What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Marathon Petroleum Corporation

Visibility69

Vibe100

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Businesses/Energy / Oil & Gas/Marathon Petroleum Corporation

AI Visibility & Sentiment

Marathon Petroleum Corporation

Marathon Petroleum is a leading integrated downstream and midstream energy company that operates the largest refining system in the United States. The firm manages a complex supply chain, transforming crude oil into transportation fuels and petrochemicals while distributing them through an extensive network of retail stations and wholesale channels.

Active Monitoring

marathonpetroleum.com

Energy / Oil & Gas

Partial scan

AI Visibility Score

69/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Marathon Petroleum Corporation today.

Marathon Petroleum Corporation dominates the conversation around trust and reliability in the energy sector, consistently appearing as a top-tier choice for procurement leaders in AI Overviews. However, a significant disconnect exists between this high-level reputation and the brand's visibility in operational and logistics-specific queries, where Marathon is currently absent while competitors capture the narrative.

Working in your favor

Secured top-tier positioning in AI Overviews for trust and reputation-based queries regarding energy and refining companies.

Achieved 100% visibility for the Procurement Director persona, proving strong brand resonance with high-level industrial purchasing decision-makers.

Gaps to close

Complete lack of visibility in logistics and fleet management categories, where potential partners are actively seeking reliable fuel suppliers.

Missing from critical 'best of' search contexts for petrochemical raw materials, heavy-duty motor oils, and bulk renewable diesel, allowing competitors like Mansfield Energy and Chevron to dominate the search landscape.

Failure to penetrate the Independent Service Station Owner persona, creating a missed opportunity for B2B wholesale network expansion.

Opportunities

Leverage the existing 'trusted refinery' authority to create content that maps Marathon's expertise directly to logistics and fleet management pain points.

Optimize digital assets for product-specific queries like 'bulk renewable diesel' to capture market share from competitors currently filling the void.

Develop persona-focused documentation that speaks directly to the needs of fleet managers and independent station owners to build visibility in the operational category.

Highest-Impact Actions

Develop and syndicate technical content addressing the fuel needs of large-scale logistics and commercial fleet operations.

The brand is currently losing significant market share in logistics-focused search results where competitors have established a presence.

Create dedicated landing pages for 'bulk renewable diesel' and 'industrial petrochemical raw materials' with high-authority technical specs.

These queries represent active buyer intent that is currently unaddressed by Marathon's existing digital footprint.

Produce B2B case studies and operational guides targeted specifically at the Independent Service Station Owner persona.

Directly engaging this persona will bridge the current gap in the B2B wholesale market segment where Marathon is currently invisible.

Value Proposition

By leveraging the nation's largest refining system and integrated midstream infrastructure via MPLX LP, the company provides unmatched supply reliability, logistical resilience, and consistent product quality from refinery to pump.

Overview

Mission

To reliably manufacture, transport, and market quality petroleum products—safely and responsibly—creating sustainable value for our shareholders, customers, and society.

Products & Services

Refined Transportation FuelsAsphaltPetrochemicalsRenewable FuelsMotor Oils

Current State

Visibility Landscape

A high-level view of how Marathon Petroleum Corporation performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	—
“What do you know about Marathon Petroleum Corporation? What do they do and what's their reputation?”	—	—	—	—
Core5q Product/service category queries	—	—	—	69
“what are the most reliable fuel suppliers for a large logistics fleet in the midwest”	—	—	—	—
“who are the top suppliers for high-grade commercial asphalt that can withstand extreme weather”	—	—	—	—
“most trusted energy and refining companies for commercial fuel contracts in the US”	—	—	—	#1
“best petrochemical suppliers for industrial raw materials that offer consistent quality”	—	—	—	—
“recommend heavy-duty motor oil brands for commercial shipping fleets operating on tight schedules”	—	—	—	—
Growth Areas3q Adjacent, aspirational & visionary	—	—	—	—
“which fuel companies provide the best bulk renewable diesel options for heavy transport”	—	—	—	—
“what construction material brands should i look for when building long-lasting industrial parking lots”	—	—	—	—
“what should i look for when choosing a new fuel partner to ensure supply chain resilience”	—	—	—	—

“What do you know about Marathon Petroleum Corporation? What do they do and what's their reputation?”

—

“what are the most reliable fuel suppliers for a large logistics fleet in the midwest”

—

“who are the top suppliers for high-grade commercial asphalt that can withstand extreme weather”

—

“most trusted energy and refining companies for commercial fuel contracts in the US”

—

“best petrochemical suppliers for industrial raw materials that offer consistent quality”

—

“recommend heavy-duty motor oil brands for commercial shipping fleets operating on tight schedules”

—

“which fuel companies provide the best bulk renewable diesel options for heavy transport”

—

“what construction material brands should i look for when building long-lasting industrial parking lots”

—

“what should i look for when choosing a new fuel partner to ensure supply chain resilience”

—

Brand Ecosystem

Mansfield Energy

3 mentions

Chevron

2 mentions

Phillips 66

2 mentions

Sunoco LP

sunocolp.com

2 mentions

U.S. Energy

2 mentions

Marathon Petroleum Corporation

2 mentions

ExxonMobil (BusinessPro Card)

1 mention

Valero Energy Corporation

valero.com

1 mention

World Kinect

1 mention

Al Warren Oil

alwarrenoil.com

1 mention

Des Moines Energy Services (Keck Energy)

1 mention

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Marathon Petroleum Corporation's AI visibility.

Key Findings

Strength

Secured top-tier positioning in AI Overviews for trust and reputation-based queries regarding energy and refining companies.

Strength

Achieved 100% visibility for the Procurement Director persona, proving strong brand resonance with high-level industrial purchasing decision-makers.

Gap

Complete lack of visibility in logistics and fleet management categories, where potential partners are actively seeking reliable fuel suppliers.

Recommended Actions

Develop and syndicate technical content addressing the fuel needs of large-scale logistics and commercial fleet operations.

The brand is currently losing significant market share in logistics-focused search results where competitors have established a presence.

Create dedicated landing pages for 'bulk renewable diesel' and 'industrial petrochemical raw materials' with high-authority technical specs.

These queries represent active buyer intent that is currently unaddressed by Marathon's existing digital footprint.

Produce B2B case studies and operational guides targeted specifically at the Independent Service Station Owner persona.

Directly engaging this persona will bridge the current gap in the B2B wholesale market segment where Marathon is currently invisible.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Energy Supply And Fleet Management(3 queries)

“what are the most reliable fuel suppliers for a large logistics fleet in the midwest”

0/0 platforms mentioned

Core

“best petrochemical suppliers for industrial raw materials that offer consistent quality”

0/0 platforms mentioned

Core

Logistics Operations Manager · Logistics Operations Manager

“which fuel companies provide the best bulk renewable diesel options for heavy transport”

0/0 platforms mentioned

Adjacent

Logistics Operations Manager · Logistics Operations Manager

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Sunoco LP: Leading Energy Infrastructure Operator & Fuel ...

sunocolp.com

Marathon Petroleum Corporation

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Marathon Petroleum Corporation

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.