What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Sportswear/On Holding AG

AI Visibility & Sentiment

On Holding AG

On is a Swiss athletic footwear and sportswear company that designs and markets high-performance gear. They aim to revolutionize the running experience through their patented CloudTec cushioning technology.

Active Monitoring

on.com

Sportswear

Partial scan

AI Visibility Score

63/100

Good

Sentiment Score

96/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe On Holding AG today.

On Holding AG has firmly established itself as a top-tier choice for style-conscious performance athletes, consistently dominating AI search results when consumers prioritize the intersection of aesthetics and functionality. While the brand owns the narrative for lifestyle-performance hybrids, it currently leaves significant market share on the table by failing to anchor itself within deep-dive technical running and gift-focused search journeys.

Working in your favor

Superior visibility for stylish lifestyle sneakers that bridge the gap between performance and casual wear

High-authority presence in market comparison queries regarding innovative sportswear brands

Resonant alignment with the 'Trend-Conscious Urbanite' persona who values modern, high-performance aesthetics

Gaps to close

Near-total exclusion from high-intent purchase queries related to marathon-specific training gear

Failure to capture interest in the 'Active Lifestyle & Athletic Gift Planning' segment

Missed opportunities to educate consumers on price-to-value ratios during the consideration phase of the customer journey

Opportunities

Optimize content to address technical marathon-training needs to reclaim search space from performance-focused competitors

Develop gift-guide-centric landing pages to capture holiday and milestone shopping intent

Expand AI-optimized product copy to include value-based justifications that defend price points against competitor benchmarks

Highest-Impact Actions

Produce 'Marathon Training' technical content pillars optimized for AI discovery

The brand is missing entirely from performance-specific queries, which are essential for capturing the professional and amateur athlete segments.

Develop gift-intent marketing assets and structured product data

On Holding AG is currently invisible in gift-planning queries, a massive high-intent segment where the brand’s premium positioning is a natural fit.

Launch 'Value-Proposition' educational content to address pricing concerns

Consumers are actively searching for reasons to justify the price of high-end running shoes; failing to provide this content allows competitors to define the brand's value.

Value Proposition

On provides a unique 'running on clouds' sensation through their patented CloudTec cushioning system, combining Swiss engineering with purposeful, high-performance design.

Overview

Mission

To ignite the human spirit through movement.

Products & Services

Running ShoesPerformance ApparelAccessoriesLifestyle Shoes and ApparelTennis Collection

Current State

Visibility Landscape

A high-level view of how On Holding AG performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	—	97
Core4q Product/service category queries	—	—	—	74
Growth Areas4q Adjacent, aspirational & visionary	—	—	—	45

Competitive Landscape

On Holding AG12 mentions

Hoka6 mentions

Tracksmith6 mentions

Nike5 mentions

Bandit Running3 mentions

Girlfriend Collective3 mentions

Fleet Feet3 mentions

Squirrel’s Nut Butter3 mentions

Adidas2 mentions

Alo Yoga2 mentions

Adanola2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve On Holding AG's AI visibility.

Key Findings

Strength

Superior visibility for stylish lifestyle sneakers that bridge the gap between performance and casual wear

Strength

High-authority presence in market comparison queries regarding innovative sportswear brands

Strength

Resonant alignment with the 'Trend-Conscious Urbanite' persona who values modern, high-performance aesthetics

Recommended Actions

Produce 'Marathon Training' technical content pillars optimized for AI discovery

The brand is missing entirely from performance-specific queries, which are essential for capturing the professional and amateur athlete segments.

Develop gift-intent marketing assets and structured product data

On Holding AG is currently invisible in gift-planning queries, a massive high-intent segment where the brand’s premium positioning is a natural fit.

Launch 'Value-Proposition' educational content to address pricing concerns

Consumers are actively searching for reasons to justify the price of high-end running shoes; failing to provide this content allows competitors to define the brand's value.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Performance Running Gear Selection(3 queries)

“what are some good running shoes that actually provide great cushioning without feeling heavy, name some top brands to look at”

0/1 platforms mentioned

Core

AI Overviews

1.Alltricks

2.Hoka

3.ASICS (Gel-Nimbus)

4.New Balance (Fresh Foam X, FuelCell)

5.Nike (Vomero 18)

“i need a new outfit for marathon training that is breathable and doesn't chafe, what should I buy”

0/1 platforms mentioned

Core

The Data-Driven Marathoner · Amateur Athlete

AI Overviews

1.Brooks (Chaser)

2.Fleet Feet

3.Feetures (Elite Max Cushion)

4.JUNK Brands

5.Body Glide

+1 more

“help me find stylish lifestyle sneakers that i can also actually run in”

1/1 platforms mentioned

Adjacent

The Data-Driven Marathoner · Amateur Athlete

AI Overviews

1.Nike (Pegasus Premium)

2.Alo (Alo Runner)

3.On Holding AG (Cloudmonster)

4.FuelCell

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Cushioned Running Shoes of 2026 - iRunFar

irunfar.com

Web1 ref

Top Running Shoes for Foot Pain 2025 | Bayshore Podiatry Center

bayshorepodiatry.com

Web1 ref

Top 9 running shoes with the best cushioning in 2026 - Alltricks

alltricks.co.uk

Web1 ref

The 10 Best Running Shoes of 2026 | Tested & Reviewed

fleetfeet.com

Web1 ref

Adidas targets larger US market share as Nike struggles

reuters.com

Web1 ref

The Top Athleisure Brands to Shop in 2025 | Artful Living Magazine

artfulliving.com

Web1 ref

Premium Activewear Brand Predictions for 2026

youtube.com

Video1 ref

The Best Activewear Brands, According to Vogue

vogue.com

Web1 ref

EXEC: The Apparel Brands Bringing the Brand Heat in 2025

sgbonline.com

Web1 ref

The 8 Best Athleisure Brands for Travel, According to T+L Editors

travelandleisure.com

Web1 ref

The best workout clothes for men of 2026, according to experts

shopping.yahoo.com

Web1 ref

Sportswear Trends that will Define 2026 - Friday Thread

fridaythread.substack.com

Blog1 ref

8 Brands to Watch in 2026 - Carryology

carryology.com

Web1 ref

A New Wave Of Chic Activewear Brands Is Upon Us - Coveteur

coveteur.com

Web1 ref

Athleisure trends: Where comfort meets style in 2026 - GWI

gwi.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives On Holding AG's communication style and personality

On communicates with a blend of high-performance precision and human-centric inspiration. Their voice is clean, direct, and aspirational, reflecting their Swiss heritage through a focus on engineering excellence while remaining deeply connected to the emotional, transformative power of movement. They speak to the athlete in everyone, balancing technical authority with an encouraging, forward-looking tone.

Core Tone Traits

Precision-focused

Emphasizes Swiss engineering, technical innovation, and performance-driven results.

Aspirational & Inspiring

Focuses on the human spirit, movement, and the potential for greatness.

Clean & Minimalist

Direct, uncluttered language that mirrors their modern, sleek design aesthetic.

Inclusive & Encouraging

Welcomes everyone from elite marathoners to everyday movers with an inviting, non-intimidating tone.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 16, 2026.

On Holding AG

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start getting
recommended by AI.

Frequently asked questions

On Holding AG

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.