What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Healthcare/Johnson & Johnson

AI Visibility & Sentiment

Johnson & Johnson

Johnson & Johnson is a global leader in healthcare that specializes in high-science innovation through its pharmaceuticals and medical technology segments. The company focuses on developing advanced medicines for complex diseases and cutting-edge medical devices for surgical, orthopedic, and cardiovascular care.

Active Monitoring

jnj.com

Healthcare

Partial scan

AI Visibility Score

93/100

Excellent

Sentiment Score

80/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Johnson & Johnson today.

Johnson & Johnson commands high authority with clinical procurement professionals yet remains surprisingly silent in patient-centric and adjacent healthcare discourse. While the brand is a top-tier reference for orthopedic innovation, it currently fails to translate this industry leadership into the broader, long-term condition management narratives where patients are actively seeking guidance.

Working in your favor

Secured dominant positioning for 'Clinical Procurement Director' personas, particularly in high-intent orthopedic and surgical innovation queries.

Achieved consistent top-three placement in AI Overviews for critical evaluations of healthcare innovation and trust.

Maintained strong visibility for advanced therapeutic and device research, proving brand resonance with specialized research surgeons.

Gaps to close

Total absence in chronic condition management queries, failing to capture patient advocates or those seeking long-term treatment plan guidance.

Failure to populate 'brand vibe check' queries, indicating a lack of structured, entity-based AI optimization for high-level brand awareness.

Significant visibility drop-off in adjacent market categories, such as monoclonal antibody therapies, where competitors like Sarclisa and Tecvayli are gaining traction.

Opportunities

Create authoritative, patient-facing content tailored to long-term autoimmune and chronic disease management to fill current visibility voids.

Develop structured AI-ready data summaries that define Johnson & Johnson’s diverse business units to improve performance in general brand awareness queries.

Expand thought leadership content to address specific 'how-to' research queries for pharmaceutical and medical technology credibility, currently dominated by generalized searches.

Highest-Impact Actions

Develop patient-centric, long-form educational content focused on long-term treatment pathways for chronic conditions.

The data shows a complete lack of visibility for patient-advocate queries, which represents a massive missed opportunity to build trust directly with end-users.

Implement a structured data and entity-linking strategy to support 'brand vibe check' and general identity queries.

Being invisible in top-of-funnel brand searches prevents the AI from accurately aggregating the brand's expansive healthcare capabilities.

Target content for 'adjacent' search queries regarding monoclonal antibody therapies and biologic treatment efficacy.

Competitors are successfully capturing market share in advanced therapeutics while J&J remains absent, allowing rival brands to define the category.

Value Proposition

J&J utilizes a 'dual-engine' strategy that combines a robust pharmaceutical pipeline with world-leading medical technology, providing an end-to-end healthcare ecosystem guided by its patient-first 'Our Credo' philosophy.

Overview

Mission

We blend heart, science and ingenuity to profoundly impact health for humanity.

Products & Services

DARZALEX (daratumumab) for oncologySTELARA (ustekinumab) for immunologyTREMFYA (guselkumab) for plaque psoriasisDePuy Synthes orthopedic productsAbiomed/Impella cardiac support devices

Current State

Visibility Landscape

A high-level view of how Johnson & Johnson performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	—	—
Core4q Product/service category queries	—	—	—	91
Growth Areas4q Adjacent, aspirational & visionary	—	—	—	0

Competitive Landscape

Johnson & Johnson3 mentions

Medtronic2 mentions

Arthrex2 mentions

Stryker (Mako Robotic-Arm)1 mention

Zimmer Biomet (Persona)1 mention

Smith & Nephew (OXINIUM)1 mention

Globus Medical (NuVasive)1 mention

Sarclisa1 mention

Tecvayli1 mention

Elrexfio1 mention

Lynozyfic1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Johnson & Johnson's AI visibility.

Key Findings

Strength

Secured dominant positioning for 'Clinical Procurement Director' personas, particularly in high-intent orthopedic and surgical innovation queries.

Strength

Achieved consistent top-three placement in AI Overviews for critical evaluations of healthcare innovation and trust.

Strength

Maintained strong visibility for advanced therapeutic and device research, proving brand resonance with specialized research surgeons.

Recommended Actions

Develop patient-centric, long-form educational content focused on long-term treatment pathways for chronic conditions.

The data shows a complete lack of visibility for patient-advocate queries, which represents a massive missed opportunity to build trust directly with end-users.

Implement a structured data and entity-linking strategy to support 'brand vibe check' and general identity queries.

Being invisible in top-of-funnel brand searches prevents the AI from accurately aggregating the brand's expansive healthcare capabilities.

Target content for 'adjacent' search queries regarding monoclonal antibody therapies and biologic treatment efficacy.

Competitors are successfully capturing market share in advanced therapeutics while J&J remains absent, allowing rival brands to define the category.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Advanced Therapeutic And Device Research(3 queries)

“what are the leading monoclonal antibody therapies for multiple myeloma that have strong clinical data”

0/0 platforms mentioned

Core

“compare current cardiac support device options for high-risk percutaneous coronary intervention”

1/1 platforms mentioned

Core

Clinical Procurement Director · Director of Surgical Services

AI Overviews

1.TandemHeart

2.NyokAssist

3.Cory P4

“what are the best long-term biologics for managing plaque psoriasis if previous treatments failed”

0/0 platforms mentioned

Core

Clinical Procurement Director · Director of Surgical Services

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

5 Proven Lifestyle Changes to Manage Autoimmune Diseases

mvpmedicalcare.com

Web1 ref

Autoimmune Disease Coping Strategies

med.unc.edu

Edu1 ref

Autoimmune Disease Treatment and Management | NIAID

niaid.nih.gov

Gov1 ref

How to Treat Autoimmune Disorders: Step-by-Step Guide to Effective ...

int.livhospital.com

Web1 ref

6 Key Components of an Effective Chronic Care Management ...

accuhealth.tech

Web1 ref

How to Manage the Symptoms of Autoimmune Disease

pharmacytimes.com

Web1 ref

Tips for Managing Autoimmune Conditions - Fairfield Family Health

fairfieldfamilyhealth.com

Web1 ref

Autoimmune Diseases: Types, Symptoms & Treatments

my.clevelandclinic.org

Web1 ref

Holistic Approaches to Managing Autoimmune Diseases

katyrheumatology.com

Web1 ref

The treatment strategies of autoimmune disease may need a ...

pmc.ncbi.nlm.nih.gov

Gov1 ref

Precision Therapies for Autoimmune Diseases

hopkinsmedicine.org

Web1 ref

Patient Monitoring Checklist - KEYTRUDA® (pembrolizumab)

keytrudahcp.com

Web1 ref

Which Autoimmune Disease Do I Have? Complete Symptom ...

int.livhospital.com

Web1 ref

Autoimmune & Chronic Illness Toolkit | GAI

autoimmuneinstitute.org

Web1 ref

Autoimmune Disease Treatment | Revive Integrative Health

reviveintegrativehealth.com

Web1 ref

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 16, 2026.