What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Healthcare/McKesson Corporation

AI Visibility & Sentiment

McKesson Corporation

McKesson is a global leader in healthcare supply chain management, pharmaceutical distribution, and healthcare technology. The company provides the essential infrastructure, clinical tools, and data-driven insights that support pharmacies, hospitals, and biopharma manufacturers in improving patient outcomes.

Active Monitoring

mckesson.com

Healthcare

Partial scan

AI Visibility Score

97/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe McKesson Corporation today.

McKesson Corporation dominates the AI-driven landscape for pharmaceutical wholesale distribution, consistently securing the premier position in search results when buyers seek reliability and supply chain expertise. While this authority is clear, the brand faces a significant visibility gap in broader healthcare operational support, leaving a vacuum where competitors like Cencora and Cardinal Health are beginning to occupy the digital conversation for clinic and pharmacy management.

Working in your favor

Top-tier search authority in Pharmaceutical Supply Chain Optimization, specifically for wholesale distribution and pharmacy supply chain software.

High relevance and trust with Oncology Clinic Operations Managers, achieving a 50% mention rate and holding the #1 position in AI Overviews.

Strong performance in core product categories where search intent is highly specific to medical distribution.

Gaps to close

Complete lack of visibility for independent pharmacy owners and hospital supply chain directors, despite their heavy engagement in healthcare logistics queries.

Underperformance in 'Adjacent' search queries, failing to appear when decision-makers search for broad 'reputable medical-surgical supply companies'.

Absence of brand presence in vendor evaluation searches, missing the opportunity to influence prospective clients during the vetting process.

Opportunities

Leverage existing pharmaceutical wholesale authority to bridge the gap into medical-surgical supplies through content that targets operational excellence.

Develop specific AI-optimized content for independent pharmacy owners to capture the franchise network and supply chain software market segments.

Create thought leadership assets that address 'vendor evaluation criteria' to directly capture users in the early stages of the buying funnel.

Highest-Impact Actions

Develop targeted content assets addressing vendor selection criteria for hospital supply chain directors.

The brand is currently invisible to these key decision-makers during the critical vetting phase, allowing competitors to define the criteria for selection.

Optimize digital infrastructure for 'independent pharmacy owner' and 'medical-surgical supply' queries.

These personas represent high-value segments where the brand currently sees 0% mention rates, signaling an urgent need for content realignment.

Produce 'comparison-style' educational content that frames McKesson as the premier partner for digital clinic platform integration.

Competitors are successfully populating these spaces; McKesson must shift from being a 'wholesale provider' to a 'technology partner' to capture modern clinic operations managers.

Value Proposition

McKesson connects the entire healthcare supply chain through integrated, technology-enabled solutions and massive scale, offering a consultative partnership that enhances operational resilience and helps customers transition to value-based care.

Overview

Mission

Advancing Health Outcomes For All

Products & Services

Pharmaceutical DistributionMedical-Surgical SolutionsPrescription Technology SolutionsOncology & Multispecialty SolutionsHealth Mart Franchise

Current State

Visibility Landscape

A high-level view of how McKesson Corporation performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	—	—
Core5q Product/service category queries	—	—	—	97
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

McKesson Corporation2 mentions

Cencora (AmerisourceBergen)1 mention

Cardinal Health1 mention

Cencora, Inc.1 mention

Morris & Dickson1 mention

Anda, Inc. (Teva Pharmaceuticals)1 mention

Medline Industries1 mention

PioneerRx1 mention

SureCost1 mention

Blue Link ERP1 mention

Liberty Software1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve McKesson Corporation's AI visibility.

Key Findings

Strength

Top-tier search authority in Pharmaceutical Supply Chain Optimization, specifically for wholesale distribution and pharmacy supply chain software.

Strength

High relevance and trust with Oncology Clinic Operations Managers, achieving a 50% mention rate and holding the #1 position in AI Overviews.

Strength

Strong performance in core product categories where search intent is highly specific to medical distribution.

Recommended Actions

Develop targeted content assets addressing vendor selection criteria for hospital supply chain directors.

The brand is currently invisible to these key decision-makers during the critical vetting phase, allowing competitors to define the criteria for selection.

Optimize digital infrastructure for 'independent pharmacy owner' and 'medical-surgical supply' queries.

These personas represent high-value segments where the brand currently sees 0% mention rates, signaling an urgent need for content realignment.

Produce 'comparison-style' educational content that frames McKesson as the premier partner for digital clinic platform integration.

Competitors are successfully populating these spaces; McKesson must shift from being a 'wholesale provider' to a 'technology partner' to capture modern clinic operations managers.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Pharmaceutical Supply Chain Optimization(3 queries)

“what are the most reliable pharmaceutical wholesale distributors for a large hospital network to partner with”

1/1 platforms mentioned

Core

AI Overviews

1.McKesson

2.Cencora (AmerisourceBergen)

3.Cardinal Health

4.McKesson Corporation

5.Cencora, Inc.

+3 more

“give me a list of top pharmacy supply chain management software that helps with inventory and regulatory compliance”

0/0 platforms mentioned

Core

Hospital Supply Chain Director · Director of Supply Chain

“what kind of specialized logistics partners do cancer centers use for handling complex chemotherapy treatments”

0/0 platforms mentioned

Adjacent

Hospital Supply Chain Director · Director of Supply Chain

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

US Drug Wholesalers: How McKesson, Cencora & Cardinal ...

intuitionlabs.ai

Web1 ref

Top Pharmaceutical Distribution Companies - Glenvox Biotech

glenvoxbiotech.com

Web1 ref

Pharmaceutical Distribution Solutions | AmerisourceBergen

amerisourcebergen.com

Web1 ref

Top 7 Pharmaceutical Distributors in the USA

drugzone.com

Web1 ref

10 Leading Specialty Drug Distribution Companies Shaping ...

researchandmarkets.com

Web1 ref

Wholesale Medical Supplies & Equipment - McKesson

mckesson.com

Web1 ref

10 Biggest Healthcare Companies - Investopedia

investopedia.com

Web1 ref

List of pharmaceutical wholesale companies with nationwide ...

drugzone.com

Web1 ref

Pharmaceutical Distribution Solutions | Cardinal Health

cardinalhealth.com

Web1 ref

The Top Distributors for Medicine You Must Know About

pdrx.com

Social1 ref

Health Care Vendor Vetting: Advantus Uses Unique Vendor ...

advantushp.com

Web1 ref

Questions to Ask When Vetting Suppliers

repertoiremag.com

Web1 ref

FAQ And Checklist To Vet Suppliers

hida.org

Web1 ref

How to Choose an FDA-Registered Drug Distributor for Your Clinic

a-smeds.com

Web1 ref

7 Tips for Choosing the Right Medical Equipment Supplier

primismedical.com

Web1 ref

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 16, 2026.