Laugh Factory

Visibility56

Vibe96

Businesses/Entertainment & Live Events/Laugh Factory

Claim Business Generate Strategy

AI Visibility & Sentiment

Laugh Factory

The Laugh Factory is the world-famous comedy club chain founded in 1979, recognized as the #1 comedy club in the country by USA Today. Operating multiple locations across the United States, it serves as a legendary venue where comedy icons perform and emerging talent is discovered.

Active Monitoring

laughfactory.com

Entertainment & Live Events

AI Visibility Score

56/100

Moderate

Sentiment Score

96/100

AI Perception

Summary

Laugh Factory maintains a dominant cultural footprint in generative AI, particularly on Claude where it achieves a 70% mention rate and an elite 3.2 average position. While the brand is the go-to recommendation for date nights and global talent searches, it is currently ceding the lucrative corporate entertainment and 'clean comedy' markets to niche agencies and competitors like The Comedy Store.

Value Proposition

The original comedy club that pays performers, featuring over four decades of comedy history with legendary performers, fresh weekly content, and multiple locations offering the best stand-up comedy experience in America.

Overview

Mission

Making someone laugh is the greatest gift you can give. Laughter is the magical ingredient that can bring people from all walks of life together, break down any barriers and heal the deepest wounds.

Products & Services

Live stand-up comedy shows and eventsComedy club venues across multiple US citiesComedian booking services for corporate eventsComedy contests including Funniest Person in the WorldKids comedy programs and comedy camps

Agent Breakdown

AI Platforms

How often do different AI platforms reference Laugh Factory?

Loading explorer...

Conversation Analysis

Topics

What conversations is Laugh Factory included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Laugh Factory to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Local Entertainment & Date Night Planning(3 queries)

“best comedy clubs in hollywood for a date night”

4/4 platforms mentioned

ChatGPT

1.The Comedy Store

2.The Hollywood Improv

3.The Laugh Factory

4.Largo at the Coronet

5.Dynasty Typewriter

+3 more

Claude

1.The Comedy Store

2.The Laugh Factory

3.Largo at the Coronet

4.Improv Hollywood

Gemini

1.The Comedy Store

2.The Hollywood Improv

3.Largo at the Coronet

4.The Groundlings Theatre & School

5.Dynasty Typewriter at the Hayworth

6.The Laugh Factory

AI Overviews

1.Hollywood Improv

2.The Comedy Store

3.Laugh Factory

4.World of Illusions

5.Chocolate Sundaes

+5 more

“where can i see famous comedians performing stand up in person tonight in LA or Chicago”

4/4 platforms mentioned

ChatGPT

1.The Comedy Store

2.The Laugh Factory

3.Hollywood Improv

4.Largo at the Coronet

5.Dynasty Typewriter

+8 more

Claude

1.The Comedy Store

2.The Laugh Factory

3.Improv Hollywood

4.Largo at the Coronet

5.Zanies Comedy Club

+5 more

Gemini

1.The Comedy Store

2.Hollywood Improv

3.Laugh Factory

4.Largo at the Coronet

5.Dynasty Typewriter

+7 more

AI Overviews

1.The Comedy Store

2.The Second City

3.Laugh Factory

“fun things to do in big cities for adults that aren't just bars or clubs”

0/4 platforms mentioned

ChatGPT

1.Color Me Mine

2.The Clay Ground

3.Sur La Table

4.Cozymeal

5.The Escape Game

+15 more

Claude

No brands listed

Gemini

1.Meow Wolf

2.Artechouse

3.Museum of Illusions

4.Flight Club

5.Topgolf

+25 more

AI Overviews

1.Meow Wolf

2.ARTECHOUSE

3.District Eat + Play

4.The Escape Room

5.CityArts

+12 more

Corporate Event Entertainment & Booking(2 queries)

“how to hire a professional comedian for a corporate holiday party, what are the best services for this”

2/4 platforms mentioned

ChatGPT

1.Netflix

2.Comedy Central

3.Gersh Agency

4.CAA (Creative Artists Agency)

5.WME (William Morris Endegan)

15.Laugh Factory

+12 more

Claude

1.GigSalad

2.The Bash

3.Booking Entertainment

4.Laugh Factory

5.Levity Entertainment Group

+3 more

Gemini

1.Funny Business Agency

2.Clean Comedians

3.The Comedy Shop

4.All American Entertainment

5.AAE Speakers

+6 more

AI Overviews

1.The Comedian Company

2.Funny Business Agency

3.EVA

4.Summit Comedy

5.The Grable Group

“best agencies to book clean stand up comedy for a company event with 500 people”

0/4 platforms mentioned

ChatGPT

1.Corporate Comedians

2.The Gotham Comedy Agency

3.Netflix

4.Clean Comedians®

5.Funny Business Agency

+8 more

Claude

1.The Bash

2.GigSalad

3.Keppler Speakers

4.Leading Authorities

5.Creative Artists Agency

+3 more

Gemini

1.Clean Comedians

2.Funny Business Agency

3.Summit Comedy

4.The Bash

5.GigMasters

+2 more

AI Overviews

1.The Comedian Company

2.Clean Comedians®

3.Summit Comedy, Inc.

4.Funny Business Agency

5.Dry Bar Comedy

+4 more

Comedy Education & Global Talent Searches(2 queries)

“are there any comedy camps or stand up classes for kids and teens, specific recommendations please”

0/4 platforms mentioned

ChatGPT

1.The Second City

2.The Groundlings

3.Upright Citizens Brigade

4.Kids ‘N Comedy

5.Gotham Comedy Club

+9 more

Claude

1.Second City Training Center

2.Upright Citizens Brigade

3.iO Theater

4.School of Rock

5.Camp Galileo

+4 more

Gemini

1.The Second City

2.SNL

3.Kids ‘N Comedy

4.Gotham Comedy Club

5.Gold Comedy

+5 more

AI Overviews

1.Gotham Comedy Club

2.The Second City

3.Stomping Ground Comedy Theater

4.Ahmed Bharoocha’s Comedy School

5.Outschool

+1 more

“how do i enter global comedy competitions or find the funniest person in the world contest”

4/4 platforms mentioned

ChatGPT

1.Seattle International Comedy Competition

2.San Francisco International Comedy Competition

3.Funniest Person in the World

4.Laugh Factory

5.Levity Live

+12 more

Claude

1.Just for Laughs

2.Edinburgh Festival Fringe

3.Dave's Edinburgh Comedy Award

4.Boston Comedy Festival

5.San Francisco Comedy Competition

8.Laugh Factory

+4 more

Gemini

1.The Laugh Factory

2.Just For Laughs

3.Edinburgh Festival Fringe

4.Melbourne International Comedy Festival

5.The San Francisco Comedy Competition

+6 more

AI Overviews

1.Laugh Factory

2.FilmFreeway

3.Acme Comedy Company

4.Comedy Wham

5.Don't Tell Comedy

Evaluating Comedy Venue Quality & Ethics(3 queries)

“most legendary comedy clubs in america that have a history of treating their performers well”

0/4 platforms mentioned

ChatGPT

1.The Comedy Store

2.The Comedy Cellar

3.Zanies Comedy Club

4.Acme Comedy Company

5.The Punch Line

+10 more

Claude

1.The Comedy Cellar

2.Zanies Comedy Club

3.Punch Line Comedy Club

4.Helium Comedy Club

5.Improv Comedy Club

+3 more

Gemini

1.The Comedy Cellar

2.Acme Comedy Co.

3.Comedy Works

4.The Comedy Store

5.Zanies Comedy Club

+6 more

AI Overviews

No brands listed

“which comedy club chains are actually worth the cover charge and drink minimum, give me top rated ones”

3/4 platforms mentioned

ChatGPT

1.The Comedy Store

2.The Improv

3.The Comedy Cellar

4.Helium Comedy Clubs

5.Zanies Comedy Clubs

+4 more

Claude

1.Laugh Factory

2.Improv Comedy Clubs

3.Funny Bone Comedy Club

4.Comedy Works

5.Groupon

Gemini

1.The Comedy Cellar

2.Helium Comedy Club

3.The Improv

4.Laugh Factory

5.Punch Line Comedy Club

+3 more

AI Overviews

1.The Improv

2.Hollywood Improv

3.San Jose Improv

4.Laugh Factory

5.The Second City

+5 more

“top rated comedy club recommendations other than The Comedy Store or Improv”

3/4 platforms mentioned

ChatGPT

1.The Comedy Store

2.The Improv

3.The Laugh Factory

4.The Largo at the Coronet

5.The Dynasty Typewriter

+8 more

Claude

1.The Comedy Store

2.Improv

3.Comedy Cellar

4.Gotham Comedy Club

5.Stand Up NY

10.Laugh Factory

+9 more

Gemini

1.Comedy Cellar

2.Gotham Comedy Club

3.Union Hall

4.Largo at the Coronet

5.Dynasty Typewriter

+9 more

AI Overviews

1.The Comedy Store

2.Improv

3.Laugh Factory

4.Largo at the Coronet

5.The Groundlings

+8 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional performance on Claude (70% mention rate) and Gemini for 'global comedy competitions' where the brand frequently secures the #1 spot.

Strength

High visibility with 'The Emerging Stand-Up Enthusiast' persona (68%), cementing the brand as an industry authority for talent discovery.

Strength

Perfect 100% visibility for brand-direct 'vibe check' queries across all AI platforms, indicating a clear and well-defined digital identity.

Gap

Significant underperformance in the Corporate Culture & Events persona, with only 38% visibility and zero mentions for 'clean stand-up' queries.

Gap

Weak presence in AI Overviews (33%), which are critical for capturing local 'near me' intent and high-intent event planning.

Gap

A total absence in comedy education and youth programming queries, allowing competitors to own the 'comedy camp' and 'stand-up class' narrative.

Opportunity

Capture the B2B market by optimizing content for 'clean comedy' and 'corporate booking,' where current visibility is near zero.

Opportunity

Improve AI Overview citations by structuring site data for local Hollywood entertainment and 'things to do' categories.

Opportunity

Leverage the brand's 'legendary' status to displace The Comedy Store, which currently leads in total mentions (67) and average position (2.8).

Technical Health

Site Health for AI Visibility

How well Laugh Factory's website is optimized for AI agent discovery and comprehension.

90/100

16 passed 5 warnings

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO84

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

12 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (18 characters)

Expand the title to 50-60 characters with descriptive keywords.

Meta description may be truncated (178 characters)

Shorten to under 160 characters.

Page has 2 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Laugh Factory's communication style and personality

The Laugh Factory communicates with infectious enthusiasm and warmth, celebrating the joy and healing power of laughter. The voice is welcoming and inclusive, treating comedy as both entertainment and a force for good in the world. There's a sense of pride in the club's legendary history while remaining accessible and fun, never taking itself too seriously despite its iconic status.

Core Tone Traits

Warm & Welcoming

Creates an inclusive atmosphere where everyone feels at home and celebrated

Enthusiastically Fun

Embraces humor and joy in all communications with genuine excitement

Proudly Historic

Celebrates four decades of comedy legacy while honoring legendary performers

Community-Minded

Emphasizes the healing power of laughter and bringing people together

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Laugh Factory

Laugh Factory135 mentions

The Comedy Store67 mentions

Gotham Comedy Club34 mentions

Hollywood Improv26 mentions

Second City26 mentions

Zanies25 mentions

The Second City25 mentions

Netflix24 mentions

Funny Business Agency24 mentions

Zanies Comedy Club23 mentions

Largo at the Coronet22 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Best Comedy Clubs near Hollywood, Los Angeles, CA - Yelp

https://m.yelp.com/search?find_desc=Comedy+Clubs&find_loc=Hollywood%2C+Los+Angeles%2C+CA

Referenced in 1 query

Get Featured

Home to the Best and Most Famous Comedy Clubs in the World

https://www.laillusions.com/blog/los-angeles-home-to-the-best-and-most-famous-comedy-clubs-in-the-world#:~:text=The%20Laugh%20Factory%20is%20synonymous,an%20unforgettable%20night%20of%20laughter.

Referenced in 3 queries

Review

LAUGH FACTORY - Updated February 2026 - Yelp

https://m.yelp.com/biz/laugh-factory-los-angeles#:~:text=I%20had%20a%20great%20time,and%20the%20laughs%20keep%20coming.

Referenced in 1 query

Get Featured

Laugh Factory (2026) - All You MUST Know Before You Go (w

https://www.tripadvisor.com/Attraction_Review-g33252-d253674-Reviews-or10-Laugh_Factory-West_Hollywood_California.html#:~:text=I%20was%20not%20disappointed%20with,of%20the%20staff%20as%20well.&text=Booked%20this%20last%20min%20for,these%20professionals%20could%20handle%20this.

Referenced in 2 queries

Review

HOLLYWOOD IMPROV - Comedy Clubs - Yelp

https://m.yelp.com/biz/hollywood-improv-hollywood#:~:text=Such%20a%20great%20time!,was%20friendly%20and%20attentive%20also!

Referenced in 1 query

Get Featured

TOP 10 BEST Comedy Night in West Hollywood, CA - Yelp

https://m.yelp.com/search?find_desc=Comedy+Night&find_loc=West+Hollywood%2C+CA#:~:text=Great%20Comedy%20Show%2C%20Miss%20Orji,fun%20night%20ahead%20of%20you.

Referenced in 1 query

Get Featured

THE COMEDY STORE - Updated February 2026 - 584 Photos ...

https://www.yelp.com/biz/the-comedy-store-west-hollywood?start=560#:~:text=This%20venue%20was%20great!,to%20come%20back%20here%20soon!

Referenced in 1 query

Get Featured

DYNASTY TYPEWRITER AT THE HAYWORTH - Updated ...

https://www.yelp.com/biz/dynasty-typewriter-at-the-hayworth-los-angeles#:~:text=The%20Dynasty%20Typewriter%20is%20one,one%20of%20LA's%20best%20venues.

Referenced in 1 query

Get Featured

THE 15 BEST Los Angeles Comedy Clubs (2026) - Tripadvisor

https://www.tripadvisor.com/Attractions-g32655-Activities-c20-t108-Los_Angeles_California.html#:~:text=Upright%20Citizens%20Brigade%20LA%20Sunset,UPRIGHT%20CITIZENS%20BRIGADE

Referenced in 2 queries

Review

Comedy Store (2026) - All You MUST Know Before You Go (with ...

https://www.tripadvisor.com/Attraction_Review-g33252-d107056-Reviews-or50-Comedy_Store-West_Hollywood_California.html#:~:text=Toby%20is%20one%20of%20the,disrespectful%2C%20where's%20the%20customer%20service?&text=First%20time%20here%20and%20our,will%20definitely%20be%20my%20last.

Referenced in 1 query

Review

DYNASTY TYPEWRITER AT THE HAYWORTH - Updated ...

https://www.yelp.com/biz/dynasty-typewriter-at-the-hayworth-los-angeles?start=25#:~:text=I%20went%20to%20Dynasty%20Typewriter,popcorn%20seasoning%20available%20for%20free.

Referenced in 1 query

Get Featured

The Second City Hollywood, Beverly Hills, CA - Wanderlog

https://wanderlog.com/place/details/69390/the-second-city-hollywood#:~:text=Came%20here%20with%20my%20mother,coming%20back%20again%20very%20soon.

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Laugh Factory's resources to help users.

Launch Corporate Clean Comedy Landing Page

Address the critical visibility gap for B2B procurement and clean comedy queries where competitors are currently winning. Create a dedicated, SEO-optimized landing page targeting corporate event planners and HR teams searching for workplace-appropriate entertainment, then amplify through LinkedIn and professional networking content to establish Laugh Factory as the go-to corporate comedy booking resource.

Why Fortune 500 Companies Choose Clean Comedy for Team Building Events

The Complete Guide to Booking Corporate Comedy Entertainment That Won't Get HR Involved

5 Questions Every Event Planner Should Ask Before Booking Corporate Entertainment

How Laugh Factory Has Powered Holiday Parties for America's Biggest Brands

Implement Schema Markup for AI Overviews

Close the gap between strong LLM visibility (high mention rates) and weak AI Overview presence (only 33%) by implementing comprehensive Schema.org markup for events, local business attributes, and performer information. Support this technical optimization with social content that reinforces structured data signals and drives engagement metrics that boost search visibility.

Your Weekend Plans Sorted: This Week's Must-See Shows at Laugh Factory

Tonight's Lineup: Meet the Comedians Taking Our Stage This Evening

Neighborhood Guide: Everything to Do Before and After Your Laugh Factory Visit

Last-Minute Date Night? Here's What's Happening at Laugh Factory Tonight

Create Comedy Education and Legacy Content

Capture the full comedy enthusiast lifecycle by developing indexed content around comedy classes, workshops, and Laugh Factory's legendary history of mentoring talent from unknowns to superstars. This positions the brand for education-related queries where we currently show as 'NOT MENTIONED' while celebrating our four-decade legacy of discovering comedy icons.

From Open Mic to Headliner: How Laugh Factory Has Launched Comedy Careers Since 1979

What It Takes to Make People Laugh: Lessons from 45 Years of Comedy

The Comedians Who Got Their Start at Laugh Factory Before They Were Famous

Inside the Art of Stand-Up: What Working Comedians Wish They Knew Starting Out

How Laugh Factory Became the Club That Pays Performers and Changed the Industry

Address Mixed Sentiment in AI Responses

Audit and improve the drivers of 'Mixed Sentiment' appearing in ChatGPT and Gemini results that may be suppressing conversions from date-night planners seeking qualitative recommendations. Flood social channels with authentic positive experiences, guest testimonials, and behind-the-scenes joy that reinforces Laugh Factory as the premier feel-good entertainment destination.

What First-Time Guests Say After Their First Laugh Factory Experience

Why Couples Keep Coming Back: The Perfect Date Night Formula

The Healing Power of Laughter: Stories from Our Audience Members

From Nervous to Hooked: A First-Timer's Guide to Enjoying Live Stand-Up Comedy

Content Engineering

Recommended Actions

Develop a dedicated 'Corporate & Clean Comedy' landing page optimized for B2B procurement queries.

The brand is currently invisible for 'clean comedy' and corporate booking queries, despite these being high-revenue segments where competitors like Funny Business Agency are winning.

Impact: High

Implement Schema.org markup for events and local business attributes to boost presence in AI Overviews.

With only a 33% mention rate in AI Overviews compared to much higher rates in LLMs, the brand is missing out on Google's primary AI-driven search real estate.

Impact: High

Create and index content regarding comedy classes and the 'Laugh Factory' history of mentorship.

The brand currently records 'NOT MENTIONED' for comedy education queries, a gap that prevents it from capturing the full lifecycle of a comedy enthusiast.

Impact: Medium

Audit and address the drivers of 'Mixed Sentiment' across ChatGPT and Gemini results.

While visibility is high, mixed sentiment in AI responses can depress conversion rates for 'date night' planners who rely on AI for qualitative recommendations.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session or Sign In to Get Started

Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.