What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Dell Technologies Inc.

Visibility72

Vibe100

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Information Technology/Dell Technologies Inc.

AI Visibility & Sentiment

Dell Technologies Inc.

Dell Technologies Inc. is a global leader in the technology sector, providing a comprehensive range of personal computers, servers, and data storage solutions. The company specializes in an end-to-end IT ecosystem that helps organizations and individuals manage hybrid cloud environments and implement advanced artificial intelligence workloads.

Active Monitoring

dell.com

Information Technology

Partial scan

AI Visibility Score

72/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Dell Technologies Inc. today.

Dell Technologies commands strong trust among high-growth startup founders and healthcare IT leads, yet it faces a critical visibility gap in the high-performance compute sector essential for modern AI workloads. While the brand dominates search results for general IT procurement and hardware refreshes, it is missing the opportunity to be the primary authority for infrastructure decisions surrounding local LLM deployment and advanced storage solutions.

Working in your favor

High brand authority among healthcare and startup segments, achieving a 100% mention rate for these personas.

Top-tier search placement for general IT hardware refresh queries, effectively capturing the mid-sized enterprise procurement audience.

Strong sentiment and high visibility in 'brand vibe' assessments, signaling a positive and established corporate reputation in AI overviews.

Gaps to close

Total absence in queries regarding local LLM infrastructure and high-performance server hardware, where competitors like NVIDIA and AMD are capturing intent.

Failure to penetrate the Enterprise IT Infrastructure Architect persona, who currently does not encounter Dell in key architectural decision-making queries.

Underperformance in 'core' category queries related to hybrid cloud and enterprise storage, where the brand should be a default answer.

Opportunities

Align content strategy with the 'local LLM/high-performance compute' search narrative to challenge specialized hardware competitors.

Create architectural-level white papers and technical documentation targeting IT Architects to bridge the current disconnect in professional decision-making journeys.

Leverage existing high trust among healthcare IT leads to showcase specialized AI infrastructure solutions designed for sensitive, high-data environments.

Highest-Impact Actions

Develop and syndicate technical content focused on 'local LLM server hardware' and 'hybrid enterprise storage for AI' to capture high-intent search traffic.

The brand is currently invisible in the high-growth niche of local LLM infrastructure, ceding significant thought leadership to chip manufacturers.

Implement a targeted content campaign for Enterprise IT Infrastructure Architects that emphasizes reliability, scalability, and specific use-cases for Dell hardware in AI workloads.

The current 0% mention rate with this critical buyer persona represents the biggest threat to long-term enterprise market share.

Optimize landing pages for hybrid enterprise storage solutions to match the vocabulary and technical pain points of high-growth founders and system leads.

Existing high trust among these personas provides a low-friction opportunity to expand Dell's role from hardware vendor to strategic infrastructure partner.

Value Proposition

Dell offers a unique 'Direct-to-Customer' model combined with an unmatched supply chain, providing a one-stop-shop portfolio that supports everything from edge devices to core server infrastructure and cloud services.

Overview

Mission

To create technology that empowers people and enriches their lives.

Products & Services

Client Solutions (Laptops/Desktops)Infrastructure Solutions (Servers/Storage)Dell APEX (As-a-service cloud platform)AI & High-Performance Computing

Current State

Visibility Landscape

A high-level view of how Dell Technologies Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	100
“What do you know about Dell Technologies Inc.? What do they do and what's their reputation?”	—	—	—	Positive
Core5q Product/service category queries	—	—	—	72
“what server hardware should i buy for running local llm models for my startup”	—	—	—	No
“what cloud-adjacent as-a-service platforms are good for companies wanting to keep some data on-prem”	—	—	—	#6
“what should i look for when selecting a long-term enterprise server and storage provider”	—	—	—	—
“best enterprise storage solutions that work well with hybrid cloud setups”	—	—	—	—
“what are the most reliable workstation laptops for heavy data processing and cad work”	—	—	—	—
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	97
“best vendors for a complete IT hardware refresh for a mid-sized office”	—	—	—	—
“which business laptop brands have the best global support and warranty programs for remote teams”	—	—	—	—
“top-rated hardware vendors for healthcare institutions needing high security and compliance”	—	—	—	—

“What do you know about Dell Technologies Inc.? What do they do and what's their reputation?”

—

Positive

“what server hardware should i buy for running local llm models for my startup”

—

“what cloud-adjacent as-a-service platforms are good for companies wanting to keep some data on-prem”

—

“what should i look for when selecting a long-term enterprise server and storage provider”

—

“best enterprise storage solutions that work well with hybrid cloud setups”

—

“what are the most reliable workstation laptops for heavy data processing and cad work”

—

“best vendors for a complete IT hardware refresh for a mid-sized office”

—

“which business laptop brands have the best global support and warranty programs for remote teams”

—

“top-rated hardware vendors for healthcare institutions needing high security and compliance”

—

Brand Ecosystem

Dell Technologies Inc.

4 mentions

Google Cloud

2 mentions

NVIDIA (RTX 4090)

1 mention

Ollama

1 mention

vLLM

1 mention

AMD (EPYC)

1 mention

Intel (Xeon)

1 mention

Equinix Managed Solutions

1 mention

AWS (AWS Outposts, EC2, S3, RDS)

1 mention

Azure

1 mention

HPE GreenLake (Private Cloud Enterprise)

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Dell Technologies Inc.'s AI visibility.

Key Findings

Strength

High brand authority among healthcare and startup segments, achieving a 100% mention rate for these personas.

Strength

Top-tier search placement for general IT hardware refresh queries, effectively capturing the mid-sized enterprise procurement audience.

Strength

Strong sentiment and high visibility in 'brand vibe' assessments, signaling a positive and established corporate reputation in AI overviews.

Recommended Actions

Develop and syndicate technical content focused on 'local LLM server hardware' and 'hybrid enterprise storage for AI' to capture high-intent search traffic.

The brand is currently invisible in the high-growth niche of local LLM infrastructure, ceding significant thought leadership to chip manufacturers.

Implement a targeted content campaign for Enterprise IT Infrastructure Architects that emphasizes reliability, scalability, and specific use-cases for Dell hardware in AI workloads.

The current 0% mention rate with this critical buyer persona represents the biggest threat to long-term enterprise market share.

Optimize landing pages for hybrid enterprise storage solutions to match the vocabulary and technical pain points of high-growth founders and system leads.

Existing high trust among these personas provides a low-friction opportunity to expand Dell's role from hardware vendor to strategic infrastructure partner.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

High Performance Compute And Infrastructure Scaling(3 queries)

“what server hardware should i buy for running local llm models for my startup”

0/1 platforms mentioned

Core

AI Overviews

1.NVIDIA (RTX 4090)

2.Ollama

3.vLLM

4.AMD (EPYC)

5.Intel (Xeon)

“best enterprise storage solutions that work well with hybrid cloud setups”

0/0 platforms mentioned

Core

The Enterprise IT Infrastructure Architect · IT Infrastructure Director

“what are the most reliable workstation laptops for heavy data processing and cad work”

0/0 platforms mentioned

Core

The Enterprise IT Infrastructure Architect · IT Infrastructure Director

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Hardware Recommendations for Large Language Model Servers

pugetsystems.com

Dell Technologies Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Information Technology

Start gettingrecommended by AI.

Frequently asked questions

Dell Technologies Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Information Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.