What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

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Mike's Hot Honey

Visibility84

Vibe100

Businesses/Food & Beverage/Mike's Hot Honey

AI Visibility & Sentiment

Mike's Hot Honey

Founded in 2010 by Mike Kurtz, Mike's Hot Honey is the leading brand of hot honey in the U.S., known for its signature sweet-heat flavor profile. Originating in a Brooklyn pizzeria, the brand has expanded into a nationwide culinary staple used in homes and restaurants, supported by a wide range of strategic food and lifestyle collaborations.

Active Monitoring

mikeshothoney.com/?srsltid=AfmBOoq2Zi90wPISD2cPQrP437VDD_RbhmQIViW3A9tc3vDaxDnRCree

Food & Beverage

AI Visibility Score

84/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Mike's Hot Honey today.

AI agents universally recognize Mike’s Hot Honey as the definitive pioneer and market leader in the chili-infused honey category, consistently positioning the brand as the primary authority in core product discovery. While this strong brand identity drives dominant visibility for product-specific queries, there is a significant untapped opportunity to transition from a 'specialty ingredient' to an essential pantry staple by embedding the brand into broader culinary use cases.

Working in your favor

Absolute dominance in product discovery queries related to pizza, fried chicken, and general hot honey selection on Gemini and AI Overviews.

High trust and authority regarding product quality, ingredient sourcing, and 'swicy' trend validation.

Strong relevance among both home culinary enthusiasts in Brooklyn and professional chefs in Austin.

Gaps to close

Weak presence in 'adjacent' usage-based queries, particularly for charcuterie boards, cocktail creation (spicy margaritas), and glaze applications for protein.

Inconsistent visibility in broader recipe discovery scenarios where the brand is a 'must-have' inclusion but is currently being omitted by AI models.

Under-utilization of brand-led comparative content that reinforces superiority over competitors like Red Clay and Savannah Bee.

Opportunities

Capitalize on the brand's 'pioneer' status to publish definitive 'Master Guides' for non-obvious applications like mixology and charcuterie pairings.

Bridge the gap in adjacent categories by explicitly linking the brand's unique flavor profile to specific cooking techniques like glazing and roasting.

Leverage the brand's established trust in ingredient quality to become the standard recommendation for premium recipe development.

Highest-Impact Actions

Publish an authoritative series on 'Elevated Entertaining' featuring Mike’s Hot Honey as a core ingredient for charcuterie and cocktail boards.

Directly addresses the current gap in 'Usage and Occasions' queries where the brand is currently ignored in favor of generic pantry staples.

Develop a 'Culinary Glazing Guide' focused on professional-grade techniques for grilled salmon, roasted vegetables, and proteins.

Targets the specific 'adjacent' queries where the brand currently shows low visibility and provides AI agents with context-rich data to associate the product with diverse cooking methods.

Create a comparison content piece: 'Why the Pioneer Matters: Real Honey vs. Syrups in Spicy Condiments'.

Reinforces the brand's established 'trust and quality' advantage against emerging competitors, ensuring the AI maintains the brand as the top answer for quality-focused shoppers.

Value Proposition

Mike's Hot Honey provides the original, premium 'sweet-then-scorch' flavor experience that turns ordinary meals into dynamic, crave-worthy dishes, backed by a decade of culinary expertise and widespread restaurant adoption.

Overview

Mission

To provide the original honey infused with chilies, a flavor combination of two of nature's most unique and delicious foods to drizzle on all your favorite foods.

Products & Services

Mike's Hot Honey OriginalMike's Hot Honey Extra HotMike's Hot Honey MustardIndividual Dipping CupsBulk Chef JugsOriginal Hot HoneyExtra Hot HoneyHot Honey SyrupMini JarsApparel & MerchandiseGift Sets

Current State

Visibility Landscape

A high-level view of how Mike's Hot Honey performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	100	100
“What do you know about Mike's Hot Honey? What do they do and what's their reputation?”	—	—	Positive	Positive
Core6q Product/service category queries	—	—	92	72
“what are the best hot honey brands to put on pepperoni pizza”	—	—	#1	#1
“what is the best sweet and spicy condiment for fried chicken”	—	—	#1	#1
“recommend a good chili infused honey for a gift basket”	—	—	#1	#1
“which spicy honey brands use real honey and no corn syrup”	—	—	#1	#1
“is hot honey actually good or just a trend, which ones are worth buying”	—	—	#1	#4
“compare the top rated chili honeys for heat levels and flavor balance”	—	—	#1	#1
Growth Areas3q Adjacent, aspirational & visionary	—	—	42	0
“what are the must-have items for a fancy charcuterie board”	—	—	#5	No
“unique ingredients to make a spicy margarita at home”	—	—	#5	No
“best honey to use as a glaze for grilled salmon and roasted vegetables”	—	—	#7	No

“What do you know about Mike's Hot Honey? What do they do and what's their reputation?”

—

Positive

“what are the best hot honey brands to put on pepperoni pizza”

—

“what is the best sweet and spicy condiment for fried chicken”

—

“recommend a good chili infused honey for a gift basket”

—

“which spicy honey brands use real honey and no corn syrup”

—

“is hot honey actually good or just a trend, which ones are worth buying”

—

“compare the top rated chili honeys for heat levels and flavor balance”

—

“what are the must-have items for a fancy charcuterie board”

—

“unique ingredients to make a spicy margarita at home”

—

“best honey to use as a glaze for grilled salmon and roasted vegetables”

—

Brand Ecosystem

Mike's Hot Honey

32 mentions

Red Clay Hot Honey

12 mentions

Savannah Bee Company

10 mentions

Bushwick Kitchen (Bees Knees Spicy Honey)

9 mentions

Bushwick Kitchen

bushwickkitchen.com

5 mentions

Ancho Reyes

5 mentions

AR’s Hot Southern Honey

4 mentions

Savannah Bee Company Hot Honey

3 mentions

Saratoga Tea & Honey Co.

3 mentions

Melinda's

melindas.com

3 mentions

Red Clay

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Mike's Hot Honey's AI visibility.

Key Findings

Strength

Absolute dominance in product discovery queries related to pizza, fried chicken, and general hot honey selection on Gemini and AI Overviews.

Strength

High trust and authority regarding product quality, ingredient sourcing, and 'swicy' trend validation.

Strength

Strong relevance among both home culinary enthusiasts in Brooklyn and professional chefs in Austin.

Recommended Actions

Publish an authoritative series on 'Elevated Entertaining' featuring Mike’s Hot Honey as a core ingredient for charcuterie and cocktail boards.

Directly addresses the current gap in 'Usage and Occasions' queries where the brand is currently ignored in favor of generic pantry staples.

Develop a 'Culinary Glazing Guide' focused on professional-grade techniques for grilled salmon, roasted vegetables, and proteins.

Targets the specific 'adjacent' queries where the brand currently shows low visibility and provides AI agents with context-rich data to associate the product with diverse cooking methods.

Create a comparison content piece: 'Why the Pioneer Matters: Real Honey vs. Syrups in Spicy Condiments'.

Reinforces the brand's established 'trust and quality' advantage against emerging competitors, ensuring the AI maintains the brand as the top answer for quality-focused shoppers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Product Discovery(3 queries)

“what are the best hot honey brands to put on pepperoni pizza”

2/2 platforms mentioned

Core

Gemini

1.Mike's Hot Honey (Extra Hot)

2.Savannah Bee Company Hot Honey

3.Huckle Bee Farms Hot Habanero

AI Overviews

1.Mike's Hot Honey

2.The Pepper Pantry

3.Capital Bee Company

4.Tasting Table

“what is the best sweet and spicy condiment for fried chicken”

2/2 platforms mentioned

Core

Gemini

1.Mike's Hot Honey

2.Georgia Peach & Vidalia Onion Hot Sauce

3.Sriracha

4.Kewpie

AI Overviews

1.Mike's Hot Honey

2.Vons

3.Smith's

“recommend a good chili infused honey for a gift basket”

1/2 platforms mentioned

Core

Gemini

1.Mike's Hot Honey

2.Savannah Bee Company

3.Bushwick Kitchen Bee’s Knees Spicy Honey

4.Elijah’s Xtreme Hot Honey

5.Red Clay Hot Honey

+1 more

AI Overviews

1.Björn’s Colorado Honey

2.Momofuku

3.Savannah Bee Company

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

20 Best Hot Honey Brands To Drizzle On Everything

cookcleanrepeat.com

Mike's Hot Honey

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Mike's Hot Honey

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.