What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Fastly, Inc.

Visibility85

Vibe98

This is a preview of our capabilities. To see the full results across all LLMs, run a full scan.

Businesses/Information Technology / Cloud Computing/Fastly, Inc.

AI Visibility & Sentiment

Fastly, Inc.

Fastly is a leading edge cloud platform provider that enables businesses to process, serve, and secure digital content closer to end-users. By moving data processing to the network edge, the company significantly improves website performance and security for large-scale enterprises.

Active Monitoring

fastly.com

Information Technology / Cloud Computing

Partial scan

AI Visibility Score

85/100

Excellent

Sentiment Score

98/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Fastly, Inc. today.

Fastly currently dominates the conversation for core edge infrastructure, consistently securing top-three placements for critical decision-making queries like CDN migration and performance optimization. While the brand maintains a strong foothold with architects and security officers, it faces a visibility deficit in emerging areas like modern web infrastructure monitoring and general platform modernization, where competitors like Cloudflare are capturing greater mindshare.

Working in your favor

Secures dominant top-tier positions for core edge computing, DDoS protection, and CDN evaluation queries.

High resonance with critical decision-makers, particularly Senior Infrastructure Architects who view Fastly as a primary, trusted authority.

Maintains strong relevance in AI Overviews for high-intent 'best provider' category searches, effectively influencing the buyer's short-list.

Gaps to close

Under-indexed in modern cloud infrastructure monitoring, failing to capture demand for integrated observability solutions.

Visibility drops significantly in broader, high-level modernization queries where users look for comprehensive tools to support scaling.

Inconsistent performance in Next-Gen WAF queries, where rankings occasionally fluctuate or drop outside the top results compared to core CDN offerings.

Opportunities

Capitalize on the existing high trust with Enterprise Security Officers to expand narrative presence into comprehensive web application security workflows.

Develop content strategy focused on the intersection of Fastly's edge performance and modern observability tools to capture infrastructure monitoring search volume.

Bridge the gap in 'Cloud-Native Lead Developer' sentiment by aligning technical documentation with the broader needs of infrastructure modernization.

Highest-Impact Actions

Develop targeted thought leadership content linking Fastly's edge compute with advanced observability and monitoring integration.

The data shows a clear gap in infrastructure monitoring queries; establishing Fastly as a solution here will capture the highly relevant developers currently looking elsewhere.

Refine and expand WAF-specific SEO and generative AI content strategy to stabilize search positionings.

While CDN positioning is strong, WAF performance is volatile; stabilizing this ensures Fastly is the automatic choice for both performance and security.

Produce 'Infrastructure Migration' playbooks specifically for high-traffic e-commerce and scaling enterprises.

High-intent searchers currently look for 'switching' guidance, and owning this narrative directly addresses the core user journey for potential enterprise customers.

Value Proposition

Fastly utilizes a powerful, programmable architecture that enables instantaneous content purging and the execution of serverless code at the edge, offering developers greater speed and real-time control than traditional CDNs.

Overview

Mission

To empower developers and businesses to build, secure, and deliver digital experiences at unprecedented speed and scale.

Products & Services

Network Services (CDN)Compute@EdgeNext-Gen WAF (Web Application Firewall)DDoS ProtectionObservability

Current State

Visibility Landscape

A high-level view of how Fastly, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	—	—	—	100
“What do you know about Fastly, Inc.? What do they do and what's their reputation?”	—	—	—	Positive
Core4q Product/service category queries	—	—	—	82
“what are the best enterprise cdn providers that actually offer programmable edge compute”	—	—	—	#1
“what are the most reliable edge cloud platforms for large-scale digital brands today”	—	—	—	#2
“which next-gen waf platforms are most effective against zero-day exploits and api attacks”	—	—	—	#10
“what should i look for when switching from a legacy cdn to a modern edge compute provider”	—	—	—	#3
Growth Areas4q Adjacent, aspirational & visionary	—	—	—	67
“which services should i use to speed up static assets and dynamic content globally”	—	—	—	#2
“top rated ddos protection services for high-traffic e-commerce sites needing real-time mitigation”	—	—	—	#3
“best cloud infrastructure monitoring tools that integrate well with edge services”	—	—	—	No
“best tools for modernizing web infrastructure to support millions of concurrent users”	—	—	—	No

“What do you know about Fastly, Inc.? What do they do and what's their reputation?”

—

Positive

“what are the best enterprise cdn providers that actually offer programmable edge compute”

—

“what are the most reliable edge cloud platforms for large-scale digital brands today”

—

“which next-gen waf platforms are most effective against zero-day exploits and api attacks”

—

#10

“what should i look for when switching from a legacy cdn to a modern edge compute provider”

—

“which services should i use to speed up static assets and dynamic content globally”

—

“top rated ddos protection services for high-traffic e-commerce sites needing real-time mitigation”

—

“best cloud infrastructure monitoring tools that integrate well with edge services”

—

“best tools for modernizing web infrastructure to support millions of concurrent users”

—

Brand Ecosystem

Fastly, Inc.

16 mentions

Akamai (EdgeWorkers)

6 mentions

Akamai

akamai.com

4 mentions

AWS

builder.aws.com

4 mentions

Portainer

portainer.io

4 mentions

Datadog

4 mentions

Amazon CloudFront (Lambda@Edge, CloudFront Functions)

3 mentions

Cloudflare (Workers)

3 mentions

Cloudflare

cloudflare.com

3 mentions

Bunny.net

3 mentions

Azure

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Fastly, Inc.'s AI visibility.

Key Findings

Strength

Secures dominant top-tier positions for core edge computing, DDoS protection, and CDN evaluation queries.

Strength

High resonance with critical decision-makers, particularly Senior Infrastructure Architects who view Fastly as a primary, trusted authority.

Strength

Maintains strong relevance in AI Overviews for high-intent 'best provider' category searches, effectively influencing the buyer's short-list.

Recommended Actions

Develop targeted thought leadership content linking Fastly's edge compute with advanced observability and monitoring integration.

The data shows a clear gap in infrastructure monitoring queries; establishing Fastly as a solution here will capture the highly relevant developers currently looking elsewhere.

Refine and expand WAF-specific SEO and generative AI content strategy to stabilize search positionings.

While CDN positioning is strong, WAF performance is volatile; stabilizing this ensures Fastly is the automatic choice for both performance and security.

Produce 'Infrastructure Migration' playbooks specifically for high-traffic e-commerce and scaling enterprises.

High-intent searchers currently look for 'switching' guidance, and owning this narrative directly addresses the core user journey for potential enterprise customers.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Cloud Edge Performance And Security Infrastructure(3 queries)

“what are the best enterprise cdn providers that actually offer programmable edge compute”

1/1 platforms mentioned

Core

AI Overviews

1.Fastly (Compute)

2.Cloudflare (Workers, Workers KV, Durable Objects, R2, Workers for Platforms)

3.Akamai (EdgeWorkers)

4.Amazon CloudFront (Lambda@Edge, CloudFront Functions)

5.Gcore (Edge Cloud)

“which next-gen waf platforms are most effective against zero-day exploits and api attacks”

1/1 platforms mentioned

Core

The Senior Infrastructure Architect · Senior Infrastructure Architect

AI Overviews

1.Check Point CloudGuard WAF (open-appsec)

2.Akamai App & API Protector

3.Imperva

4.Thales

5.Cloudflare WAF

+2 more

“top rated ddos protection services for high-traffic e-commerce sites needing real-time mitigation”

1/1 platforms mentioned

Adjacent

The Senior Infrastructure Architect · Senior Infrastructure Architect

AI Overviews

1.Cloudflare (Cloudflare DDoS Protection)

2.Akamai (Prolexic, App & API Protector)

3.Fastly (Fastly DDoS Protection)

4.Akamai (Prolexic, App & API Protector)

5.Thales

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

7 Best Akamai Alternatives for CDN & Edge Computing 2026

blog.cdnsun.com

Fastly, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Fastly, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.