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Your Own Backyard owns the investigative true crime category in AI recommendations today.

With an 88/100, you are currently the benchmark brand that AI agents use to measure other investigative podcasts.

Your Own Backyard's baseline score
88/100
Excellent

Your Own Backyard is a category leader in AI visibility, frequently cited as the primary example of impactful investigative journalism. The brand's presence is anchored by significant third-party validation and a direct link to a historic legal outcome, making it a 'canonical' recommendation for AI agents.

What we see
  • The brand has an exceptionally high citation-to-mention ratio on high-authority news sites.
  • AI agents frequently name this podcast as the top alternative to 'Serial' when users ask for investigative deep dives.
  • The Squarespace-hosted site provides a clear structure that AI scrapers easily digest, particularly the evidence and timeline pages.
  • YouTube and social media mentions of the trial have significantly boosted Gemini's visibility for the brand since 2022.
  • The lack of frequent new episodes is the only factor preventing a perfect 100, as AI sometimes searches for 'active' shows.
Business goals Your Own Backyard is likely trying to hit
  • Maintain top-of-mind status as the definitive Kristin Smart case resource
  • Drive traffic to the Kristin Smart memorial and scholarship funds
  • Cement the series as a study-case for investigative journalism schools
  • Leverage existing authority to launch future investigative projects