What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Automotive/Pirelli & C. S.p.A.

AI Visibility & Sentiment

Pirelli & C. S.p.A.

Pirelli is a leading global tire manufacturer focused exclusively on the consumer market, producing high-performance tires for cars, motorcycles, and bicycles. The company is synonymous with luxury, Italian design, and advanced technology, and serves as the exclusive tire supplier for Formula 1.

Active Monitoring

pirelli.com

Automotive

AI Visibility Score

79/100

Good

Sentiment Score

93/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Pirelli & C. S.p.A. today.

Pirelli dominates the AI conversation when it comes to technical performance and tire-specific selection, consistently securing top-tier positioning as a gold-standard manufacturer. However, the brand is currently failing to translate this technical authority into the broader luxury automotive ecosystem, remaining largely absent from discussions surrounding overall vehicle prestige and comprehensive maintenance accessory gear.

Working in your favor

Securing high-visibility placements in performance-critical queries on Claude and ChatGPT.

Maintaining strong brand association with premium vehicle handling and ultra-high-performance driving needs.

Successfully establishing brand authority among both automotive enthusiasts and luxury procurement professionals for specialized tire requirements.

Gaps to close

Complete absence in AI conversations regarding general luxury car accessories and 'must-have' gear.

Weak presence in broader automotive lifestyle and comprehensive vehicle maintenance topics.

Failure to capture interest in aspirational or visionary brand-adjacent queries where competitors currently lead.

Opportunities

Leveraging high-performance tire authority to become the default expert in 'whole-vehicle' optimization and safety guidance.

Bridging the gap between specialized tire performance and the wider luxury automotive accessories market.

Capturing the 'prestige brand' narrative in AI-driven consumer research by diversifying content beyond technical specs.

Highest-Impact Actions

Develop an authoritative content series on 'The Engineering of Safety: Beyond the Tire'.

This addresses the gap in maintenance and safety guidance where Pirelli is currently invisible, pivoting the brand from a component provider to a holistic vehicle safety authority.

Publish 'The Prestige Checklist: Curating the Ultimate Luxury Drive'.

This content directly targets the missing luxury accessory and prestige-brand conversations, positioning Pirelli alongside other top-tier luxury manufacturers rather than just as a tire company.

Create a comparative technical guide: 'Pirelli Performance vs. Daily Driving Demands'.

Since the brand is already a leader in high-performance queries, this content will solidify its dominance in daily-use segments and increase capture in 'adjacent' search queries where competitors like BMW and Mercedes currently hold more mindshare.

Value Proposition

Pirelli combines over 150 years of Italian heritage with cutting-edge R&D to provide high-value, high-performance mobility solutions that enhance safety, driving pleasure, and sustainability.

Overview

Mission

We deliver high-value tyres and mobility services so you can safely further your limits.

Products & Services

P Zero™ - Ultra-high-performance tires for sports carsCinturato™ - High-technology tires for premium sedansScorpion™ - Tires for SUVs and CrossoversDiablo™ - High-performance tires for motorcyclesPirelli Elect™ - Specialized tire technology for Electric VehiclesP ZERO™ tyre familyCinturato™ tyre familyScorpion™ tyresPowergy™ tyresCyber™ Tyre technologyELECT™ electric vehicle tyres

Current State

Visibility Landscape

A high-level view of how Pirelli & C. S.p.A. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
Core5q Product/service category queries	89	93	90	—
Growth Areas4q Adjacent, aspirational & visionary	42	39	59	—

Competitive Landscape

Pirelli & C. S.p.A.43 mentions

Porsche38 mentions

BMW23 mentions

Mercedes-Benz19 mentions

Ferrari16 mentions

Lamborghini16 mentions

Audi14 mentions

Tesla13 mentions

H&R11 mentions

BBS11 mentions

Brembo11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Pirelli & C. S.p.A.'s AI visibility.

Key Findings

Strength

Securing high-visibility placements in performance-critical queries on Claude and ChatGPT.

Strength

Maintaining strong brand association with premium vehicle handling and ultra-high-performance driving needs.

Strength

Successfully establishing brand authority among both automotive enthusiasts and luxury procurement professionals for specialized tire requirements.

Recommended Actions

Develop an authoritative content series on 'The Engineering of Safety: Beyond the Tire'.

This addresses the gap in maintenance and safety guidance where Pirelli is currently invisible, pivoting the brand from a component provider to a holistic vehicle safety authority.

Publish 'The Prestige Checklist: Curating the Ultimate Luxury Drive'.

This content directly targets the missing luxury accessory and prestige-brand conversations, positioning Pirelli alongside other top-tier luxury manufacturers rather than just as a tire company.

Create a comparative technical guide: 'Pirelli Performance vs. Daily Driving Demands'.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Performance & Premium Tire Selection(3 queries)

“what are the best high-performance tires for a porsche 911 that actually handle well in the rain too”

2/3 platforms mentioned

Core

ChatGPT

1.Porsche

2.Michelin (Pilot Sport 4S)

3.Pirelli & C. S.p.A. (P Zero PZ4)

4.Continental (ExtremeContact Sport 02)

Claude

1.Porsche

2.Michelin (Pilot Sport S 5, Pilot Sport Cup 2 N0, Pilot Sport 4S, Pilot Sport Cup 2 Connect, Pilot Sport AS4)

3.Continental (ExtremeContact DWS06 Plus)

4.Bridgestone (Potenza RE980AS+)

Gemini

1.Porsche

2.Michelin (Pilot Sport 4S, Pilot Sport S 5, Pilot Sport All Season 4, Pilot Sport Cup 2)

3.Continental (ExtremeContact Sport 02)

4.Bridgestone (Potenza Sport)

5.Tire Reviews

6.Pirelli (P Zero Corsa)

“which tire brands offer tires specifically designed to handle the instant torque of my new electric suv”

3/3 platforms mentioned

Core

The High-Performance Automotive Enthusiast · Individual Performance Enthusiast

ChatGPT

1.Michelin (Pilot Sport EV, Latitude Sport 3 EV)

2.Pirelli & C. S.p.A. (P Zero Elect, Scorpion Elect)

3.Porsche

4.BMW

5.Tesla

+5 more

Claude

1.Michelin (Pilot Sport EV, e.Primacy, Evertread)

2.Porsche

3.Pirelli (P Zero Elect, P Zero AS Plus Elect)

4.Mercedes-Benz

5.Tesla

+15 more

Gemini

1.Michelin (Pilot Sport EV)

2.Pirelli & C. S.p.A. (P Zero Elect, Scorpion MS)

3.Hankook (iON EVO SUV)

4.Continental (PremiumContact 7, SportContact 7)

5.Bridgestone (Turanza EV)

“compare the top ultra-high-performance tires for daily driving my luxury sedan”

3/3 platforms mentioned

Core

The High-Performance Automotive Enthusiast · Individual Performance Enthusiast

ChatGPT

1.Michelin (Pilot Sport 4S, Pilot Sport All Season 4)

2.Bridgestone (Potenza Sport, Potenza RE980AS+)

3.Continental (ExtremeContact Sport 02, ExtremeContact DWS06 Plus)

4.Pirelli & C. S.p.A. (P Zero)

Claude

1.Continental (SportContact 7, ExtremeContact DWS06 Plus)

2.Michelin (Pilot Sport 4S, Pilot Sport All Season 4)

3.Pirelli & C. S.p.A. (P Zero PZ5, P Zero All Season Plus)

4.BMW

5.Mercedes-Benz

+5 more

Gemini

1.Michelin (Pilot Sport 4S)

2.Continental (ExtremeContact Sport 02)

3.Bridgestone (Potenza Sport)

4.Pirelli (P Zero)

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Pilot Sport 4 S

tire-reviews.com

Web1 ref

Michelin Pilot Sport 4s Vs Pirelli P Zero Pz4 Track Tested Results 2025

performanceplustire.com

Web1 ref

Pilot Sport 4 S

tire-reviews.com

Web1 ref

Extremecontact Sport 02

tire-reviews.com

Web1 ref

Reviews

simpletire.com

Web1 ref

1iwfxpb

reddit.com

Forum1 ref

12t2j2x

reddit.com

Forum1 ref

Pirelli P Zero Pz4

thetirelab.com

Web1 ref

P Zero PZ4

tire-reviews.com

Web1 ref

New wet weather tire from Porsche and Michelin extends the track-day season

newsroom.porsche.com

Web1 ref

From the Track to the Street: Tire Options for Porsche Owners

stuttcars.com

Web1 ref

Best Performance Tires for Your Porsche | Porsche West Palm Beach

porschewestpalmbeach.com

Web1 ref

The Best Tires For Porsche Track Days

stuttcars.com

Web1 ref

The best performance tires for your Porsche | FLATSIXES

flatsixes.com

Web1 ref

Best performance tires for your Porsche › Tire Authority

tireauthority.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives Pirelli & C. S.p.A.'s communication style and personality

Pirelli communicates with a blend of high-performance prestige and technical authority, rooted in its deep Italian heritage. The brand voice is sophisticated and aspirational, positioning itself not just as a tyre manufacturer, but as a leader in mobility technology, innovation, and lifestyle. It balances the precision of engineering with the passion of motorsport, speaking to both the enthusiast driver and the everyday consumer with a tone that is confident, reliable, and forward-thinking.

Core Tone Traits

Authoritative & Expert

Communicates deep technical knowledge and industry leadership.

Sophisticated & Prestigious

Reflects the brand's premium status and Italian heritage.

Innovative & Forward-looking

Focuses on the future of mobility, sustainability, and cutting-edge technology.

Passionate & Dynamic

Captures the excitement of motorsport and the joy of driving.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 28, 2026.