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Sharethrough, Inc.
Sharethrough, Inc.
Visibility45
Vibe97
Businesses/Advertising Technology (AdTech)/Sharethrough, Inc.
Sharethrough, Inc.
AI Visibility & Sentiment

Sharethrough, Inc.

Sharethrough is a leading independent omnichannel supply-side platform and ad exchange that specializes in enhancing digital ad impressions. The company utilizes unique rendering technology to convert standard display, video, and CTV ads into native-style content to improve user attention while supporting the independent web.

Active Monitoring
sharethrough.com
Advertising Technology (AdTech)
AI Visibility Score
45/100

Moderate

Sentiment Score
97/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
45
adjacent
21
aspirational
24
OverviewLandscapeInsights & ActionsConversationsCitations

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sharethrough, Inc. today.

Sharethrough, Inc. has successfully cemented its reputation as a premier authority in sustainable advertising, consistently dominating AI search results regarding green initiatives and carbon-neutral programmatic solutions. While the brand maintains high trust for its core mission, it currently misses critical visibility in broader programmatic yield and CTV performance queries where competitors like Scope3 and PubMatic are capturing high-intent traffic.

Working in your favor

High credibility and dominant rankings in Claude and ChatGPT for sustainability-focused queries and ethical advertising partnerships.

Consistently recognized by all major AI models as an established entity for brand-identity queries.

Strong performance in 'Implementing Sustainable and Ethical Advertising' categories, effectively capturing the Sustainability-Focused Media Buyer persona.

Gaps to close

Significant visibility void in 'Maximizing Programmatic Ad Yield' and 'CTV inventory' searches where the brand fails to register despite competitive offerings.

Underperformance in AI Overviews compared to chat-based interfaces, limiting discovery during top-of-funnel research.

Lack of presence in queries evaluating independent ad exchange reliability, creating a gap for Revenue-Driven Digital Publishers.

Opportunities

Capitalize on the 'green' authority to bridge the gap into yield optimization by framing Sharethrough’s performance as inherently tied to efficient, sustainable supply paths.

Optimize technical content for Gemini and AI Overviews to improve the current sub-optimal average ranking positions.

Develop targeted educational content addressing CTV-specific yield challenges to intercept high-value queries currently dominated by rivals.

Highest-Impact Actions
1

Develop and syndicate SEO-optimized whitepapers focusing on programmatic yield optimization and CTV performance.

The data shows a critical gap in 'Maximizing Programmatic Ad Yield' queries; providing authoritative, structured content will help AI models associate Sharethrough with performance, not just sustainability.

2

Implement a schema-markup strategy specifically designed for AI Overview optimization.

With an average rank of 7.8 in AI Overviews, the brand is currently failing to reach the surface layer of discovery; technical schema improvements are necessary to capture direct AI answers.

3

Launch a targeted content campaign addressing the specific needs of the Revenue-Driven Digital Publisher.

Currently, Sharethrough underperforms with this persona; highlighting reliability and yield metrics in AI-optimized content will help convert research-stage publishers.

Value Proposition

Sharethrough offers 'Human-Centric Advertising' by automatically enhancing standard creative assets into high-attention formats without extra labor, and provides unique GreenPMPs that allow advertisers to offset the carbon footprint of their programmatic campaigns.

Overview

Sharethrough is a leading independent omnichannel supply-side platform and ad exchange that specializes in enhancing digital ad impressions. The company utilizes unique rendering technology to convert standard display, video, and CTV ads into native-style content to improve user attention while supporting the independent web.

Mission

On a mission to help the independent web grow & thrive by building a sustainable advertising ecosystem for journalists, content creators, and app developers.

Products & Services
The Sharethrough Exchange (STX)GreenPMPs (Sustainable Private Marketplace)Enhanced Video & Display FormatsSmartSuite Yield and Optimization Tools
Current State

Visibility Landscape

A high-level view of how Sharethrough, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Sentiment when asked about the brand directly

83
100
100
83
“What do you know about Sharethrough, Inc.? What do they do and what's their reputation?”
Neutral
Positive
Positive
Positive

Core5q

Product/service category queries

47
67
25
39
“what ad exchanges should i look at if i want to move away from standard display ads and try native-style formats to increase engagement”
#3
#1
#5
#7
“recommend some yield optimization tools that actually help with programmatic revenue without making the page slow”
No
No
No
No
“how can i offset the carbon footprint of our programmatic ad campaigns and what vendors offer carbon-neutral marketplace options”
#4
#1
No
No
“i need a list of ad tech partners that have concrete solutions for sustainable advertising besides just buying credits”
#7
#3
#7
#5
“what are the most reliable independent ad exchanges right now if i want to avoid the big monopolistic tech providers”
#6
#6
No
Yes

Growth Areas4q

Adjacent, aspirational & visionary

25
38
24
0
“best platforms for getting higher cpms on connected tv inventory that aren't just the major legacy networks”
No
No
No
No
“what are the best green initiatives or certified platforms to include in an eco-friendly media planning strategy”
#5
#3
No
No
“what should i look for when switching my supply-side platform provider to ensure better attention metrics”
No
No
#7
No
“i need a list of reputable ad tech companies that focus on human-centric advertising and better user attention”
No
#4
#5
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Sharethrough, Inc.? What do they do and what's their reputation?”

ChatGPTNeutral
ClaudePositive
GeminiPositive
AI OverviewsPositive

“what ad exchanges should i look at if i want to move away from standard display ads and try native-style formats to increase engagement”

ChatGPT#3
Claude#1
Gemini#5
AI Overviews#7

“recommend some yield optimization tools that actually help with programmatic revenue without making the page slow”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“how can i offset the carbon footprint of our programmatic ad campaigns and what vendors offer carbon-neutral marketplace options”

ChatGPT#4
Claude#1
GeminiNo
AI OverviewsNo

“i need a list of ad tech partners that have concrete solutions for sustainable advertising besides just buying credits”

ChatGPT#7
Claude#3
Gemini#7
AI Overviews#5

“what are the most reliable independent ad exchanges right now if i want to avoid the big monopolistic tech providers”

ChatGPT#6
Claude#6
GeminiNo
AI OverviewsYes

“best platforms for getting higher cpms on connected tv inventory that aren't just the major legacy networks”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“what are the best green initiatives or certified platforms to include in an eco-friendly media planning strategy”

ChatGPT#5
Claude#3
GeminiNo
AI OverviewsNo

“what should i look for when switching my supply-side platform provider to ensure better attention metrics”

ChatGPTNo
ClaudeNo
Gemini#7
AI OverviewsNo

“i need a list of reputable ad tech companies that focus on human-centric advertising and better user attention”

ChatGPTNo
Claude#4
Gemini#5
AI OverviewsNo
Brand Ecosystem
1
PubMatic
pubmatic.com
35 mentions
2
Sharethrough, Inc.
34 mentions
3
Scope3
scope3.com
28 mentions
4
OpenX
openx.com
27 mentions
5
TripleLift
triplelift.com
25 mentions
6
The Trade Desk
thetradedesk.com
23 mentions
7
Good-Loop
19 mentions
8
Magnite
resources.magnite.com
18 mentions
9
Taboola
taboola.com
17 mentions
10
Index Exchange
indexexchange.com
16 mentions
11
StackAdapt
stackadapt.com
16 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sharethrough, Inc.'s AI visibility.

Key Findings

Strength

High credibility and dominant rankings in Claude and ChatGPT for sustainability-focused queries and ethical advertising partnerships.

Strength

Consistently recognized by all major AI models as an established entity for brand-identity queries.

Strength

Strong performance in 'Implementing Sustainable and Ethical Advertising' categories, effectively capturing the Sustainability-Focused Media Buyer persona.

Recommended Actions

1

Develop and syndicate SEO-optimized whitepapers focusing on programmatic yield optimization and CTV performance.

The data shows a critical gap in 'Maximizing Programmatic Ad Yield' queries; providing authoritative, structured content will help AI models associate Sharethrough with performance, not just sustainability.

2

Implement a schema-markup strategy specifically designed for AI Overview optimization.

With an average rank of 7.8 in AI Overviews, the brand is currently failing to reach the surface layer of discovery; technical schema improvements are necessary to capture direct AI answers.

3

Launch a targeted content campaign addressing the specific needs of the Revenue-Driven Digital Publisher.

Currently, Sharethrough underperforms with this persona; highlighting reliability and yield metrics in AI-optimized content will help convert research-stage publishers.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Maximizing Programmatic Ad Yield And Performance(3 queries)

“what ad exchanges should i look at if i want to move away from standard display ads and try native-style formats to increase engagement”

4/4 platforms mentioned

Core
ChatGPTChatGPT
1.The Trade Desk
2.Taboola
3.Outbrain
4.TripleLift
5.Nativo

+8 more

ClaudeClaude
1.TripleLift
2.Sharethrough
3.Outbrain
4.Taboola
5.Nativo

+2 more

GeminiGemini
1.Taboola
2.Outbrain
3.Nativo
4.TripleLift
5.Sharethrough

+8 more

AI OverviewsAI Overviews
1.Taboola
2.Outbrain
3.CNN
4.The Washington Post
5.TripleLift
7.Sharethrough

+1 more

“recommend some yield optimization tools that actually help with programmatic revenue without making the page slow”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Prebid
2.Google Ad Manager
3.Amazon Publisher Services
4.PubMatic (OpenWrap)
5.Magnite

+4 more

ClaudeClaude
1.Prebid.js (Prebid Server, Prebid SDK)
2.PubMatic OpenWrap
3.ClearBid
4.Adomik
5.YieldSolutions

+2 more

GeminiGemini
1.Setupad
2.Yield Solutions
3.Adomik Yield Management Platform
4.PubX
5.Browsi

+4 more

AI OverviewsAI Overviews
1.PubX
2.Google Ad Manager
3.Opti Digital (Yield Hub)
4.Adomik
5.PubMatic

+2 more

“best platforms for getting higher cpms on connected tv inventory that aren't just the major legacy networks”

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.The Trade Desk
2.Magnite (ClearLine)
3.OpenX (TV by OpenX)
4.PubMatic
5.MNTN

+6 more

ClaudeClaude
1.Simulmedia
2.MNTN
3.Adtelligent
4.Tatari
5.Publica
GeminiGemini
1.The Trade Desk
2.StackAdapt
3.Tatari
4.MNTN
5.Magnite

+2 more

AI OverviewsAI Overviews
1.Magnite (SpotX, Rubicon, Magnite Streaming)
2.PubMatic
3.OpenX (TV by OpenX)
4.Adtelligent
5.TripleLift (Integrated Play)

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Trade Desk

thetradedesk.com

Web1 ref

Taboola

taboola.com

Web1 ref

Outbrain

outbrain.com

Web1 ref

TripleLift

triplelift.com

Web1 ref

Nativo

nativo.com

Web1 ref

Sharethrough Exchange

support.sharethrough.com

Web1 ref

Index Exchange

indexexchange.com

Web1 ref

OpenX

openx.com

Social1 ref

PubMatic

pubmatic.com

Web1 ref

Teads

showcase.teads.tv

Web1 ref

Amazon Publisher Services

advanced-television.com

Web1 ref

Google Ad Manager

docs.prebid.org

Web1 ref

IAB Native Advertising Playbook 2.0

iab.com

Web1 ref

Dianomi Help

help.dianomi.com

Web1 ref

10 Best Native Ads Platforms in 2026 — AI Digital

aidigital.com

Web1 ref

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 25, 2026.

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recommended by AI.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Sharethrough is a leading independent omnichannel supply-side platform and ad exchange that specializes in enhancing digital ad impressions. The company utilizes unique rendering technology to convert standard display, video, and CTV ads into native-style content to improve user attention while supporting the independent web.

Sharethrough offers 'Human-Centric Advertising' by automatically enhancing standard creative assets into high-attention formats without extra labor, and provides unique GreenPMPs that allow advertisers to offset the carbon footprint of their programmatic campaigns.

AI Visibility Score

Sharethrough, Inc. has an AI visibility score of 35/100, rated as low. This score reflects how often and how prominently Sharethrough, Inc. appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Sharethrough, Inc. has successfully cemented its reputation as a premier authority in sustainable advertising, consistently dominating AI search results regarding green initiatives and carbon-neutral programmatic solutions. While the brand maintains high trust for its core mission, it currently misses critical visibility in broader programmatic yield and CTV performance queries where competitors like Scope3 and PubMatic are capturing high-intent traffic.

Strengths

  • High credibility and dominant rankings in Claude and ChatGPT for sustainability-focused queries and ethical advertising partnerships.
  • Consistently recognized by all major AI models as an established entity for brand-identity queries.
  • Strong performance in 'Implementing Sustainable and Ethical Advertising' categories, effectively capturing the Sustainability-Focused Media Buyer persona.

Visibility Gaps

  • Significant visibility void in 'Maximizing Programmatic Ad Yield' and 'CTV inventory' searches where the brand fails to register despite competitive offerings.
  • Underperformance in AI Overviews compared to chat-based interfaces, limiting discovery during top-of-funnel research.
  • Lack of presence in queries evaluating independent ad exchange reliability, creating a gap for Revenue-Driven Digital Publishers.

Competitors in AI Recommendations

  • PubMatic: 35 mentions
  • Scope3: 28 mentions
  • OpenX: 27 mentions
  • TripleLift: 25 mentions
  • The Trade Desk: 23 mentions
  • Good-Loop: 19 mentions
  • Magnite: 18 mentions
  • Taboola: 17 mentions
  • Index Exchange: 16 mentions
  • StackAdapt: 16 mentions
  • Outbrain: 13 mentions
  • SeenThis: 13 mentions
  • Yahoo: 12 mentions
  • Google Ad Manager: 10 mentions
  • GumGum: 10 mentions

Categories: Advertising Technology (AdTech)