Enter your website. You'll see what ChatGPT, Claude, and Gemini say about you, and we'll track On Holding AG as a competitor.
Free visibility scanResults in 2 minutesNo credit card required
Prefer to text? Text PendiumOn Holding AG · on.com · Scanned Mar 16, 2026
We asked AI Overviews 8 questions a buyer would ask, with no context and as up to 3 buyer personas. On Holding AG was named in 12 of 25 answers. Asked about the brand directly, 1 of 1 answers described it.
AI names On Holding AG ahead of: Hoka, Nike, Adidas
AI visibility score
Good
On Holding AG competitors in AI answers
Answers that named each brand
Questions to win
4of 8 questions
No AI answer to these questions named On Holding AG yet. No other brand shows up in most of the answers either, so they are open.
Named most in these answers
Share of the 11 answers to these questions.
Start with
Enter your site. We'll set up your agent, ask AI the questions your buyers ask, and track On Holding AG as a competitor in your results.
Questions where AI recommends someone else
A sample of the questions buyers ask, and whether AI Overviews named On Holding AG in each answer.
Share of buying answers
48% on AI Overviews12/25And 4 more questions in the full report.
ChatGPT, Claude, Gemini, and Perplexity were not part of this scan.
What AI says
Where AI gets its information
Counts are pages cited from each site.
Other sites
Publications
instagram.com1Forums
Full report
Near-total exclusion from high-intent purchase queries related to marathon-specific training gear
Is this your brand? Claim it to see the full report.
About On Holding AG
On is a Swiss athletic footwear and sportswear company that designs and markets high-performance gear. They aim to revolutionize the running experience through their patented CloudTec cushioning technology.
