What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Financial Services/The Goldman Sachs Group, Inc.

AI Visibility & Sentiment

The Goldman Sachs Group, Inc.

Goldman Sachs is a leading global investment banking, securities, and investment management firm that provides a wide range of financial services to a substantial and diversified client base. The firm specializes in advising on massive corporate transactions, facilitating global market trading, and managing assets for institutional and ultra-high-net-worth clients to drive sustainable economic growth.

Active Monitoring

goldmansachs.com

Financial Services

Partial scan

AI Visibility Score

82/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe The Goldman Sachs Group, Inc. today.

Goldman Sachs commands an unassailable position as the top-of-mind choice for institutional investment and high-stakes market execution, effectively owning the AI narrative for those specialized personas. While this domain dominance is clear, there is a distinct disconnect in reaching the Ultra-High-Net-Worth and private wealth segments, where the firm is currently failing to convert its prestige into visible AI-driven recommendations.

Working in your favor

Secured #1 position in AI Overviews for high-stakes institutional investment queries

Achieved 100% mention rate for the Institutional Investment Strategist persona

Strong performance in core market execution topics where institutional credibility is the primary decision driver

Gaps to close

Complete invisibility for the High-Net-Worth Family Office Principal persona

Failure to capture search intent regarding private wealth management and institutional endowment advisory

Lack of presence in reputation-based queries that define global financial partnerships and prestige

Opportunities

Reposition private wealth management messaging to align with the specific intent of high-net-worth queries

Develop content clusters that directly answer 'what to look for' in a financial partner to combat competitor capture

Leverage the brand's 'institutional prestige' to gain visibility in endowment management and wealth advisory categories

Highest-Impact Actions

Develop and deploy authoritative, intent-driven content focused on the criteria for selecting a private wealth management firm.

The data shows a critical gap in the HNW space; creating specific 'how-to-choose' guidance will capture the high-intent traffic currently bypassing Goldman Sachs.

Optimize existing digital assets for 'Ultra-High-Net-Worth' and 'Family Office' keywords.

Current visibility for these personas is non-existent, leaving the market open for competitors like Bessemer Trust to define the space in AI search results.

Initiate an 'AI-Authority' campaign targeting prestige-based queries.

Competitors are currently capturing the narrative on 'most prestigious' financial providers; Goldman must reclaim this narrative through signal-rich, AI-indexed thought leadership.

Value Proposition

Goldman Sachs utilizes its 'One Goldman Sachs' strategy to provide integrated access to the firm's intellectual capital, global network, and proprietary Capital Solutions Group, enabling clients to access exclusive private markets and complex investment synergies.

Overview

Mission

To advance sustainable economic growth and financial opportunity across the globe.

Products & Services

Investment Banking (Advisory & Underwriting)Global Markets (FICC & Equities)Asset ManagementPrivate Wealth ManagementPlatform Solutions

Current State

Visibility Landscape

A high-level view of how The Goldman Sachs Group, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	—	—
Core5q Product/service category queries	—	—	—	74
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Morgan Stanley3 mentions

The Goldman Sachs Group, Inc.3 mentions

JPMorgan Chase2 mentions

Citigroup2 mentions

HSBC2 mentions

UBS2 mentions

SpaceX2 mentions

Revolut2 mentions

Bessemer Trust2 mentions

Euromoney2 mentions

J.P. Morgan Private Bank2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve The Goldman Sachs Group, Inc.'s AI visibility.

Key Findings

Strength

Secured #1 position in AI Overviews for high-stakes institutional investment queries

Strength

Achieved 100% mention rate for the Institutional Investment Strategist persona

Strength

Strong performance in core market execution topics where institutional credibility is the primary decision driver

Recommended Actions

Develop and deploy authoritative, intent-driven content focused on the criteria for selecting a private wealth management firm.

The data shows a critical gap in the HNW space; creating specific 'how-to-choose' guidance will capture the high-intent traffic currently bypassing Goldman Sachs.

Optimize existing digital assets for 'Ultra-High-Net-Worth' and 'Family Office' keywords.

Current visibility for these personas is non-existent, leaving the market open for competitors like Bessemer Trust to define the space in AI search results.

Initiate an 'AI-Authority' campaign targeting prestige-based queries.

Competitors are currently capturing the narrative on 'most prestigious' financial providers; Goldman must reclaim this narrative through signal-rich, AI-indexed thought leadership.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Institutional Investment & Market Execution(3 queries)

“who are the top investment banks for handling a large scale cross-border IPO this year”

1/1 platforms mentioned

Core

AI Overviews

1.Goldman Sachs

2.JPMorgan Chase

3.Morgan Stanley

4.Citigroup

5.HSBC

+3 more

“what firms offer the best global market execution and liquidity for institutional FICC trading”

0/0 platforms mentioned

Core

The Institutional Investment Strategist · Chief Investment Officer

“can you suggest partners for sophisticated capital structure advisory for a global infrastructure project”

0/0 platforms mentioned

Core

The Institutional Investment Strategist · Chief Investment Officer

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top Investment Banks in the World 2026 - PrepLounge

preplounge.com

Web1 ref

Top 10 Investment Banks by Assets & Influence in 2026

zelleducation.com

Web1 ref

Global Dealmaking Trends 2025: M&A, IPOs, Private Credit & AI

jpmorgan.com

Web1 ref

Top IPOs to Watch in 2026 - AlphaSense

alpha-sense.com

Web1 ref

Asian investment banking is at an inflection point | Reuters

reuters.com

Web1 ref

These 3 Investment Banks Could Surge in 2026. Here's Why.

nasdaq.com

Web1 ref

These 3 Investment Banks Could Surge in 2026. Here's Why.

fool.com

Web1 ref

The 11 investment trusts with giant IPOs on the horizon

citywire.com

Web1 ref

How are banks investing in cross-border payments? - FXC Intelligence

fxcintel.com

Web1 ref

Top Investment Banking Firms | Most Prestigious Banks - Vault

vault.com

Web1 ref

These 3 Investment Banks Could Surge in 2026. Here's Why. - AOL

aol.com

Web1 ref

Top Wealth Management for High-Net-Worth in 2025 | Totem

totemwealthmanagement.com

Web1 ref

Private Equity Co-Investing for UHNW Investors - IEQ Capital

ieqcapital.com

Web1 ref

17 Top Wealth Management Companies - Built In

builtin.com

Web1 ref

Merrill and Bank of America Private Bank roll out UHNW ...

globalprivatebanker.net

Web1 ref

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 16, 2026.