What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Enterprise Software/Rippling

AI Visibility & Sentiment

Rippling

Rippling is a unified workforce management platform that integrates HR, payroll, IT, and finance into a single system. The company helps businesses automate administrative tasks, manage global workforces, and make data-driven decisions by eliminating operational silos and replacing multiple overlapping tools.

Active Monitoring

Enterprise Software

AI Visibility Score

76/100

Good

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Rippling today.

Rippling demonstrates strong foundational visibility across major LLMs like ChatGPT and Claude, particularly for brand-direct queries and competitive comparisons. However, the brand faces a significant visibility gap in Google AI Overviews and struggles to maintain top-tier rankings for Enterprise Decision Makers dealing with complex IT and HR workflows.

Working in your favor

Dominant performance in direct brand and comparison queries such as 'rippling vs adp vs workday' and 'is rippling actually good', consistently ranking #1 across ChatGPT, Claude, and Gemini.

High mention rates (88-90%) on LLM platforms, showing strong presence in training data for 'all-in-one' platform categories.

Excellent visibility for budget-conscious and general consumer personas on general consolidated tech stack queries.

Gaps to close

Low visibility in Google AI Overviews (45% mention rate) compared to LLMs, indicating a weakness in search-integrated AI summaries.

Significant drop in performance for the Enterprise Decision Maker persona on specific pain points, such as offboarding (Claude pos #55) and tech stack consolidation (ChatGPT pos #21).

Missing entirely from 'budget-conscious' queries regarding global payroll management without large HR teams.

Opportunities

Improve technical SEO and E-E-A-T content specifically for 'Employee Lifecycle Automation' to capture AI Overviews.

Develop enterprise-focused content addressing the VP persona's specific needs for high-scale IT and HR consolidation to improve rankings on ChatGPT.

Create value-oriented messaging for global scaling to capture the budget-conscious segment currently missing the brand.

Highest-Impact Actions

Revamp enterprise-scale content for lifecycle automation and offboarding.

The VP persona ranked as low as #55 for offboarding; content needs to be more authoritative for large-scale organizational needs to be cited by LLMs.

Target AI Overviews through structured data and concise 'definition' blocks.

At 45% visibility, Rippling is missing more than half of the opportunities in Google's integrated AI results despite strong LLM presence.

Create a 'Value and TCO' content pillar for Global Payroll.

Rippling was not mentioned for budget-conscious buyers seeking global payroll solutions, a missed opportunity for market share against Deel or Remote.

Overview

Mission

One unified platform that replaces dozens of disconnected tools for HR, IT, payroll, and finance—enabling faster workflows, smarter automation, and AI-powered decision-making with all business data connected.

Current State

Visibility Landscape

A high-level view of how Rippling performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation4q Brand recognition & direct queries	97	97	97	97
Core9q Product/service category queries	79	91	89	48
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Rippling108 mentions

Deel82 mentions

BambooHR78 mentions

Gusto76 mentions

Workday66 mentions

Slack65 mentions

Okta55 mentions

ADP54 mentions

Remote46 mentions

Google Workspace39 mentions

Jamf39 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Rippling's AI visibility.

Key Findings

Strength

Dominant performance in direct brand and comparison queries such as 'rippling vs adp vs workday' and 'is rippling actually good', consistently ranking #1 across ChatGPT, Claude, and Gemini.

Strength

High mention rates (88-90%) on LLM platforms, showing strong presence in training data for 'all-in-one' platform categories.

Strength

Excellent visibility for budget-conscious and general consumer personas on general consolidated tech stack queries.

Recommended Actions

Revamp enterprise-scale content for lifecycle automation and offboarding.

The VP persona ranked as low as #55 for offboarding; content needs to be more authoritative for large-scale organizational needs to be cited by LLMs.

Target AI Overviews through structured data and concise 'definition' blocks.

At 45% visibility, Rippling is missing more than half of the opportunities in Google's integrated AI results despite strong LLM presence.

Create a 'Value and TCO' content pillar for Global Payroll.

Rippling was not mentioned for budget-conscious buyers seeking global payroll solutions, a missed opportunity for market share against Deel or Remote.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Tech Stack Consolidation(8 queries)

“my company has way too many apps for hr and it help me consolidate”

3/4 platforms mentioned

Core

ChatGPT

1.Slack

2.Teams

3.UKG Ready

4.UKG Pro

5.Paycor

21.Rippling

+37 more

Claude

1.Rippling

2.BambooHR

3.Workday

4.Namely

5.Okta

+3 more

Gemini

1.Zenefits

2.Jira

3.Slack

4.Rippling

5.Deel

+20 more

AI Overviews

1.Bridge Learn

“I'm a regular consumer looking for solutions. my company has way too many apps for hr and it help me consolidate”

3/4 platforms mentioned

ChatGPT

1.Rippling

2.BambooHR

3.Gusto

4.Zenefits

5.TriNet

+16 more

Claude

1.BambooHR

2.Workday

3.Rippling

4.Namely

5.Gusto

Gemini

1.Rippling

2.Slack

3.Deel

4.Gusto

5.Google

+10 more

AI Overviews

1.Bridge Learn

“I'm on a tight budget and looking for the best value. my company has way too many apps for hr and it help me consolidate”

3/4 platforms mentioned

ChatGPT

1.Rippling

2.BambooHR

3.Zoho People

4.Zoho

5.Zoho CRM

+36 more

Claude

1.Rippling

2.BambooHR

3.Okta

4.Jamf

5.Gusto

+7 more

Gemini

1.Rippling

2.Jamf

3.ADP

4.Gusto

5.Slack

+19 more

AI Overviews

No brands listed

“I'm a VP at a large company evaluating solutions for our organization. my company has way too many apps for hr and it help me consolidate”

1/4 platforms mentioned

ChatGPT

1.Workday

2.SAP SuccessFactors

3.Oracle

4.UKG

5.Microsoft

+18 more

Claude

1.Workday

2.SAP SuccessFactors

3.Oracle HCM Cloud

4.BambooHR

5.Rippling

+6 more

Gemini

1.Workday

2.SAP SuccessFactors

3.Oracle Cloud HCM

4.ServiceNow

5.Jira Service Management

+9 more

AI Overviews

No brands listed

“best all in one platform for payroll and device management”

3/4 platforms mentioned

Core

ChatGPT

1.Rippling

2.Deel

3.JumpCloud

4.Gusto

5.Jamf

+13 more

Claude

1.Rippling

2.Remote

3.Deel

4.Gusto

5.ADP

+7 more

Gemini

1.Rippling

2.Mac

3.PC

4.Deel

5.Slack

+11 more

AI Overviews

1.ADP RUN

2.QuickBooks

3.Xero

4.Gusto

5.OnPay

+4 more

“I'm a regular consumer looking for solutions. best all in one platform for payroll and device management”

3/4 platforms mentioned

ChatGPT

1.Rippling

2.JumpCloud

3.BambooHR

4.Gusto

5.Apple Business Manager

+15 more

Claude

1.Rippling

2.Gusto

3.Jamf Now

4.ADP Workforce Now

5.Microsoft Intune

Gemini

1.Rippling

2.Deel

3.Gusto

4.JumpCloud

5.Zenefits

+5 more

AI Overviews

1.Gusto

2.QuickBooks Desktop Payroll

3.Patriot

4.ADP

5.Homebase

“I'm on a tight budget and looking for the best value. best all in one platform for payroll and device management”

4/4 platforms mentioned

ChatGPT

1.Gusto

2.JumpCloud

3.Microsoft 365 Business Premium

4.Intune

5.QuickBooks Payroll

11.Rippling

+30 more

Claude

1.Rippling

2.Gusto

3.Kandji

4.Jamf Now

5.Gusto

+12 more

Gemini

1.Rippling

2.Mac

3.PC

4.Gusto

5.Google Workspace

+25 more

AI Overviews

1.Rippling

2.Wave

3.Gusto

4.ZenPayroll

“I'm a VP at a large company evaluating solutions for our organization. best all in one platform for payroll and device management”

4/4 platforms mentioned

ChatGPT

1.Workday

2.Microsoft Intune

3.Entra ID

4.Microsoft 365

5.UKG

9.Rippling

+7 more

Claude

1.Rippling

2.Workday

3.VMware Workspace ONE

4.BambooHR

5.Jamf

+2 more

Gemini

1.Rippling

2.Slack

3.Zoom

4.Deel

5.Gusto

+4 more

AI Overviews

1.ADP Workforce Now

2.James Mitchell

3.Rippling

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Deal With HR Tech Overload | Bridge Learn

bridgelearn.com

Web1 ref

Best human resource software for small business?

example.com

Web1 ref

What is the best HR software for a small business?

example.com

Web1 ref

Maximizing Your Benefits Budget: A Guide to HR Tool Consolidation

example.com

Web1 ref

Affordable HR Apps for Small Businesses

example.com

Web1 ref

The Great App Consolidation: How to Cut SaaS Spend

example.com

Web1 ref

Consolidating Your HR Tech Stack? Here Are 3 Pitfalls to ...

google.com

Web1 ref

How to consolidate your HR tech stack for higher ROI

google.com

Web1 ref

It's time to declutter your HR tech stack: Here's how to do it

google.com

Web1 ref

A startup company I worked at wants to use a continuous ...

reddit.com

Forum1 ref

50% of HR Software Tools Are Redundant, Employees Say

shrm.org

Web1 ref

ADP Mobile Solutions

adp.com

Web1 ref

Gusto Payroll

gusto.com

Web1 ref

Patriot Payroll

patriotsoftware.com

Web1 ref

Homebase

joinhomebase.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives Rippling's communication style and personality

Rippling communicates with confident authority backed by practical, results-oriented messaging. The brand voice is direct and efficient—mirroring the product's promise to eliminate complexity. They speak to busy professionals who value substance over fluff, using clear language that emphasizes tangible outcomes like time savings, cost reduction, and operational clarity. While professional, there's an underlying boldness that challenges the status quo of fragmented business tools.

Core Tone Traits

Confident & Direct

Makes bold claims about product capabilities without hedging, speaks with authority about solving real business problems

Results-Oriented

Focuses on measurable outcomes—saving time, reducing costs, eliminating manual work

Efficient & Clear

Uses concise, jargon-free language that respects the reader's time

Modern & Forward-Thinking

Positions as the innovative alternative to legacy systems, emphasizes AI and automation

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 3, 2026.