What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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United Airlines

Visibility63

Vibe80

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Transportation/United Airlines

AI Visibility & Sentiment

United Airlines

United Airlines is a major American airline providing comprehensive air transportation for passengers and cargo across five continents. As a founding member of the Star Alliance, it operates a vast global network with over 4,500 daily flights to more than 350 airports.

Active Monitoring

united.com

Transportation

Partial scan

AI Visibility Score

63/100

Good

Sentiment Score

80/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe United Airlines today.

United Airlines successfully anchors itself in the minds of AI models when travelers seek loyalty program value and broad reliability metrics, yet it struggles to convert that foundation into top-tier recommendations for premium seating and long-haul comfort. While the brand maintains a strong identity as a core industry player, it is currently being outmaneuvered by luxury carriers who dominate the AI narrative surrounding high-end travel experiences.

Working in your favor

Strong association with airline loyalty programs and trust metrics within AI Overviews.

High visibility for Logistics Operations Coordinator personas, indicating brand strength in professional and utility-focused travel scenarios.

Consistent authoritative presence when users query specifically about the brand's identity and service scope.

Gaps to close

Significant lack of visibility in premium long-haul travel planning, specifically regarding business class seat quality and premium economy satisfaction.

Invisibility within corporate and small business travel management discussions, a critical segment for recurring revenue.

Absence in luxury credit card and lifestyle benefit recommendations where competitor carriers are capturing high-value traveler interest.

Opportunities

Optimize content to address specific 'best of' long-haul seating queries to challenge luxury carriers like Qatar and Singapore Airlines.

Develop high-authority documentation regarding small business travel tools to fill the current void in corporate planning queries.

Leverage existing loyalty program trust to bridge the gap into premium luxury lifestyle recommendations.

Highest-Impact Actions

Develop comprehensive, SEO-optimized guides focused on 'long-haul business class comfort' and 'premium economy service standards'.

Competitors like Qatar Airways currently dominate this high-value search intent, displacing United from critical decision-making phases.

Create dedicated content addressing small business travel management solutions and corporate-friendly amenities.

United is missing entirely from small business travel queries, ceding the conversation to third-party platforms and competing airlines.

Integrate specific messaging about airport lounge accessibility and premium credit card partnerships into core loyalty program content.

The brand's current visibility is tied to loyalty, but it fails to capture the 'luxury traveler' demographic looking for premium lifestyle benefits.

Value Proposition

United offers 'Capability Under Complexity,' positioning itself as the premier choice for difficult, long-haul international journeys and timing-sensitive itineraries supported by a massive global network.

Overview

Mission

Connecting people. Uniting the world.

Products & Services

United Polaris®MileagePlus®United Premium Plus℠United for BusinessUnited Club℠

Current State

Visibility Landscape

A high-level view of how United Airlines performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	50
“What do you know about United Airlines? What do they do and what's their reputation?”	—	—	—	Neutral
Core4q Product/service category queries	—	—	—	63
“what are the best business class seats for sleeping on long flights to asia”	—	—	—	#5
“which major airlines have the most reliable flight networks for complicated international connections”	—	—	—	#6
“recommend some premium economy airlines that actually give you extra legroom and better service”	—	—	—	#9
“what should i look for when picking an airline for long-distance business trips to ensure a smooth experience”	—	—	—	#3
Growth Areas4q Adjacent, aspirational & visionary	—	—	—	41
“what travel management platforms are best for small businesses that need to book flights for a team”	—	—	—	No
“best luxury travel credit cards that offer airport lounge access and status perks”	—	—	—	Yes
“top-rated airline loyalty programs for people who travel for work once a month”	—	—	—	#4
“what are the best hard-shell carry-on luggage brands for frequent flyers who are hard on their gear”	—	—	—	No

“What do you know about United Airlines? What do they do and what's their reputation?”

—

Neutral

“what are the best business class seats for sleeping on long flights to asia”

—

“which major airlines have the most reliable flight networks for complicated international connections”

—

“recommend some premium economy airlines that actually give you extra legroom and better service”

—

“what should i look for when picking an airline for long-distance business trips to ensure a smooth experience”

—

“what travel management platforms are best for small businesses that need to book flights for a team”

—

“best luxury travel credit cards that offer airport lounge access and status perks”

—

Yes

“top-rated airline loyalty programs for people who travel for work once a month”

—

“what are the best hard-shell carry-on luggage brands for frequent flyers who are hard on their gear”

—

Brand Ecosystem

United Airlines

13 mentions

Singapore Airlines

9 mentions

Star Alliance

6 mentions

Emirates

6 mentions

Boeing

5 mentions

Qatar Airways (Qsuite)

5 mentions

Qatar Airways

qatarairways.com

5 mentions

Delta Air Lines

4 mentions

EVA Air

4 mentions

Japan Airlines

3 mentions

Cathay Pacific (Aria Suite)

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve United Airlines's AI visibility.

Key Findings

Strength

Strong association with airline loyalty programs and trust metrics within AI Overviews.

Strength

High visibility for Logistics Operations Coordinator personas, indicating brand strength in professional and utility-focused travel scenarios.

Strength

Consistent authoritative presence when users query specifically about the brand's identity and service scope.

Recommended Actions

Develop comprehensive, SEO-optimized guides focused on 'long-haul business class comfort' and 'premium economy service standards'.

Competitors like Qatar Airways currently dominate this high-value search intent, displacing United from critical decision-making phases.

Create dedicated content addressing small business travel management solutions and corporate-friendly amenities.

United is missing entirely from small business travel queries, ceding the conversation to third-party platforms and competing airlines.

Integrate specific messaging about airport lounge accessibility and premium credit card partnerships into core loyalty program content.

The brand's current visibility is tied to loyalty, but it fails to capture the 'luxury traveler' demographic looking for premium lifestyle benefits.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Premium Long Haul Travel Planning(3 queries)

“what are the best business class seats for sleeping on long flights to asia”

1/1 platforms mentioned

Core

AI Overviews

1.All Nippon Airways (The Room)

2.Boeing

3.Qatar Airways (Qsuite)

4.Japan Airlines

5.Cathay Pacific (Aria Suite)

7.United Airlines (Polaris)

+1 more

“recommend some premium economy airlines that actually give you extra legroom and better service”

0/1 platforms mentioned

Core

The Frequent Global Executive · Chief Financial Officer

AI Overviews

1.Japan Airlines (JAL)

2.Emirates

3.Airbus

4.Virgin Atlantic

5.Skytrax

+4 more

“best luxury travel credit cards that offer airport lounge access and status perks”

0/1 platforms mentioned

Adjacent

The Frequent Global Executive · Chief Financial Officer

AI Overviews

1.American Express Platinum Card®

2.Chase Sapphire Reserve®

3.Capital One Venture X Rewards Credit Card

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

9 Business class seats to and from Asia ranked - Reddit

reddit.com

Forum1 ref

Best Business Class Seats in 2026 [Sleep & Privacy]

arangrant.com

United Airlines

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Transportation

Start gettingrecommended by AI.

Frequently asked questions

United Airlines

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Transportation

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.