority beyond core IAM into broader cloud security orchestration to capture early-stage search traffic.

Strengthen thought leadership assets specifically focused on remote workforce infrastructure to fill current visibility voids.

Develop defensive content strategies to secure brand placement in comparative PAM and security stack strategy queries.

Highest-Impact Actions

Develop and syndicate technical deep-dives on 'Remote Workforce Security Architecture' and 'Modern Cloud Infrastructure Stacks.'

Currently, Okta is missing from critical broad infrastructure strategy queries, allowing competitors to define the roadmap for remote workforce security.

Create comparison-focused content explicitly positioning Okta against leading PAM and identity solutions.

The data shows intermittent visibility in comparative searches; proactive, authoritative comparison content will stabilize ranking positions.

Optimize landing pages for 'Enterprise Identity Provider' and 'Customer Identity Cloud' with AI-friendly schema markup.

Since Okta is already winning in these high-intent categories, structured data will further cement these top-three placements and improve snippet capture rates.

Value Proposition

Okta operates as a neutral, independent identity cloud that does not favor a specific technology ecosystem, allowing for seamless integration with over 7,000 applications via the Okta Integration Network.

Overview

Mission

To enable every organization to use any technology securely.

Products & Services

Workforce Identity CloudCustomer Identity CloudOkta Universal DirectoryOkta Identity Governance (OIG)Okta Privileged Access

Current State

Visibility Landscape

A high-level view of how Okta, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	100
“What do you know about Okta, Inc.? What do they do and what's their reputation?”	—	—	—	Positive
Core5q Product/service category queries	—	—	—	92
“what are the best enterprise identity providers that work well with both legacy on-prem and modern cloud apps”	—	—	—	#2
“what should i look for when vetting a modern cloud identity provider for a mid-market organization”	—	—	—	#3
“recommend identity and access management tools for a company with 1000 plus employees that needs strong governance”	—	—	—	#1
“give me a list of customer identity cloud platforms that make it easy for developers to add secure login to our apps”	—	—	—	#1
“who are the most reliable independent identity providers that don't lock you into a single big tech ecosystem”	—	—	—	#1
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	48
“what tools do i need to secure my remote employee workforce access beyond just a vpn”	—	—	—	#2
“compare the leading privileged access management solutions for cloud-native infrastructure”	—	—	—	#4
“what are the best tools for setting up a unified software stack for a rapidly growing startup”	—	—	—	No

“What do you know about Okta, Inc.? What do they do and what's their reputation?”

—

Positive

“what are the best enterprise identity providers that work well with both legacy on-prem and modern cloud apps”

—

“what should i look for when vetting a modern cloud identity provider for a mid-market organization”

—

“recommend identity and access management tools for a company with 1000 plus employees that needs strong governance”

—

“give me a list of customer identity cloud platforms that make it easy for developers to add secure login to our apps”

—

“who are the most reliable independent identity providers that don't lock you into a single big tech ecosystem”

—

“what tools do i need to secure my remote employee workforce access beyond just a vpn”

—

“compare the leading privileged access management solutions for cloud-native infrastructure”

—

“what are the best tools for setting up a unified software stack for a rapidly growing startup”

—

Brand Ecosystem

Okta, Inc.

17 mentions

Ping Identity

7 mentions

JumpCloud

jumpcloud.com

6 mentions

Slack

5 mentions

SuperTokens

supertokens.com

5 mentions

Salesforce

4 mentions

Microsoft Entra ID

4 mentions

IBM Security Verify

3 mentions

YubiKey

3 mentions

AWS

3 mentions

ConductorOne

conductorone.com

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Okta, Inc.'s AI visibility.

Key Findings

Strength

Top-tier performance in high-intent IAM selection queries, often ranking in the top three positions.

Strength

Strong resonance with technical personas, particularly Software Engineering Leads and IT Operations Managers.

Strength

Consistently recognized as a leading authority for customer identity cloud platform recommendations.

Recommended Actions

Develop and syndicate technical deep-dives on 'Remote Workforce Security Architecture' and 'Modern Cloud Infrastructure Stacks.'

Currently, Okta is missing from critical broad infrastructure strategy queries, allowing competitors to define the roadmap for remote workforce security.

Create comparison-focused content explicitly positioning Okta against leading PAM and identity solutions.

The data shows intermittent visibility in comparative searches; proactive, authoritative comparison content will stabilize ranking positions.

Optimize landing pages for 'Enterprise Identity Provider' and 'Customer Identity Cloud' with AI-friendly schema markup.

Since Okta is already winning in these high-intent categories, structured data will further cement these top-three placements and improve snippet capture rates.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Enterprise Identity & Access Management Selection(3 queries)

“what are the best enterprise identity providers that work well with both legacy on-prem and modern cloud apps”

1/1 platforms mentioned

Core

AI Overviews

1.Ping Identity (ForgeRock)

2.Microsoft Entra ID (Azure AD)

3.Okta

4.IBM Security Verify

5.SailPoint

“recommend identity and access management tools for a company with 1000 plus employees that needs strong governance”

1/1 platforms mentioned

Core

Enterprise Security Architect · Chief Security Architect

AI Overviews

1.SailPoint (Identity Security Cloud)

2.Saviynt (Identity Cloud)

3.ConductorOne

4.Microsoft Entra ID

5.Okta (Identity Governance)

“give me a list of customer identity cloud platforms that make it easy for developers to add secure login to our apps”

1/1 platforms mentioned

Core

Enterprise Security Architect · Chief Security Architect

AI Overviews

1.Okta, Inc. (Auth0)

2.Stytch

3.Clerk

4.LoginRadius

5.SuperTokens

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Ping Identity vs. Okta vs. OneLogin: An IAM Comparison ...

technologymatch.com

Okta, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Okta, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.