What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Financial Services/Freemarket

AI Visibility & Sentiment

Freemarket

Freemarket is a financial technology company that provides cross-border payment and currency exchange services through a proprietary API-led platform. The company streamlines global treasury operations by consolidating international payment flows and banking relationships into a single point of access for businesses.

Active Monitoring

freemarket.com/sites

Financial Services

Partial scan

AI Visibility Score

0/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Freemarket today.

AI agents currently hold an accurate and professional understanding of Freemarket as a leading cross-border payment specialist, yet this institutional trust has not yet transitioned into the decision-making workflows where businesses actively seek payment solutions. Bridging this gap involves pivoting from static identity to active participation in discovery queries, where competitors like Airwallex and WorldFirst are already securing top-tier recommendations.

Working in your favor

Authoritative brand recognition within Gemini when questioned directly about company identity

Consistent and accurate sentiment reflected in AI-generated summaries of the brand's B2B currency exchange expertise

Gaps to close

Complete lack of presence in B2B discovery queries regarding UK-based international money transfer solutions

Under-representation in the consideration phase for business founders and stakeholders actively seeking financial service alternatives

Opportunities

Capitalize on existing institutional trust to transition into competitive landscape discussions for enterprise-grade FX solutions

Target specific pain points for mid-to-large enterprises that current industry leaders may be overlooking

Highest-Impact Actions

Publish a comprehensive 'B2B Cross-Border Payment Benchmark' guide

By directly addressing the 'best platforms for a UK business' search intent, Freemarket can position itself as a transparent, high-value alternative to the competitors currently dominating AI discovery.

Develop a thought leadership series titled 'The Enterprise FX Efficiency Report'

This content addresses the specific needs of mid-to-large enterprises, aligning the brand with the high-level financial strategy questions AI agents prioritize for corporate users.

Create a comparative resource: 'Freemarket vs. Traditional Banking and Legacy FX Platforms'

AI models favor comparative data when users seek to make decisions; explicitly contrasting your value proposition against established competitors helps the AI synthesize why Freemarket is the superior choice for specific business needs.

Value Proposition

Freemarket provides a single API integration that unlocks access to a global banking network, offering more competitive FX rates and faster settlement times than traditional banking institutions.

Overview

Mission

To solve the complexity of global payments and currency exchange for businesses through innovative technology and a consolidated banking network.

Products & Services

Global Virtual AccountsMulti-currency FXAPI-led Batch PaymentsLocal Payout NetworksWebsite MarketplaceDomain MarketplaceEscrow-style Payment SecurityListing Promotion Services

Current State

Visibility Landscape

A high-level view of how Freemarket performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	97	—
Core1q Product/service category queries	—	—	0	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Airwallex2 mentions

WorldFirst1 mention

Ant Group (Alipay)1 mention

1688.com1 mention

Alibaba1 mention

Wise Business1 mention

TransferWise1 mention

Currenxie1 mention

SWIFT1 mention

Wise Business (TransferWise)1 mention

Freemarket0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Freemarket's AI visibility.

Key Findings

Strength

Authoritative brand recognition within Gemini when questioned directly about company identity

Strength

Consistent and accurate sentiment reflected in AI-generated summaries of the brand's B2B currency exchange expertise

Gap

Complete lack of presence in B2B discovery queries regarding UK-based international money transfer solutions

Recommended Actions

Publish a comprehensive 'B2B Cross-Border Payment Benchmark' guide

Develop a thought leadership series titled 'The Enterprise FX Efficiency Report'

This content addresses the specific needs of mid-to-large enterprises, aligning the brand with the high-level financial strategy questions AI agents prioritize for corporate users.

Create a comparative resource: 'Freemarket vs. Traditional Banking and Legacy FX Platforms'

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Discovering B2B FX Solutions(1 query)

“what are the best platforms for a uk business to send money to suppliers in asia without getting killed by bank fees”

0/1 platforms mentioned

Core

Gemini

1.WorldFirst

2.Ant Group (Alipay)

3.1688.com

4.Alibaba

5.Airwallex

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

worldfirst.com

Web1 ref

Money Transfers

revolut.com

Web1 ref

Airwallex Supported Countries Currencies

businessglobalizer.com

Web1 ref

International Business Payments

wise.com

Web1 ref

Send Money

wise.com

Web1 ref

Multi Currency Account Singapore

worldfirst.com

Web1 ref

Freemarket Launch Managed Banking Platform

wearefreemarket.com

Web1 ref

Money Movers

wearefreemarket.com

Web1 ref

wearefreemarket.com

Web1 ref

Payments Processes

wearefreemarket.com

Web1 ref

Products

smartmoneypeople.com

Web1 ref

How To Automatically Convert Your Stablecoin Balance To Fiat

bitpace.com

Web1 ref

Watch

youtube.com

Video1 ref

Brand Identity

Brand Voice & Style

How AI perceives Freemarket's communication style and personality

Freemarket communicates with a direct, action-oriented, and highly encouraging tone. It positions itself as an empowering partner for entrepreneurs, emphasizing simplicity, security, and financial gain. The brand voice is designed to build trust by highlighting its connection to established systems while maintaining an accessible, no-nonsense approach to buying and selling digital assets.

Core Tone Traits

Empowering & Encouraging

Uses motivating language to inspire entrepreneurs to take the leap into buying and selling.

Direct & Action-Oriented

Focuses on clear value propositions and immediate calls to action like 'Get Started - It's Free'.

Trustworthy & Secure

Repeatedly emphasizes safety, secure handovers, and verified systems to mitigate user anxiety.

Accessible & Uncomplicated

Breaks down complex processes into simple, easy-to-follow steps for users of all experience levels.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned April 6, 2026.