What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Advertising and Marketing Services/HawkSEM

AI Visibility & Sentiment

HawkSEM

HawkSEM is a premier digital marketing agency specializing in SEM, PPC, SEO, and CRO. They distinguish themselves through their proprietary ConversionIQ dashboard, a focus on high-level expert talent, and a commitment to transparent, data-driven results that consistently deliver high ROI for clients across industries like SaaS, Healthcare, Ecommerce, and Finance.

Active Monitoring

hawksem.com

Advertising and Marketing Services

AI Visibility Score

28/100

Low

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe HawkSEM today.

HawkSEM currently functions as a 'ghost' in the AI-driven research journey, despite maintaining a strong brand identity that earns immediate recognition when explicitly searched. While the brand secures high visibility in Google's AI Overviews for direct performance marketing inquiries, it fails to influence the critical evaluation and vetting phases where decision-makers are actively looking for agency guidance.

Working in your favor

High brand awareness in direct 'vibe check' inquiries across all platforms

Strong performance in Google AI Overviews specifically for performance marketing agency selection

Effective positioning within Claude for competitive agency comparison queries

Gaps to close

Total absence from agency evaluation and vetting queries where decision-makers research selection criteria

Failure to capture interest in marketing technology and attribution tooling discussions

Negligible visibility for 'Growth-Focused CMO' and 'Lean Startup Founder' personas in broader space inquiries

Opportunities

Optimize content to address specific criteria for 'hiring a search marketing agency' to intercept users before they commit to competitors

Develop thought leadership content bridging the gap between performance marketing and complex attribution/tracking setups

Target adjacent industry queries to increase mental availability among decision-makers in the research phase

Highest-Impact Actions

Develop comprehensive content answering 'what to look for when hiring a search marketing agency'

The data shows high intent users asking this question, yet HawkSEM is completely invisible here, handing over qualified leads to competitors by default.

Create technical authority content focused on revenue tracking and attribution tooling

Prospects are searching for better conversion tracking and attribution, and by failing to appear here, HawkSEM misses the chance to align its services with a core business need.

Target 'full-funnel' specific SEO and AI-indexing strategy

While already seeing some traction for full-funnel queries in Claude, scaling this presence will solidify the brand's identity as a comprehensive partner rather than just a PPC vendor.

Value Proposition

HawkSEM provides 'breakthroughs for business owners' by combining high-level human expertise with their proprietary ConversionIQ technology, ensuring complete transparency, improved ROI, and reduced stress for marketing teams.

Overview

Mission

Our mission at HawkSEM is to significantly improve your digital marketing results. We believe that results are everything, and we strive to transform the ordinary into extraordinary successes through data-driven optimization.

Products & Services

ConversionIQ™ Marketing TechnologyPPC ManagementSEO & Content MarketingPaid Social MediaConversion Rate Optimization (CRO)SEO ServicesPaid SocialContent MarketingDisplay Ads and RemarketingConversionIQ DashboardPerformance Creative

Current State

Visibility Landscape

A high-level view of how HawkSEM performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core4q Product/service category queries	0	52	30	42
Growth Areas5q Adjacent, aspirational & visionary	0	0	0	0

Competitive Landscape

Disruptive Advertising20 mentions

Triple Whale18 mentions

Cometly17 mentions

NoGood17 mentions

Segment14 mentions

Directive Consulting14 mentions

Northbeam14 mentions

Shopify14 mentions

KlientBoost13 mentions

Hyros13 mentions

HawkSEM8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve HawkSEM's AI visibility.

Key Findings

Strength

High brand awareness in direct 'vibe check' inquiries across all platforms

Strength

Strong performance in Google AI Overviews specifically for performance marketing agency selection

Strength

Effective positioning within Claude for competitive agency comparison queries

Recommended Actions

Develop comprehensive content answering 'what to look for when hiring a search marketing agency'

The data shows high intent users asking this question, yet HawkSEM is completely invisible here, handing over qualified leads to competitors by default.

Create technical authority content focused on revenue tracking and attribution tooling

Prospects are searching for better conversion tracking and attribution, and by failing to appear here, HawkSEM misses the chance to align its services with a core business need.

Target 'full-funnel' specific SEO and AI-indexing strategy

While already seeing some traction for full-funnel queries in Claude, scaling this presence will solidify the brand's identity as a comprehensive partner rather than just a PPC vendor.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Performance Marketing Partner Selection(3 queries)

“who are the top agencies for ppc and paid social that actually focus on roi not just vanity metrics”

2/3 platforms mentioned

Core

Claude

1.Disruptive Advertising

2.KlientBoost

3.Airbnb

4.Stanford

5.Segment

8.HawkSEM (ConversionIQ)

+7 more

Gemini

1.KlientBoost

2.Disruptive Advertising

3.Black Propeller

4.OpenMoves

5.WebFX

+4 more

AI Overviews

1.KlientBoost

2.HawkSEM (ConversionIQ)

3.Disruptive Advertising

4.Directive Consulting

5.Darkroom

+7 more

“can you recommend some performance marketing agencies that specialize in scaling high-growth startups in north america”

0/4 platforms mentioned

Core

The Growth-Focused CMO · Chief Marketing Officer

ChatGPT

1.Ladder

2.Tuff

3.Demand Curve

4.Tinuiti

5.Common Thread Collective

+3 more

Claude

1.NoGood

2.Demand Curve

3.SWIDIA

4.Cameo

5.Radish Fiction

+6 more

Gemini

1.Metric Theory

2.Tinuiti

3.Wpromote

4.Hanapin Marketing

5.Merkle

+1 more

AI Overviews

1.NoGood

2.Darkroom

3.Disruptive Advertising

4.KlientBoost

5.Directive Consulting

+7 more

“what agencies should i look at if i need help with full-funnel attribution and conversion rate optimization”

0/4 platforms mentioned

Core

The Growth-Focused CMO · Chief Marketing Officer

ChatGPT

1.Accenture Song

2.Deloitte Digital

3.Analytic Partners

4.Dentsu (Merkle)

5.Publicis (Epsilon)

+8 more

Claude

1.Invesp

2.3M

3.O'Reilly

4.Conversion (Widerfunnel)

5.ConversionAdvocates

+6 more

Gemini

1.Invesp

2.Conversion Sciences

3.CROmetrics

4.Speero (CXL Agency)

5.SiteTuners

+7 more

AI Overviews

1.Tinuiti (Bliss Point)

2.Speero (Experimentation Operating Systems)

3.CXL

4.FullFunnel.co

5.Level Agency

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

10 Best PPC Agencies to Maximize ROI in 2026 - Designity

designity.com

Web1 ref

Best PPC Agencies in the U.S. in 2026 (Ranked & Reviewed) | Silverback Strategies

silverbackstrategies.com

Web1 ref

Best PPC Agencies In The U.S For 2026 | Disruptive Advertising

disruptiveadvertising.com

Web1 ref

20 Best PPC Companies in 2026 | Thrive Agency

thriveagency.com

Web1 ref

10 Best Performance Marketing Agencies to Drive ROI in 2025

marketerhire.com

Web1 ref

13 Best Performance Marketing Agencies to Boost ROI in 2026

growth.cx

Web1 ref

7 Best Performance marketing agencies to Drive ROI in 2026

silverspoonagency.com

Web1 ref

Best PPC Agencies for Financial Services in 2026 (Ranked & Reviewed) | Silverback Strategies

silverbackstrategies.com

Web1 ref

Top PPC Agencies in the U.S. - UFO Digital Marketing Agency

uforocks.com

Web1 ref

Top 20 PPC Agencies for Pay-Per-Click Marketing for 2026

ninjapromo.io

Web1 ref

27 Top-Rated PPC Agencies in the USA That Drive Incredible ROI - UFO Digital Marketing Agency

uforocks.com

Web1 ref

Top 50 PPC & Performance Marketing Agencies in the USA (2026) | AgencyCluster

agencycluster.com

Web1 ref

21 Best PPC Marketing Agencies Reviewed in 2026

thecmo.com

Web1 ref

The Top 50 Pay Per Click (PPC) Service Agencies in 2026

onelittleweb.com

Web1 ref

5 Best Fintech PPC Agencies That Maximize ROI in 2026

ninjapromo.io

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives HawkSEM's communication style and personality

HawkSEM communicates with a blend of high-level professional expertise and genuine, human-centric warmth. They position themselves as a results-obsessed partner that removes the stress from digital marketing, using a tone that is confident and authoritative regarding their data-driven capabilities, yet approachable and encouraging in their client relationships. They avoid overly technical jargon in favor of clear, benefit-oriented language that emphasizes partnership, transparency, and tangible growth.

Core Tone Traits

Results-Obsessed

Focuses heavily on ROI, conversions, and measurable success metrics.

Human & Approachable

Uses warm, inviting language like 'make clients smile' and 'no biggie' to build rapport.

Transparent & Trustworthy

Emphasizes clear communication, 'no-BS' reporting, and client education.

Expert & Authoritative

Positions the team as high-level specialists with 15+ years of industry experience.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 23, 2026.

HawkSEM

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start getting
recommended by AI.

Frequently asked questions

HawkSEM

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.