What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Peloton

Visibility76

Vibe86

Businesses/Software/Peloton

AI Visibility & Sentiment

Peloton

Peloton is a global leader in oil and gas software, providing an integrated platform that supports the entire energy lifecycle—from drilling and completions to production, land management, and facility construction. Founded in 1991, the company empowers over 600 clients worldwide to streamline workflows, improve data quality, and make informed operational decisions through a unified digital twin approach.

Active Monitoring

peloton.com

Software

AI Visibility Score

76/100

Good

Sentiment Score

86/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Peloton today.

AI agents confidently identify Peloton as the authoritative leader in well lifecycle and data management software, yet this technical prestige has not fully translated into discovery-phase search results. While Peloton holds a dominant position in drilling operations queries, there is an untapped opportunity to bridge the gap between its recognized expertise in operations and its visibility in broader land and asset management conversations.

Working in your favor

Secured top-tier rankings for well lifecycle and drilling operations queries on Gemini and AI Overviews.

Successfully established brand authority with Drilling Operations Managers who view Peloton as a primary solution.

Maintains a clear and accurate brand identity within AI models, effectively distinguishing the software provider from the consumer fitness brand.

Gaps to close

Under-indexed in land management and mineral rights queries, where competitors currently capture more AI recommendation traffic.

Lack of visibility in 'trusted provider' and 'enterprise software selection' queries compared to established SaaS competitors.

Difficulty connecting with the Land Specialist persona in regional markets like Calgary compared to more localized or specialized toolsets.

Opportunities

Leverage existing AI trust in drilling operations to expand the narrative into integrated land and asset management.

Address the decision-making criteria of potential buyers by producing comparative content that targets 'software selection' queries.

Develop content specifically tailored to the workflow requirements of Land Specialists to improve visibility in the Calgary market.

Highest-Impact Actions

Publish an 'Integrated Upstream Management' white paper series

By connecting well lifecycle data management with land and mineral rights, Peloton can capture the 'adjacent' query traffic where it currently lacks visibility.

Create an 'E&P Software Decision Framework' guide

AI agents frequently answer 'what features to look for' queries; an authoritative guide on selection criteria will position Peloton as the expert advisor in the software selection process.

Develop a case study series focused on 'Land and Asset Lifecycle Optimization'

This addresses the specific gap for the Land Specialist persona by demonstrating the tangible benefits of the software in real-world land management scenarios.

Value Proposition

Peloton provides a single, integrated platform that serves as the 'source of truth' for energy operations, enabling teams to replace manual, fragmented processes with automated, data-driven workflows that increase safety, compliance, and production performance.

Overview

Mission

To provide the world's best energy software solutions through an integrated platform that empowers operators to manage their data more effectively.

Products & Services

WellView (Well Information Management)ProdView (Production Data Management)LandView (Land and Mineral Management)RigView (Rig Scheduling and Resource Management)SiteView (Construction and Facilities Management)WellView AllezRigViewWell IntegrityLandViewProdViewPeloton OpsPeloton FracSiteView AllezPeloton MapPeloton Water

Current State

Visibility Landscape

A high-level view of how Peloton performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	83	50
“What do you know about Peloton? What do they do and what's their reputation?”	—	—	Positive	Neutral
Core3q Product/service category queries	—	—	79	61
“what is the best software for tracking drilling operations and well data for a mid-sized oil company”	—	—	#1	#1
“best apps for managing oil rig schedules and crew movements in the permian basin”	—	—	#1	#2
“compare the top 5 e&p software platforms for well lifecycle management in 2026”	—	—	#3	#1
Growth Areas6q Adjacent, aspirational & visionary	—	—	57	34
“how can i manage mineral rights and oil leases without using 10 different spreadsheets”	—	—	#8	No
“what tools do oil and gas landmen use in calgary to track lease expirations”	—	—	#3	Yes
“best digital solutions for integrating land management with production data for energy companies”	—	—	#3	#3
“who are the most trusted saas providers for upstream oil and gas operations”	—	—	#3	No
“what features should i look for when choosing an enterprise well management platform”	—	—	#6	#4
“most reliable oil and gas data management software reviews for 2026”	—	—	#1	#5

“What do you know about Peloton? What do they do and what's their reputation?”

—

Positive

Neutral

“what is the best software for tracking drilling operations and well data for a mid-sized oil company”

—

“best apps for managing oil rig schedules and crew movements in the permian basin”

—

“compare the top 5 e&p software platforms for well lifecycle management in 2026”

—

“how can i manage mineral rights and oil leases without using 10 different spreadsheets”

—

“what tools do oil and gas landmen use in calgary to track lease expirations”

—

Yes

“best digital solutions for integrating land management with production data for energy companies”

—

“who are the most trusted saas providers for upstream oil and gas operations”

—

“what features should i look for when choosing an enterprise well management platform”

—

“most reliable oil and gas data management software reviews for 2026”

—

Brand Ecosystem

Peloton

25 mentions

W Energy Software

wenergysoftware.com

10 mentions

Halliburton (DecisionSpace 365)

6 mentions

Corva

5 mentions

P2 Energy Solutions

5 mentions

Landdox

5 mentions

SAP

5 mentions

GreaseBook

greasebook.com

5 mentions

RigER

riger.us

4 mentions

Power BI

4 mentions

MineralWare

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Peloton's AI visibility.

Key Findings

Strength

Secured top-tier rankings for well lifecycle and drilling operations queries on Gemini and AI Overviews.

Strength

Successfully established brand authority with Drilling Operations Managers who view Peloton as a primary solution.

Strength

Maintains a clear and accurate brand identity within AI models, effectively distinguishing the software provider from the consumer fitness brand.

Recommended Actions

Publish an 'Integrated Upstream Management' white paper series

By connecting well lifecycle data management with land and mineral rights, Peloton can capture the 'adjacent' query traffic where it currently lacks visibility.

Create an 'E&P Software Decision Framework' guide

AI agents frequently answer 'what features to look for' queries; an authoritative guide on selection criteria will position Peloton as the expert advisor in the software selection process.

Develop a case study series focused on 'Land and Asset Lifecycle Optimization'

This addresses the specific gap for the Land Specialist persona by demonstrating the tangible benefits of the software in real-world land management scenarios.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Well Operations Management(3 queries)

“what is the best software for tracking drilling operations and well data for a mid-sized oil company”

2/2 platforms mentioned

Core

Gemini

1.Peloton (WellView, WellView Allez)

2.Corva

3.Nabors RigCLOUD

4.Quorum On Demand

5.Enertia

+6 more

AI Overviews

1.Peloton (WellView)

2.Pason Systems (Pason)

3.Halliburton (DecisionSpace 365)

4.Petro.ai

5.Enverus

“best apps for managing oil rig schedules and crew movements in the permian basin”

1/2 platforms mentioned

Core

Gemini

1.RigER

2.QuickBooks

3.Sage

4.MS Dynamics

5.Onboard Tracker

+6 more

AI Overviews

1.RigER

2.Peloton (RigView)

3.Enverus (Enverus Rigs)

4.Actenum (Actenum DSO)

5.Crew Console

+3 more

“compare the top 5 e&p software platforms for well lifecycle management in 2026”

1/2 platforms mentioned

Core

Gemini

1.SLB (DELFI Cognitive E&P Environment, Petrel, Techlog, DrillPlan)

2.Halliburton Landmark (DecisionSpace 365, OpenWells, Digital Well Program, DS365.ai)

3.Peloton (WellView Allez, ProdView, LandView)

4.Baker Hughes (Cordant, JewelSuite, BHC3)

5.Quorum Software (MyQuorum, Aucerna, Quorum Upstream, Flow-Cal)

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Well Management Software

wifitalents.com

Peloton

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Peloton

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.