What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Pretzl

Visibility29

Vibe93

Businesses/B2B Marketing & Advertising/Pretzl

AI Visibility & Sentiment

Pretzl

Pretzl is a global B2B marketing business formed by the union of five award-winning Next15 agencies: Agent3, Publitek, This Machine, Twogether, and Velocity. The firm specializes in data-driven Account-Based Growth, leveraging its proprietary platform, JourneyLab, to combine technology, insight, and creative expertise to drive measurable outcomes across the entire buyer journey.

Active Monitoring

agent3.com

B2B Marketing & Advertising

AI Visibility Score

29/100

Low

Sentiment Score

93/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Pretzl today.

Pretzl’s AI visibility is currently defined by a striking disparity: the brand maintains perfect brand-identity recognition across all models while struggling to translate that recognition into purchase-intent influence. While Pretzl achieves elite visibility for specialized enterprise engagement queries in Google’s AI Overviews, it is frequently absent during critical trust-building moments where prospects actively seek agency recommendations.

Working in your favor

Top-tier positioning for high-intent executive engagement programs, securing positions within the top 3 on Gemini and AI Overviews.

Universal brand awareness, consistently ranking at #1 across all platforms for direct brand sentiment checks.

Strong relevance for Budget-Conscious Expansion Managers, where the brand achieves positive sentiment and high placement for competitive alternative queries.

Gaps to close

Total absence in trust-based 'hiring' and 'top-rated' agency queries, indicating a failure to align content with prospect vetting processes.

Complete invisibility in RevOps and revenue technology optimization categories despite these being core to the B2B marketing landscape.

Weak presence in ChatGPT, a critical research hub for the technical demand generation persona.

Opportunities

Develop authoritative, technical content addressing RevOps auditing and AI-driven territory mapping to capture the search demand currently flowing to competitors.

Formalize partnership or advocacy programs to ensure mention in 'top-rated agency' lists and comparative reviews.

Optimize core service pages to explicitly answer the 'what to look for when hiring an enterprise ABM agency' query to capture high-intent traffic.

Highest-Impact Actions

Produce and syndicate high-authority, long-form content specifically targeting 'how to hire an enterprise ABM agency' and 'RevOps audit frameworks.'

The data shows a critical gap in trust-building queries; Pretzl is currently losing the battle for the prospect's consideration phase.

Implement a citation-building strategy focused on AI-optimized third-party directories and B2B review platforms.

Models lean heavily on trusted third-party consensus for 'top-rated' queries, an area where Pretzl is currently unmentioned compared to competitors like 6sense.

Create technical case studies featuring AI tools for mapping complex buying committees.

Pretzl has zero visibility in the 'mapping complex companies' category, a high-value opportunity to position the brand as a leader in technical innovation.

Value Proposition

Through its Trinity of Transformation—uniting Insight & Data, Technology, and Creative Smarts—Pretzl engineers differentiated value propositions that align marketing with the buyer’s journey to make client competition irrelevant.

Overview

Mission

To make account-centric marketing the best practice for enterprise marketers everywhere.

Products & Services

Account-Based Growth (ABM/ABX)JourneyLab (AI-driven buyer mapping platform)Value Proposition DevelopmentExecutive Engagement programsRevOps & Revenue Technology auditingDemand Gen OneiDX (Interactive Digital eXperience)

Current State

Visibility Landscape

A high-level view of how Pretzl performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	100	100	50
“What do you know about Pretzl? What do they do and what's their reputation?”	Neutral	Positive	Positive	Neutral
Core5q Product/service category queries	0	25	34	56
“what are the best agencies for enterprise account-based growth and marketing that actually understand the tech sector”	No	#9	No	#3
“need recommendations for ai tools that help with mapping complex buyer journeys in b2b”	No	No	No	No
“which firms are good at executive engagement programs for high-touch b2b sales”	No	#3	#2	#2
“who are the top-rated b2b marketing agencies specializing in complex sales cycles”	No	No	No	No
“alternatives to momentum itsma or 6sense for managed services and agency support”	No	#6	#3	#4
Growth Areas3q Adjacent, aspirational & visionary	0	0	28	8
“what should i be looking for when hiring an enterprise abm agency”	No	No	#5	No
“recommend consultancies that help with revops and auditing revenue technology stacks”	No	No	No	#17
“best consulting firms for sharpening b2b value propositions for global enterprise brands”	No	No	No	No

“What do you know about Pretzl? What do they do and what's their reputation?”

Neutral

Positive

Neutral

“what are the best agencies for enterprise account-based growth and marketing that actually understand the tech sector”

“need recommendations for ai tools that help with mapping complex buyer journeys in b2b”

“which firms are good at executive engagement programs for high-touch b2b sales”

“who are the top-rated b2b marketing agencies specializing in complex sales cycles”

“alternatives to momentum itsma or 6sense for managed services and agency support”

“what should i be looking for when hiring an enterprise abm agency”

“recommend consultancies that help with revops and auditing revenue technology stacks”

#17

“best consulting firms for sharpening b2b value propositions for global enterprise brands”

Brand Ecosystem

Salesforce

appexchange.salesforce.com

54 mentions

6sense

6sense.com

45 mentions

HubSpot

41 mentions

Demandbase

demandbase.com

38 mentions

Momentum ITSMA

momentumitsma.com

30 mentions

Transmission

28 mentions

The ABM Agency

27 mentions

Directive Consulting

directiveconsulting.com

27 mentions

Ironpaper

25 mentions

The Marketing Practice

23 mentions

Pretzl

18 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Pretzl's AI visibility.

Key Findings

Strength

Top-tier positioning for high-intent executive engagement programs, securing positions within the top 3 on Gemini and AI Overviews.

Strength

Universal brand awareness, consistently ranking at #1 across all platforms for direct brand sentiment checks.

Strength

Strong relevance for Budget-Conscious Expansion Managers, where the brand achieves positive sentiment and high placement for competitive alternative queries.

Recommended Actions

Produce and syndicate high-authority, long-form content specifically targeting 'how to hire an enterprise ABM agency' and 'RevOps audit frameworks.'

The data shows a critical gap in trust-building queries; Pretzl is currently losing the battle for the prospect's consideration phase.

Implement a citation-building strategy focused on AI-optimized third-party directories and B2B review platforms.

Models lean heavily on trusted third-party consensus for 'top-rated' queries, an area where Pretzl is currently unmentioned compared to competitors like 6sense.

Create technical case studies featuring AI tools for mapping complex buying committees.

Pretzl has zero visibility in the 'mapping complex companies' category, a high-value opportunity to position the brand as a leader in technical innovation.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

ABM And Revenue Growth Strategy(3 queries)

“what are the best agencies for enterprise account-based growth and marketing that actually understand the tech sector”

1/4 platforms mentioned

Core

ChatGPT

1.The Marketing Practice

2.Hewlett Packard Enterprise

3.Salesforce

4.Capgemini

5.Telefónica O2

+10 more

Claude

1.The Marketing Practice

2.VMware

3.SAP

4.Transmission

5.ANA

+19 more

Gemini

1.The ABM Agency

2.Cloudflare

3.Verizon

4.Siemens

5.DuPont

+25 more

AI Overviews

1.The ABM Agency

2.Momentum ITSMA

3.Accenture Song

4.Dell

5.Salesforce

11.Agent3

+9 more

“need recommendations for ai tools that help with mapping complex buyer journeys in b2b”

0/4 platforms mentioned

Core

The Strategic Growth Executive · Chief Marketing Officer

ChatGPT

1.6sense

2.Demandbase (Demandbase One)

3.ZoomInfo (Chorus, MarketingOS)

4.Terminus

5.Madison Logic

+7 more

Claude

1.6sense

2.Demandbase

3.Adobe Customer Journey Analytics B2B Edition

4.Factors.ai

5.Salesforce (Salesforce Einstein, Marketing Cloud)

+5 more

Gemini

1.Dreamdata

2.HockeyStack

3.6sense (Revenue AI)

4.Demandbase One

5.Gong

+3 more

AI Overviews

1.Adobe (Adobe Customer Journey Analytics B2B Edition)

2.6sense (6sense Revenue AI)

3.Demandbase (Demandbase One)

4.TheyDo

5.Smaply

+4 more

“which firms are good at executive engagement programs for high-touch b2b sales”

1/4 platforms mentioned

Core

The Strategic Growth Executive · Chief Marketing Officer

ChatGPT

1.The ABM Agency

2.Momentum ITSMA

3.RevvGrowth

4.Directive Consulting

5.McKinsey & Company

+2 more

Claude

1.RAIN Group

2.Pitch Before Product

3.Korn Ferry

4.SBI Growth (Sales Benchmark Index)

5.Winning by Design

+9 more

Gemini

1.Momentum ITSMA

2.Boardroom Insiders

3.Demandbase

4.Seraphic

5.Transmission

+3 more

AI Overviews

1.The ABM Agency

2.Pretzl (Agent3, JourneyLab)

3.Salesforce

4.Adobe

5.CSuite Content

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Marketing Practice

en.wikipedia.org

Wiki1 ref

Best Saas Growth Marketing Agency

saashero.net

Pretzl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Pretzl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.