What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

HeyGen

Visibility89

Vibe94

Businesses/Artificial Intelligence/HeyGen

AI Visibility & Sentiment

HeyGen

HeyGen is an innovative AI video generation platform that enables users to create professional videos using photorealistic avatars and natural-sounding voices. By leveraging generative AI, it removes the traditional barriers of video production—such as the need for cameras, actors, and expensive studios—allowing teams to produce content at scale.

Active Monitoring

heygen.com

Artificial Intelligence

AI Visibility Score

89/100

Excellent

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe HeyGen today.

HeyGen has successfully secured its position as a top-tier choice for high-fidelity avatar generation, with AI agents consistently surfacing the brand as a primary solution for professional and realistic video needs. While the brand is recognized as an industry leader, there remains a significant untapped opportunity to transition from a 'tool of choice' to a 'strategic partner' by establishing authority in broader content scaling and enterprise-grade use cases.

Working in your favor

Dominating discovery queries for realistic AI avatars and professional video production across all platforms

High trust and consistent top-tier placement in core queries involving digital twins and professional personal videos

Strong recognition among tech-forward educational innovators who prioritize high-quality, realistic output

Gaps to close

Inconsistent visibility in 'trusted platform' rankings and enterprise-specific security comparisons

Under-representation in broader strategic content scaling discussions compared to core functionality queries

Gaps in appearing for long-form 'best-of' lists that focus on organizational trust and data security

Opportunities

Capture leadership in enterprise AI conversations by directly addressing security, compliance, and scalability in content

Expand into the 'strategic content scaling' narrative to move beyond just being a tool and toward being an essential workflow component

Increase visibility within the L&D sector by creating authoritative content around training ROI and international audience engagement

Highest-Impact Actions

Publish an authoritative 'Enterprise AI Video Security & Governance' white paper or series

Data shows a dip in performance for 'enterprise security' queries; positioning HeyGen as the secure, scalable choice will bridge the gap between tool and corporate infrastructure.

Develop a 'Global Reach: Scaling Content via AI' educational series

While HeyGen wins on realism, it needs to capture the higher-value 'strategic scaling' query intent to move beyond basic tool discovery.

Create a 'HeyGen for L&D' deep-dive series focusing on international audience engagement

Aligning content directly with the Corporate L&D Specialist persona will help convert high-intent educational traffic into long-term enterprise value.

Value Proposition

HeyGen provides hyper-realistic AI avatars and industry-leading lip-sync technology

Overview

Current State

Visibility Landscape

A high-level view of how HeyGen performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	100	100	50
“What do you know about HeyGen? What do they do and what's their reputation?”	Neutral	Positive	Positive	Neutral
Core5q Product/service category queries	85	90	95	86
“recommend some software where i can just type text and it turns into a high quality video with a realistic presenter”	#2	#2	#2	#2
“which ai video generator has the most realistic looking avatars that don't look like robots or have weird mouths”	#1	#1	#1	#1
“what are the best tools for making training videos where an ai person talks from a script”	#2	#2	#1	#2
“i need a way to make professional looking videos of myself speaking different languages i don't actually know, what should i use”	#1	#1	#1	#1
“compare the top ai video platforms in terms of enterprise security and data privacy for corporate use”	#4	#2	#2	#2
Growth Areas4q Adjacent, aspirational & visionary	55	55	71	60
“how can i scale my youtube channel to reach international audiences using ai translation and voice dubbing”	#2	#1	#2	#2
“what are the most trusted platforms for creating personalized video messages for sales outreach to big companies”	No	#10	No	No
“what are the best ways to use generative ai to improve my company's internal communications strategy”	No	No	#4	No
“i want to create a digital twin of myself for a keynote presentation so i can appear virtually, what technology can do that”	#1	#2	#1	#1

“What do you know about HeyGen? What do they do and what's their reputation?”

Neutral

Positive

Neutral

“recommend some software where i can just type text and it turns into a high quality video with a realistic presenter”

“which ai video generator has the most realistic looking avatars that don't look like robots or have weird mouths”

“what are the best tools for making training videos where an ai person talks from a script”

“i need a way to make professional looking videos of myself speaking different languages i don't actually know, what should i use”

“compare the top ai video platforms in terms of enterprise security and data privacy for corporate use”

“how can i scale my youtube channel to reach international audiences using ai translation and voice dubbing”

“what are the most trusted platforms for creating personalized video messages for sales outreach to big companies”

#10

“what are the best ways to use generative ai to improve my company's internal communications strategy”

“i want to create a digital twin of myself for a keynote presentation so i can appear virtually, what technology can do that”

Brand Ecosystem

HeyGen

77 mentions

Synthesia

security.synthesia.io

65 mentions

Colossyan

colossyan.com

39 mentions

ElevenLabs

elevenlabs.io

22 mentions

Elai.io

15 mentions

Rask AI

13 mentions

D-ID

12 mentions

Sendspark

sendspark.com

11 mentions

Loom

loom.com

11 mentions

Vidyard

vidyard.com

10 mentions

HubSpot

10 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve HeyGen's AI visibility.

Key Findings

Strength

Dominating discovery queries for realistic AI avatars and professional video production across all platforms

Strength

High trust and consistent top-tier placement in core queries involving digital twins and professional personal videos

Strength

Strong recognition among tech-forward educational innovators who prioritize high-quality, realistic output

Recommended Actions

Publish an authoritative 'Enterprise AI Video Security & Governance' white paper or series

Data shows a dip in performance for 'enterprise security' queries; positioning HeyGen as the secure, scalable choice will bridge the gap between tool and corporate infrastructure.

Develop a 'Global Reach: Scaling Content via AI' educational series

While HeyGen wins on realism, it needs to capture the higher-value 'strategic scaling' query intent to move beyond basic tool discovery.

Create a 'HeyGen for L&D' deep-dive series focusing on international audience engagement

Aligning content directly with the Corporate L&D Specialist persona will help convert high-intent educational traffic into long-term enterprise value.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Discovering AI Video Tools(3 queries)

“recommend some software where i can just type text and it turns into a high quality video with a realistic presenter”

4/4 platforms mentioned

Core

ChatGPT

1.Synthesia

2.HeyGen

3.Kling AI (Kuaishou, Kling 2.6)

4.Runway

5.Elai

Claude

1.Synthesia

2.HeyGen

3.Colossyan

4.AI Studios

5.DeepBrain

+3 more

Gemini

1.Synthesia

2.HeyGen

3.Colossyan

4.Deepbrain AI (AI Studios)

5.Hour One

AI Overviews

1.Synthesia

2.HeyGen (Avatar IV)

3.Colossyan

4.invideo AI

5.Elai.io

“what are the best tools for making training videos where an ai person talks from a script”

4/4 platforms mentioned

Core

The Corporate L&D Specialist · Director of Learning and Development

ChatGPT

1.Synthesia

2.Colossyan

3.HeyGen

4.Elai.io

5.Panopto

+1 more

Claude

1.Synthesia

2.Colossyan

3.HeyGen

4.ElevenLabs

5.DeepBrain AI (DeepBrain AI Studios)

+1 more

Gemini

1.Synthesia

2.Xerox

3.Teleperformance

4.Colossyan

5.HeyGen

+1 more

AI Overviews

1.Colossyan

2.Synthesia

3.HeyGen

4.Vyond

5.Camtasia Pro

+1 more

“i need a way to make professional looking videos of myself speaking different languages i don't actually know, what should i use”

4/4 platforms mentioned

Core

The Corporate L&D Specialist · Director of Learning and Development

ChatGPT

1.HeyGen

2.Synthesia

3.Colossyan

4.ElevenLabs

Claude

1.HeyGen

2.Trivago

3.Synthesia

4.Panjaya

5.Dubly.AI

+1 more

Gemini

1.HeyGen

2.Rask AI

3.Synthesia

4.ElevenLabs

AI Overviews

1.HeyGen

2.Synthesia

3.Rask AI

4.Canva (EasyDubbing)

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Synthesia

synthesia.io

HeyGen

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Artificial Intelligence

Start gettingrecommended by AI.

Frequently asked questions

HeyGen

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Artificial Intelligence

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.