What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Variant

Visibility5

Vibe70

Businesses/Software/Variant

AI Visibility & Sentiment

Variant

Variant is an AI-powered design tool that generates endless design options by simply scrolling, eliminating the need to explain or prompt what you want. It functions like having a creative director that never runs out of ideas, showing users design possibilities instantly.

Active Monitoring

variant.com

Software

AI Visibility Score

5/100

Invisible

Sentiment Score

70/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Variant today.

Variant is currently a ghost in the AI design conversation, suffering from a near-total lack of presence in high-intent categories while competitors like Figma and Uizard dominate the market landscape. While the brand maintains a fragile foothold in direct brand-check queries on Claude and Gemini, it is fundamentally failing to convert category-level searches into visibility, leaving a massive vacuum for competitors to fill.

Working in your favor

Moderate recognition during direct 'brand vibe checks' on Claude and Gemini, where it consistently secures top-three positioning.

Developing traction with the 'Efficiency-Driven Agency Lead' persona, achieving an 18% mention rate that suggests the brand's value proposition resonates with professional workflows.

High average positioning on Gemini (pos 6.0), indicating that when the brand is surfaced, it is treated as a highly relevant result.

Gaps to close

Total absence in Google AI Overviews across all tested queries, a critical failure for capturing top-of-funnel search traffic.

Complete invisibility to 'Prompt-Averse Solopreneurs' and a negligible 4% presence for 'Product Managers', two core audience segments.

Zero mentions across 'Rapid Interface Prototyping' and 'Effortless Creative Exploration' categories, meaning the brand is missing the most common user entry points for AI design software.

Opportunities

Capitalize on 'Evaluating AI Design Alternatives' queries where Gemini already shows some willingness to rank the brand (pos 2.0 and 10.0).

Leverage the brand's recognition in Claude to bridge the gap from brand-specific queries to broader category searches like 'AI UI/UX design tools'.

Develop content specifically targeting the 'Efficiency-Driven Agency Lead' to solidify the only persona where Variant currently shows a measurable presence.

Highest-Impact Actions

Execute a saturation campaign for 'Effortless Creative Exploration' keywords.

Variant is currently at 0% visibility for visual inspiration queries, allowing Figma and Uizard to capture 100% of the early-stage user journey.

Optimize technical content for Google AI Overviews inclusion.

A 0% mention rate in AI Overviews represents a total blackout on the most prominent new surface in search; the brand must secure citations here to remain competitive.

Address 'mixed' sentiment on ChatGPT and Gemini through targeted PR and case studies.

The current mixed sentiment at an average position of 14.0 on ChatGPT suggests that LLMs lack sufficient positive training data to provide a confident endorsement.

Value Proposition

Unlike other design tools that require detailed prompts or explanations, Variant shows you endless design options instantly - just scroll to discover possibilities

Overview

Mission

Making design exploration effortless by showing rather than requiring explanation

Products & Services

AI-powered design generationInfinite scroll design explorationDesign sharing and collaborationStyle tile creationDashboard and interface design templates

Current State

Visibility Landscape

A high-level view of how Variant performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	88	88	50
“What do you know about Variant? What do they do and what's their reputation?”	Neutral	Positive	Positive	Neutral
Core6q Product/service category queries	9	3	6	0
“I need fresh web design ideas but I'm tired of trying to describe what I want to an AI, what tools just let me browse generated options visually?”	No	No	No	No
“best ways to get quick visual inspiration for a mobile app project without spending all day on dribbble, any new ai tools for this?”	#14	No	No	No
“help me generate a few different dashboard layouts for a fintech app, which tools are best for this?”	Yes	Yes	No	No
“how can I quickly create a style tile for a new brand identity, what specific software makes this easy?”	No	No	No	No
“best reviewed AI design tools that aren't just image generators like midjourney, what should I use?”	No	No	No	No
“top rated software for UI/UX design teams looking to speed up their workflow with AI”	No	No	#10	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	42	0
“what are the most reliable design platforms for startups that need fast iterations, specific brands please”	No	No	#2	No

“What do you know about Variant? What do they do and what's their reputation?”

Neutral

Positive

Neutral

“I need fresh web design ideas but I'm tired of trying to describe what I want to an AI, what tools just let me browse generated options visually?”

“best ways to get quick visual inspiration for a mobile app project without spending all day on dribbble, any new ai tools for this?”

#14

“help me generate a few different dashboard layouts for a fintech app, which tools are best for this?”

Yes

“how can I quickly create a style tile for a new brand identity, what specific software makes this easy?”

“best reviewed AI design tools that aren't just image generators like midjourney, what should I use?”

“top rated software for UI/UX design teams looking to speed up their workflow with AI”

#10

“what are the most reliable design platforms for startups that need fast iterations, specific brands please”

Brand Ecosystem

Figma

figma.com

106 mentions

Uizard

uizard.io

75 mentions

Galileo AI

55 mentions

Framer AI

33 mentions

Framer

framer.com

30 mentions

Figma AI

30 mentions

Canva

canva.com

29 mentions

Figma Make

27 mentions

Webflow

webflow.com

26 mentions

Mobbin

mobbin.com

26 mentions

Variant

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Variant's AI visibility.

Key Findings

Strength

Moderate recognition during direct 'brand vibe checks' on Claude and Gemini, where it consistently secures top-three positioning.

Strength

Developing traction with the 'Efficiency-Driven Agency Lead' persona, achieving an 18% mention rate that suggests the brand's value proposition resonates with professional workflows.

Strength

High average positioning on Gemini (pos 6.0), indicating that when the brand is surfaced, it is treated as a highly relevant result.

Recommended Actions

Execute a saturation campaign for 'Effortless Creative Exploration' keywords.

Variant is currently at 0% visibility for visual inspiration queries, allowing Figma and Uizard to capture 100% of the early-stage user journey.

Optimize technical content for Google AI Overviews inclusion.

A 0% mention rate in AI Overviews represents a total blackout on the most prominent new surface in search; the brand must secure citations here to remain competitive.

Address 'mixed' sentiment on ChatGPT and Gemini through targeted PR and case studies.

The current mixed sentiment at an average position of 14.0 on ChatGPT suggests that LLMs lack sufficient positive training data to provide a confident endorsement.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Effortless Creative Exploration(2 queries)

“I need fresh web design ideas but I'm tired of trying to describe what I want to an AI, what tools just let me browse generated options visually?”

0/4 platforms mentioned

Core

ChatGPT

1.Relume AI

2.Figma

3.Webflow

4.Uizard

5.Galileo AI

+11 more

Claude

1.Relume

2.Figma

3.Webflow

4.React

5.Style Guide Builder

+7 more

Gemini

1.Shuffle.dev

2.Midjourney

3.Visily

4.Uizard

5.Autodesigner

+6 more

AI Overviews

1.Dribbble

2.Framer Gallery

3.Behance

4.Banani AI

5.Uizard

+1 more

“best ways to get quick visual inspiration for a mobile app project without spending all day on dribbble, any new ai tools for this?”

0/4 platforms mentioned

Core

ChatGPT

1.Dribbble

2.Galileo AI

3.Uizard Autodesigner

4.Figma AI

5.Figma

+11 more

Claude

1.Dribbble

2.Galileo AI

3.Uizard

4.Autodesigner

5.UX Pilot

+9 more

Gemini

1.Dribbble

2.Galileo AI

3.Figma

4.Uizard

5.Musho AI

+9 more

AI Overviews

1.Dribbble

2.Sleek

3.Figma

4.Banani

5.Moonchild AI

+10 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

relume.io

Variant

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Variant

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.