What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Retail/Roots

AI Visibility & Sentiment

Roots

Roots is a premium lifestyle brand known for its high-quality leather goods, apparel, and accessories that blend cabin-inspired comfort with urban style. Founded in 1973, the company is famous for its 'Salt & Pepper' sweats and handcrafted leather products made in its own Toronto-based factory.

Active Monitoring

roots.com/us/en/homepage

Retail

Partial scan

AI Visibility Score

0/100

Invisible

Sentiment Score

75/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Roots today.

AI agents fundamentally recognize Roots as an iconic Canadian heritage brand, yet this deep brand equity is not currently translating into the broader discovery queries where modern consumers seek trusted apparel recommendations. By bridging the gap between its established identity as a premium leather and athletic-wear authority and the comparative shopping queries dominated by competitors, Roots has a clear path to becoming a primary AI-recommended staple.

Working in your favor

High brand recognition and accurate historical context within Gemini when queried directly

Strong associative links to premium craftsmanship, leather goods, and Canadian heritage

Gaps to close

Absence from high-intent category queries like 'trusted heritage clothing brands'

Under-representation in tactical search queries where competitors like Filson and L.L. Bean capture intent

Lack of content addressing the specific lifestyle needs of outdoor-focused personas, such as the 'Outdoorsy Dad'

Opportunities

Leverage heritage status to win trust-based query results in the North American market

Develop comparative content that positions Roots as a sustainable, long-term investment compared to legacy outdoor brands

Align brand narrative with specific outdoor utility use-cases to capture discovery-stage traffic

Highest-Impact Actions

Publish an authoritative 'Heritage & Durability' series focusing on the longevity of Roots leather and apparel

Directly addresses the trust gap by demonstrating why Roots belongs in the conversation with established names like Filson and Viberg.

Create 'Roots in the Wild' content guides specifically tailored to the Pacific Northwest and cold-weather lifestyle requirements

Targets the high-value 'Outdoorsy Dad' persona, providing actionable context that helps AI agents associate the brand with functional outdoor utility.

Develop a comparative guide titled 'The Anatomy of a Heritage Jacket: Why Quality Still Matters in 2024'

Frames the brand within the context of competitor landscape benchmarks, helping AI systems categorize Roots as a premium alternative in discovery queries.

Value Proposition

Roots offers a unique blend of heritage craftsmanship and 'sweat-set' comfort, providing durable, ethically made products that bridge the gap between outdoor utility and city aesthetics.

Overview

Mission

To inspire the world to experience everyday adventures with comfort and style.

Products & Services

Handcrafted Leather Bags and FootwearSalt & Pepper Sweatpants and HoodiesPremium Leather JacketsKids and Baby ApparelOutdoor-inspired Home AccessoriesCloud SweatsIsla Cotton Gauze collectionWelland Knit Twill Barrel PantsModern Leaf Baseball Caps

Current State

Visibility Landscape

A high-level view of how Roots performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	97	—
Core1q Product/service category queries	—	—	0	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Viberg2 mentions

Dehen 19202 mentions

Filson (Mackinaw Wool, Tin Cloth)1 mention

Carhartt1 mention

Schott NYC (Perfecto)1 mention

Tough Duck1 mention

L.L. Bean (Bean Boot)1 mention

Levi’s Vintage Clothing (LVC)1 mention

Naked & Famous1 mention

Tellason1 mention

Roots0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Roots's AI visibility.

Key Findings

Strength

High brand recognition and accurate historical context within Gemini when queried directly

Strength

Strong associative links to premium craftsmanship, leather goods, and Canadian heritage

Gap

Absence from high-intent category queries like 'trusted heritage clothing brands'

Recommended Actions

Publish an authoritative 'Heritage & Durability' series focusing on the longevity of Roots leather and apparel

Directly addresses the trust gap by demonstrating why Roots belongs in the conversation with established names like Filson and Viberg.

Create 'Roots in the Wild' content guides specifically tailored to the Pacific Northwest and cold-weather lifestyle requirements

Targets the high-value 'Outdoorsy Dad' persona, providing actionable context that helps AI agents associate the brand with functional outdoor utility.

Develop a comparative guide titled 'The Anatomy of a Heritage Jacket: Why Quality Still Matters in 2024'

Frames the brand within the context of competitor landscape benchmarks, helping AI systems categorize Roots as a premium alternative in discovery queries.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Trust And Brand Reliability(1 query)

“what are the most trusted heritage clothing brands in north america for quality craftsmanship”

0/1 platforms mentioned

Core

Gemini

1.Filson (Mackinaw Wool, Tin Cloth)

2.Carhartt

3.Schott NYC (Perfecto)

4.Tough Duck

5.L.L. Bean (Bean Boot)

+14 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

soleistore.com

Roots

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

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