What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Merck & Co., Inc.

Visibility87

Vibe86

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Pharmaceuticals/Merck & Co., Inc.

AI Visibility & Sentiment

Merck & Co., Inc.

Merck & Co., Inc. is a leading global biopharmaceutical company dedicated to using the power of science to save and improve lives. The company discovers, develops, and manufactures innovative prescription medicines, vaccines, and animal health products, focusing on high-unmet-need areas such as oncology and infectious diseases.

Active Monitoring

merck.com

Pharmaceuticals

Partial scan

AI Visibility Score

87/100

Excellent

Sentiment Score

86/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Merck & Co., Inc. today.

Merck & Co., Inc. commands exceptional authority among high-value professional stakeholders, securing a top-of-page presence for critical clinical and procurement queries. While the brand dominates niche expert circles, there is a clear opportunity to translate this specialized trust into broader market share within the competitive pet health and preventative medicine landscapes.

Working in your favor

Secured #1 positioning for Clinical Research Oncologists and Hospital Pharmacy Procurement Managers.

Maintains absolute top-of-page authority for AI Overviews when the brand is explicitly queried.

High-performing presence in core oncology and specialty therapy search contexts.

Gaps to close

Inconsistent visibility in competitive pet health categories where alternative brands currently capture narrative dominance.

Under-utilization of AI-driven touchpoints for broad preventative vaccination and biologics education.

Absence in 'adjacent' search queries, failing to capture interest from users exploring general pharmaceutical category standards.

Opportunities

Develop authoritative, AI-optimized content that outlines clinical standards to capture 'adjacent' queries currently left unaddressed.

Aggressively pivot pet health content to compete for high-intent search queries regarding long-acting parasite prevention.

Leverage the high trust levels of the Hospital Pharmacy Procurement persona to create educational AI content that serves as the definitive industry benchmark.

Highest-Impact Actions

Develop and deploy AI-optimized pillar pages specifically targeting long-acting parasite prevention for the pet health sector.

The data shows a critical gap in veterinary health visibility, where competitor brands are currently capturing the primary position.

Create standardized 'Clinical Best Practice' assets for preventative vaccination and biologics to address 'adjacent' queries.

While core oncology queries are strong, the brand is failing to appear in broader industry-standard searches that influence long-term market perception.

Produce structured, schema-rich content regarding pharmaceutical vetting criteria for pharmacy boards.

Establishing Merck as the authoritative voice on procurement standards will solidify loyalty among key decision-makers who already hold high positive sentiment for the brand.

Value Proposition

A science-first approach with a massive R&D pipeline aimed at breakthrough therapies, characterized by an industry-leading position in immuno-oncology and clinically superior treatments.

Overview

Mission

We use the power of leading-edge science to save and improve lives around the world.

Products & Services

Keytruda (pembrolizumab)Gardasil / Gardasil 9Winrevair (sotatercept)BravectoJanuvia / Janumet

Current State

Visibility Landscape

A high-level view of how Merck & Co., Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	50
“What do you know about Merck & Co., Inc.? What do they do and what's their reputation?”	—	—	—	Neutral
Core4q Product/service category queries	—	—	—	87
“what are the current standard-of-care immunotherapy options for advanced non-small cell lung cancer”	—	—	—	Yes
“what is the most effective long-acting flea and tick prevention for dogs that i can get from my vet”	—	—	—	—
“top biologics to consider for treating pulmonary arterial hypertension besides standard vasodilators”	—	—	—	—
“compare the leading oral treatments for dog parasites based on efficacy and duration”	—	—	—	#1
Growth Areas4q Adjacent, aspirational & visionary	—	—	—	0
“what should a hospital pharmacy board look for when vetting new pharmaceutical suppliers for innovative therapies”	—	—	—	No
“best preventative vaccination schedules for adolescent populations to cover HPV and other common risks”	—	—	—	—
“top recommended brands for preventative pet health maintenance for active outdoor dogs”	—	—	—	—
“how to determine if a new pharmaceutical drug has a strong track record for efficacy in clinical trials”	—	—	—	—

“What do you know about Merck & Co., Inc.? What do they do and what's their reputation?”

—

Neutral

“what are the current standard-of-care immunotherapy options for advanced non-small cell lung cancer”

—

Yes

“what is the most effective long-acting flea and tick prevention for dogs that i can get from my vet”

—

“top biologics to consider for treating pulmonary arterial hypertension besides standard vasodilators”

—

“compare the leading oral treatments for dog parasites based on efficacy and duration”

—

“what should a hospital pharmacy board look for when vetting new pharmaceutical suppliers for innovative therapies”

—

“best preventative vaccination schedules for adolescent populations to cover HPV and other common risks”

—

“top recommended brands for preventative pet health maintenance for active outdoor dogs”

—

“how to determine if a new pharmaceutical drug has a strong track record for efficacy in clinical trials”

—

Brand Ecosystem

Merck & Co., Inc.

3 mentions

durvalumab

2 mentions

Simparica (Simparica Trio)

2 mentions

Simparica Trio

1 mention

Seresto

1 mention

ASCO

1 mention

osimertinib

1 mention

NexGard

1 mention

NexGard (NexGard PLUS)

1 mention

Heartgard Plus

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Merck & Co., Inc.'s AI visibility.

Key Findings

Strength

Secured #1 positioning for Clinical Research Oncologists and Hospital Pharmacy Procurement Managers.

Strength

Maintains absolute top-of-page authority for AI Overviews when the brand is explicitly queried.

Strength

High-performing presence in core oncology and specialty therapy search contexts.

Recommended Actions

Develop and deploy AI-optimized pillar pages specifically targeting long-acting parasite prevention for the pet health sector.

The data shows a critical gap in veterinary health visibility, where competitor brands are currently capturing the primary position.

Create standardized 'Clinical Best Practice' assets for preventative vaccination and biologics to address 'adjacent' queries.

While core oncology queries are strong, the brand is failing to appear in broader industry-standard searches that influence long-term market perception.

Produce structured, schema-rich content regarding pharmaceutical vetting criteria for pharmacy boards.

Establishing Merck as the authoritative voice on procurement standards will solidify loyalty among key decision-makers who already hold high positive sentiment for the brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Oncology & Specialty Therapy Decision Support(3 queries)

“what are the current standard-of-care immunotherapy options for advanced non-small cell lung cancer”

1/1 platforms mentioned

Core

AI Overviews

1.durvalumab

“top biologics to consider for treating pulmonary arterial hypertension besides standard vasodilators”

0/0 platforms mentioned

Core

The Clinical Research Oncologist · Medical Director / Lead Oncologist

“best preventative vaccination schedules for adolescent populations to cover HPV and other common risks”

0/0 platforms mentioned

Adjacent

The Clinical Research Oncologist · Medical Director / Lead Oncologist

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

ASCO Issues Updated Guideline for Stage IV NSCLC Therapy

cancernetwork.com

Merck & Co., Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Merck & Co., Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.