Pendium

Step 1 of 9

My Favorite Murder is a dominant leader in AI visibility—now the focus is on defending the crown.

With a visibility score of 89, you are a primary reference brand. Here is how you maintain that lead as competitors try to bridge the gap.

My Favorite Murder's baseline score
89/100
Excellent

My Favorite Murder is an AI visibility powerhouse, appearing in almost all discovery prompts for true crime and comedy. The brand's deep historical footprint and high volume of third-party citations make it a 'safe' and frequent recommendation for all major models.

What we see
  • The brand has exceptional visibility in 'Best Podcasts' lists across Vulture, Time, and Rolling Stone, which feeds directly into ChatGPT and Claude.
  • Heavy Reddit discussion volume ensures Gemini and AI Overviews associate the brand with a loyal, active community.
  • The Exactly Right network's expansion has created a high-authority 'halo effect' that reinforces the main show's credibility in AI models.
  • Mentions of specific catchphrases and hosts are frequent enough that AI treats the brand as a household name in its category.
  • There is a slight drop in real-time mention frequency compared to 2018-2021, suggesting a need to refresh 'evergreen' listicle citations.
Business goals My Favorite Murder is likely trying to hit
  • Drive more signups for the Fan Cult paid membership
  • Sell out tickets for national and international live tours
  • Increase listener retention for the Exactly Right podcast network
  • Maintain top 10 positioning in true crime podcast charts