What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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The Home Depot, Inc.

Visibility26

Vibe25

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Retail/The Home Depot, Inc.

AI Visibility & Sentiment

The Home Depot, Inc.

The Home Depot is the world's largest home improvement retailer, operating a massive network of warehouse-style stores. The company provides a comprehensive selection of building materials, tools, home décor, and appliances, supported by professional installation services for both DIY consumers and trade professionals.

Active Monitoring

home-depot.com

Retail

Partial scan

AI Visibility Score

26/100

Low

Sentiment Score

25/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe The Home Depot, Inc. today.

Despite being a household name in home improvement, The Home Depot is currently missing critical opportunities to influence consumer purchasing decisions within AI search environments. The brand faces a significant visibility gap in its core retail categories, consistently losing top-of-mind status to competitors like Lowe's in essential DIY and pro-grade hardware queries.

Working in your favor

Moderate traction with the Interior Design Influencer persona, suggesting potential for lifestyle-focused brand positioning.

Established baseline visibility for high-consideration purchases like major appliances in AI Overviews.

Reliable presence in adjacent market trust queries regarding large-scale renovation planning.

Gaps to close

Complete absence of mention in foundational 'Weekend Warrior' DIY queries, representing a massive missed acquisition funnel.

Failure to capture search intent for core category drivers, specifically power tool combo kits and building materials.

Underperformance in professional-grade hardware and workshop organization search segments where competitor brands are currently dominating.

Opportunities

Optimizing SEO content to align with 'beginner DIY' intent to capture the lucrative Weekend Warrior demographic.

Developing authoritative, AI-friendly guide content for tool-specific workflows to displace niche competitors in search results.

Leveraging the brand's professional installation services as a key differentiator to increase authority in 'Pro' service-based search queries.

Highest-Impact Actions

Develop and deploy AI-optimized 'Ultimate Beginner' guides for power tools and home improvement projects.

The current 0% mention rate among Weekend Warriors indicates a major content gap that is ceding influence to smaller competitors.

Implement structured data and semantic markup targeting 'Pro-Grade Workflow' and tool-kit selection queries.

Competitors like Metabo HPT and Paslode are successfully appearing in these technical queries while The Home Depot remains invisible.

Create high-authority content regarding professional installation services and reliable material selection for major renovations.

This addresses the gaps found in 'Pro' persona queries and strengthens the brand's position as a trusted, full-service retail partner.

Value Proposition

Home Depot offers a unique combination of 'Product Authority' through exclusive brand partnerships, a robust 'Pro' ecosystem for bulk buyers, and an interconnected retail strategy that blends digital convenience with massive physical store footprints.

Overview

Mission

To provide the highest level of service, the broadest selection of products, and the most competitive prices.

Products & Services

Power Tools & EquipmentBuilding Materials (Lumber, drywall, concrete)Paint & Home DécorMajor AppliancesProfessional Installation Services

Current State

Visibility Landscape

A high-level view of how The Home Depot, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	—
“What do you know about The Home Depot, Inc.? What do they do and what's their reputation?”	—	—	—	—
Core5q Product/service category queries	—	—	—	24
“what power tool combo kit is best for a beginner doing basic house repairs?”	—	—	—	No
“what are the most reliable brands for heavy-duty cordless nailers for professional framing?”	—	—	—	No
“best type of interior paint for high traffic hallways that is easy to wipe clean?”	—	—	—	No
“recommend some durable building materials for building a backyard deck on a budget”	—	—	—	—
“where can I find reliable professional installation services for big kitchen remodels?”	—	—	—	—
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	68
“what are the most trusted retailers to buy major appliances from if I want easy returns and installation support?”	—	—	—	#3
“best heavy-duty storage racks for organizing a workshop full of equipment”	—	—	—	—
“what should I look for when picking a store to buy large quantities of lumber for a renovation?”	—	—	—	No

“What do you know about The Home Depot, Inc.? What do they do and what's their reputation?”

—

“what power tool combo kit is best for a beginner doing basic house repairs?”

—

“what are the most reliable brands for heavy-duty cordless nailers for professional framing?”

—

“best type of interior paint for high traffic hallways that is easy to wipe clean?”

—

“recommend some durable building materials for building a backyard deck on a budget”

—

“where can I find reliable professional installation services for big kitchen remodels?”

—

“what are the most trusted retailers to buy major appliances from if I want easy returns and installation support?”

—

“best heavy-duty storage racks for organizing a workshop full of equipment”

—

“what should I look for when picking a store to buy large quantities of lumber for a renovation?”

—

Brand Ecosystem

Lowe's

lowes.com

4 mentions

The Home Depot, Inc.

4 mentions

BLACK+DECKER (12V MAX)

2 mentions

Metabo HPT (MultiVolt Series)

2 mentions

Paslode (Cordless XP)

2 mentions

Costco

techsupport.costco.com

2 mentions

Abt Electronics

2 mentions

Best Buy

bestbuy.com

2 mentions

Hitachi

2 mentions

Paslode

paslode.ca

2 mentions

Ryobi (18V ONE+)

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve The Home Depot, Inc.'s AI visibility.

Key Findings

Strength

Moderate traction with the Interior Design Influencer persona, suggesting potential for lifestyle-focused brand positioning.

Strength

Established baseline visibility for high-consideration purchases like major appliances in AI Overviews.

Strength

Reliable presence in adjacent market trust queries regarding large-scale renovation planning.

Recommended Actions

Develop and deploy AI-optimized 'Ultimate Beginner' guides for power tools and home improvement projects.

The current 0% mention rate among Weekend Warriors indicates a major content gap that is ceding influence to smaller competitors.

Implement structured data and semantic markup targeting 'Pro-Grade Workflow' and tool-kit selection queries.

Competitors like Metabo HPT and Paslode are successfully appearing in these technical queries while The Home Depot remains invisible.

Create high-authority content regarding professional installation services and reliable material selection for major renovations.

This addresses the gaps found in 'Pro' persona queries and strengthens the brand's position as a trusted, full-service retail partner.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Equipping For DIY Home Improvement Projects(3 queries)

“what power tool combo kit is best for a beginner doing basic house repairs?”

0/1 platforms mentioned

Core

AI Overviews

1.Ryobi (18V ONE+)

2.beyond by BLACK+DECKER (20V MAX)

3.BLACK+DECKER (12V MAX)

“best type of interior paint for high traffic hallways that is easy to wipe clean?”

0/1 platforms mentioned

Core

The Weekend Warrior DIYer · Homeowner

AI Overviews

1.Benjamin Moore (Scuff-X)

“recommend some durable building materials for building a backyard deck on a budget”

0/0 platforms mentioned

Core

The Weekend Warrior DIYer · Homeowner

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

7 Essential Power Tools Every Homeowner Needs

cluballiance.aaa.com

The Home Depot, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Retail

Start gettingrecommended by AI.

Frequently asked questions

The Home Depot, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Retail

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.