What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Cisco Systems, Inc.

Visibility68

Vibe100

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Businesses/Information Technology/Cisco Systems, Inc.

AI Visibility & Sentiment

Cisco Systems, Inc.

Cisco Systems, Inc. is a global leader in designing and selling networking hardware, software, and telecommunications equipment that form the foundational infrastructure of the internet. The company has expanded its portfolio to provide comprehensive security, observability, and AI-driven infrastructure solutions for enterprises and service providers worldwide.

Active Monitoring

cisco.com

Information Technology

Partial scan

AI Visibility Score

68/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Cisco Systems, Inc. today.

Cisco's AI visibility is currently defined by a sharp divide, where the brand maintains strong resonance with security-focused technical personas while suffering from near-total obscurity in core infrastructure procurement decisions. While Cisco successfully captures mindshare as a primary contender for network security and observability, it is losing critical ground to cloud-native competitors in the high-stakes evaluation of enterprise networking hardware.

Working in your favor

High authority in Network Security Analyst persona queries, consistently ranking in the top three for security-related search intent.

Proven capability to capture AI visibility in observability and monitoring software categories when framed as a security solution.

Strong competitive positioning against legacy rivals in hardware alternatives queries within AI Overviews.

Gaps to close

Complete absence of presence for Enterprise IT Infrastructure Directors, representing a critical failure in influencing top-level procurement.

Total silence for Cloud Migration Architect personas, suggesting a failure to connect Cisco's legacy value proposition with modern cloud-first architectures.

Failure to capture mindshare in foundational 'best of' networking hardware lists, where direct competitors like Arista and Juniper are capturing the conversation.

Opportunities

Leverage existing security-focused authority to build authoritative content pillars that bridge the gap between security and general enterprise networking.

Optimize technical documentation and whitepapers specifically for AI-driven retrieval to capture the Enterprise IT Infrastructure Director segment.

Address the 'brand vibe check' deficiency by creating AI-optimized summary assets that clearly define Cisco’s modern hybrid-work and cloud-managed capabilities.

Highest-Impact Actions

Develop and deploy AI-optimized, high-authority content targeting 'Enterprise IT Infrastructure' decision-making queries.

Cisco currently has zero visibility with IT Infrastructure Directors, which is a critical funnel leak for major networking hardware acquisitions.

Realign product messaging for Cloud Migration Architects to emphasize cloud-managed capabilities.

The current lack of visibility with this persona prevents Cisco from being considered in the critical phase of cloud migration strategy development.

Produce structured, answer-focused content for 'best of' enterprise hardware listicles.

Cisco is currently missing out on high-intent 'alternatives to' queries, allowing competitors to dominate the narrative for large-scale enterprise deployments.

Value Proposition

Cisco offers a deeply integrated, end-to-end ecosystem where networking, security, and observability function as a single fabric, providing 'Single-Pane-of-Glass' management and simplified multi-cloud infrastructure.

Overview

Mission

To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.

Products & Services

Cisco CatalystCisco MerakiCisco SecureXWebex by CiscoSplunk

Current State

Visibility Landscape

A high-level view of how Cisco Systems, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	—
“What do you know about Cisco Systems, Inc.? What do they do and what's their reputation?”	—	—	—	—
Core5q Product/service category queries	—	—	—	68
“what are the best switches and access points for a large office building needing high reliability”	—	—	—	—
“what tools should i use to centralize my security logs and get better visibility across our cloud apps”	—	—	—	—
“what should i look for when vetting a primary networking and security vendor for a global enterprise”	—	—	—	—
“give me some good alternatives to Juniper and Arista for our enterprise network stack”	—	—	—	—
“recommend some cloud-managed networking platforms for a company with 50 branch locations”	—	—	—	—
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	56
“best enterprise security platforms that include threat intelligence and automation”	—	—	—	—
“recommend software that can help our IT team monitor application performance and security threats in one place”	—	—	—	—
“most trusted brands for hybrid work collaboration and meeting room hardware”	—	—	—	—

“What do you know about Cisco Systems, Inc.? What do they do and what's their reputation?”

—

“what are the best switches and access points for a large office building needing high reliability”

—

“what tools should i use to centralize my security logs and get better visibility across our cloud apps”

—

“what should i look for when vetting a primary networking and security vendor for a global enterprise”

—

“give me some good alternatives to Juniper and Arista for our enterprise network stack”

—

“recommend some cloud-managed networking platforms for a company with 50 branch locations”

—

“best enterprise security platforms that include threat intelligence and automation”

—

“recommend software that can help our IT team monitor application performance and security threats in one place”

—

“most trusted brands for hybrid work collaboration and meeting room hardware”

—

Brand Ecosystem

Datadog

2 mentions

AWS

2 mentions

Azure

2 mentions

Cisco Systems, Inc.

2 mentions

Microsoft Sentinel

1 mention

Elastic Stack

1 mention

Graylog

1 mention

Wiz

wiz.io

1 mention

Orca Security

1 mention

Sumo Logic

sumologic.com

1 mention

Juniper Networks

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Cisco Systems, Inc.'s AI visibility.

Key Findings

Strength

High authority in Network Security Analyst persona queries, consistently ranking in the top three for security-related search intent.

Strength

Proven capability to capture AI visibility in observability and monitoring software categories when framed as a security solution.

Strength

Strong competitive positioning against legacy rivals in hardware alternatives queries within AI Overviews.

Recommended Actions

Develop and deploy AI-optimized, high-authority content targeting 'Enterprise IT Infrastructure' decision-making queries.

Cisco currently has zero visibility with IT Infrastructure Directors, which is a critical funnel leak for major networking hardware acquisitions.

Realign product messaging for Cloud Migration Architects to emphasize cloud-managed capabilities.

The current lack of visibility with this persona prevents Cisco from being considered in the critical phase of cloud migration strategy development.

Produce structured, answer-focused content for 'best of' enterprise hardware listicles.

Cisco is currently missing out on high-intent 'alternatives to' queries, allowing competitors to dominate the narrative for large-scale enterprise deployments.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Enterprise Networking & Infrastructure Upgrades(3 queries)

“what are the best switches and access points for a large office building needing high reliability”

0/0 platforms mentioned

Core

“give me some good alternatives to Juniper and Arista for our enterprise network stack”

0/0 platforms mentioned

Core

Enterprise IT Infrastructure Director · Director of IT Operations

“recommend some cloud-managed networking platforms for a company with 50 branch locations”

0/0 platforms mentioned

Core

Enterprise IT Infrastructure Director · Director of IT Operations

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

20 Best Log Monitoring Tools in 2026 - Dash0

dash0.com

Cisco Systems, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Information Technology

Start gettingrecommended by AI.

Frequently asked questions

Cisco Systems, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Information Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.