What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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RTX Corporation

Visibility82

Vibe100

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Aerospace and Defense/RTX Corporation

AI Visibility & Sentiment

RTX Corporation

RTX Corporation is an advanced technology conglomerate providing critical systems for global defense and commercial aviation. Formed through the merger of Raytheon Company and United Technologies, the company operates via three segments: Collins Aerospace, Pratt & Whitney, and Raytheon.

Active Monitoring

rtx.com

Aerospace and Defense

Partial scan

AI Visibility Score

82/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe RTX Corporation today.

RTX Corporation demonstrates high-value authority within the Systems Integration Architect persona, securing consistent placement in AI Overviews for complex technical queries. Despite this technical foothold, the brand faces a critical visibility gap among high-level decision-makers like defense procurement officers and fleet managers, where competitors are actively capturing the narrative.

Working in your favor

Consistent presence and positive sentiment within the Systems Integration Architect persona

Strong performance in AI Overviews, securing an average position of 6.0 for technical inquiries

High authority in core aerospace categories where technical specifications are the primary driver of search intent

Gaps to close

Complete lack of visibility with Defense Procurement Officers, leaving a void in critical B2B acquisition conversations

Invisible to Airline Fleet Operations Managers, failing to address high-intent queries regarding engine efficiency and aviation modernization

Missing from broader defensive systems evaluations where competitors like IRIS-T and S-400 are monopolizing the conversation

Opportunities

Develop technical content optimized for procurement-level search intents to capture the Defense Procurement Officer persona

Bridge the 'mention gap' in engine efficiency and avionics queries to intercept fleet managers during the research phase

Leverage the brand's positive sentiment among architects to pivot into thought leadership regarding defense system evaluation criteria

Highest-Impact Actions

Produce authoritative whitepapers on 'Defense Systems Acquisition Criteria' targeting the procurement officer persona.

Currently, RTX is invisible to procurement officers; creating content that directly answers their evaluation criteria will help establish brand presence in the decision-making process.

Optimize technical collateral for 'narrow-body fuel efficiency' to specifically target fleet operations managers.

Competitors are winning the aviation modernization narrative because RTX is not appearing in the top search results for these high-value operational queries.

Integrate comparative capability data into landing pages for surface-to-air missile systems.

AI Overviews prioritize comparative performance; RTX must provide the data points needed for the model to successfully cite it against competitors like IRIS-T.

Value Proposition

RTX utilizes its 'Connect and Protect' synergy to maintain dominant positions in both commercial aerospace supply chains and defense sensor-to-shooter systems, enabling cross-sector innovation in areas like hybrid-electric propulsion and microelectronics.

Overview

Mission

To innovate and deliver advanced solutions that connect and protect our world, ensuring global security and progress through technological leadership and ethical conduct.

Products & Services

Pratt & Whitney Geared Turbofan (GTF) EnginesPatriot Missile Defense SystemCollins Aerospace Avionics & InteriorsAMRAAM (Advanced Medium-Range Air-to-Air Missile)NASAMS (National Advanced Surface-to-Air Missile System)

Current State

Visibility Landscape

A high-level view of how RTX Corporation performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	—
“What do you know about RTX Corporation? What do they do and what's their reputation?”	—	—	—	—
Core4q Product/service category queries	—	—	—	82
“what are the most effective ground-based air defense systems for countering modern cruise missiles”	—	—	—	—
“what are the most fuel efficient engines for narrow-body commercial jets currently on the market”	—	—	—	—
“which medium-range air defense missile systems have the best track record in recent combat operations”	—	—	—	—
“best cockpit avionics suites for upgrading aging commercial aircraft fleets”	—	—	—	—
Growth Areas4q Adjacent, aspirational & visionary	—	—	—	—
“which aerospace companies are most recommended for long-term government defense partnerships”	—	—	—	—
“compare the capabilities of various surface-to-air missile platforms for protecting high-value infrastructure”	—	—	—	—
“what aircraft interior cabin solutions offer the best weight-to-comfort ratio for regional carriers”	—	—	—	—
“what criteria should a defense ministry use to evaluate the technological stability of a primary contractor”	—	—	—	—

“What do you know about RTX Corporation? What do they do and what's their reputation?”

—

“what are the most effective ground-based air defense systems for countering modern cruise missiles”

—

“what are the most fuel efficient engines for narrow-body commercial jets currently on the market”

—

“which medium-range air defense missile systems have the best track record in recent combat operations”

—

“best cockpit avionics suites for upgrading aging commercial aircraft fleets”

—

“which aerospace companies are most recommended for long-term government defense partnerships”

—

“compare the capabilities of various surface-to-air missile platforms for protecting high-value infrastructure”

—

“what aircraft interior cabin solutions offer the best weight-to-comfort ratio for regional carriers”

—

“what criteria should a defense ministry use to evaluate the technological stability of a primary contractor”

—

Brand Ecosystem

IRIS-T SLM

2 mentions

S-400 Triumf

1 mention

S-500 Prometheus

1 mention

David’s Sling (Stunner)

1 mention

SAMP/T (Aster 30)

1 mention

Barak-8

1 mention

9th Dey SAM

1 mention

C-RAM

1 mention

Aegis Ashore

1 mention

AIM-9X Sidewinder

1 mention

RTX Corporation

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve RTX Corporation's AI visibility.

Key Findings

Strength

Consistent presence and positive sentiment within the Systems Integration Architect persona

Strength

Strong performance in AI Overviews, securing an average position of 6.0 for technical inquiries

Strength

High authority in core aerospace categories where technical specifications are the primary driver of search intent

Recommended Actions

Produce authoritative whitepapers on 'Defense Systems Acquisition Criteria' targeting the procurement officer persona.

Currently, RTX is invisible to procurement officers; creating content that directly answers their evaluation criteria will help establish brand presence in the decision-making process.

Optimize technical collateral for 'narrow-body fuel efficiency' to specifically target fleet operations managers.

Competitors are winning the aviation modernization narrative because RTX is not appearing in the top search results for these high-value operational queries.

Integrate comparative capability data into landing pages for surface-to-air missile systems.

AI Overviews prioritize comparative performance; RTX must provide the data points needed for the model to successfully cite it against competitors like IRIS-T.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Defense Systems Acquisition & Capability Evaluation(3 queries)

“what are the most effective ground-based air defense systems for countering modern cruise missiles”

0/0 platforms mentioned

Core

“which medium-range air defense missile systems have the best track record in recent combat operations”

0/0 platforms mentioned

Core

Defense Procurement Officer · Procurement Lead

“compare the capabilities of various surface-to-air missile platforms for protecting high-value infrastructure”

0/0 platforms mentioned

Adjacent

Defense Procurement Officer · Procurement Lead

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top 10 Air Defence Systems In The World In 2025

sphericalinsights.com

RTX Corporation

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Aerospace and Defense

Start gettingrecommended by AI.

Frequently asked questions

RTX Corporation

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Aerospace and Defense

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.