What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Freemarket

Visibility0

Vibe100

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Businesses/Financial Services/Freemarket

AI Visibility & Sentiment

Freemarket

Freemarket is a financial technology company that provides cross-border payment and currency exchange services through a proprietary API-led platform. The company streamlines global treasury operations by consolidating international payment flows and banking relationships into a single point of access for businesses.

Active Monitoring

freemarket.com/sites

Financial Services

Partial scan

AI Visibility Score

0/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Freemarket today.

AI agents currently hold an accurate and professional understanding of Freemarket as a leading cross-border payment specialist, yet this institutional trust has not yet transitioned into the decision-making workflows where businesses actively seek payment solutions. Bridging this gap involves pivoting from static identity to active participation in discovery queries, where competitors like Airwallex and WorldFirst are already securing top-tier recommendations.

Working in your favor

Authoritative brand recognition within Gemini when questioned directly about company identity

Consistent and accurate sentiment reflected in AI-generated summaries of the brand's B2B currency exchange expertise

Gaps to close

Complete lack of presence in B2B discovery queries regarding UK-based international money transfer solutions

Under-representation in the consideration phase for business founders and stakeholders actively seeking financial service alternatives

Opportunities

Capitalize on existing institutional trust to transition into competitive landscape discussions for enterprise-grade FX solutions

Target specific pain points for mid-to-large enterprises that current industry leaders may be overlooking

Highest-Impact Actions

Publish a comprehensive 'B2B Cross-Border Payment Benchmark' guide

By directly addressing the 'best platforms for a UK business' search intent, Freemarket can position itself as a transparent, high-value alternative to the competitors currently dominating AI discovery.

Develop a thought leadership series titled 'The Enterprise FX Efficiency Report'

This content addresses the specific needs of mid-to-large enterprises, aligning the brand with the high-level financial strategy questions AI agents prioritize for corporate users.

Create a comparative resource: 'Freemarket vs. Traditional Banking and Legacy FX Platforms'

AI models favor comparative data when users seek to make decisions; explicitly contrasting your value proposition against established competitors helps the AI synthesize why Freemarket is the superior choice for specific business needs.

Value Proposition

Freemarket provides a single API integration that unlocks access to a global banking network, offering more competitive FX rates and faster settlement times than traditional banking institutions.

Overview

Mission

To solve the complexity of global payments and currency exchange for businesses through innovative technology and a consolidated banking network.

Products & Services

Global Virtual AccountsMulti-currency FXAPI-led Batch PaymentsLocal Payout NetworksWebsite MarketplaceDomain MarketplaceEscrow-style Payment SecurityListing Promotion Services

Current State

Visibility Landscape

A high-level view of how Freemarket performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	100	—
“What do you know about Freemarket? What do they do and what's their reputation?”	—	—	Positive	—
Core1q Product/service category queries	—	—	0	—
“what are the best platforms for a uk business to send money to suppliers in asia without getting killed by bank fees”	—	—	No	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Freemarket? What do they do and what's their reputation?”

—

Positive

—

“what are the best platforms for a uk business to send money to suppliers in asia without getting killed by bank fees”

—

Brand Ecosystem

Airwallex

2 mentions

WorldFirst

worldfirst.com

1 mention

Ant Group (Alipay)

1 mention

1688.com

1 mention

Alibaba

1 mention

Wise Business

1 mention

TransferWise

1 mention

Currenxie

1 mention

SWIFT

1 mention

Wise Business (TransferWise)

1 mention

Freemarket

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Freemarket's AI visibility.

Key Findings

Strength

Authoritative brand recognition within Gemini when questioned directly about company identity

Strength

Consistent and accurate sentiment reflected in AI-generated summaries of the brand's B2B currency exchange expertise

Gap

Complete lack of presence in B2B discovery queries regarding UK-based international money transfer solutions

Recommended Actions

Publish a comprehensive 'B2B Cross-Border Payment Benchmark' guide

Develop a thought leadership series titled 'The Enterprise FX Efficiency Report'

This content addresses the specific needs of mid-to-large enterprises, aligning the brand with the high-level financial strategy questions AI agents prioritize for corporate users.

Create a comparative resource: 'Freemarket vs. Traditional Banking and Legacy FX Platforms'

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Discovering B2B FX Solutions(1 query)

“what are the best platforms for a uk business to send money to suppliers in asia without getting killed by bank fees”

0/1 platforms mentioned

Core

Gemini

1.WorldFirst

2.Ant Group (Alipay)

3.1688.com

4.Alibaba

5.Airwallex

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

worldfirst.com

Freemarket

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Services

Start gettingrecommended by AI.

Frequently asked questions

Freemarket

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Services

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.